Easy movie : App developer ( Business plan )

Easy-Movie

Android application

Submitted to: Sir Jiyad Shaikh

Course: Project Management

Submitted by:

Mustafa Bilal (1111195)

Abrar Ahmed

Naeem Afridi

Sarmad Memon (1356112)

Vikash Kumar

Umair Ahmed

PROFILE:

Easy-Movie is the name of our APP. Our business is to create

Applications (Android/iOS) for business clients. This would be a

B2B venture where we would design applications to enable online

booking and purchasing of e-tickets for movie theatres. The

applications would be user friendly and easily downloadable from

either App Store or Google Play store by any smartphone

supporting Operating systems of (Android or iOS) in just one

click. Our aim is to bridge the gap between the customers and

cinemas so that they can utilize every opportunity to develop

their excellence. The target area we will serve initially will be

Karachi only with expansion plans for the whole country for

future.

PRODUCT DESCRIPTION:

• Our application is a service/product provided to cinema

theatres to launch their android application to reduce

customer discomfort and provide convenience. Basic function

of this App is to book and sell e-tickets online which

reduces the need to call the cinemas for bookings, or to

come early to the cinemas to catch the movies.

PRODUCT FEATURES:

Check show times for movies running in your vicinity.

Choose seats of your choice & book movie tickets.

Check out a movie synopsis, watch high-quality trailers &

view movie posters.

Get information on latest and upcoming releases.

Keep a track of your booking history.

Pre book tickets even before the movie is released.

Find movies showing near you and coming soon.

I.T INDUSTRY ANALYSIS:

IT sector has been amazingly widespread in recent years around

the world, and has seen a prolific growth in its industry in

Pakistan. No doubt that IT sector is in its early years in

Pakistan and has yet not reached its full maturity, however a

closer scrutiny will expose the benefits this sector has and can

ripe for the bright future of Pakistan.

The Ministry of Information Technology under the Government of

Pakistan is in command of managing and regulating this industry.

Recently published Global Information technology report of the

year 2012 by the World Economic Forum ranked Pakistan information

technology as 102nd in the race of 144 competing countries.

According to a report published in Express Tribune as of May 2012

it is believed that this industry saw a boost even when the rest

of the industrial sectors were gripped with the financial lurch

effect. Estimation shows that with over 20 million internet users

and yet a growing rate in internet access, Pakistan becomes the

15th largest population using internet in comparison to the rest

of the world.

According to Central Banks budgets annual export of software and

IT related services has earned over $200 million, though the

software developers are sure that the earnings from actual

exports are actually close to $1 billion. Cheaper labor coupled

with exemption of tax on IT related export facility makes

Pakistan an attractive choice over its competitors. IT sector

secures approximately 80% jobs in the country however a need for

more qualified manpower continues to be a pressing issue.

The above facts contribute that IT sector will contribute large

portion of our GDP as the future for our service of android

applications is bright , because we have no direct competitors to

us all are indirect competitors and the cinema base is thriving.

THRIVING NEED AND SMART PHONE INDUSTRY ANALYSIS:

• Number of smartphones users in Pakistani market according to

Business recorder estimate around five to six million

Smartphone users. A rather bullish estimate is castes by

Ericsson Pakistan which anticipates some 50 million

Smartphone users in Pakistan by 2016, accounting for 70

percent of operator revenues.

• Smartphones have blown away world mobile market in recent

years. According to Business recorder Smartphone usage has

jumped 79% in the past year and around 450 million smart

phones are expected to ship worldwide this year.

• According to the PTA there are 105 million SIMs in operation

in PAKISTAN and phone density is round 67% of Pakistan’s

population use mobile phones and percentage of Smartphone

users is increasing day by day.

• According to the chairman of PTA the number of internet

users increased to 15 million in June 2011 and only 5

million are PC users

MARKETING PLAN

Geographic segmentation

We initially only cater to CINEMAS OF KARACHI

TARGET MARKET

Our target market as in B2B i.e. CINEMAS to pitch this

android app that contains all features of their website

on mobile handset.

The foremost target of us is ATRIUM CINEMA to whom we

will pitch the demo of android mobile application as

atrium is thriving and has a strong customer base.

As Atrium bookings are done in advance and there is a

panic for customers to go and book before and the time

to reach there is another main concern because it is

located in the middle of Karachi and sadder is over

populated area with parking issues.

MARKETING MIX:

•

• Stay up-to-date on the latest coupons, sweepstakes, Atrium

card loyalty program promotions and more.

VALUE ADDED & SPECIALFEATURES

• My Account

- Store your Atrium Club number and get credits for in-app

ticket purchases

- View upcoming orders and purchase history

Price:

We are using cost plus markup based pricing strategy for setting

our prices. We will charge 50% profit margin from our clients.

Product:

- User friendly UI (User Interface)

- Ability to book and purchase e-tickets

- Maintain history of past purchases

- Maintains user profile and credit account

- Offers and coupons

- Always online due to dedicated server

Place:

- Cinema theatres all over Karachi which want to offer

convenience to their clients.

- Various payment options available to provide total

convenience to customers.

o Ability to make in-app purchases through either scratch

cards , easy paisa, Mobi cash, Upay, online bank

payment etc.

Process:

At Front-End

- Client purchases scratch cards from cinema(s).

Logs on to EASY MOVIE App with their individual

accounts.

Load the serial number on scratch card onto their

accounts

Once their account is loaded with the credit, purchase

the e-ticket of the desired movie.

On successful purchase a pin code is generated.

At the cinema, show the pin code at ticket counter and

retrieve your movie slip.

Enjoy your movie.

At Back-end

Dedicated server maintains all accounts of customers.

Once serial number from scratch card is recorded in the

app from a user’s account, it gets linked to the server

which maintains the payment history of that user.

Server enables user to purchase movies and generates

unique pin code on each successful purchase

Cinemas have the admin rights to check payment

histories of users (customers) and verify the purchased

pin code. If verified they allow customers to watch the

movie.

Promotion:

As we are new in online we have to publicize our website more so

it become well-known in market that we targeting. We will do

online promotion via social media platforms.

We would be doing promotion of our product/brand by

publicity i.e. through social-marketing which would be done

on Facebook.

Separate meeting from our business clients will be made

after startup and scheduled sales pitch will be conducted.

Participate in activities at trade shows of info technology.

We will also make video promotions on YouTube & daily motion

RISK

Competition:

- Booking sites like bookme.pk

- Software and App development companies

Devils Advocacy:

- Weak infrastructure of internet in the city.

- Server Malfunction

Differentiation

- How are we different from bookme.pk?

They do not maintain online credit account like EASY MOVIE

App.

They require booking at least 4 hours prior to departure

time to ensure delivery of their ticket.

EASY MOVIE App is instant payment and pin code is generated.

Just show pin code at cinema and watch movie.

Financial Plan

Fixed Cost

App development cost: Rs. 40,000

App Integration to Server Rs 10,000

App as per Need Changes Rs 10,000

+Google Play Store Registration charges: Rs. 3000

+App Store Registration charges: Rs. 6000

=Total Fixed costs: Rs. 59,000 without Customization Support

=Total Fixed costs: Rs. 69,000 with Customization Support

Variable Cost

Communication & Traveling Expenses Rs. 5000

MOU Signing Expenses Rs. 5000

= Variable Cost Rs.10,000

Fixed + Varriable = Total Cost

59,000 + 10,000 =69,000 without Customization

69,000+10,000=79,000 with Customization

Sales price is cost + markup (50%)= 69,000 + 35,000

Sale price= Rs. 10,5000/ without Customization Support

Sale price= Rs. 11,5000/ with Customization Support

Resource Allocation:

- Abrar & Sarmad will solicit, negotiate with the app

developer, and observe preparation requirements.

- Mustafa & Naeem will contact cinemas for business

- Vikash & Umair will manage implementation and feedback of

the product.

- Marketing activities will be handled by every member.

Future Plan:

- Initially we will pitch Atrium Cinema in Karachi

- 2nd phase We will move to Other cinema of Karachi

- 3rd phase We will expand to book Railway and Buses Tickets

REFERENCES:

http://www.techjuice.pk/pakistan-mobile-network-industry/

App DeveloperHumza Hussain Microsoft Certified Programmer0321-8720990

ATRIUM MALL MANGEMENT (SMMC-PVT.)LIMITEDSales Tax Registration no 1700361933711NTN :3619337

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