EBC1 – WU – Institute for English Business Communication Personnel management tasks Recruitment & selection Training (staff development) Placement & promotion.

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WU – Institute for English Business Communication

Personnel management tasks

• Recruitment & selection• Training (staff development)• Placement & promotion• Reward schemes & motivation• Dismissal & disciplinary action

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Exercise 6.1.2: Answers (1-3)1. All efforts designed to increase

subordinates’ effort and, above all, output (NOT merely ‘to make them satisfied’)

2. In some form other than cash

3. To officially inform his employer, in the manner set out in his contract, of his intention to leave his job

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Exercise 6.1.2: Answers (4,5)4. Hours worked in excess of an

employee’s contractual working time in one period (week, month) that are carried forward to the next, enabling him/her to work fewer hours and/or take extra holidays then

5. Involving employees with no management responsibilities

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Exercise 6.1.2: Answers (6,7)6. Protection; Guarantee that the firm

will take on any such liabilities

7. Regular payments made by employer after retirement and entirely financed by (voluntary) contributions from the employer

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Translating sentences

1. Translation involves transferring MEANING, so first understand the German sentence

2. Identify business terminology and collocations for which you have learnt equivalents

3. Look for obvious ‘traps’, eg false friends, tenses, prepositions, modals, word order

4. Remember – it’s the the meaning that matters; if you can’t think of a direct equivalent for a word or phrase, try to paraphrase

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Exercise 6.2.3 C: Model Versions1. Normally we advertise our own

vacancies. This time, however, we are having the job ad drawn up by a personnel consultancy.

2. The Head of Personnel said that we did not need to recruit any more workers.

3. If he had applied for the job, we would certainly have shortlisted him.

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Exercise 6.2.3 C: Model Versions1. At present, we are training employees

who have recently been promoted

2. My contract of employment states that my employer must reimburse all expenses I incur on behalf of the firm at the end of each month.

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Exercise 6.3.1 C4: Model versionsa) Some candidates present themselves very well

in an interview.

b) They take no responsibility for the consequences of appointing someone they have recommended for a post.

c) If the information in all CVs were checked thoroughly, I believe that in most cases it would turn out to be inaccurate, at least in part.

d) The recruitment process is full of risks for non-specialists.

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Exercise 6.3.2: Model versions

a) … be aware, our company’s labour turnover is currently much too high. As a result, our recruitment costs are also extremely high.

b) … therefore adopting certain measures aimed at increasing employees’ job satisfaction, as well as the effort they put into their work.

c) … survey we have conducted, the main problems perceived by workers are that their wages are too low and that they lack motivation because of the routine nature of their work.

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Exercise 6.3.2: Model versions

d) … we are adopting two measures relating to earnings. First, workers will be paid bonuses for achieving their monthly targets. Second, they will receive a substantial wage increase after three years with our firm.

e) In addition, employees will receive training to ensure that they work effectively, and a job rotation system will be introduced that will, of course, include provision for further training .

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Listening Exercise 1 Work pattern Origin

1. seasonal work Poland

2. part-time work Scotland

3. self-employment Wales

4. teleworking England

5. casual labour South Asia

6. migrant worker Bulgaria

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Listening Exercise 2.1a) F … 90% of employees … compares

with 80% a decade ago

b) T Self-employment is down to 7%

c) T People are staying in jobs longer

d) F Less evidence of flexible employment than many people realise

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Listening Exercise 2.2 80 %age of employees in permanent

employment a decade ago 90 %age of employees in permanent

employment today 5 %age of employees with temporary

contracts 7 %age (of employees) who are self-employed

now (and also in 1979) 6, 2 average period (months, years) people

stayed in jobs 10 years ago 7, 4 average period (months, years) people stay

in jobs now

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Listening Exercise 3 Correct order: c – b – e – a – d a) service sector b) middle-management c) bargaining powerd) minimum-wagee) higher professional jobsf) employment-protectiong) manual workersh) professional category

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Exercise 7.3.1 C2: Answersa) It has come to my attentionb) a matter of the greatest concernc) I am aware ofd) misdemeanourse) I need hardly stress f) it represents a breach of our statutory dutiesg) to instigate disciplinary proceedings h) dismissal without noticei) an integral part of your contractual

responsibilities

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7.3.1C: Additional Vocabulary• operatives (para 1 / line 1)• by no means (1/8) • contrary to (2/2) • immense (2/3) • encompass (2/4) • potential (3/3) • breaches (3/4) • (to) get (a message) across (4/1) • vigilant (4/4)

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7.3.2 (1): Model version a) … on the strictest observance of this

policy, in your own interest, that of your colleagues and that of the company. As you are aware, smoking is damaging to the health of both smokers and their colleagues. Moreover, if it continues to take place, the company will be in serious breach of a statutory requirement.

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7.3.2 (1): Model version b) … smoking anywhere on the premises

at any time after 8.30 am on [day & date], they will be subject to immediate dismissal without notice. I would emphasise that, given the importance of the issue, there will be no exceptions to this rule.

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7.3.2 (2): Model version a) … to build up a certain number of

credit hours which you can use in the following month either to work fewer hours or, alternatively, to take up to two days additional holiday.

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7.3.2 (2): Model version b) I am fully convinced that these

relatively minor inconveniences will be more than outweighed by the substantial advantages I have indicated. Finally, I would ask for the support of all Amco employees in ensuring that the new system works as smoothly as possible, in all our interests.

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7.3.2 (3): Model version a) … scheduled to begin on [day, date] is

called off immediately. Moreover, I would expect you to refrain from any threat of strikes or other forms of action so long as negotiations continue.

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7.3.2 (3): Model version b) …, I am confident that the atmosphere

is now conducive to taking an innovative approach to the issues concerned that casts aside entrenched attitudes and prejudices, among both management and employees

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Unseen text: Additional Vocab.• corporate campuses (1/1)

• treadmills (1/2)

• sweatshop (1/5)

• heated debate (2/1)

• to skimo on sthg (2/3)

• sweeteners (2/7) • clock-watching mentality (3/6-7)

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Unseen text: Additional Grammar.• not uncommon (1/1)

• But (1/5 & 2/6)

• In fact (2/1)

• under (2/5)

• responding (3/1)

• Indeed (3/4) • that (3/6)

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What is it?

allows a company to differentiate itself

from the competition and to create customer

loyalty

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Unit 8 - Name the 4 Ps

where the product is sold the goods all the activities a company can use to

publicize the product the cost

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word combinations - brand

classic

awareness

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Branding Decisions

existing brand

existing brand

genericbrand

genericbrand new

brand

new brand

familybrand

familybrand

separatebrands

separatebrands

??

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Branding Decisions

ex____ brand

ex____ brand

genericbrand

genericbrand new

brand

new brand

fam____brand

fam____brand

s____brands

s____brands

??

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Which pricing policy?

price is high and remains high price is high at beginning and is later lowered sale price is below production price price is low initially and then raised

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Unit 9 Holistic Marketing:

Looks at the whole business its vision and goals, its target markets, connections among all the business elements

Goal to discover what methods and messages will appeal

to each customer.

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non-traditional marketing viral marketing - induces Web sites or users to

pass on a marketing message to other sites or users,

guerrilla marketing - an unconventional way of performing marketing activities (primarily promotion) on a very low budget

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Advertising Media

mass media

on radio

on TV

in the press

on the internet

outdoor media

on hoardings

on billboards

on screens

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Advertising Verbs to ______ an ad in a newspaper to _______ an advertising campaign to ______ a commercial on TV to ______ on TV / radio / in the media, on the

Internet

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Personal Selling

sales force

behind the counter sales clerk ________ (UK)

in the field sales representatives sales reps ______________

(UK)

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Public Relations ActivitiesPut in a correct verb ________ media with information ________ press conferences _________ events _________ lobby efforts

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ProducerProducer ProducerProducer ProducerProducer

zero stageone stage

two stage

unit 10

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producerproducer producerproducer producerproducer

retailerretailer

wholesalerwholesaler

retailerretailer

consumerconsumerconsumerconsumer consumerconsumer

zero stage one stage two stage

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Services – Wholesalers

DeliveryStorageCredit

Market InfoPersonal Selling

AssemblingDividing

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Types of Retail Outlets

door to door

market traders

independent shops

multiples / chains

supermarkets

department stores

hypermarkets

home shopping networks – TV

mail order

vending machines

Internet / telephone shopping

shopping malls

EBC1 – WU – Institute for English Business Communication Personnel management tasks Recruitment & selection Training (staff development) Placement & promotion.

Documents

ebc1 wu institute

employer slide

job slide

business terminology

job ad

recruitment costs

personnel consultancy

head of personnel