eBook: Why is Content Marketing to Important Your Business? · WHY IS CONTENT MARKETING IMPORTANT FOR YOUR COMPANY? Content marketing seems to a buzz word lately, but what does it

eBook: Why is Content Marketing to

Important Your Business?

WHY IS CONTENT MARKETING IMPORTANT FOR YOUR COMPANY?

Content marketing seems to a buzz word lately, but what does it really mean? Nowadays, it gets increasingly difficult for marketers as prospects want good information but resist the so-called “hard sell” approach. Most of us research products and services online before buying. We study the product’s comments and compare prices and features on a forum before buying. People want good content that helps them make good decisions but they don’t like being sold. Consumers are much less responsive to traditional advertising, and this is true for both B2C and B2B customers. According to one study, 70% of consumers prefer to learn about companies through articles instead of advertising.

Now, in order to create and earn a trusted relationship to sell to prospects, companies must produce relevant content, and not only hard sell their own product, and the key to that is to create thought leadership content. Only content can attracts prospects at the top of the funnel and nurtures leads down the sales funnel.

75% of Companies are Increasing Investment in Content Marketing in 2016

A survey conducted in 2015 asked 600 marketing professionals what they thought were the most important digital marketing trends and found that Content Marketing is the top priority. Other research found that companies with blogs attract more inbound links, and blogs on company websites also attract more visitors.

29.6%

14.6% 12.8%

11%

8.9%

ContentMarketing

Big Data MarketingAutomation

MobileMarketing

Social MediaMarketing

2015’s Most Important Digital Marketing Trend for Marketers

So what exactly is Content Marketing?

It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action.

Research &

Though Leadership Articles such as eBooks &White

Papers

Long-form Blog Posts & Presentations

Infographics & Slideshares

Short-form Blog Posts

Social Media Posts

Benefits of Content Marketing:

• It helps you build a community of loyal readers (i.e. customers)

• Improves your SEO ranking

• Encourages more email signups and ultimately more leads

• Enhances the value of your landing page and other web pages

• Attracts new traffic to your site

• It builds your reputation and goodwill for your brand

Key to a successful Content Marketing Strategy: Map Your Content to Your Customer’s Journey

Mapping content to the customer’s journey is the key to a successful content marketing strategy. By understanding which types of content are most useful to your audience at the appropriate stages in their journey, you not only make the best use of existing content, but also discover gaps that need to be filled. Don’t forget the post-purchase phase of the journey, because this is the stage that increases lifetime value and delivers the greater part of your overall ROI.

Attract Awareness

Capture Interest

Nurture Consideration

Convert Purchase

Expand Post-Purchase

Steps in Creating Content Marketing:

1. Plan: Create a strategic structure for your content marketing

2. Team: Assemble a team to manage your content marketing ideas

3. Ideas: Generate different ideas for your content

4. Production and Distribution: Assemble your content and disseminate it across different channels

5. Conversion & Nurture: Convert visitor to leads, nurture them to opportunities

6. Measure: Analyze and improve performance

Plan

Team

Ideas

Production

Conversion

Measure

At the end of the day, you would want your content marketing efforts to drive brand awareness and lead generation by:

• Delivering consistent and focused messaging across all formats/channels

• Clarify and strength your company’s position among your competitors

• Acquire new prospects and drive them into your marketing and sales pipelines

Now you are one step closer in nurturing your leads through content marketing. Stay tuned for more information!

Armitage Technologies is one of the leading IT solutions providers and application software developers in Hong Kong and the PRC. Established since 1972 in Hong Kong and employing over 150 IT professionals in the region, Armitage has over 40 years of proven track record in delivering quality IT solutions to our customers.

Being widely recognized in the IT industry, Armitage is one of very few local IT companies consistently delivering IT solutions and services at a high international standard and maintaining a solid track record.

Armitage is a certified at CMMI Level 3 and ISO 27007:2013. We have previously won Hong Kong Management Association Quality Award 2016 – SME Sector, ICT Silver and Bronze Awards, Deloitte Asia Pacific Technology Fast 500, Capital Weekly Best Enterprise Resource Planning Solution Provider Award and are experts in delivering quality products including our proprietary product ERP AIMS, Accounting System Konto, and Cloud solutions SuiteCRM and TacticsX.

For more information, please visit our website www.armitage.com.hk

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Contact: 2950 0388 Website: www.armitage.com.hk Email: [email protected]