EBV Presentation

ENTREPRENEURIAL BOOTCAMPFOR VETERANS

THE PARRISH LIBRARY AS YOUR RESOURCE

Ilana BarnesBusiness Information Specialist Parrish Library

INTRODUCTIONS

THANK YOU FOR YOUR SERVICE

YOUR PARRISH LIBRARY ACCOUNT• AVAILABLE FOR ONE

YEAR• INCLUDES LIMITED

PRINTING• INCLUDES BOOK

CHECKOUT• INCLUDES DATABASES

(ON AND OFF CAMPUS)

• INCLUDES LIBRARY HELP (CHAT, PHONE, IN PERSON)

WHAT MAKES YOUR IDEA DIFFERENT?

PROVE IT.

WAYS TO PROVE IT

• Find a similar company that has been successful

• Find a new trend• Find a niche in a larger

market• Find where the customer

is• Find an article about an

emerging business practice

• Show that people are invested in the industry

• Find a growing industry• Find an industry without

much competition• Find an industry with weak

competition• Find a new market for an

existing product• Find areas where the

industry is not serving• Create a completely new

market by combining markets

JUST TO STARTWHAT IS THIS?

Flagstaff?

Mast?

Same thing, right? But different people call it different things and what you call it says something about you.

WORDS HAVE VALUE ANDALSO DIFFERENT MEANINGS TO PEOPLE

TODAY

• Focused on Databases• News• Industry• Target Market• Company• Business Plans

lib.purdue.edu/ parrish

Click on EBV Library Guide

NEWSBUSINESS SOURCE PREMIER

ACTIVITY (15 MINUTES)• LOOK UP SOMETHING

RELATED TO THE COMPANY YOU ARE STARTING.

• EITHER AN INDUSTRY IT BELONGS IN, SOME KEYWORDS ABOUT THE TYPE OF COMPANY , OR PERHAPS A COMPETITOR.

SAVE ARTICLES YOU FIND AS PDFS TO PRINT LATER

INDUSTRY

NAICSNORTH AMERICAN INDUSTRY CLASSIFICATION SYSTEM

IBISWORLD

REFERENCE USA

SMALL BUSINESS RESOURCE CENTER

ACTIVITY (20 MINUTES)

• Go to NAICS and try some keywords for a potential industry which applies

• Once you have something which you believe vaguely works go to IBISworld and enter it in to see if there is a report in IBISworld.

• If you do not find a report, but know a competitor, go to IBISworld and enter that competitor’s name to find what industry they are in.

BREAK FOR PRINTING

TARGET MARKETS

WHO IS GOING TO BUY THIS?

UNDERSTANDING THE MARKETWho is going to buy this?

UNDERSTANDING THE MARKETWho is going to buy this?

UNDERSTANDING THE MARKET• Where are consumers spending

their money?• What is influencing their

behavior?• Do they have preferences?• Are there buying habit trends?

UNDERSTANDING THE MARKET

• Primary Research• Secondary Research

INFORMATION HASREAL WORLD VALUE.

MARKETRESEARCH.COMACADEMIC

MINTEL

ACTIVITY (20 MINUTES)

• Search for some markets in MarketResearch.com Academic and Mintel which you think might fit your company.

• Save what you find to your desktop.

DEMOGRAPHICSAND OTHER CONSUMER DETAILS

SIMPLYMAP

NEW YORK TIMESMAPPING AMERICA

ACTIVITY (10 MINUTES)

• Search for your area and some variables that make sense for your company.

COMPETITIVE LANDSCAPE

Company Research

Public versus Private

COMPANY WEBSITES

REFERENCE USA

ONESOURCE

ACTIVITY (10 MINUTES)

• Search for a similar company or competitor in ReferenceUSA and OneSource

• If you cannot think of any competitors, use your NAICS code to find similar companies

BUSINESS PLAN RESOURCES

BIZMINER

THOMASNET

WE ARE HERE TO HELP YOU!

FIND OUT MORE

Ilana Barnes

[email protected]

(764) 494-6243

Parrish Library

2nd Floor of Krannert Building

lib.purdue.edu/parrish

http://guides.lib.purdue.edu/ebv

We chat.

We email.

We answer phones.

We’re here for you.