eBay DevCon: Project Echo Opportunity Selling Manager Apps

The Project Echo OpportunityThe Project Echo Opportunity

Selling Manager ApplicationsSelling Manager Applications

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A dAgenda

• Overview of Selling Manager ApplicationsWhat do our sellers need?• What do our sellers need?

• Opportunity for developers

Selling Manager Applications

S lli M O iSelling Manager Overview• Replaces selling links in• Replaces selling links in

My eBayAll ll t il• Allows sellers to email, leave feedback and print invoices in bulk.

• Automates tasksAutomates tasks • Sellers can view and

download reports aboutdownload reports about their sales activities

S lli M ( ti d)Selling Manager (continued)

• Two versions• Selling Manager (previously $4 99 per month)• Selling Manager (previously $4.99 per month)• Selling Manager Pro ($15.99 per month)

As of May 15 over 270 000 subscribers• As of May 15, over 270,000 subscribers• On June 15th, we made Selling Manager free

f ll b ibfor all subscribers• Sellers will still need to subscribe to Selling

M t t th f iManager to get the free version

S lli M A li tiSelling Manager Applications• Build applications that• Build applications that

are integrated directly on eBay comon eBay.com

• Become part of Selling Manager

• Enhance existingEnhance existing Selling Manager capabilitiescapabilities

• Offer new capabilities il blnot available

Wh t d it l k lik ?What does it look like?• Applications tab:• Applications tab:

• Persistent call-to-actionaction

• Always available in My eBayMy eBay

• Means to manage li tiapplications

• Canvas view:• Application interface• Served from theServed from the

developer

Seller NeedsSeller Needs

Most Sellers Need Solutions to at LeastMost Sellers Need Solutions to at Least One of the Areas Below:

• Some functionality is built within Selling Manager and can be enhancedg

• Other functionality is completely new (such as sourcing) and would be new to Selling as sou c g) a d ou d be e o Se gManager subscribers

What We’ve Heard From Sellers:What We ve Heard From Sellers: Top 5 Efficiency Pain Points

1. Large amount of Customer Emails

2. Unique to eBay: Unpaid Items

3. Bulk editing listings

4 More and better shipping tools4. More and better shipping tools

5 Optimization of Best Match5. Optimization of Best Match

Developer OpportunityDeveloper Opportunity

I t t d A li ti Di tIntegrated Application Directory

• Present• Present marketing i f tiinformation, features and b fibenefits

• Search and browseableSearch engine• Search-engine optimized

A li ti CApplication Canvas• Application is• Application is

available in Selling ManagerManager

• Hosted on the Developer’s site

• Ultimate flexibility –Ultimate flexibility language/hosting agnosticagnostic

S b i ti d BilliSubscriptions and Billing• Flexible billing• Flexible billing

schedulesFree one time• Free, one-time, recurring, usage basedbased

• 80/20 revenue split ((80 to developer, 20 to eBay)

• No charge for free appsapps

O t it R iOpportunity Review• built-in subscriber base

Distribution

• 270, 000 current Selling Manager subscribers in US• plus new Selling Manager subscribers

• integrated application directory• integrated application directory• be seen in “featured applications”

• re-use your existing application logicDevelopment

re use your existing application logic• code in your favorite language• build using open standards

Integration• access to extended selling data• be part of the seller’s daily activities

Monetization • choose how you make money• use our managed billing platform

Q&AQ&AMike Maffeo

Group Product Manager, Seller Platform and Efficiency, eBay

[email protected]@ y

Q ti ?Thank you! Questions?To learn more, visitwww ebay com/devcon

Thank you!www.ebay.com/devcon