Her Role With nearly 20 years of rich experience in all facets of public relaƟons, Kim has worked to establish a thoughtleading company that counsels businesses all over the world. As an industry leader, concept builder and dynamic entrepreneur, she works in tandem with toplevel execuƟves to align with their business objecƟves and develop programs to enhance their brand awareness among specific audiences. Her remarkable talent for creaƟng opportuniƟes has consistently helped clients—from audiences. Her remarkable talent for creaƟng opportuniƟes has consistently helped clients—from Fortune 500 companies to small and medium sized startups—successfully bring their ideas and goals to the marketplace. Kim also had the foresight to extend Echo Media Group’s service offerings into the realm of social Kim also had the foresight to extend Echo Media Group’s service offerings into the realm of social media. In recognizing the new media landscape, she invested in the training of her enƟre team and recruited top experts to take the lead in developing progressive, interacƟve, Webbased programs on behalf of Echo’s clients. In today’s mulƟmedia world, Echo is fully equipped to support businesses in communicaƟng with consumers, industry peers and nextgeneraƟon influencers in the online arena. Highlight Reel Under Kim’s charge, Echo has successfully guided hundreds of businesses and organizaƟons in elevaƟng their profile and building brand credibility. She has also worked with many leading elevaƟng their profile and building brand credibility. She has also worked with many leading internaƟonal companies – expanding the footprint of those companies by establishing their presence in the United States. Kim is a noted speaker and the recipient of mulƟple industry accolades, including numerous PROTOS awards from the Public RelaƟons Society of America (PRSA), as well as the PRSA Pinnacle Award for the “Best Overall Public RelaƟons Campaign.” On a Personal Note Driven by her deep passion for serving and giving back, Kim is an avid supporter of dozens of nonprofits including Rotary, Simon Scholars, Someone Cares Soup Kitchen, RARE/Global Genes, and nonprofits including Rotary, Simon Scholars, Someone Cares Soup Kitchen, RARE/Global Genes, and dozens more. As a result of Echo’s commitment to serving nonprofits, in 2013 the agency launched a division that caters exclusively to nonprofits. A graduate of San Diego State University, Kim earned her bachelor’s degree in journalism, with an emphasis in public relaƟons and a minor in English. Kim Sherman Founder and Managing Principal
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Her RoleWith nearly 20 years of rich experience in all facets of public rela ons, Kim has worked to establish a thought-‐leading company that counsels businesses all over the world. As an industry leader, concept builder and dynamic entrepreneur, she works in tandem with top-‐level execu ves to align with their business objec ves and develop programs to enhance their brand awareness among specific audiences. Her remarkable talent for crea ng opportuni es has consistently helped clients—from audiences. Her remarkable talent for crea ng opportuni es has consistently helped clients—from Fortune 500 companies to small and medium sized startups—successfully bring their ideas and goals to the marketplace.
Kim also had the foresight to extend Echo Media Group’s service offerings into the realm of social Kim also had the foresight to extend Echo Media Group’s service offerings into the realm of social media. In recognizing the new media landscape, she invested in the training of her en re team and recruited top experts to take the lead in developing progressive, interac ve, Web-‐based programs on behalf of Echo’s clients. In today’s mul media world, Echo is fully equipped to support businesses in communica ng with consumers, industry peers and next-‐genera on influencers in the online arena.
Highlight ReelUnder Kim’s charge, Echo has successfully guided hundreds of businesses and organiza ons in eleva ng their profile and building brand credibility. She has also worked with many leadingeleva ng their profile and building brand credibility. She has also worked with many leadinginterna onal companies – expanding the footprint of those companies by establishing their presence in the United States. Kim is a noted speaker and the recipient of mul ple industry accolades, including numerous PROTOS awards from the Public Rela ons Society of America (PRSA), as well as the PRSA Pinnacle Award for the “Best Overall Public Rela ons Campaign.”
On a Personal NoteDriven by her deep passion for serving and giving back, Kim is an avid supporter of dozens of non-‐profits including Rotary, Simon Scholars, Someone Cares Soup Kitchen, RARE/Global Genes, and non-‐profits including Rotary, Simon Scholars, Someone Cares Soup Kitchen, RARE/Global Genes, and dozens more. As a result of Echo’s commitment to serving non-‐profits, in 2013 the agency launched a division that caters exclusively to non-‐profits. A graduate of San Diego State University, Kim earned her bachelor’s degree in journalism, with an emphasis in public rela ons and a minor in English.
Kim ShermanFounder and Managing Principal
Her RoleNancy has more than 25 years of experience in planning for and direc ng public rela ons, media relaNancy has more than 25 years of experience in planning for and direc ng public rela ons, media rela-‐ons, marke ng communica ons and special events programs. She has spent her career working in
public rela ons agencies, corporate environments, and as a PR consultant. Prior to joining Echo, she was the Communica ons Manager for Unocal’s 76 Products Company. She also ran her own PR con-‐sultancy and held the posi on of Vice President of a large Orange County-‐based public rela ons/public affairs agency. Nancy has par cular exper se in strategic planning for and guidance of integrated public rela ons campaigns, media training, social media integra on and marke ng com-‐munica ons programs. munica ons programs.
Highlight ReelOn behalf of her many clients over the years, including Unocal’s 76 Products Company, Anheuser-‐Busch, Villeroy & Boch and UC Irvine’s Stem Cell Center, Nancy has implemented campaigns to strate-‐gically place media coverage in numerous publica ons to boost awareness of or including Wall Street Journal, Los Angeles Times, Orange County Register, People Magazine, Be er Homes & Gardens Mag-‐azine and numerous trade publica ons. Broadcast clips include many pieces on morning and evening newscasts, as well as features on The Today Show, CNN, Dateline NBC and Entertainment Tonight. Social campaigns have reached thousands of outlets, and in turn millions of consumers.
On a Personal NoteNancy is a graduate of the University of California at Los Angeles with a degree in poli cal science. She has won mul ple awards for her public rela ons and special events programs from the Public Rela-‐ons Society of America, MarCom and the Interna onal Associa on of Business Communicators.
Nancy AndrewsSenior Vice President
Her RoleLisa has spent more than 15 years on both sides of the desk—as a PR Manager for Michelin North America and a Vice President at Hill & Knowlton. She brings a unique mix of strategic thinking and media rela ons exper se to lead clients through the development and execu on of strategic public rela ons ac vi es. She also voraciously pursues the blending of public rela ons and social media strategy to broaden the impact of our clients’ messages.
Highlight ReelHighlight ReelThroughout her career, Lisa has successfully created campaigns that generate significant media cover-‐age for her clients. Career highlights include segments on “The Tonight Show with Jay Leno,” MTV, CNN, MSNBC, “NBC Nightly News with Peter Jennings,” “60 Minutes” and “CNN,” as well as promi-‐nent stories in USA Today, New York Times and The Wall Street Journal.
On a Personal NoteLisa earned a bachelor’s degree from John Carroll University where she majored in communica ons. While at JCU, she was captain of the Women’s Swimming and Diving team and a two-‐ me Ohio Ath-‐le c Conference Three-‐Meter Diving Champion.
Lisa MendenhallVice President
Her RoleChris ne brings more than 14 years PR experience working both for corporate communica ons and Chris ne brings more than 14 years PR experience working both for corporate communica ons and on the agency side to her clients. Her responsibili es include media campaign strategy development, media pitching, wri ng and management of accounts spanning a variety of industries including healthcare, technology, transporta on and business/financial. Prior to joining Echo, Chris ne worked with a number of high-‐profile clients in the technology and gaming sector including: Sony Semicon-‐ductor, Epson Electronics America, Epson Research & Development, M-‐Systems (now SanDisk) and Park Place Entertainment (now Harrah's Entertainment).
Highlight ReelHighlight ReelThroughout her career, Chris ne has secured a por olio of front cover and feature stories in leading business and ver cal trades, along with daily print and broadcast ranging from Associated Press, New York Times, USA Today and Wall Street Journal to The Today Show, Bloomberg News and the Discov-‐ery Channel. Her addi onal insight in working with key industry trades helped garner a consecu ve year's worth of front cover stories for a client. key industry trades helped garner a consecu ve year’s worth of front cover stories for a client.
On a Personal NoteChris ne earned her bachelor's degree in interna onal rela ons from the University of Southern Cali-‐fornia, which included studying abroad in Spain. She earned her master's degree in communica ons-‐public rela ons from California State University, Fullerton. She is an ac ve member of the Public Rela-‐ons Society of America and a mul ple winner of the PROTOS, POLARIS, PINNACLE, MarCom and
IABC's HELIOS awards for work performed on behalf of her clients.
Chris ne WelchVice President
Her RoleAs Vice President, Sabrina plays an ac ve role in the support and counsel of Echo Media Group's staff As Vice President, Sabrina plays an ac ve role in the support and counsel of Echo Media Group's staff and clients. Sabrina has more than 12 years of experience developing and managing strategic commu-‐nica ons and media rela ons campaigns for clients in a wide range of industries, including consumer products, legal, healthcare, higher educa on and transporta on. Sabrina has developed a reputa on among her clients as a strategic and crea ve thinker, project manager and crisis counselor. She is commi ed to understanding clients' needs, and through close daily contact ensures their interests are always a top priority.
Highlight ReelNo stranger to the fast pace and dynamic nature of the agency work-‐style, Sabrina has helped her cliNo stranger to the fast pace and dynamic nature of the agency work-‐style, Sabrina has helped her cli-‐ents remain at the forefront of both tradi onal and new media through aggressive implementa on of public rela ons strategies and strong media rela ons efforts. From high-‐profile media events that garner na onal and interna onal coverage to localized community outreach, Sabrina consistently brings exposure for Echo's clients to reach desired target audiences. Career highlights include promi-‐nent stories in Be er Homes and Garden, Investor’s Business Daily, CNN, ABC-‐TV, NBC News, Los An-‐geles Times and USA Today.
On a Personal NoteSabrina earned her bachelor's degree in Communica ons with an emphasis in public rela ons from California State University, Fullerton. She is a mul ple winner of the Orange County Chapter's PROTOS award, Inland Empire's POLARIS and Las Vegas' PINNACLE award for work performed on behalf of Echo Media Group's clients.