East

East

Improved Customer Experience

• Better/more photography• More product information• More content• Faceted navigation• Search filtering• Better checkout• Better delivery information• Better post sale customer service (order

tracking, etc.)

Broaden the appeal

• Updated design• More content• Rich content (video, etc)• Blog with fashion/style and lifestyle content

1st Increase conversion and ATVs

• 1st increase conversion and ATVs by:-– Improving the site: better cross sells using Peerius,

cross sells on the checkout, checkout as guest, 1 page checkout, recently viewed products, product reviews, etc.

– Drive more people to the checkout with stronger calls to action

– Improving email marketing campaigns– Catalogue– Improved customer service online

2nd Increase Traffic by Marketing

• Online marketing– Better, more targetted SEO– Improved email marketing via segmentation and list

analysis + better content, stronger calls to action– Viral marketing/link

generation/competitions/Facebook/online collaborations (e.g.Isabella Oliver on Ocado)

– Affiliate marketing– Search marketing

• Offline marketing– Catalogue– Inserts

Improved Operations

• Better integration – Update stock every 20 minutes + real time stock

check during checkout + stock countdown online– Update product information directly from the back

office– Web services for optimal speed and performance– Integration with Order Active or CIMMS (depending

on spec and limitations of these systems)

Better reporting

• Google analytics• Admin dashboard for report overview with:

– Sales report– Abandoned basket report– Most view product report– Most purchased product report– Low stock report– Search terms report– Product reviews report– Total sales invoiced– Total sales refunded report– Coupon usage report

Multi-currency and international

• Magento language packs• Support for multiple currencies• Tax rate support• Configurable list of countries for:

– Site registration– Shipping destination addresses with ability to specify

per shipping method– Billing addresses with ability to specify per payment

method

Site Administration

• SEO management• Content management

– New categories can be prepared in the backoffice and then set live when ready (these can be hidden from search)

• Campaign management• Shipping rules management• Order management• Customer service• Call centre system

Typical Project Timelines

• Requirements (Weeks 1-4)– Project kick-off workshop – (Week 1)– Specification preparation & sign off – (Weeks 2-3)– Design preparation & sign off – (Weeks 2-3)– Specification & design sign off – (Week 4)

• Build (Weeks 5-8)– Customisation of all website pages & functions– Provision of product data, images & site content around (Weeks 6-7)– Internal unit testing & QA

• Testing & Launch– Comprehensive site testing (Weeks 9-11)– Making good – Launch (week 12)

Typical Client Effort

Approve designs and overall scope 2 days

Detailed review of specification 2 days

Data production 6-8 days

Image production 6-8 days

Training 1 day

Testing 8-10 days

Over the course of the project the following effort needs to be planned for from the client’s point of view

Ballpark costs (site build)

Task Effort (days) Fee

Design 2 £1,400.00

Specification 3.6 £2,537.50

Configuration and data set up

4.1 £2,870.00

Development 9.6 £6,393.80

Integration 9 £6,300.00

Testing 6.1 £4,263.14

Project management

5.3 £3,690.26

Training 1 £700

Total 40.72 £28,154.70

Ballpark costs hosting and support

• Based on 2.9 million page views per month• £1978 including VAT• £300 - £400 per month cheaper than current

hosting for same traffic• Magento is opensource so no license fees