EBA 2011 Presentation Social Media [Read-Only]...Using Social Media is a must – BUT be careful Too little OR too much social marketing activity can actually turn your customers away!

Guy MadisonEmployee Benefits Broker

INSURICA

Social Media as a Marketing Strategy

• Social Media Revolution 2011 – YouTube Video

• Socialnomics

Social Media as a Marketing Strategy

• Social Media defined• Why use Social Media?• Who do you want to socialize with?• Where are the best “social circles” for you?• What is your message?• How will you socialize?• When will you socialize?• How to “Just do it”!

Social Media as a Marketing Strategy

Social Media Defined

Why use Social Media?

Across all generations, more people than everare using social networks

WHY SOCIAL MEDIA?

Who do you want to socialize with?

Where are the best “social circles” for you?

What is your message?

How will you socialize?

When will you socialize?

Using Social Media is a must – BUT be carefulToo little OR too much social marketing activity can actually turn your customers away!

52% of users un-followed brands because of boring content44% of users un-followed brands because of too frequent messaging

How to “Just do it”!

Great Social Media Quotes• “How can you squander even one more day not taking advantage of the

greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin, Seth’s Blog

• “Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and an occasional piece of gum. Rarely wouldsomeone get back to you. But people can now make a post from an iPhone or a BlackBerry while they’re sitting in your restaurant.” – Charles Nelson, President of Sprinkles Cupcakes

• I hear YouTube, Twitter and Facebook are merging to form a super Social Media site – YouTwitFace. Conan O’Brien, The Tonight Show (June 2009)