Eating Well Presentation

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THE EATINGWELL MISSION

EatingWell delivers the inspiration and information people need to make healthy eating a way of life.

EATINGWELL: HEALTHY EATING EXPERTS EatingWell Magazine – 1.8 million readers; distributed nationwide

to subscribers and supermarkets, selected health care settings EatingWell Healthy Cookbooks - 14 total; New in 2011:

Fast & Flavorful Meatless Meals

EatingWell One-Pot Meals

EatingWell.com 3 million visits per month - 1.75-2 million unique visitors per month

18th largest epicurean website in the U.S.

Part of the iVillage Ad Network

3 e-newsletters to 500,000 subscribers

Licensing Partners - Retail, Health Care, Media, Food CPGs

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DIGITAL

Recipes • Nutrition News & Analysis • Cooking Tips & Techniques • News & Commentary from the World of Food

BOOKS

PARTNER DISTRIBUTION

MAGAZINE

CUSTOM PUBLISHING

EatingWell Content

EATINGWELL PRODUCT LINES

EATINGWELL ON A BUDGET

Popular cookbook in 2010

800 recipes $3.00 or less per serving

Advice on meal planning

Strategic shopping tips

Stocking a healthy pantry

Tasty ideas for leftovers

On A Budget Recipe Collections

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JOURNALISM AWARDS: 2004-2011

Total Wins: 16 / Additional Nominations: 20

EatingWell has won 6 James Beard Awards. Time Magazine --calls them the “Oscars of the Food World.”

Additional awards:IACP - Bert Greene awardsEddie awards for best consumer epicurean magazineLe Cordon Bleu World Food Media awardNational Health Information Awards (online)Web Marketing Association - Health education (online)

THE EATINGWELL DIFFERENCE: FOOD

Our recipes and meal solutions: Expert in-house recipe developers and nutrition staff

Primarily natural, unprocessed products, nutrient-rich ingredients

Seasonal produce and foods

Simple, replicable steps

Budget-friendly - EW analyzes cost per recipe

Online Recipes and Recipe Cards: Tagged for life styles and disease-management - 175 tags

Can be associated with health centers, supplements, drugs

Cards can be customized for own-brand or vendor ingredients

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EATINGWELL NUTRITION GUIDELINES

Recipes Meet Nutritional Guidelines: the American Heart Association

the American Cancer Society

the American Dietetic Association

the Dietary Guidelines for Americans

Nutrition Parameters: No more than 500 mg of sodium in a dish

Main courses should be below 400 calories

No more than 30% of the calories should be from fat

Most of the fat should not be saturated

Specific criteria for broad range of health conditions including heart-healthy, low cholesterol, diabetes appropriate, gluten-free

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THE EATINGWELL DIFFERENCE: HEALTH

Health Centers - 12 Total including

Lifestyle - Kids, Healthy Balance, Healthy Aging

Disease Management - Weight Loss, Heart, Diabetes, Gluten Free, Blood Pressure, Cholesterol

Recipe Rx for Pharmacies

Vendor-agnostic – can populate any vendor info program

Recipe cards for top drug prescriptions

Recipe cards for top supplements

R.D.-designed Meal Plans: 28-Day, 14-Day, 7-Day

HEALTHY EATING SOLUTIONS

For Retail and Heathcare Companies

EATINGWELL for….

Recipe Card programs

Magazines, pickup or

loyalty; minimagazines

Recipe Rx for Pharmacy

Reg.Dietitian activities

Website

E-Newsletters

Mobile

Custom Cookbooks

Integration of EatingWell

Recipes/Articlesacross

Instore, R.D., Website,Mobile &

Community

CUSTOM PRINT: RECIPE CARD PROGRAM - FRESH DEPARTMENTS

Your Brand Logo, custom message, URL

EatingWell provides all design, production, print

Match online selection or custom select from catalog

Seasonal/Holiday Needs

Can customize ingredient list with your own brands or supporting vendor brand

Horizontal or vertical (shown)

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Partner Logo

CUSTOM MAGAZINES

EatingWell provides all design, production, print

Rotation of articles & recipes for seasons, themes, health concern segments

Focus on value shopping

Can feature partners’ R.D. and pharmacy

Camera-ready ads & coupons from supporting vendors

Clients include: DeCA, C&S

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ADD-ON DIGITAL VERSION FOR PROMOTION

RECIPE RX – PHARMACIES/CLINICS

Recipes matched with drug prescriptions/refills

Prescriptions or supplements for Diabetes management

High blood pressure

Osteoporosis, and many others

New Recipe Card Library - cards labeled with condition

Recipe, “Make It a Meal” and associated Shopping List - could be printed out with prescription information via pharmacy technology

Clinic hand-outs

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REGISTERED DIETITIANS ACTIVITIES

In-store Activities Store Tours

In-aisle Events and Cooking Demonstrations

Health Centers, programs with Pharmacy

Community Events

Health Fairs

Health Condition Management Seminars

Community Health Partnerships

Hospitals and Physician groups

Public health organizations

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WEBSITE, E-NEWSLETTERS

Healthy Recipes with Photos - Custom selection of 200, 400, 600 recipes, tagged with 175 cooking and nutrition profiles

7-Day Meal Plans - Match Health Centers

Health & Wellness Centers - 14 Centers

Web-Ready 1-Minute Videos

Shopping & Cooking Guides (25 articles each)

WEBSITE: Healthy Recipes Healthy Recipes with Photos

- Custom selection of 200, 400, 600 recipes.

- Keep as stand-alone healthy database or integrate with your existing recipe database.

- Can be customized with your own brands (additional fee) 10 Disease Specific Tags including:

- Healthy Heart - Diabetes Management

- Weight Loss - Gluten Free 6 Lifestyle Specific Tags

- Healthy Kids - Healthy Aging

- For Two - Healthy Balance

- Pregnancy - Mind Body & Spirit

WEBSITE: Health & Wellness Centers

Each Wellness Center includes:

Diet and Nutrition 101 Condition Eating Guide Related health articles Condition Quiz Condition Specific Recipes/menus Expert Tips

NEW! R.D. designed Meal Plans

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Healthy Heart

High Blood Pressure

Healthy Kids

Eating for Strong Bones

Diabetes

Pregnancy

Mind, Body, Spirit

Healthy Immunity (e.g., food allergies)

High Cholesterol

Healthy Aging

Digestive Health (includes lactose intolerance)

Gluten-Free (celiac disease)

Healthy Weight

WEBSITE: EatingWell 7-Day Meal Plans

Weight Loss, Diabetes, Heart Health, Gluten Free

Each Meal plan:

Vetted to meet condition nutrition parameters

Meets Dietary Guidelines for Americans

Includes 2-3 recipes per day for a complete lunch and dinner and quick ideas for breakfasts and snacks

Includes common USDA food items such as milk and juice to help meet specific parameters and round out meals

Offered at 1200, 1400, 1600, 1800, 2000 caloric intervals

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EDITORIAL PLANNING SERVICES

Dedicated EatingWell editorial-production team works with partner member team to deliver timely, engaging content and compelling presentations

Leverage joint editorial calendars and promotions

Regular performance reviews to measure effectiveness

INTEGRATION WITH YOUR VENDORS

Recipes supplied with XML Feed, complete with categorization

Website

E-Newsletter Marketing Program

Widgets and Digital Tools

Mobile Apps

Scales

Ask Us for any need you may have

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Thank you…Need more information?

David Gray

[email protected]

802.460.1091