ONUOHA EBELE GRACE PG/MBA/08/47551 BEHAVIOURAL ASPECT OF MANAGEMENT ACCOUNTING IN NIGERIAN COMPANIES: A STUDY OF ANAMCO, EMENITE NIGERIA PLC ENUGU AND NIGERIAN BREWERIES PLC ENUGU ACCOUNTANCY A THESIS SUBMITTED TO THE DEPARTMENT OF ACCOUNTANNCY, FACULTY OF BUSINESS ADMINISTRATION, UNIVERSITY OF NIGERIA ENUGU CAMPUS Webmaster Digitally Signed by Webmaster’s Name DN : CN = Webmaster’s name O= University of Nigeria, Nsukka OU = Innovation Centre JUNE, 2010
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ONUOHA EBELE GRACE PG/MBA/08/47551
PG/M. Sc/09/51723
BEHAVIOURAL ASPECT OF MANAGEMENT ACCOUNTING IN NIGERIAN
COMPANIES: A STUDY OF ANAMCO, EMENITE NIGERIA PLC ENUGU AND NIGERIAN BREWERIES PLC ENUGU
ACCOUNTANCY
A THESIS SUBMITTED TO THE DEPARTMENT OF ACCOUNTANNCY, FACULTY OF
BUSINESS ADMINISTRATION, UNIVERSITY OF NIGERIA ENUGU CAMPUS
Webmaster
Digitally Signed by Webmaster’s Name
DN : CN = Webmaster’s name O= University of Nigeria, Nsukka
OU = Innovation Centre
JUNE, 2010
TITLE PAGE
BEHAVIOURAL ASPECT OF MANAGEMENT ACCOUNTING IN NIGERIAN COMPANIES: A STUDY OF ANAMCO,
EMENITE NIGERIA PLC ENUGU AND NIGERIAN BREWERIES PLC ENUGU.
BY
ONUOHA EBELE GRACE
PG/MBA/08/47551
A PROJECT REPORT IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE (MASTERS IN BUSINESS ADMINISTRATION) MBA IN
ACCOUNTANCY.
DEPARTMENT OF ACCOUNTANCY FACULTY OF BUSINESS ADMINISTRATION UNIVERSITY OF NIGERIA ENUGU CAMPUS.
JUNE 2010
CERTIFICATION
The Researcher do hereby certify as follows:-
That to the best of my knowledge, this is the original work of
the candidate. That the project is in partial fulfillment of the
requirement for the award of the Degree of Masters in Business.
The researcher recognizes that she bears full responsibility
for the content of this work.
………………………………… ONUOHA EBELE GRACE RESEARCHER
DEDICATION
This research work is dedicated to my sons, Chidera
Chimdindu and Chisom and to the Almighty God from whom all
knowledge originate.
ACKNOWLEDGEMENT
A research work of this nature will not be complete without
a note of appreciations to those who contributed in one way or
the other to the success of this work. Prominent among these are
my supervisor, Mrs. E.O Onyeanu who with endurance, patience
and openness endowed in her provided all expert and
knowledgeable advice and guidance required to assemble these
facts; my sweet husband, Mr. Ernest Onuoha for his
encouragement and support and my adorable sons, Chidera,
Chimdindu and Chisom for their understanding.
I have also drawn inspiration from relations, friends and
colleagues too numerous to mention in my academics. To them I
remain eternally grateful. I must however mention the following
from who I received a lot of moral support, Mr Otuya K.C., Mr Agu
C.N and Mrs Umoren E.I.
Special thanks also go to my mum, Mrs Grace Obinwa and
my sisters, Charity, Uju and Ogonna for being there for me and
for their prayers.
Finally I appreciate the God almighty for His protection, love
and mercy throughout this rigorous programme.
Onuoha Ebele Grace 2010
ABSTRACT
This study was carried out by the researcher on accounting system, behavioural content of management accounting system and its concern in planning and control. It also looked at the impact of natural and corporate culture in individual and organizational behaviour in achieving set goals. The purpose of the study was to find out the behavioural implication of budgeting in some companies, investigate how accounting aid management, in motivating employees in an organization and to find out the problem of cost accounting as it relates to performance in achieving set goals. To achieve the purpose of this study, three organizations were selected, seventy- five questionnaires were distributed; twenty-five senior officers were issued questionnaires from each of the selected organizations. Personal interviews and observations were used to gather primary and secondary data which were then analyzed using statistical techniques namely percentages, frequencies and chi-square(x2). The study found out that accounting aids management in motivating employees, participation in budget formulation encourages higher performance in employee and when budgets are related to employees aspiration (attainment) level, better performance is achieved. Another finding revealed from the study was that communication of result to employees plays an important role in moulding the organization’s behavior of the employees towards goals achievement. Finally based on the findings of the test result of the study, conclusions were drawn and recommendations made.
TABLE OF CONTENT
Pages
Title page - - - - - - - - - i
Certification - - - - - - - - ii
Dedication - - - - - - - - iii
Acknowledgement - - - - - - - iv
Abstract - - - - - - - - - v
Table of content - - - - - - - vi
CHAPTER ONE: INTRODUCTION
1.1 Background of the study - - - - - 1
1.2 Statement of the problem - - - - 6
1.3 Objective of the study - - - - - 8
1.4 Research questions - - - - - - 8
1.5 Statement of Hypothesis - - - - - 9
1.6 Significance of the study - - - - - 9
1.7 Scope of the study - - - - - - 10
1.8 Limitations of the study - - - - - 10
References - - - - - - 12
CHAPTER TWO: LITERATURE REVIEW
2.1 Management accounting as a system - - - 13
2.2 Planning and control - - - - - 15
2.3 Budget as a control mechanism - - - 18
2.4 Budgetary control process - - - - 20
2.5 Behavioural context of Management
Accounting System - - - - - 21
2.5.1 Behavioural concern of planning and control - 23
2.5.2 Accounting and Motivation. - - - - 28
2.5.3 Budgeting system; impact on the behaviour of
employee. - - - - - - - 33
2.6 National and corporate culture. - - - 37
2.6.1 Impact of culture in management Accounting
System - - - - - - - - 44
2.7 Cultural and organizational features of Japanese
Management Accounting system. - - - 47
2.8 Nigerian and Japanese Management Accounting
System: Lessons and Application. - - - 51
References - - - - - - - 57
CHAPTER THREE : RESEARCH METHODOLOGY
3.1 Research Design and Method - - - - 59
3.2 Population of the study - - - - - 60
3.3 Sample selection and technique - - - 60
3.4 Data collection - - - - - - - 60
3.4.1 Primary and Secondary Data - - - - 60
3.5 Date Analysis Technique - - - - - 61
3.6 Hypothesis Test Statistics - - - - 61
References - - - - - - - 62
CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA
4.1 Prelude - - - - - - - 63
4.2 Data Analysis and Interpretation - - - 63
4.3 Test of Hypothesis - - - - - - 78
CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION
AND RECOMMENDATION
5.1 Summary of findings - - - - - 86
5.2 Conclusion - - - - - - - 89
5.3 Recommendation - - - - - - 91
Bibliography - - - - - - - 93
Questionnaire - - - - - - - 97
Chapter One
Introduction
1.1 Background of the Study
The purpose of the management accounting system is to
provide adequate and necessary information that helps the
management to make decisions and create activities that would
enable the organization achieve its set goals and objectives. Thus
management accounting system helps measure and report
financial information, which enable management achieve its sets
goals, objectives and monitor the progress of the organizational
policies to be unplanted.
By its nature, accounting is a behavioral process.
Accountants in the past have dismissed the importance of
behavioral issues as a major consideration in accounting. They
have focused on the financial performance and not on qualitative
factors. The motivation of managers as participants in the
information presentation was not considered and the behaviour
induced by the information presented was ignored. Perhaps, it is
because accountants consciously or otherwise adopted an
attitude that the main thrust of a firm was that of resource
allocation.
In pursuing the goal of profit maximization, the individual,
his perception, aspiration, attitudes, goals and motivation were
ignored.
This traditional approach of accounting has been questioned
especially in the area of management accounting, because of the
evolution of the modern organization theory.
The modern theory of organization view management control
(ie planning, budgeting and control) in three perspectives; the
problem in goal setting, performance evaluation and its impact
and the reporting of relevant data.
The various behavioural model of budget process have dealt
with the problem of agreement between management goals and
standard and the personal goals of the manager/lower workers.
The conflict can exist at any level. Hoopwood’s researches suggest
that there are numerous problems in achieving goals congruence
He concludes that though accounting system of budgeting is often
dominant in setting short-term objectives and goals, it has severe
limitation in achieving the overall objectives of the organization in
the short-term.
The problem of achieving the acceptance of management
standard is complicated by the Accountant implicit assumption
that the standard is good. Budgets and standards are not bad or
good per-se. It is what the worker/manager perceives it to be.
Some researchers have suggested different ways of achieving
goal congruence. Stendry, (1960) highlighted in his study the
importance of worker’s aspiration level in the control system.
Better performance would be achieved by relating budget to
workers aspiration level.
Level of aspiration has been defined in the literature of
psychology as a goal that when barely achieved has associated
with it subjective feeling of success; when not achieved, subjective
feeling of failure (Levin, Fastinger and Sear, 1944)
In effect the projected level of achievement becomes the
aspiration level of mangers in the organization. Consequently, in
a good running organization, managers would therefore induce in
the members of their department, acceptance of the same level of
aspiration.
Becker and Green (1962) stressed the gain from workers’
participation in goal setting. The dysfunctional effect of induced
pressure of budget suggests a participative approach to achieving
congruency between organizational and personal goals.
Participation if perceived by workers/managers as a device
by management to manipulate them make efforts at participation
run the risk of being interpreted as pseudo-participation. This in
turn will lead to workers failure to participate in goal setting in
the manner visualized by Becker and Green.
Studies on managerial motivation view managers as
motivated to achieve two sets of goals-his goal and that of the
firm. His goals are related to income, status, discretional control
over resource allocation and job security. To achieve both sets of
goals, the managers will strive to introduce slack in his operating
environment, thus creating and controlling of slack resources
becomes a means of managers achieving goals congruence.
Schiff and Lewis (1974) found that managers strive and
bargain for slack in budget because slack is perceived as a means
of achieving personal and organizational goals and reducing
uncertainty in attaining planned goals. This kind of uncertainty
avoidance is viewed as the participant’s response to the use of
budget as yardstick for performance evaluation.
Unfortunately, researches suggest that all too often
accounting performance measurement leads to lack of goal
congruence. The reporting system traditionally based on
management by exception highlights only managers mistakes. In
order to resolve the conflict generated by the reporting system,
managers may reject or discredit management standard.
Couched on the above background, since decision making
process is so important in influencing behaviour, the following
conditions are necessary
- Clear and unambiguous goal to be set
- Goal congruence must exist between the employees and
organizational goals.
- Good communication channels must exist
- Feedback must be provided to alter decisions quickly for
the interest of the organization
- Relevant information must flow to make best decisions.
It is against this background that this research work will
attempt to shed some light on specific management accounting
systems (budgeting and activity based costing systems), the
impact of budgeting on behavioural aspect of management
accounting and the effect of national and corporate culture on
management accounting system in improving the success of
ABC implementation.
1.2 Statement of the Problem
One of the objectives of management accounting is to
provide information that would help management make
decision(s) and create activities that would help the
organization achieve its goals and also encourage the
employee(s) to work in the best interest of the organization.
Thus, the behavioural issue of employees is an important
aspect of management accounting.
The foremost problem in organizations is that many
accountants do not see behaviour as an important aspect of an
organization. This may be due to the facts that it is only
recently that behavioural implications have been noticed and
that many accountants (Managers) are more interested in
actual performance without knowing that behaviour is actually
one of the motivators to perform.
The second important problem is how to achieve goals
congruence between the objectives of the employees and the
target of the organization. The existence of goal congruence is
to ensure that the employee(s) make quality decision without
any conflict. Where the goals determined by management
conflicts with the personal goals of the individual, it prevents
the set goals from being achieved. Realizing this, managers
now allow for participating management.
The third problem is the establishment of targets for people
in the organizations to achieve. People may look at set target as
something the management has imposed on them, which they
reluctantly have to try and achieve to keep their jobs.
Therefore; for effective decision making, clear and
unambiguous goals have to be set so that employees know
their duties and responsibilities since their attitude towards
the target(s) maybe shaped by the characteristic of the target or
the characteristics of the process by which the targets are set.
The fourth problem is how management motivates
employees knowing full well that people work harder with
incentive. This problem carries with at further problem.
First, selections of the type of that information should be
allowed to reach the employees.
Second, the method of performance evaluation/measures.
Thirdly, the vigour of monitoring and evaluating performance
and finally the process of budgeting to be used to motivate.
This research work will undertake to find out the
genuineness of these problems and seek ways to reducing
such.
1.3 Objective of the Study
Thinking of management accounting system without
understanding behavioural aspect and the impact of national
and corporate culture would be fruitless since decision process
is so important in influencing behaviour. To this end therefore,
the following objectives will constitute the main focus of this
research work viz.
1. To find out the behavioural implications of budgeting in
selected Nigerian Companies.
2. To investigate how accounting aids management in
motivating employees in selected organizations
3. To find out the behavioural problems of accounting as it
relates to employee performance in achieving set goals).
4. To adduce suggestions that will improve employee
participation in planning and control thereby including
higher performance standard.
1.4 Research Question
1. Does budgeting impact on employee’s behaviour?
2. To what extent does accounting aid management in
motivating employee?
3. What behavioural problems are associated with cost
accounting measures for performance evaluation?
1.5 Statement of Hypothesis
1. Accounting does not aid management in motivating
employees in the organization
2. Participation in budget formulation does not encourage
higher performance by employees
3. Better level of performance is not achieved when budget is
related to employee’s aspiration (attainment) level.
1.6 Significance of the Study
Many managers and accountants have overlooked the
impact of behaviour on the achievement of management decision.
They have been more interested in the actual performance
without noting that behaviour is actually one of the motivators to
perform. The study becomes justifiable since it looks into
accounting and motivation as an aspect of behavioural studies in
accounting. This will go a long way in bringing to the notice of
accountants and managers the importance of behaviour in
activity decisions.
It is also common knowledge that top management’s view is
that ability and potential willingness to do a good job is
necessarily limited to a few people at the top. The verification of
the authenticity of this view or otherwise which forms part of the
study makes the study more justifiable.
Moreover, the findings will help managers and accountants
to know the importance of behavioural aspect of an organization
and people affect management accounting system, achievement of
goals and therefore helps decision makers/target setters to adjust
their view and adopt appropriate attitude towards low level
managers and employees.
1.7 Scope of the Study
Because of the wide scope of the research topic, the scope of
the research is limited to planning, control, culture and costing
system like budgeting system, activity based budgeting (advanced
budgeting), activity based costing and a look at the Japanese
management system.
1.8 Limitations of the Study
The under mentioned problems were inherently encountered
in the course of carrying out this research work.
a. The usual difficulties encountered in taking necessary and
important information from any establishment or
organization for fear that the information gathered maybe
used for other purposes.
b. Because of the confidential nature of the subject matter, the
researcher is not allowed access to classified information or
date in selected organizations.
c. The non-availability of materials for the research work was
another limiting factor that militated against the research
work.
REFERENCES:
Stendry A: Budgetary Control and Cost Behaviour (Prentice Hall 1960).
Levin K, Festinger L, Pauline Sear: Personality and Behaviour Disorder (New York: Ronald Press Company, 1994)
Becker Sand Green D “Budgeting and Employee Behaviour” Journal of Business Vol.35 October 1962
Schiff M and Lewin Arie Y: Behavioural aspect of Accounting (Prentice Hall 1974)
Lucey T; Management Accounting
Chapter Two
Literature Review
2.1 Management Accounting as a System
Management accounting as a system consist of input
process and output components. The input system is data from
internal and external sources. The data are manipulated at the
process stage on the basis of economic and mathematical
principles. The manipulation may also have regard to the
accounting principles and organization’s behaviour (Asechemie,
1994).
The output consists of various reports to different
management levels. These reports will contain information for use
in planning, execution and review functions of management and
also act as a feedback for corrective measures.
Measurement –a part of management accounting functions
is the basis of quantitative information. Mock and Grave (1979)
points that the first requirement of measurement is reliability and
the second is validity and argues further that reliability validity,
meaningfulness represents factual view of measurement system.
In the accounting literature, information is said to be relevant
when it has feedback value (i.e. conveys corrective action that
enables corrective actions on the system to be taken) and
proactive value (i.e. can be used to predict the future) Mock and
Grave term this accounting information view as the purposive
view that requires consideration of relevancy and cost
effectiveness of alternative measure. Two intervening variables –
behavioural (Users) constraints and decision concerns, helps
define what information is relevant and cost effective.
Management Accounting can combine the factual and
purposive view to produce a framework for evaluation and choice
of measurement system, which is very important in planning and
control in an organization. In this light, accounting provides
organization with a system of information processing that involves
control in three areas:
(a) The setting of targets as the basis for judgment on whether
actual performance has conformed to plans.
(b) The information processing function which collects data on
actual performance and
(c) Comparing actual with expected target and report deviations
therein to the appropriate manager
2.2 Planning and Control
Planning is not only the most basic of all management
functions since it involves selecting from among alternative future
courses of action. It also determines how the four other functions
of management are implemented. Good planning must consider
the nature of the future environment in which planning, decision
making process and actions are intended to operate since
decision making is the heart of planning (Koontz, 1980)
Copeland and Descher (1981) defined organizational
planning as organizational goal setting. They went further to say
that common organizational goals include profit maximization,
achieving satisfactory level of performance, continual goals
ensuring survival and rendering service by providing goals and
services desired by others. It is with this view that emphasis is
place on budgeting and budgeting control.
Controlling is a management function which according to
Koontz and Whierch is the measurement and correction of
activities and subordination in order to make sure that
organizational objectives and plans are accomplished. Meigs and
Meigs (1977) conclude that managerial control includes;
planning, action reporting and evaluations. They explain that
planning is setting of organizational objectives, standard of
performance and choosing among alternative course of action
while action itself is to see that plans are put into effect and that
policies are adhered to.
Copeland and Descher (1981) emphasized that accounting
provides organization with a formalized system of information
processing that involves control in three areas:
1. The budgeting process which sets the basis for judgment on
whether actual performance has confirmed to plans.
2. The information processing function which collects data on
actual performance.
3. Control which is frequently initiated by accountants who
compare actual with expected targets and reports deviation
therein to the appropriate manager.
Owler and Brown (1983) holds the view that budgeting
control relates expenditure to person(s) who incures it, so that
actual expenses can be compared with budgeted expenses thus
affording a convenient method of control. They further opined
that budgeting control is planning in advance the various
functions of an organization so that its business as a whole can
be controlled. The purpose of establishing control according to
Owler and Brown is to relate responsibility to executive’s
requirement of a policy and continuous comparison of actual with
budgeted result either to secure by individual action policy
objective or its revision. This view conforms to the operational
definition of budgeting control by the institute of cost and
Management Accountants (ICMA).
However, comprehensive planning and control entails a
systematic approach to management. The philosophy emphasizes
the importance and inter-relationship that subsist between the
parts of the system and the whole. It focuses on a quantitative
evaluation of the results of managerial objectives and dynamic
control through the application of management by exception
(MBE) principles. Welsch (1976) documents the following
sequence of step in planning and control.
Evaluation of the potential efforts of all variable on the
enterprise.
Specification by executive management of the broad
objective of the enterprise.
Establishment of specific goals for the enterprise
Development and evaluation of enterprise strategies
Preparation of planning premises
Preparation and evaluation of project plans
Strategy and tactical profit plans
Development of supplementary analysis
Implementation of plans
Development, dissemination and utilization of performance
reports.
Implementation of follow up actions.
2.3 Budget as a Control Mechanism
Management is all about decision making, coordination and
control. Its goal is effective performance/attainment of set goals
at the least possible cost. One mechanism used for ensuring
effective performance is the budget.
Budget is defined as a comprehensive and coordinated plan
expressed in financial term for the operations and resources of an
enterprise for some specific period in the future (Pandey, 1999).
Thus a budget can be viewed as a process of assigning cost to
specific tasks that are planned within a definite time period.
Budget and plans are two sides of a coin that have the
following identifiable processes:
1. The careful appraisal of the contributions of various
business activities to corporate objectives
2. The projection of the prospect of each business activity over
a time period, usually a year;
3. Determination of the attainment of these objectives at
minimum cost.
4. Formulation and implementation of short-term (tactical) and
long term (strategic) policies.
5. Translation of the objectives/policies into financial terms.
6. Development and introduction of control measures to ensure
that plans/goals are achieved.
7. Revising budget in light of changing circumstances and
experiences.
Implicit in the budget process is the management element of
control. By clearly defining tasks, specifying how they will be
implemented and financed, a budget helps to direct the efforts of
employees towards the achievement of cooperate goals and
objectives.
A budget as a control mechanism entails the setting of
targets to be accomplished, backed by the cost implication,
thereby providing a benchmark for measurement and control of
performance. Additionally, it provides feedback information that
facilitates the taking of corrective measures.
It therefore follows from these that for a budget to achieve its
goal(s), it must receive top management support, have realistic
and achievable goals and clearly assign authority and
responsibility. All stakeholders in the system must participate in
its formulation and implementation where adequate information
must be made available at each of the implementation stage.
2.4 Budgetary Control Process
Ackoff (1970) opined that control process involves four
steps.
1. Predicting the outcome decisions in the form of performance
measurers.
2. Collecting information on actual performance
3. Comparing actual result with predicted performance
4. When decision is shown to have been deficient, correcting
the procedure that produced it and correcting its
consequences where possible.
From the above, it can be deduced that the control process
measurement against set standard, result feedback,
evaluation of plans, budgets and key constraints depending
on the emerging environment and information and
eventually correcting of deviation (variance) from set
standard.
Consequently, it can be concluded that the end product of
budgeting control process is performance measurement,
reporting of results of measurement process, analysis of
deviation from objectives, plans, policies and standard in
order to determine the underlying courses and follow up to
appraise effectiveness of corrective actions and feedback
information to the planning process to improve planning and
control cycle.
2.5 Behavioural Context of Management Accounting System
Management accounting is to provide information that helps
the management in decision making and create activities that
help the organization to achieve its goal and encourage employees
to work in the best interest of the organization.
Therefore, the behavioural issue of employees is an
important aspect of management accounting. Since the decision
process is so important in influencing behaviour, adequate care
has to be taken so that the best decision is made in management
accounting.
There are two views of organization behaviour :- the
traditional view and the modern model views.
An analysis of this behavioural context would shed light on
the understanding of the behavioural concern of planning and
control (budgeting and budgeting control).
Basically, the traditional view sees profit maximization as
the ultimate goal of the organization. The firm seeks to minimize
cost and maximize profit. People are rewarded and punished by
monetary terms. The major measurement of reward is job
performance. Authority is top down and management takes
different measures when employees do not perform up to
standard.
The modern view of behaviour views goals setting as a much
more difficult task. It is affected by the goals of the individual
leader. The model is suggestive that people are motivated by
monetary and non-monetary terms. It agrees that the motivating
forces of the three Need theory (Maslow Hierarchy of need) and
other psychological factors play a part in influencing behaviour of
employees. As a result the goals of management accounting may
conflict with the personal goal of the individual thereby
preventing goal achievement.
The modern model further states, “The ability and the
potentials willingness to do a good job are not necessarily limited
to a few people at the top but throughout the organization”.
(Management International Review, Wiesbaden 1st Qtr 1992). It is
essential to influence all participants of the organization for a
management to be successful. This goes to show that monetary
term is not a sufficient motivation to employee since it does not
satisfy their social and psychological needs.
Therefore, management accounting system should also be
designed in such a way as to follow present management theories
like participative management and management by objective
(MBO).
2.5.1. Behavioural Concern of Planning and Control
Budgeting involves planning- the establishment of goals
(targets) for people in the organization to achieve. The people’s
attitude towards the target may be fashioned by the
characteristics of the target or the characteristics of the process
by which such target is set. The employees may consider the
targets as too low or too high where they are too low; they may
not want to do more them that low target. If the target is too high,
they deem it unrealistic. Worker’s performance is highest where
target are not too high but challenging. (Locke et al 1981)
Horngren, et al (1997) pointed out that organizations have
successfully used management by objective approach in making
budgeting control achieve its goals. Under this approach, the
managers and subordinates participate in jointly formulating
goals.
In considering human factor in budgeting, Tonye (1983)
noted that no matter how sophisticated a budgeting control may
be, unless human factors are taken into consideration, it may not
succeed in achieving its job.
Human factors in planning and control should be guided by
participation and motivation. Managers’ performances are
evaluated in relation to the set targets. The participation of
managers in setting targets may motivate them to contribute their
best towards achievement of the plans (target) but if they do not
participate, they may regard the plans (targets) as strictly
imposed and will generate a feeling of alienation resulting in
kicking against the plan(s) to the disadvantage of the
organization.
Participative budgeting system in which those who have
responsibility for executing the budget make an input to the
determination of targets are capable of not only avoiding the
feelings of alienation but also brings a greater commitment to
budgeted targets. The greater commitment is explained by the
fact that targets are accepted by workers as their personal targets
and therefore work hard to achieve them in order to avoid
dissonance i.e. discrepancy between free choices and adverse
result. People feel bad when they cannot achieve the goal they set
for themselves; therefore they work hard to achieve set targets.
Christenson, (1982), Evans and Bauman (1983) noted that
participative budgeting is a mechanism of transforming
information possessed by lower level workers to the company.
When lower level workers participate in goal setting, they bring to
bear their knowledge of the operating conditions and other
realities. They may keep this knowledge to themselves if they do
not participate.
It must be noted that, that since the lower level workers are
closer to the operations of the business, they should be given a
say in the control phase of budgeting. The unilateral control
exercised by the “people on top” alone can lead to feeling of
psychological failure in lower worker. Argns (1980).
The psychological failure leads to withdrawal and the
unwillingness to contribute to the process of organizational
learning. This psychological withdrawal and unwillingness of
lower worker to contribute to organization growth is consistent
with the findings that post decisions information from workers
are of value to their employers (Dye 1948)
Profit planning and control techniques establish a system
approach for the involvement of all management level (i.e. all
inclusive management) in the planning process. The active
participation of all managerial level in shaping the desired goals
and the plans for achieving them has a positive behavioural effect
on interest, enthusiasm and morale. Active participation by all
members of management makes them aware of their particular
responsibilities fit into the total operation of the organizations and
of the necessity for inter departmental co-operation.
All writer on budgeting control agrees that managers who
are to operate budgets be made to participate in its drawing as it
will enable them identify with the organizational goal. Budgeting
techniques are themselves free from emotion; however, the
administration of budgets and its control needs selections,
persuasion and intelligent interpretation. A survey of budget
related planning and control policies and procedures concluded
that respondents heavily use budgeting techniques, nevertheless
wide participation of managers and statistical techniques are
rarely used.
As a result of non-participation, many managers regard
budgets negatively. Some studies have shown that participation
leads to more positive correlation of attitude and performance
with participation. If participation must give effective result in
performance, it must be true participation and not pseudo
participation which is described by Argyris as management
discussing budgets with lower level managers with the aim of
obtaining final acceptance of budget and performance level
previously determined by top management.
Finally research has identified various factors which help
organizations to decide whether participation is worthwhile and
how it can be made effective if worthwhile. These factors include
the cultural setting of the organization, management style,
relationship between supervisor and the supervised, the level of
decentralization, the work situation and type of structure and
business. However, from the researches, it is apparent that
participation must be used with care and applied selectively
having regard to behavioural and social factors. On occasions,
imposed budgets and an authoritarian style will lead to high
performance.
2.5.2. Accounting and Motivation
Motivation is the need to achieve a selected target or
objective and the resulting drive and determination that influence
actions directed towards the selected target. It is desirable that
managers are motivated by the budgeting (planning and control)
system and there are some evidence that clearly defined goals and
objective influence motivation in a positive manner (Lucy, 1996).
Motivation which results in positive behaviour towards
achievement of selected target and objective is activated by the
expected subjective benefits from along certains (vroom
expectancy theory, porter and Lawler model). These benefits may
or may not have material bases.
The effect of incentives in motivation cannot be over
emphasized. Research by Stendry et al shows that there are
positive gains in motivation when reward-penalty systems of the
organization are consistent with the control system.
Participation by budget holders in the budget and planning
process is often likely to effect motivation and forge positive
attitude of managers towards achievement of set target. The
process of budgeting maybe used to motivate. Organizational
behavioural literatures agree that democratic (participatory)
structure is more conducive to motivation of managers than an
autocratic one.
Argyris in his research found that often budgets were used
by managers as a pressure device and viewed as a management
policing system. In such a circumstance, budgeting would
naturally have a demotivating effect-the opposite of what is
intended. To foster motivation, acceptance by the manager of the
budgets and the level of performance contained in the budget is
important.
Skinner (1963) in his “Behaviour modification” technique
holds that managers can be motivated by properly designing their
work environment and praising their performance and that
punishment for poor performance produces negative result.
Skinner and his followers far more than praising performance,
analyze the work situation to determine what causes workers to
act the way they do and then initiate changes to eliminate
obstructions to performance.
Specific goals are set with manager’s participation and
assistance. Prompt and regular feedback of result is made
available; performance improvements are rewarded with praise
and recognition where performance does not equal goal, they find
ways to help people and praise them for the good things they do.
Skinner’s approach emphasizes removal of obstruction to
performance, careful planning and organizing, control through
feedback and expansion of communication. It has element of
participation. Japan management system is consistent with
skinner’s modification theory. It is akin to the requirement of
good managing (Koontz et al 1983). This theory is also consistent
with Lewins field theory that sees human behaviour in an
organization as a product of forces that either tends to limit
productivity or motivate individuals to be more productive. The
management can improve productive effort by either reducing
these restraining forces or by strengthening the driving forces.
With the principles, techniques and concepts of good
management an effective management can achieve these and
motivate workers.
Management Accounting may bring about behaviour
modification in organization by aiding management in motivating
people in organization in a number of ways.
First by choice of performance measure. Different
performance measurement call forth different mode of behaviour
from people (Ridgeway 1956). If the performance of a worker is
measured in terms of the weight of output produced, time taken
in production, the cost of the output or the quality of the finishing
of the product, it will make a great difference. The worker will
want to work towards the measure of its performance; it will be
its guide of action for he would like to be seen as performing.
Second, the firmness in the process of monitoring and
evaluating performance can influence motivation. Workers would
tend to be poor in their performance if performance is
infrequently and sluggishly evaluated. The Accountant has to be
tactful, firm, fair and thorough in executing his duties.
Third, by the selection of the kind of information that
reaches the employees. It has been found useful and motivating
to give people information on a company’s problem especially
those in which they are involved (Koontz 1983). Information that
shows correlation between organizational performance and the
welfare of the employee and his remuneration may increase the
employee love for the organization thereby resulting in positive
behaviour towards goal achievement.
Fourth, provision of feedback/information by the
Management Accountant on employee’s performance can motivate
and modify behaviour in the organization either for esteem or
other psychological reasons. Feedback acts as reward or
punishment.
Fifth, Accounting helps in satisfying the physiological
security and belongings need of the employees and thereby
motivating them toward better performance. The Accountant
should ensure accurate and fair computation of employees’
benefits, remunerations and entitlements and their prompt
payment. They should be able to provide security needs by
fostering dialogue between employees and employers or through
good pension scheme provision management and provision of
necessary information in current and relevant issues in the
organization. These may lead to more positive organizational
behaviour.
Accounting may report on the state of motivation in the
organization. This should help the manager in the management of
motivation by reporting on advances made and or threats
suffered. However, traditionally, reporting the state of motivation
has been done only indirectly by looking at statistics on
absenteeism.
Naturally, since motivation is a subject of psychology, one is
tempted to run to experimental psychology for a technique of
measuring the state of motivation. In our context, it would appear
that laboratory experiment using threshold measurement or even
scaling technique may not yield result accurate enough. The
accountant might consider field experiments which should take
place in a realistic everyday situation. With a combination of a
field experimental, design, and a suitable scaling technique for
the responses of the subjects, it may be possible ascertain their
feelings in quantitative terms towards a number of factors related
to the work and building up a composite picture of the state of
motivation for an organization at a particular moment in time.
2.5.3. Budgeting System: Impact on the Behaviour of
Employee.
Researches have shown that the traditional view of
management does have adverse effect on the budgeting system. It
puts intense pressure on the employees and management to work
harder. The inherent danger lies in allowing budgeting goals to
supersede organizational goals. This conflict between partial and
overall control objectives of budgeting, the excessive departmental
interdependence sometimes engendered and the consequent lack
of co-ordination are symptoms of inadequate management since
plans should represent a supporting and interlocking network
and every plan should be reflected in a budget in a systems way
(Koontz and O’ Donnel 1980)
The budgeting system may make managers try to shift
responsibility by hiding the truth, putting the blame on others,
thereby hiding inefficiencies. It often results in padding of the
budget system to achieve expected results. It would not reflect the
actual performance of the employee and therefore would not be a
true assessment of the company (Ching and Hoong, 1999).
A study on the use of highly achievable budget targets
should be used because of the following impacts.
Managers will be more committed towards achieving the
target. This is because people will feel psychologically better when
they see a more plausible goal. Since they believe that such a
target is achievable, they will do more to work towards the target
when a target is seen as impossible, the managers will not bother
about trying to work to reach the target.
The use of achievable budget prevents managers from
engaging in illegal practices to achieve their targets. Managers
may make costly operating decisions such as using unapproved
raw materials or manipulate the accounts to achieve their motives
where target is not achievable.
However, a less achievable target may be desirable in order
to satisfy the inspirational needs (Maslow Hierarchy of needs).
This will be a good motivator for mangers with strong needs for
self-satisfaction. Besides for companies in an uncertain
environment, a highly achievable target may not be the best.
Some companies may seek to be the market leader in their
respective field and highly achievable targets do little to reinforce
their position in the market. Thus less achievable targets will be
used in such situations.
Also traditional budgeting does not account for the
integration of management functions and business processes.
Thus it results in lack of commitment. This is as a result of the
practice of top-down control and emphasis in financial
performance. This causes dysfunctional behaviour that will lead
to poorer performance of employees.
To overcome these negative implications of traditional
budgeting, advanced budgeting techniques (Activity based
budgeting) can be formed. Advanced budgeting helps to create
positive behaviour that works towards common objectives by a
balance set of performance measures. Also a set of measurement
will improve consensus building and decision making. This would
reflect positively on the behaviour of employee (Hung and Chung,
1999)
Besides companies are realizing the importance of new
techniques that blend well into their management structure. Thus
the relative importance of the traditional management systems
such as traditional budgeting system has decreased.
In today’s business world where everything is growing
rapidly, a more immediate and relevant performance measures
are required than are found in the conventional budgeting
systems. There is a need for an open information system such as
additional measures are required which should focus on factors
which drive activities, the quality of the activities undertaken, the
responsiveness to change and so on. Brunson and Fraser in an
article in Management Accounting in January 1991 claimed that
ABB provided stronger links between organization’s strategic
objectives and the objectives of the individual activities within a
business for which departmental managers are responsible. They
pointed out that ABB has the ability to tackle cross-organizational
issues by participative approach and activity analysis technique
all of which promote continuous improvement in performance
and at the same time evaluate the performance of the employees.
2.6 National and Corporate Culture
Management Accounting cannot be examined in isolation of
culture. It is important to take into consideration, cultural
difference in order to be able to consider the applicability of
Management Accounting techniques in Nigeria and other
countries. Management theory assumed that a good manager in
America would also be a good manager in other countries as well.
However, studies of corporation outside that state have
supplemented this view with the understanding that managerial
attitudes, values, behaviour and efficacy differ across national
cultures. Differentiated management practices are required due to
such diversified national cultures. (Gonzalez and McMillan, 1961)
findings show that management is culture bound. On the basis of
2 years study in Brazil that concluded that “American
management experienced abroad provides evidence of our
uniquely American philosophy of management is not universal
but rather a special case”. They emphasized, that aspect of
management which lacks universality has to do with
interpersonal relationships including those between management
and workers, management and suppliers, management and
customers and community, competition and government.
(Oberg, 1963) in his research agrees with Gonzalez and
Mcmillan. It is his believe that the applicability of management
principles maybe limited to a particular culture or situation and
that it maybe fruitless to search for a common set of principles,
absolute or determinate solutions.
Further current example brings out the fact that
management practices are not and should not be uniform as a
result of nation and corporate culture. In the US and UK, firms
the practice pay-for-performance scheme perform better than
their non-Anglo counterparts with similar schemes. Japanese
firms excel when they implement quality circles but their
counterparts in the state cannot deliver the same level of
performance despite countless efforts.
(Hofstede, 1991) defined national Culture as set of values,
beliefs, practices and assumptions learned in early childhood that
distinguishes one group of people from another. National culture
is assimilated into everyday life and it is relatively difficult to
change. Hofstede in 1984 used the five-dipolar dimension to
establish a theory of management cultural difference between
nations.
The five-dipolar dimensions established by Hofstede are
Power distance culture: This is the extent to which people
believe that power and status are distributed and unequal
distributions is accepted as proper way for social systems to be
organized. Power distance influences the structure of formal
hierarchy, the degree of centralization and level of participation in
decision making in organizations. Companies in higher power
distance countries like Latin Europe and Asia tend to be more
centralized and there is less participation in decision making.
Studies conducted discovered that companies in the states
(Low power distance) that advocate employee participation are
more efficient and develop faster than those in higher power
states who discharge participation. It is concluded that
participation is an important dimension of work unit
management.
It is argued that management initiatives such as team
building fail in high power distance cultures because employees
tend to view participation negatively and employees from different
levels feel at ease communicating with one another face to face in
a group. It was concluded that employees in high power distance
culture view participatory management with fear, distrust and
disrespect for it is against the national culture.
Uncertainty Avoidance Culture: This is the extent to which
people are treated to uncertainties, unknown and ambiguous
situations. In organizations, clarity of plans, policies, procedures
and systems help to avoid uncertainty. Reliance on clear
procedure, well known strategies and well understood rules help
employees reduce uncertainty and cope with the discomfort that
comes with unknown and ambiguous situations.
Studies conducted by Schneider and De Meyers in 1991 in
Latin Europe in contrast with those law uncertainty avoidance
countries found that managers responded forcefully and
negatively when there was any organizational redesign and
corporate wide training programs. The managers view changes as
cries and their reaction were more extreme.
A study of French organizations further explains the effect of
uncertainty avoidance at the organizational level. It was noted
that though French companies are somewhat more structured
and hierarchical than American Companies, the former
performance is comparable to that of the later policies and
systems that work well in France a high uncertainty avoidance
country fail to work as effectively in America. Rules are more
effective in France than in US and French employees prefer
certainty of rules while America worker work better under
situation of ambiguity.
Individualism- Collectivism: It is the extent to which identity
is derived from the self versus the collectivity. Cultures that
champion individualism expect people to look after themselves
and their immediate family. As in Nigeria and US, people are
expected to stand to their feet from early age and fend for
themselves. Social status is derived from individual
accomplishment.
Countries that exhibit collectivism culture e.g. Singapore,
Taiwan and South Korea rely on membership in-groups. These
groups include social classes, communities and religions and
extended for identity and status. People are expected to act in
group interest and in turn are protected by the group.
Individualism–collectivism cultural characteristics in organization
translates into individual level rewards autonomy, management
emphasis on work unit solidarity and team-based rewards
(collectivism).
Masculinity – Feminimity:- Masculine culture are characterized
by assertiveness, performance, success and competition.
Feminine cultures are associated with personal relationships,
quality of life, and service. In masculine societies like Japan and
the US, woman play a different role as compared to feminine
countries like the Netherlands and Sweden.
Hofstede (1991) has shown that rewards given on the basis
of monetary terms, if properly allocated transcends to a higher
performance in the US work unit. Further, it shows that another
management technique is suited for masculine culture as
compared to feminine culture in MBO.
Long Term versus Short Term Orientation: In this last
dimension, Hofstede refers to a country’s time orientation i.e.
whether long term or short term. This dimension is known as
Confucian dynamism. Long term oriented culture countries are
found in Asia including the four little dragons of Hong Kong,
Taiwan, South Korea and Singapore. These cultures are
characterized by patience, perseverance, respect for one’s elders
and ancestors and a sense of obedience and duty towards the
larger good.
Countries like the west which are classified as short term
oriented favours past and present values like those associated
with respect and the honoring of social obligations.
Therefore in long term cultured countries, management
practices favour provision of long-term employment and planning
rather than short term. However, this dimension is relatively new
with little or no empirical evidence to substantiate the efficacy of
long-term orientation and performance.
With some knowledge of the various dimension of national
culture, we would be able to gain some insight into corporate
structure of organizations.
Corporate culture can be defined as the values, norms, beliefs,
assumptions and practices held by the employees including the
managers of an organization. It can therefore be concluded that
the corporate culture of a company is somewhat similar to the
national culture. This proposition is based on the fact that the
employees of a company are the natives of the country. This is
even more important in the present world of globalization where
multi-national companies span across countries with different
national culture.
2.6.1 Impact of culture on Management Accounting Systems.
Studies done on the success/failure of the implementation
of Management Accounting System, such as costing systems
considering the impact of national and corporate culture has
based more on the relationship between national culture and
activity-based costing (ABC) system.
Brewer (1998) tried to identify the relationship between
international cultural diversity and ABC success. He used the
Hofstede’s taxonomy of work related cultural values to draw
prediction with regards to the possible impact of national culture
on ABC implementation. He used the Harris Semi-conductors
(HS) plant in the US and Malaysia to make comparison on the
success of ABC implementation which gives that both countries
has diverse national cultures.
The several predictions formulated by Brewer in his study
were based on the dimension of national culture and the six
factors which numerous ABC literatures views as contingent to
the success of ABC. The six factors and the relevant predictions
in the study are:-
An organization having top-level managers committed to the
ABC project.
An organization providing its employees adequate training in
ABC.
An organization encouraging its employees to become cross-
functional, team oriented generalists who can exploit ABC
process orientation instead of individual oriented specialist.
An organization whose employee compensation is related to
activity based team oriented performance metrics.
Organization empowering front line workers who have
understood the process well.
An organization and its members having a long-term view of
the ABC project instead of asking for immediate short term
result.
Prediction 1: A company that relies upon top-level managers to
champion an ABC initiative in a strong “top down” fashion will
generate more defensive behaviour in low power distance
cultures, thereby reducing ABC success relative to high power
distance cultures.
Prediction 2: ABC’s inherent cross-functional team based
approach to work feature will result in more defensive behaviour
in individualist cultures, hence lowering ABC success relative to
collectivist cultures when cross-functional team co-operatively
work as in groups.
Malaysia is considered a high power distance/collectivist
culture while US is considered a low power distance/individualist
culture. Although the US is classified as a low Confucian
dynamism cultures, Malaysia, because of diverse ethnic groups
has not been classified with respect to Confucian dynamism. The
result of the study revealed that ABC was relatively more
successful in Malaysia plant compared to those in the US.
This result does provide some insight to cultural context
that must be considered in implementing ABC. Japan wrote
another success story on itself on strategic cost management. A
country with a high power distance, collectivist, masculine and
high Confucian dynamism culture, Japan strive to perform well
as to achieve success. They recognized that as the best way to
their product and not attempt to reduce them after production.
This is the fundamental of Japanese cost management system,
the majority of the product costs are “designed in”. As a result
effective cost control programs focus on the design beside the
manufacturing phase of the products life cycle.
The Japanese Management Accounting System shifted from
the conventional feedback oriented technique to the feed forward
oriented techniques like target costing, total quality management
and value engineering.
2.7 Cultural and Organizational Features of Japanese
Management Accounting System.
What is critical in the Japanese Management Accounting System
is its difference in orientation.
The Japanese Management Accounting System is a combination
of seven different management techniques;
Target Costing
Value engineering
Inter-organizational cost management systems
Product costing
Operational Control
Kaizen Costing
Total quality Management
Target costing is a system of costing that determines the product
cost after factoring in the target price and target margins. The
target cost is then further broken into component and material
level so that purchase price of those items can be determined.
The established market costs derived from estimates of a
competitive market price. These costs are usually below currently
achievable cost based on standard technologies and processes.
Managers can set benchmarks to measure incremental progress
towards meeting the targets cost objectives; thus Japanese
Management Accounting Incorporates commitment to meet the
required price for market success whether or not that price is
supported by current manufacturing practices.
Value engineering involves a systematic inter-disciplinary
examination of factors which affect the cost of a product. Value
engineering formulates ways to achieve specified target at the
required quality standard and target cost. Very similar to target
costing, it is applied at the design stage of a product development.
This technique of cost management is the Japanese organized
way for a firm to meet its target cost.
Inter-organizational cost management system advocates the
development of effective supply chain. The distinction between the
organization and its suppliers is blurred by this system. It
involves sharing of research resources and sending of a firm’s
staff to another firm for a period of time. Such measures are
simply aimed at reducing duplication of resources so that costs
are reduced thereby increasing competitiveness in the industry.
Product costing is a kind of costing found in Western Firms
(e.g. Nigeria). However, the difference is that in JMA its role is
reduced due to the existence of target costing. Operational
control is where individuals are made to control the cost which
they are responsible for. For this purpose, responsibility centers
are set up to concern itself with how well costs are controlled and
analyzed in terms of variance analysis.
Kaizen means global, unending improvement, doing
incremental improvement setting and achieving even higher
standards. When applied to the work place, it means continuing
improvement involving every top management, managers and
workers (Letza and Bakare, 2002). Kaizen costing is an
application of Kaizen technique to reduce the cost of components
and products by a pre-determined amount. The focus of Kaizen is
on the processes instead of the individual products.
Kaizen has on its own generated a process oriented way of
thinking and a management system supports people process-
oriented efforts for improvement. This technique like other
Japanese costing technique is in- group based. Kaizen is a sharp
contrast to Nigeria management system or practice where
individuals are singled out and rewarded for results forgetting
that achievement of such result was made possible by group work
(collective efforts and contributions).
Total quality management (TQM) is a management
technique or method which improves the effectiveness, flexibility
and competitiveness of a business as a whole. A method of
removing waste by the involvement of all in improving the way
things are done in an organization.
TQM requires the commitment of all staff, a culture of right-
first-time, good communication and three major components;
documented quality system, statistical process control (SPC)
methods and teamwork for improvement (Letza and Bakare,
2001).
2.8 Nigerian and Japanese Management Accounting System:
Lesson and Applications of JMA in Nigeria.
It is very important to take into account the cultural differences
in order to be able to consider the lesson and applicability of
Japanese management technique in Nigeria.
Some of the major differences in the Japanese and Nigerian
Management Accounting System are examined, as adopted from
Letza and Bakare in the Nigeria Accounting April/June 2001.
Difference on the Role of Accounting.
Japanese companies seem to use accounting systems more
in motivating employees to act in accordance with long term
manufacturing strategies than provide senior management with
precise data of costs, variance and profits. For companies to
sustain competitive advantage, employees must continually be
innovative and this requires motivation. Accounting plays more of
influencing role than an informing role. The different form of
information produced by accounting are integrated into strategic
plans at top level; operative plans at the middle level and at the
lower level, financial objectives are translated into physical target
that can be understood and achieved by supervisors and workers.
Hence accounting is accorded no privileged separate status as the
provider of management information and control.
Unlike in Nigeria, Japanese companies do not let the
accounting procedures determine how they measure and control
organizational activities. They use their management control
system to support and reinforce their manufacturing strategies.
Accounting policies should be subservient to corporate strategies
and not independent of it.
Therefore, the Japanese demonstrate that JMA can play
significant role in integrating the innovative efforts of employees
with the company’s long term strategies and goals. Thus
Accountants themselves are integrated into decision processes.
Differences in Roles and Career Path of Management
Accountants:
Another potential difference is the role and career path of
management or cost accountants. Most accountants in Nigerian
Companies are trained in Universities and Polytechnics and their
career paths typically have an accounting instead of general
management emphasis.
The biggest variance among Nigerian accountants may be
the type (financial, cost, audit) rather than amount of accounting
experience. In contrast, Japanese cost accountants tend to be
non- accountants or generalists by university training and job
experience. Employees are moved through a variety of functions
during their career at the firm.
Moreover, in contrast to Nigeria, cost accounting system in
Japanese firms tends to be manned by employees with no
proprietary interest in perpetrating the accounting culture or
profession. Thus they may be more responsive and inclined to
designs, operate or accept changes in cost accounting systems
targeted at promoting the interest of the firm rather than the
accounting profession.
Differences in the use of Standard Costing
Nigerian companies emphasize the use of standard costing
to control manufacturing cost after the fact whereas Japanese
companies stress the proactive use of management accounting to
promote process and product innovation.
National Electric Company (NEC) revises its cost standards
every six months in order to take into account continual changes
and cost improvement unlike Nigerian companies that find it
extremely difficult and expensive to implement a system update
annually.
Indeed in Japanese companies standard cost systems are
aimed for budget concerns and not used for management control
as in most Nigeria companies.
Difference in Determination of Product Prices
Japanese companies conduct a market driven prices as seen
in their target costing/pricing techniques. Nigerian companies
usually adopt a cost plus pricing strategy and are less market
oriented in terms of determining product prices.
Differences in the Use of Non-Financial Measures:
Japanese firms believe that there are relatively small and
slow opportunities for cost reduction in manufacturing via cost
variance. They focus on non- accounting methods like target
costing, value engineering, quality control, just in time inventing
to prevent variance occurrence. They determine market cost from
target costing and invest heavily in pre-manufacturing cost to
reduce cost to this level. Cost reduction is carried out in both
design and production phases. Product pricing is carried out
before product design and creates a “target” to be achieved in
production. These target cost are interim in that Kaizen is
insisted upon. It means that Japanese companies pay
considerable attention to cost reduction in manufacturing and
assembling components over a production run and then greatly
reducing cost in design of the next generation of products.
Japanese companies use non-financial measures to evaluate
performance. The reason for this is to avoid employee’ focus on
cost extensively.
Difference in Design of Management Control System:
Japanese Companies design and operate their management
accounting systems contingent on their competitive strategy,
market competition and organizational culture while Nigerian
Companies design their management control system contingent
on organizational context; such as decentralization and
uncertainty. Nigerian companies have developed very strong link
between financial and management accounting. The result is that
although management accounting assists management by
providing information necessary to enable the management of its
business, it is mainly based on financial accounting practices.
JMA operates mainly on the separation of financial and
management accounting system. Non-Japanese Companies are
directing attention to Japanese Management accounting practices
that have shown their greatest competitive advantage to discover
these differences.
Key dissimilarities are mainly in the relationship of
accounting to other forms of information and of accountants to
other managers. It is important that Nigerian companies consider
the goals, process and context of these practices. Management
accounting is only a component of a firm’s total management
system and its role cannot be understood except it is considered
in its organizational context.
Rather than concentrate on technical refinement or
replacement for conventional accounting practices, Nigerian
companies should study how Japanese successfully married the
conventional accounting, management accounting and non-
financial measures to produce optimum result.
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Chapter Three
Research Methodology
3.1 Research Design and Methodology
In carrying out the research, which is descriptive and
evaluative in nature, the study is designed in such a way as to
enable the researcher conduct field and desk research. A fairly
large sample size was chosen to allow the researcher have a more
reliable data.
In a research of this nature the use of questionnaires as a
means of extracting information cannot be over-emphasized.
Therefore, questionnaires were administered to the respondents
in the study areas. Questionnaires were personally administered
to the respondents.
For the purpose of the study, three organizations were
chosen; all three companies are private businesses.
These are:
Anambra Motor Manufacturing Company Enugu (ANAMCO)
Emenite (Nig) Plc Enugu
Nigeria Breweries Plc Enugu.
For operational convenience, it was decided that equal
number of questionnaires for the selected companies be used. A
total of seventy-five respondents make up the random sample of
respondents from the various companies.
3.2 Population of the Study
The population of the study is all senior officers in the
organization chosen for the study.
3.3 Sample Selection and Technique
In administering the survey instrument used for this study,
a sample of twenty-five senior officers each was selected from the
population in the chosen organizations.
3.4 Data Collection
The data used in this research were obtained from both
primary and secondary sources. Greater part of the data was from
primary source because of the nature of the research.
3.4.1. Primary and Secondary Data
(a) Primary Data
The primary data were sourced through the use of
questionnaire and personal interview.
Personal interviews were conducted to enable for added
information to be obtained and to clarify issues.
(b) Secondary Data
Secondary data were collected from in-depth study of
existing available related literature. These include textbooks,
professional journal, newspapers and periodicals referenced at
the end of the work.
3.5. Data Analysis Technique
This is aimed at showing how the data collected will be
analyzed. Hence we shall be concerned in finding the arithmetic
summation and percentages. Also frequency distribution by
number and percentage of respondents will be used to attach
quantitative characteristics into the numerical form, making
simple the problem of comparison of variables.
3.6 Hypothesis Test Statistics
Analyzing the difference between the observed and expected
frequencies through the use of chi-square statistical method.
Hypothesis of independence for any given two variables was
tested at the 95% confidence level i.e. with a critical value of 0.05.
The difference between the observed and expected
frequencies is measured by the chi-square (x2) statistical formula
X12 = (Oi – ei)2
ei
Where
X12 = Chi square calculated
Q1 = Observed frequency
ei = expected frequency
REFERENCES
Anike O.1: Introduction to Academic Research Method. Grostak Printing and Publication Ltd Enugu. 1998
Orjih J: Business Research Methodology, Meteson Publicity Company 1996.
Chapter Four
Presentation and Analysis of Data
4.1 Prelude
This chapter is concerned with the ways in which the data
collected are ordered, tabulated and analyzed. Out of the seventy
five (75) questionnaires distributed, sixty-seven (67) were
retrieved. These sixty-seven questionnaires represent 90% of the
total number of questionnaires administered.
4.2 Data Analysis and Interpretation
The data analysis will be concerned with finding the
arithmetic summation and percentages. Frequency distribution
by number and percentage of respondent would be used to attach
qualitative characteristics into the numerical form to make single
comparison of variables.
Table 4.1- Response on whether Budgeting aids management
in decision making.
Option of Response
Anamco No %
Emenite No %
NBL No %
Total No %
Yes 16 67 17 85 16 70 49 73
No 8 33 3 15 7 30 18 27
24 100 20 100 23 100 67 100
Source: Field Survey of 2010
The analysis shows that 73% of the respondents are of the
opinion that budgeting aids management in decision making.
Therefore the researcher concludes that budgeting is an
important tool that aids management in decision making.
Table 4.2 – Response on Whether Budgeting is often
used by the management to induce pressure on
manager/employees.
Option of Response
Anamco No %
Emenite No %
NBL No %
Total No %
Yes 20 83 16 80 20 87 56 84
No 4 17 4 20 3 13 11 16
24 100 20 100 23 100 67 100
Source: Field Survey of 2010
Table 4.2 above shows that 56 or 84% of the respondents
believe that management often uses budgeting system to induce
pressure on managers/employees.
Table 4.3 – Response on the effect such induced pressures
have on employee behaviour.
Option of Response Anamco No %
Emenite No %
NBL No %
Total No %
Pad the System 4 17 3 15 2 9 9 13
Hide the truth 3 13 3 15 4 17 10 15
Demotivates the
employees
6 25 5 25 7 31 18 27
All of the above 11 45 9 45 10 43 30 45
24 100 20 100 20 100 67 100
Source: Field Survey of 2010
From the above table, it is seen that the behaviour of
employees/managers as a result of induced pressure by the
budget include padding the system, hiding the truth and not
giving their best because such induced pressure demotivates the
manager. 45% of the respondents assert to this. The prominent
effect of induced pressure on managers’ behaviour is that of
demotivating the employees from giving their best which is 27%.
Table 4.4 – Response on whether Management can set
Impossible Targets.
Option of Response
Anamco No %
Emenite No %
NBL No %
Total No %
Yes 24 100 19 95 17 74 60 90
No - - 1 5 6 26 7 10
24 100 20 100 23 100 67 100
Source: Field Survey of 2010
From table 4.4, 90% of the respondents are of the opinion
that management can on their own set impossible targets.
Table 4.5 – Response on what employees’ attitude towards
achieving such impossible targets are.
Option of Response Anamco No %
Emenite No %
NBL No %
Total No %
Introduction of slack 7 29 7 35 6 26 20 30
Manipulation of Accounts 5 21 4 20 5 22 14 21
Will not border or try to
reach target
2 8 - - 3 13 5 7
Motivated to increase
performance
- - - - - - - -
All of the above 10 42 9 45 9 45 28 42
24 100 20 100 23 100 67 100
Source: Field Survey of 2010
Table 4.5 shows that 42% of the respondents are of the view
that employee’s attitude as a result of setting impossible targets
include introducing slack in the budget, manipulating the
accounts and not bothering to reach target. The most prominent
effect of setting impossible target on the attitude of employees
towards such target is the introduction of slack into the budget
system (30%). It is also observed by the researcher that none of
the respondent believes that impossible targets when set can
increase employee’s performance.
Table 4.6 – Response on whether mangers participate in
budget formulation in respondents establishment.
Option of Response
Anamco No %
Emenite No %
NBL No %
Total No %
Yes
No
24 100
- -
20 100
- -
18 78
5 22
62 93
5 7
24 100 20 100 23 100 67 100
Source: Field survey of 2010
From the above table 4.6, 93% indicate that managers do
participate in budget formulation while 7% think otherwise.
Therefore it may be conclusively said that employees in most
organizations participate in budget formulation.
Table 4.7 - Response on whether Participation by
managers/employees affects motivation and forge positive
attitude.
Option of Response
Anamco No %
Emenite No %
NBL No %
Total No %
Yes 18 75 12 60 15 65 45 67
No 6 25 8 40 8 35 22 33
24 100 20 100 23 100 67 100
Source:FieldSurveyof2010
From the table 4.7, 67% of the respondents from the
selected areas of study indicate that participation affects (brings
about) motivation and positive attitude (behaviour). 33% do not
agree that participation motivates managers/employees and forge
positive behaviour towards accepting and achieving set goals.
Table 4.8 – Response on whether participation in Budget
encourages Higher Performance by employees.
Option of Response Anamco No %
Emenite No %
NBL No %
Total No %
Yes 12 50 18 90 17 74 47 70
No 8 33 2 10 6 26 16 24
Depending on organizations structure
4 17 - - - - 4 6
24 100 20 100 23 100 67 100
Source: Field Survey of 2010
Table 4.8 shows that 6% of the respondents believe that the
organization structure determines whether participation will bring
about higher performance while 70% are of the opinion that
participation brings about higher performance in employees
(managers).
Table 4.9 – Response on what employees’ attitudes are if they
perceive their participation in budget as a management
device to manipulate them.
Option of Response Anamco No %
Emenite No %
NBL No %
Total No %
Refuse to participate 4 16 3 15 4 17 11 16
Unwilling to contribute to the process of learning
3 13 4 20 3 13 10 15
Withdraw post decision information
5 21 4 20 3 13 12 18
Reject/discredit mgt standard
6 25 3 15 7 31 16 24
All of the above 6 25 6 30 6 26 18 27
24 100 20 100 23 100 67 100
Source: field Survey of 2010
From table 4.9, the research observed that in area of
sampling that 27% said that employees show all of the above
listed behaviour when they perceive that management uses
participation in budget as a device to manipulate them. 24% of
the respondents believe that employees would reject/discredit
management standards, 18% indicate that employees would
withdraw from management post decision information while 16%
and 15% show that employees would refuse to participate and be
unwilling to contribute to the process of learning in the
organization.
Conclusively, it shows that employees do show traits of
behaviour ranging from withdrawal from participation to rejecting
management standard. However, the most singular attitude
shown by the survey is that of rejecting and discrediting
management standard. Table 4.3 correlates this.
Table 4.10 – Response on whether employees achieve better
level of performance when budget is related to employees’
aspiration (Attainment) level.
Option of Response
Anamco No %
Emenite No %
NBL No %
Total No %
Yes 15 63 19 95 19 83 53 79
No 9 37 1 5 4 17 14 21
24 100 20 100 23 100 67 100
Source: Field Survey of 2010
From table 4.10, the researcher observed that 79% of the
total respondents from the selected companies confirmed that
better level of performance is achieve by the employees when
budget (targets) are related to their aspiration level. This
confirmation is prominent in all selected companies.
Table 4.5 correlates this ascertion where we observed that
impossible targets lead to introduction of slacks, manipulation of
accounts by employees and also employees not brothering to
reach set targets.
Table 4.11 – Response on whether cost Accounting plays
important role in performance measurement and evaluation.
Option of Response
Anamco No %
Emenite No %
NBL No %
Total No %
Yes 14 58 13 65 18 78 45 67
No 10 42 7 35 5 22 22 33
24 100 20 100 23 100 67 100
Source; Field Survey of 2010
From table 4.11, it is observed that 67% of the respondents
from the sampled areas for study indicate the important role of
cost accounting in measurement and evaluation of performance.
However for a figure as high as 33% of respondents not to have
seen any important role being played by cost accounting is a
subtle indication that cost accounting method of performance
evaluation is not seen as wholesome by employees.
Table 4.12 – Response on whether there are potential
behavioural problems in cost accounting management by
exception reporting system which highlights manager’s
failure only.
Option of Response
Anamco No %
Emenite No %
NBL No %
Total No %
Yes 24 100 20 100 23 100 67 100
No - - - - - - - -
24 100 20 100 23 100 67 100
Source: Field Survey of 2010
From the table above, all respondents from the selected
companies for study indicate that there are potential behavioural
problems in cost accounting management by exception reporting
system of highlighting only managers’ failure.
Table 4.13 – Response on what these behavioural problems
are:-
Option of Response Anamco No %
Emenite No %
NBL No %
Total No %
Managers concentrate
on how many times
they missed forget
4 16 4 20 3 13 11 16
Doubt the validity to
mgt target
3 13 3 15 3 13 9 13
Lack of commitment 3 13 1 5 2 9 6 9
All of the above 14 58 12 60 15 65 41 62
24 100 20 100 23 100 67 100
Source: Field Survey of 2010
From table 4.13, 62% of the respondents from the selected
organizations say that the likely behavioural problems of cost
accounting reporting system are that of managers concentrating
on the number of times they missed target, doubting the validity
of set standards or budgets and lack of commitment.
Table 4.14 – Response on whether Accounting aids
management in motivating employees.
Option of Response
Anamco No %
Emenite No %
NBL No %
Total No %
Yes 15 63 18 90 20 87 53 79
No 9 37 2 10 3 13 14 21
24 100 20 100 23 100 67 100
Source: Field Survey of 2010
It is observed from table 4.14 that the respondents
overwhelmingly believe that accounting aids management in
motivating employees. In all 79% of the respondents assert this
fact while 21% do not believe that accounting can aid
management in motivating employees.
Table 4.15 – Response on how accounting aid management in
motivation of employees
Option of Response Anamco No %
Emenite No %
NBL No %
Total No %
Its choice of
performance Measures
5 21 4 20 5 22 14 21
Its process of monitory
& evaluating
performance
5 21 5 25 3 13 13 19
Kind of feedback it
provides
6 25 6 30 5 22 17 25
All of the above 8 33 5 25 10 43 23 35
24 100 20 100 23 100 67 100
Source: Field Survey of 2010
Table 4.15 shows that 35% of the respondents believe that
accounting aid management in motivation of employee through a
combination of its choice of performance measure, monitoring
process, feedback/kind of information it provides. 25% believe
that is can motivate through the kind of information/feedback it
provides the employees while 18% and 21% believe that it is
through its choice of performance measure and monitoring and
evaluating performance that accounting motivates employees.
Table 4.16 – Response on whether failure to communicate
knowledge of result affects performance and motivation
(morale).
Option of Response
Anamco No %
Emenite No %
NBL No %
Total No %
Yes 14 58 13 65 16 70 43 64
No 10 42 7 35 7 30 24 36
24 100 20 100 23 100 67 100
Source: Field survey of 2010
Table 4.15 shows that 64% of the total respondents believe that
failure to communicate knowledge of result that is feedback of
performance to the employees adversely affect performance and
motivation (morale) of the employees.
Table 4.17 - Response on what role communication of
result plays in employee behaviour.
Option of Response Anamco No %
Emenite No %
NBL No %
Total No %
Helps to reinforce or
extinguish previous
behaviour
7 29 6 30 7 31 20 30
Helps employees feel
subjective failure or
success through
punishment or reward
4 17 3 15 4 17 11 16
Helps increase learning
& confidence
6 25 5 25 4 17 15 23
Helps increase
performance due to
increased motivation
7 29 6 30 8 35 21 31
24 100 20 100 23 100 67 100
Source: Field Survey of 2010
From table 4.17 30% of the respondents believe that
communication of results helps the employee to either reinforce
or extinguish his previous behaviour, 16% state that it will help
employee feel subjective failure or success, 23% indicate that it
increases the learning and confidence in the employee while 31%
believe that it will help increase performance of the employee
because of increased motivation.
However looking at the table of respondents from each
organization selected for the study, it can be concluded that the
three major ways communication (feedback) of result impact on
the employee behaviour are.
1. It helps him reinforce/or extinguish previous behaviour
either because of the reward/or punishment that goes with
favourable or adverse performance.
2. It may help in increasing learning and confidence level. This
maybe as a result of the report shifting the cause of failure
and encouraging employees where they have done well
3. It may help increase performance due to increased
motivation as correlated in table 4.14
4.3 Test Of Hypotheses
The hypotheses formulated in chapter one should undergo
empirical testing. The data collected and presented were
subjected to statistical tests using chi-square (x2) test.
The Chi-Square Test (X2)
The chi-square as a statistical tool is used to test if an observed
set of values differ significantly from what was expected. The
formula for computing the chi-square is given as
X2 = (oi – ei)2
Ei
Where = Summation Sign
Oi = Observed Frequency
ei = Expected frequency
Decision Rule
1. Reject Ho : If x2cal > X2
2. Reject Hi : If x2cal ≤ x2 tab
We shall assume a five (5%) level of significance for the three (3)
hypotheses.
Hypothesis 1
Ho: Accounting does not aid management in motivating
employees in the organization.
This is represented in the contingency table in table 4.18
Table 4.18 – Response on whether accounting aids
management in motivating employees
Option of Response
Anamco No 0i
Emenite No 0i
NBL No 0i
Total No
Yes 15 18 20 53
No 9 2 3 14
24 20 23 67
Source: Extracted from table 4.14
Table of Expected Frequency
Option of Response
Anamco (ei)
Emenite (ei)
NBL (ei)
Yes 19.0 15.8 18.2
No 5.0 4.2 4.8
24.0 20.0 23.0
Where ei = x 24 67 = 18.99 or 19.0
ie FR X FC N
Where FR = Frequency of Row
FC = Frequency of Column
N = Total no of Respondents.
Observation Oi Expected (ei) Oi – ei (Oi – Ei)2 (Oi – ei)2 /ei
15 19.0 -4 16 0.84
18 15.8 2.2 4.84 0.31
20 18.2 1.8 3.24 0.18
9 5.0 4 16 3.20
2 4.2 -2.2 4.84 1.15
3 4.8 -1.8 3.24 0.68
X2 6.36
Therefore, X2 cal = E(Oi – ei)2
ei
Degree of freedom = (r – 1) (c – 1)
Where r = row
c = column
Degree of freedom = (2 -1) (3 – 1) = 1 X 2 = 2
Level of significance = 0.05
X2 tab = 5.99
Decision:
Since the observed chi-square 6.36 is greater than the
theoretical of 5.99, we therefore reject the null hypothesis which
states that accounting does not aid management in motivating
employees in the organization and accept the alternative
hypothesis which states that accounting aids managements in
motivating employees in the organization.
Hypothesis 2
Ho = Participation in budget formulation does not encourage
higher performance by employee.
The above statement of assumption is presented in contingency
table 4.19 below.
Table 4.19 – Response on whether participation on budget
encourages higher performance by employee.
Response Anamco No (Oi) Emenite No. (Oi) NBC (Oi) Total (Oi)
Yes 12 18 17 47
No 8 2 6 16
Depends
on orgs
structure
4 - - 4
24 20 23 67
Source: Extracted from table 4.8
Expected frequency table
ANAMCO
ei
EMENITE
ei
NBL (ei)
Yes 16.9 14.0 16.1
No 5.7 4.8 5.5
Dep. On structure 1.4 1.2 1.4
24 20 23
Observation Oi Expected (ei) Oi – ei (Oi – Ei)2 (Oi – ei)2 /ei
12 16.9 -4.9 24.01 1.42
18 14.0 4 16 1.14
17 16.1 0.9 0.81 0.05
8 5.7 2.3 5.29 0.93
2 4.8 -2.8 7.84 1.63
6 5.5 0.5 0.25 0.05
4 1.4 2.6 6.76 4.83
Θ 1.2 1.2 1.44 1.20
Θ 1.4 1.4 1.96 1.40
Σ 12.65
Level of significance = 0.05
Degree of freedom = (3 – 1) (3 – 1) = 4
X2 tab = 9.488
X2 cal = 12.65
Decision:
The computed X2 is 12.65 while the theoretical X2 is 9.49.
Therefore the theoretical X2 is less than the observed. We
therefore reject the null hypothesis which says that participation
in budget formulation does not encourage higher performance by
employees and accept the alternative hypothesis which states
that participation in budgeting encourages higher performance
by employees.
Hypothesis 3
Ho: Better level of performance is not achieved when
budget is related to employees’ aspiration (attainment) level.
This assumption is also represented in the contingency table
4:20.
Table 4:20 – Response on whether better level of performance
is achieved when budget is related to employees’ aspiration
(attainment) level.
Response Anamco (Oi) Emenite (Oi NBC (Oi) Total (Oi)
Yes 15 19 19 53
No 9 1 4 14
Total 24 20 23 67
Source: Extracted from table 4:10
Table Of Expected Frequency
Response Anamco (ei) Emenite (ei) NBC (ei)
Yes 19.0 15.8 18.2
No 5.0 4.2 4.8
Total 24.0 20.0 23.0
Observation Oi Expected (ei) Oi – ei (Oi – Ei)2 (Oi – ei)2 /ei
15 19.0 -4 16 0.84
19 15.8 3.2 10.24 0.65
19 18.2 0.8 0.64 0.04
9 5.0 4.0 16.0 3.20
1 4.2 -3.2 10.24 2.44
4 4.8 -0.8 0.64 0.13
Σ 7.30
Level of significance = 0.05
Degree of freedom = 2
X2 tab = 5.99
X2 cal = 7.30
For the test of X2 at the level of 0.05 significance, the
calculated X2 is 7.30 while the theoretical is 5.99. As a result, we
reject the null hypothesis which states that better level of
performance is not achieved when budget is related to employee’s
aspiration (attainment) level and accept the alternative hypothesis
which states that better level of performance is achieved when
budget is related to employee’s aspiration (attainment) level.
Chapter Five
Summary, Conclusion and Recommendations
5.1 Summary of findings
The following are the findings of the study.
Budgeting is a very important tool that aids management in
their decision making function. Management often use
budgeting to induce pressure on managers and /employees.
When budget induces pressure on managers/employees, it
impacts on their behaviour in any if the following ways:
- Managers/employees may begin to pad the system by
introducing stacks into the budgeting system and
manipulations of accounts.
- Hiding the truth of the real situation by shifting
responsibilities.
- Due to the highly demonstrating effect of induced pressure,
employees do not give their best to achieve the budget
targets.
- When management set target that are impossible to achieve,
the employee attitudes/behaviour towards achieving such
targets range from that of introduction of slack,
manipulation of accounts, feeling of unconcern by not
bothering to even achieve such target. The most incredible
finding about setting of impossible (unachievable) targets is
that it does not impact in any way on managers/employees
to increase their performance level in order to achieve set
target. This perhaps is because such targets are not related
to employee’s level of aspiration.
- When budget targets are related to employees aspiration
(attainment) levels better level of performance by the
employees/managers is achieved. Thus allowing for targets
to be easily achieved.
- When employees/managers who are the budget holders
participate in budget formulation, it helps motivate and
forge positive attitude (behaviour) in them towards achieving
set targets. This positive attitude consequently brings about
higher performance in employees/managers.
- Participation in budget formulation helps managers or
employees to adjust their behaviour/attitude towards
accepting existing methods of cost and production control.
- Management can use managers/employees participation in
budget formulation as a device to manipulate them. When
the employees perceive their participation as phony, they
may react to management and the budgeting system in any
of the following ways.
- Outright refusal to participate in the formulation of budget.
- Participate but be unwilling to contribute to the process of
learning in the organization.
- Withdraw all post decision informulation that could help
management in the formulation of future budgets.
- Constantly discredit and reject standards set by the
management.
- Accounting (especially cost accounting) plays an important
role in performance measurement and evaluation. As much
as cost accounting play such an important role,
employees/managers do not see it as wholesome because its
management by exception reporting system has a lot of
behavioural problems that impact seriously and negatively
on the behaviour of employees/managers. Some of the
potential behavioural problem are that
managers would concentrate more on how many times they
missed targets them on how well they performed over the
long run.
- Managers may begin to doubt the validity of the standard or
budget that has been set.
- Performance of employees may become poorer as a result of
frustration due to exception reporting of failure and not
success knowing fully well that failure is accompanied with
blames/punishments.
- It may lead to lack of commitment in the part of the
employees.
- Accounting aids management in motivating managers and
employees through; the kind of information/feedback it
provides, its choice of performance measurement and
evaluation process and its monitoring and evaluation
process.
5.2 Conclusion
Goals must not only be set but also achieved. Budget is a
combination of the goal-setting and goals achieving machine. The
goal-setting machine set goals that are to increase profit and the
goal achieving machine endeavour to achieve the set goals. In
order to facilitate coordination and planning, the critical steps
between the setting of goal and its achievements are the
acceptance of goal by goal-achieving machine, that is the budget
individual. If the budget individual can be persuaded or
convinced to accept the set goal, his behaviour can be relied upon
to achieve the goals.
Evidence showed that goals significantly affect performance,
that participation in goal setting has discernable direct effect on
performance and on the goal level set.
Accounting can act as a motivating factor and can induce
better performance if information is promptly given to
managers/employees. Also a successful participative budget
induces motivation and goal acceptance. It provides information
to associate rewards or punishment with performance, which
leads to a new aspiration level and motivation that set the stage
for the next participation budget.
If accounting is to assist in the development of better
managerial accounting techniques, greater effort must be
made to utilize findings from behavioural sciences. The
implementation of accounting techniques requires proper
consideration of human element – how the individual
interact with the system.
5.3 Recommendation
Based on the findings of the study, the following
recommendations are made:
Management should encourage participative management
in budgeting in the organization. It can benefit from
participation effects since participation can be grafted into
existing procedures or changes where necessary. It also
changes efficiency, motivation and productivity.
The impact of the form of feedback of cost accounting
reports and the behavioural resolution of its dissonance is
clear. Therefore, it is recommended that accounting reports
should be designed to provide positive reinforcement to the
employees as well as make management aware of poor
performance. The process of reporting in order to
avoid/change a situation where dissonance may be present
should take into account not only the need for information
for decision making but also the clues signs for decision
making.
budget is to be used as a control device as well as motivating
device, it should be tied to the level of aspiration
(attainment) cycle rather than time schedule.
There should be frequent comparison of performance and budget
including communicating result (feedback) to the employees. This
recommendation is made for three reasons:
If performance is slightly above budget level ie target
expectation, the level of aspiration will increase and budgets
can and should be revised otherwise employees would
perform at budget level while they can perform at a higher
level.
If performance is slightly below targets expectation but
changes may not be necessary but feedback so that
employees will continue to strive to achieve budget level.
If performance is well below budget level, budget should be
raised downwards, if not employee’s level of aspiration will
fall and viewed as unattainable. If budget is raised
downwards and employees perceive it as attainable,
maximum outfit will be achieved again.
To design appropriate system, the accountant must not only
consider the data the user need to solve a problem but also
the manner and form the data is communicated will affect
the user’s behaviour in achieving the problem solving
solution.
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