Eat your own dog food, ein Hobby wird zum Produkt

Storytelling &Storytelling &Eat your own dog food …Turning a hobby into a product

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CONTENTS

I. Hurdles & SolutionsII. Inside a challenging projectIII. A new product is born: LiveStream Perform for Enterprises

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I. Hurdles & Solutions:E t d f d & St t lliEat your own dog food & Storytelling

At the beginning of the 1980’s, working with a PC was not at all a common practice. Typewriters were THE office tool. But Apple believed in their own product and started their revolution on the inside first:

“Goal: by January-1-1981, NO typewriters at Apple... We believe the typewriter is obsolete. Let's prove it inside before we try and convince our customers.”Apple-President Mike Scott - 1980

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I. Hurdles & SolutionsE t d f d & St t lliEat your own dog food & Storytelling

Put it on the relevant agenda.

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I. Hurdles & SolutionsPil t U d d & Sk ti N t k Pilots, Undergrounds & Skeptics, Networks

Piloting & Underground – don’t put it all on your plate

Start with Europe & Technology, NOT with the whole Group DT p gy, p

Start with parts of employees (e.g. executives)

Skeptics – never hide, embrace early

Security, NT, IT

Networks – who is your natural alley – and who is close to him?

Corporate Communicationp

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I. Hurdles & SolutionsWh d h t dd thWho and how to address them

Sometimes it is not what you say, it is your title.

Are you betting on the right horse?

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II. Inside a challenging project F BYOD t BYOC (b i )From BYOD to BYOC (bring your own camera)

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II. Inside a challenging project B ild t id d d d d h t tBuild a team, avoid dead ends and use short cuts

“sometimes, no process is as good as the way around it”

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II. Inside a challenging project I t t h t d h t h d b fInternet hosted, what we had before

Example Design Corporate HQ

Corporate Webcasts available to

all users, at any time, regardless

of conc rrenc and net ork

p g

Encoder /Broadcaster

LiveStreamPerform

Cloud

of concurrency and network

High Quality Video and Audio

rather than having to rely on just

audio to overcome infrastructure

constraints

A i l b

Remote Office

Simulated Multicast

Access to internal webcast across

all devices and locations without

bandwidth constraints

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II. Inside a challenging project E t i d I t t h t d h t h Enterprise and Internet hosted, what we have now

Secure enterprise hosted

Distribution servers

Internal and external event

streaming of press conferences,

share holder meetings and others

at the same time

Multisource delivery

Distribution source via only one

location

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III. A new product is born: LiveStream Perform f E ifor Enterprises

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III. A new product is born: LiveStream Perform f E i for Enterprises

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When can we stream you?

It’s time to go live!It s time to go live!

Anymore questions?