Echo productions research five gum rf

Echo Productions

Team: Matt Lumley, Will Traynor, Jordan Wardle

Echo Industries

As a company we decided to name ourselves ‘Echo’ as we (Myself, Jordan and William) felt that it was innovative and creative. It represents how our designs and ideas always come back; a metaphor for the fact that our work is always there, it isn’t easily forgotten and will always be top of whatever market it is in. Our slogan is ‘Effort… Time… Perfection…’ This is because we as a company know our products and ideas are thought of through a lot of time with our full potential and effort. We do not stop until we reach perfection and this is why this slogan is perfect for us.

Our Product

As a group we have decided to go with the sugar free gum and a darker looking packaging. The three of us came up with our individual ideas designs and names for our product and a slogan.This information can be found separately on my Blogger.

My individual ideas: Name: ‘Power Gum’Slogan: ‘Quality, Effort, Perfection’Look: Red, Blue and White – White and Black

Research 5 Gum

Name: 5 Gum Its slogan: "Stimulate your senses.“ History: 5 gum was introduced to United States markets

in March 2007, in Canada in January 2008, in Russia, Europe and Australia in 2009, in China, India, Italy, Israel, Thailand, and Malaysia in 2010.

Print Ad:

Advertising techniques: Campaigns, TV adverts, Posters, Banners, Websites.

Logo:

Research (2) 5 Gum

Their product and adverts are aimed at younger adults and teenagers. This is because gum is mainly bought by people in that age group as they are either in education and starting work. Therefore their slogan ‘Stimulate your senses’ will appeal to this age group as they need to focus with exams and starting a new job, etc.

Research (3) 5 Gum

Their image. Their image is based upon their creative and

interesting flavours. All of their adverts are based on how the flavour of their gum will ‘stimulate your senses’ this is the main way they try and make their gum different to others, through the fact their gum has a lot more flavour than any other.

Research (4) 5 Gum

Are their adverts serious/ funny/ cool? Their adverts are very serious however they are

fictional and normally animated. They aim to show the audience of their advert that ‘5 Gum’ gives a burst of flavour that no other gum does. They use vibrant bright colours in their adverts and usually in their TV adverts they will use creative innovative ideas such as a wave of vibrant colour to represent the colour the consumer will be tasting. This catches your attention as it’s unrealistic but interesting, it makes you curious and eager to try their gum.

Research (5) 5 Gum

Who is their product aimed at? Their product are aimed at anyone above the age of 12.

This is because any one younger than this, it could cause a safety hazard towards as they could choke. Their target audience are teenagers and young adults as their bright colours and advert designs appeal more to the younger generation and will be more intriguing to the younger people.