SPEAKERS Stacy Boyd Senior Editor, Silhouette Desire/Harlequin Eric Freese Solutions Architect, Aptara Caroline Grill, Manager Ebooks and Business Development, HYPERION/VOICE MODERATOR Guy LeCharles Gonzalez Chief Executive Optimist, Digital Book World NOTE: The hashtag for today’s WEBcast is #dbw Ebook 102: From Print to Enhanced Ebooks and Apps
Enhanced ebooks and apps aren’t simple, natural extensions of their printed counterparts. They require a great deal of careful planning, due to differences in eReader capabilities and implementations, as well as complexities of the original publication.
Join us for Ebook 102: From Print to Enhanced Ebooks and Apps, a show and tell, of sorts, as we walk you through the development and production process from print to enhanced eBooks and apps.
Using a real life book as an example, we’ll review the key planning and execution considerations each step of the way:
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1. Selecting the material 1. Source material 2. Evaluating enhancement options 3. Selecting enhancement strategy 2. Conversion 1. Text 2. Images 3. Enhancements 3. Taking different reader capabilities into account 1. Graceful degradation 2. Device-specific version
SPEAKERS:
* Stacy Boyd, Senior Editor, Silhouette Desire/Harlequin * Eric Freese, Solutions Architect, Aptara * Caroline Grill, Manager, Ebooks and Business Development, HYPERION/VOICE
Moderated by Guy LeCharles Gonzalez, Dir. of Programming & Business Development, Digital Book World
Ebook 102: From Print to Enhanced Ebooks/Apps will be WEBcast live on Tuesday, November 2nd @ 1pm EDT / 1o AM PDT.
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Transcript
SPEAKERS
Stacy BoydSenior Editor, Silhouette Desire/Harlequin Eric FreeseSolutions Architect, AptaraCaroline Grill, ManagerEbooks and Business Development, HYPERION/VOICEMODERATOR
Guy LeCharles GonzalezChief Executive Optimist, Digital Book World
NOTE: The hashtag for today’s WEBcast is #dbw
Ebook 102: From Print to Enhanced Ebooks and Apps
Digital Book World 2011 will present the proven innovators working at the intersection of publishing and technology who have the experience, insights and strategies to meet the challenge of successfully managing risks and seizing opportunities.
January 24-26, 2011 | http://dbw2011.com
Save $300 w/ DBWAptara
Ebook 202 Session One:Ebook Devices, Formats, and Retailers –Post-iPadWednesday, November 10th @ 1pm ET(On-demand after)
Ebook 202 Session Two:The Kindle — Format, Features and InfluenceWednesday, November 17th @ 1pm ET(On-demand after)
Ebook 202 Session Three:ePUB – Enhancements, Limitations, and PrognosticationsWednesday, November 24th @ 1pm ET(On-demand after)
Considerations:Effect/impact of grayscale on color imagesPlacement of images/flowAbility of devices to zoomSVG will resize along with the textUse meaningful descriptions in ALT attributes for accessibility
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Conversion: Enhancements
Recommended audio format: MP3Recommended video format: MP4
Considerations:TOC: large/deep TOC can be problematic on some devicesLinking: develop linking scheme that reduces chances for readers to get lostPlacement of links/flowAudio: Most readers advertise MP3 capabilities but can’t trigger MP3 filesiPad is only reader that reliably triggers audio/video (iBooks/Kindle apps)Included audio/video greatly increase overall EPUB file sizeLinked audio/video files require an internet connectionUse meaningful descriptions to increase accessibility
Stacy BoydSenior Editor, Silhouette Desire/Harlequin Eric FreeseSolutions Architect, AptaraCaroline Grill, ManagerEbooks and Business Development, HYPERION/VOICEMODERATOR
Guy LeCharles GonzalezChief Executive Optimist, Digital Book World