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1 What principles to create sustainable wealth? Victoria Thoresen
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ebbf 2013 - new approaches to co-creating wealth and prosperity - victoria thoresen

Jan 13, 2015

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How can work on sustainable consumption and production empower individuals, organizations (including businesses) and institutions to co-create sustainable wealth in responsible ways?
When considering the above question it is necessary to look at how wealth and prosperity are presently being defined based on revised insights into the purpose of existence and the principles which determine growth. It is from our understanding of these fundamental principles that we give priority to the values which motivate social innovation and influence the daily choices we make.
And it is through the choices we make in our daily lives that
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we confirm our intentions and implement our aspirations about the society we want to belong to.
By examining the values the international community has committed itself to and by looking at new approaches
to product development and consumer choice-making within the realms of food, fashion, transport, housing, entertainment and personal growth we will reflect on how sustainable, responsible consumption and production
can be conducive to increased wealth rather than merely being a negative process of reduction and denial. Evidence does exist that with the help of flexibility, creativity and determination, the work on sustainable production and consumption can contribute to increased well-being and personal, as well as communal, development.
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Page 1: ebbf 2013 - new approaches to co-creating wealth and prosperity - victoria thoresen

1

What principles to create sustainable wealth?

Victoria Thoresen

Page 2: ebbf 2013 - new approaches to co-creating wealth and prosperity - victoria thoresen

Co-creating sustainable wealth --what principles and values do we need to

develop ?

Partnership for Education and Research about Responsible Living

Ebbf Make it Meaningful series Conference 3-6 October 2013 Barcelona, Spain

Victoria W. Thoresen, associate professor and director

PERL (The Partnership for Education and Research about Responsible Living),

Hedmark University College, Norway

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Partnership for Education and Research about Responsible Living

Wealth Abundance of valuable resources

Property/produce/people

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Partnership for Education and Research about Responsible Living

Ownership Profit

Control

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Partnership for Education and Research about Responsible Living

Production and Consumption

Access and distribution Social positioning

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Partnership for Education and Research about Responsible Living

Mammon Gluttony

Miserliness

Exploitation

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Accounting: GDP (Gross National Product Index)

Partnership for Education and Research about Responsible Living

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Partnership for Education and Research about Responsible Living

Predicted wealth in 2015 (Atlas of the real World)

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Catastrophic impact

on our physical and

social environment

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Partnership for Education and Research about Responsible Living

An Essential Shift

Based on the realization that ideational cultures are stronger and more resilient than sensate cultures,

there is a revived interest in redefining “wealth” in terms other than purely material/monetary ones. *

Human perspective

Technical perspective

Systems perspective

Values-based/Spiritual perspective

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Partnership for Education and Research about Responsible Living

Human perspective: “People  are  the  real  wealth  of  nations”

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Marilyn Waring reviewed weaknesses in GDP and other existing monitoring indicators Manfred Max-Neef when macroeconomic systems expand beyond a certain size, the additional benefits of growth are exceeded by the attendant costs. (Max-Neef 1995.) Income versus human/social capital depletion

Genuine progress indicators = welfare economics

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HDI (Human development Index)

Miles ( 1992) Amartya Sen, Mahbub ul Haq (UNDP) Indicators of: - social empowerment (civic participation) -security (freedom to chose and have an opinion) -economic growth Focuses on: -human capital -social capital Annual reports Continual adjustment of indicators and formula

Partnership for Education and Research about Responsible Living

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Millenium Development Goals (MDG’s)

Partnership for Education and Research about Responsible Living

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Technical perspective:

“Inclusive”  wealth is the sum of natural assets (land, forests, minerals)

human assets (education and skills)

physical (manufactured) assets

Partnership for Education and Research about Responsible Living

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Sustainabilty Assessment Indicators:

(Living conditions, Social Inclusion, Ecological footprints, CO2 impact)

Resource efficiency: water soil air forests biodiversity etc. Product Life-cycle analysis

Partnership for Education and Research about Responsible Living

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ISO-26000 Social Responsibility

organizational ethics

ethical consumerism

stakeholder involvement

accountability

transperancy

Partnership for Education and Research about Responsible Living

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Partnership for Education and Research about Responsible Living

Systems perspective:

Wealth is well-being in relation to systems

(Michael Linton; Open Money)

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PICABUE: a methodological framework for the development of indicators of sustainable development G. Mitchell, A. May & A. McDonald (U of Leeds, UK) 1995

Social Indicators for Sustainable Project and Technology Life Cycle Management in the Process Industry Alan Brent and Carin Labuschagne

Gustav Sandin, Greg Peters, Annica Pilgård, Magdalena Svanström and Mats Westin

Social Life cycle assessment indicators: (Procurement and building)

Partnership for Education and Research about Responsible Living

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Partnership for Education and Research about Responsible Living

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Centre for Bhutan Studies, under the leadership of Karma Ura, measured the population's general level of well-being.

Psychological Indicators: Frequency of prayer recitation Frequency of meditation Taking account of karma in daily life Frequency of feeling of selfishness Frequency of feeling of jealousy Frequency of feeling of calmness Frequency of feeling of compassion Frequency of feeling of generosity Frequency of feeling of frustration Occurrence of suicidal thoughts

GNH (Gross National Happiness Index)

Partnership for Education and Research about Responsible Living

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Partnership for Education and Research about Responsible Living

The evolution and shift of value-focus

Values express our understanding of the underlying principles of existence.

* Lifestyles are values made concrete through the

choices and decisions we make. *

Meanings attributed to values have varied amongst individuals and societies and over time.

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Partnership for Education and Research about Responsible Living

Spiritual perspective:

Social justice: wealth distribution, equity, collective trusteeship,

generosity

Imbuing material actions with a sense of spiritual purpose

True wealth is the acquisition of spiritual qualities

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Integrating inner and outer reality.

“Alone,  practicality  becomes  dangerous;    spirituality, alone, becomes feeble and pointless. Alone,  either  becomes  dull.  Each  is  the  other’s  discipline, in a sense, and in good work, the two are  joined”   (Wendell Berry , 1987: 145) in Karen Litfin’s: Ecovillages

Partnership for Education and Research about Responsible Living

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Partnership for Education and Research about Responsible Living

Basic principles upon which values

that direct change are based:

Connectivity and cohesion

Transference and transmutation

Finiteness

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Partnership for Education and Research about Responsible Living

Value-base for co-creation of sustainable wealth

Connectivity and cohesion:

-Empathy as a source of global cohesion

Transference and transmutation:

-Adaptation: Collective social learning

Finiteness:

-Moderation and sharing as means of managing resources

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Empathy as a source of global cohesion

collective identification

quest for universal belonging

a composite of concern, compassion and commitment

The intimacy of globalization and modern telecommunications has expanded the threshold

of our awareness of how others exist and our role in their conditions.

Partnership for Education and Research about Responsible Living

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“Empathy becomes the thread that weaves an increasingly differentiated and individualized population into an integrated social tapestry, allowing the  social  organism  to  function  as  a  whole.” (Jeremy Rifkin, 2009)

Partnership for Education and Research about Responsible Living

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Adaptation: Collective social learning

The  “augmentative  power  of  growth”  occurs   when learning provides insights and alternatives.

Collective social learning refers to frank, open

consultation where intellectual rigor and creativity are valued but where the voice of experience and

indigenous knowledge are also heard, appreciated and taken into consideration. (Garry Jacobs, 1999)

Partnership for Education and Research about Responsible Living

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Partnership for Education and Research about Responsible Living

Moderation and sharing as means of managing resources

Reflective consumption

Collaborative consumption

Sufficient consumption

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Partnership for Education and Research about Responsible Living

Stimulating a transformation of both our inner life and external conditions.

Becoming more fully human and achieving a dynamic coherence between material and non-material requirements of life.

Accumulating  “true  wealth”  involves:

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Partnership for Education and Research about Responsible Living

Cooperating

Developing trust and compassion

and inspiring the capacity

for service

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Partnership for Education and Research about Responsible Living

Learning flexibility

Recognizing that our understanding changes and grows.

What we once thought was right may not always be so.

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Partnership for Education and Research about Responsible Living

Fostering a vibrant

community life

in neighborhoods and villages,

characterized by such a keen sense

of purpose.

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Partnership for Education and Research about Responsible Living

Thank you