East Lake - Vol. 7, Issue 1 January 2014

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Editorial................................3News Briefs........................4-5Calendar............................6-7Tarpon Woods Vet.........10-11Massage of Trinity...............14-15Feeding The Hungry.......18-19Zone Fitness Club...........22-23Palm Harbor Dermatology..24-25NSM Custom Woodworking.....26-27Scubanauts......................30-31New Memberships at Ace Golf..32ELHS Academy of Business

Careers........................34-35Our Community, Our Home,

Our Businesses...............36-37

This Independent Community News, Business & Dining Guide Is Directly Mailed Once Each Month To:Anchorage, Bay Arbor, Boot Ranch, Brookers Landing, Crescent Oaks, Cypress Cove, Cypress Lakes Estates, Cypress Run, Cypress Trails, Deer Hollow,

Grey Oak, Eagle Cove, Eagle’s Cove at Lake Tarpon, Eagle Ridge, Eagle Trace, Eagle Watch, East Lake Oaks, East Lake Woodlands, Hunters Wood, Key-

stone Bluffs, Keystone Palms, Keystone Ranchettes, Lansbrook, Lansbrook Village, Meadow Ridge, Nature’s Watch, Oak Hill Acres, Pine Ridge, Regina

Estates, Ridgemoor, Tarpon Woods, Wentworth, Whispering Lakes, Woodfield

Vol. 7, Issue 1, January 2014

®Neighborhood NewsNeighborhood News ®

e a s t l a k e A R E A

& LifestylesThe Business & Dining Guide Directly Mailed To 15,000 Homes In East Lake & Surrounding Areas

See “Anthony’s” on page 40.

By Lenay Ruhl

Salon Solei has been offering pro-fessional hair services to East Lake,Palm Harbor, and the surroundingarea since 2003 and they look forwardto celebrating 11 years in the business.Still under the same ownership,Marissa Insolia continues to offer ex-ceptional service with a growing staffof talented colorists, nail techs andstylists. Her salon is unique in that itcurrently has three Redken certifiedcolorists, a rarity in the industry. KimStipanovich, Beth Valachovic and

Kerry Smith have all been certifiedthrough Redken after extensive train-ing and testing in New York City.

Salon Solei offers hair care, nailcare and waxing. “We take care of thewhole family,” said Marissa. They evenoffer a student discount. She reflectsback to her almost 11 years at her lo-cation and the long-term relationshipsshe builds with her clients. “I’vewatched little kids grow up into adultsover the last 11 years. Time really doesfly,” said Marissa. Her longest staffmember, Marie Aponte, has been anail tech and front desk coordinator at See “Salon Solei” on page 38.

Jessica Wilbanks and Kerry Smith,formerly of a Redken salon in Clear-water, are two of Salon Solei’s newest,

talented team members.

Salon SoleiVisitfor a Look You Will Love

Salon Solei for 10 years.As a long lasting member of the

community, the salon continuallylooks for ways to give back. SalonSolei has been a participant of Locksof Love since day one and Marissasaid they donate pretty regularly. Sheadded, “It’s the least we could do.”

The salon will be sponsoring a lit-tle league team again this year, contin-uing a tradition Marissa’s brotherRyan started. He ran her salon whileshe took time off to start her familyand he was a little league coach.

This year, Salon Solei held aMakeover contest. People submittedstories about people who needed amakeover the most and the staffpicked one lucky winner. “I wanted todo something nice for someone who

By Katie Thomas

With a pledge to serve patronswith high quality and pleasant servicein an intimate family atmosphere, An-thony’s Italian Restaurant on MitchellBoulevard in the Mitchell CrossingPlaza, is a local favorite. Voted Pasco’snumber one ethnic restaurant in theSt. Petersburg Times fifth annual poll,Anthony’s lives up to their high stan-dards of excellence for the communitywith consistently delicious meals andwonderful specials for both lunch anddinner. The menu offers plentiful por-tions of Italian favorites such aschicken Francaise, chicken Marsala,tender veal, seafood dishes, deliciouspasta delicacies, authentic New Yorkstyle pizza and traditional Italian

desserts, served with piping hotespresso. Whatever your favorite Ital-ian dish may be, the chefs at An-thony’s create your meal with passion,beautiful presentation and the freshestingredients! Anthony’s is nearby toEast Lake and even delivers north ofRidgemoor Boulevard.

Anthony’s opened back in 2001to serve the community with authenti-cally delicious Italian recipes and toprovide a place for people to meet,greet, gather and eat. With real NewYork flair, Anthony’s atmosphere isone of a kind. The smooth, relaxingsounds of Frank Sinatra and the RatPack play softly in the background inthe perfectly lit locale. Big posters ofNew York City scenes hang on thewalls and the dining room is elegantly

set for an intimate meal with yourloved ones and friends. The diningroom was recently remodeled lastsummer and is perfect for accommo-dating everyone; from date night tofamily night, Anthony’s has quietbooths and large tables set aside foryour perfect night out! With newwine additions and menu creations,you have got to see and taste for your-self! Made to please, Anthony’s willhave you grinning; your belly full and

Anthony’s Italian RestaurantClassic Italian with Fresh Ingredients!

Antipasto Salad

2 For Ad Info 727-943-2946 • www.NeighborhoodNewsFL.com JANUARY 2014 East Lake Area Neighborhood News

For Ad Info 727-943-2946 • www.NeighborhoodNewsFL.com JANUARY 2014 3East Lake Area Neighborhood News

From The Editor Kim Thomas East Lake AreaNeighborhood News

Directly mailed once a month to nearly 15,000households in zip code 34685, 34688 & 34677

220 Safford Ave. S. Tarpon Springs, FL 34689

Phone: (727) 943-2946; Fax: (727) 942-2432Advertising E-mail: [email protected] E-mail: [email protected]

© 2014 Eastlake Area Neighborhood News is published by Ads 2 Publications, Inc.

Nothing that appears in the East Lake Area Neighbor-hood News may be reproduced, whether wholly or in part, with-out permission. Opinions expressed by East Lake AreaNeighborhood News writers are their own and do not reflect thepublisher’s opinion.

The management of East Lake Area NeighborhoodNews is always happy to accept outside editorial submis-sions to the paper. Please call for outside editorial submissionand advertisement deadlines.

East Lake Area Neighborhood News will consider previ-ously non-published outside editorial submissions if they aredouble spaced, typed and less than 500 words. East Lake AreaNeighborhood News reserves the right to edit and/or reject alloutside editorial submissions and makes no guarantees regard-ing publication dates. East Lake Area Neighborhood News willnot return unsolicited editorial materials.

East Lake Area Neighborhood News reserves the right toedit and/or reject any advertising. East LakeArea NeighborhoodNews is not responsible for errors in advertising beyond the ac-tual cost of the advertising space itself, not for the validity of anyclaims made by its advertisers.

East Lake Area Neighborhood News is published by Ads 2 Publications, Inc.

PublisherTim Selby

General ManagerJim O’Reilly

EditorKim Thomas

Advertising SalesMatt Selby Tim SelbyJim O’Reilly

CorrespondentsAlexis SelbyJulie KanehlKatie ThomasDara TuckerLenay RuhlArt DirectorDat X. DoGraphic ArtistsDat X. DoTony SicaAccounting ManagerDoreen Selby

The 2014 East LakeWoodlands “Drive for aCure” Golf Benefit is onFebruary 28, at the EastLake Woodlands CountryClub. Arrival and registra-tion begins at 11:30 AMwith a 1 PM shotgun start.There will be flights forwomen, men and mixedfoursomes. Dinner and theChinese and live auctions willfollow play. The $75 fee (be-fore February 10, 2014; $85after February 10) coversgolf, dinner and a contribution to ourcharities.

Since 2007, this event has grownfrom 80 women, to 207 men andwomen golfers in 2013. Further, theamount of money raised has increasedmore than tenfold from $2400 to over$24,000 last year. By supporting theFlorida Suncoast Affiliate of Susan G.Komen and the Morton Plant Mease

Mammography Program, a dedi-cated effort has been made to keep thefunds raised to benefit those in theTampa Bay area. The focus is on edu-cation, screening and research with thegoal of eradicating breast cancer onceand for all. Both recipients are desig-nated as 501(c) 3 organizations.

Join in the fun! This is a wonder-ful opportunity to play on top-qualitygolf courses, to participate in great auc-

tions and to provide much needed sup-port in the fight against breast cancer.

With the help of two presentingsponsors, Charles Schwab and Lexusof Clearwater, the goal for this year’s“Drive for a Cure” is $30,000.

For more information aboutthe event, registration, sponsorshipand donations, visit the website atwww.elwdriveforacure.com.

Drive for a Cure’s Goal: $30,000!

Nina Rose Hatfield, Charlene Mixa,Patty Sutton, Director of Annual Giving

at Morton Plant Mease, Marianne Rechtoris & Katie Sciortino

Katie Sciortino, Marianne RechtorisGina Kravitz, Executive Director of FLSuncoast Affiliate of Susan G. Komen,Charlene Mixa & Nina Rose Hatfield


Community News BriefsEAST LAKE AREA

Sun Country Cleaners Scores aTouchdown with an ELHSFootball Mom

Jennifer Vazquez experiencedwhat every parent of a high schoolathlete fears. Her son Noah, who playsfootball for East Lake High School,had to be carried off the field on astretcher. Noah is okay now, and hismom wrote Neighborhood News &Lifestyles to tell us how impressed shewas with Sun Country Cleaners. Thefollowing is Jennifer’s account.

“On November 29th Noah wasinjured during a playoff game and wastaken to the ER by ambulance fromthe field,” says Jennifer. “Of course wewere all distraught and the last thingwe were worried about was the factthat they had to cut Noah's jersey #8from him. Thank God he was able togo home early the next morning andis recovering from a cervical sprain. Inall of the commotion we were givenNoah's belongings on the way out.Not until I went to throw his clothesin the laundry did I realize his jerseywas shredded to pieces. I washed it

anyway. The next day when Noahwent to grab a piece of clothing fromour laundry room he came out withhis shredded jersey. Especially as a sen-ior, this meant a lot to him. On Mon-day, something brought me to SunCountry Cleaners on RidgemoorBlvd. I have lived in Lansbrook for 11years and have never been in once. AsI approached the counter I spottedthe seamstress hard at work on hersewing machine, I brought the shred-ded jersey over. She took one look atit and said she would do her best, Ibegged her to have it ready by thatFriday for the next playoff game; eventhough Noah couldn't play I wantedhim to have his jersey. She told me shewould try her best. I got a call thevery next day to pick up the jersey. Iwasn't sure what to expect. What Ifound when I picked up the jersey wasamazing. If you didn't know the storyof the jersey you would never know itwas cut to pieces the week before.Grace is a true angel, and she wouldnot let me pay a penny for the repair,she just wanted Noah to have his jer-

sey back. A football player she hadnever met before. I will be a frequentcustomer from now on at Sun Coun-try Cleaners, and I will never forgetthe gesture made by a stranger whomade my son happy to have his jerseyback.”

New Year…New Expanded Hoursat East Lake Library!

East Lake Community Library ismoving forward as an independent li-brary for the first time since it cameinto existence fifteen years ago. Withits own taxing district, additional rev-enue, and a new director and chil-dren's/teen librarian, the library isready to move forward with expandedhours beginning January 6th. Basedon input from the community formore public hours, the followinghours of operation will begin the firstfull week of January: Mondaythrough Wednesday, 9 AM – 8 PM;Thursdays, 12 – 8 PM; Fridays andSaturdays, 9 AM – 5 PM; Closed onSundays.

The East Lake Library staff islooking forward to a year of expandedservices and programs and greater op-portunities for outreach and commu-nity partnerships. The library website

(www.eastlakelibrary.org) already has anew online calendar that allows foronline registration of limited enroll-ment programs. Check the website forthe monthly newsletter or stop in for aprint copy. The East Lake Library islocated at 4125 East Lake Road inPalm Harbor. For further informa-tion or directions, please call (727)773-2665.

East Lake Tarpon Fire RescueElects New Officers

The East Lake Tarpon SpecialFire Control District Board of Com-missioners elected new officers for fis-cal year 2013-2014. CommissionerTom McKone will serve as Chairman;Commissioner David Root, Vice-Chairman, Commissioner Paul Ferreri,Treasurer; Commissioner Randy Burr,Secretary, and Commissioner MarkWeinkrantz, at-Large.

Regional Medical Center BayonetPoint is Invited to Participate in theDonate Life Float at the Rose Bowl

Regional Medical Center Bayo-net Point has received an invitation toparticipate in the “2014 Donate LifeRose Parade Float Hospital CEO RoseDedications.” Only 20 hospitals in the


area have been asked to have theirCEOs prepare a handwritten messagehonoring the patients and familieswho, with the support of hospital staff,have saved and healed lives throughthe gift of organ, eye and tissue dona-tion.

The American Hospital Associa-tion has joined with the Association ofOrgan Procurement Organizationsand the Eye Bank Association ofAmerica to offer this inspirational trib-ute to the donors of tissues and or-gans.

Regional Medical Center BayonetPoint CEO Shayne George has hand-written the following message: “Inhonor of Regional Medical CenterBayonet Point and our life saving staff;we are honored and grateful to thosewho choose to donate a gift that canchange a life!” This handwritten dedi-cation will be placed in one of the rosevials in the “dedication garden,”which is filled with thousands of rosesin the Donate Life Rose Parade float.

For the past 10 years dozens oforganizations nationwide have collab-orated to enter the Donate Life floatin the Rose Parade. Originally envi-sioned by a lung recipient who wishedto thank organ, eye and tissue donorsfor their gifts of life, the Donate Life

Rose Parade float has grown into a na-tional tradition featuring dozens ofparticipants each year.

One of the trademarks of the an-nual Donate Life float is a “dedicationgarden” filled with thousands of roses,each placed in a vial carrying a unique,personal message from an individual,family, or organization. In apprecia-tion of Regional Medical Center Bay-onet Point’s support of organ, eye andtissue donation, the hospital’s CEOwas given this exceptional opportunity.

Captions

Regional Medical Center BayonetPoint’s CEO, Shayne George, preparesinscription for the “Donate Life” float

in the Rose Bowl parade.


Community CalendarEAST LAKE AREA

The Heart Institute at RegionalMedical Center Bayonet Point Of-fers Heart Healthy Nutrition Class

Jan. 14, 2 PM––The Heart Insti-tute at Regional Medical Center Bayo-net Point is offering a communityeducation class called Heart HealthyNutrition: Eating for a Healthy Heart.The next class will be at the RaoMusunuru, MD Conference Center lo-cated at the back of the campus at Re-gional Medical Center Bayonet Point,14000 Fivay Road in Hudson.

Those who attend will learn eatinghabits to help prevent & treat heart dis-ease. The different types of fats & cho-lesterol, sodium & fiber will beexplained along with which are themost beneficial foods to include in thediet and which to limit. Food labelreading, recipe modification, and foodshopping will be discussed. Handoutswill be provided to take home for refer-ence. Seating is limited and reserva-tions are required. For moreinformation and for reservationscall 727-869-5498.

Pasco and North PinellasOmbudsman Council

Thurs., Jan. 16, 10 AM– ThePasco and North Pinellas OmbudsmanCouncil will hold its January monthlymeeting at Saint Anne ByzantineCatholic Church, 7120 MassachusettsAvenue in New Port Richey. All inter-ested parties are encouraged to attend.Please call Annette Perry at 727-588-6912 or 727-376-2788 or email [email protected]. For informationon Florida’s Long-Term Care Om-budsman Program, visitombudsman.myflorida.com.

VOLUNTEERS NEEDED:Florida’s Long-Term Care Ombuds-man Program needs volunteers to joinits corps of dedicated advocates whoprotect the rights of elders who live innursing homes, assisted living facilitiesand adult family care homes.

Marchman Technical EducationCenter - Open House Sneak Peek

Tues., Feb. 11, 6:30–8 PM––Highschool students undecided about a ca-reer or adults considering a career

change are invited to our annual SneakPeek Open House. Nearly 60% ofFlorida’s fastest growing occupationsrequire a vocational certificate. March-man offers training in many of thesehigh-growth careers. With most of theprograms offered at MTEC, you canearn up to 27 college credits that willtransfer to an A.S. degree in IndustrialManagement Technology at five se-lected area colleges. Marchman is ac-credited by the Commission for theCouncil on Occupational Education.Most of our vocational programs are el-igible for Financial Aid, which is avail-able for qualified adults. MTEC, 7825Campus Dr., New Port Richey, FL34653, 727-774-1708, or visitwww.DiscoverMTEC.com.

“GONG SHOW” Tickets areAvailable

Proceeds will benefit individualswith Alzheimer’s disease.

Sat., Feb. 1, 6 PM––TheAlzheimer’s Family Organization willpresent “The Death of the AnnualGong Show” at the Jewish CommunityCenter in Port Richey.

The Alzheimer’s Family Organiza-tion says, “WE NEED YOUR HELP!”Tickets are currently on sale for $40(Preferred Seating), $30 and $25.

Don’t miss this hilarious fundraisingevent and LOTS OF FUN! This eventis a BYOB (Soft drinks provided). Din-ner will be catered by Carrabba’s ItalianGrill. It will also include a Gong Show,Door Prizes, Chinese & Silent Auc-tions and Raffles, snacks and softdrinks. To help us continue our effortsin aiding individuals with Alzheimer’sdisease please support this event. Formore information please call theAlzheimer’s Family Organization’s at727-848-8888 or 888-496-8004.

Medical Center of Trinity *SupportGroups & Seminars

The following classes are held atMedical Center of Trinity, 9330 StateRoad 54 in Trinity. Seating is limitedand reservations are required. For moreinformation and reservations call 727-834-5630 unless other contact infor-mation is provided.

*Monthly Support Group Meetingfor Family Members/Friends Im-pacted by Autism

2nd Wednesday, Monthly, 7 PM––“Helping HANDs” (offering Hopefor Autism and Neurological Disor-ders) meets monthly at Medical Centerof Trinity (in the main building, off thelobby in Conference Room B).


Helping HANDS is a communitysupport group for parents, family mem-bers, and friends impacted by autismand related neurological disorders suchas Tourette’s, Sensory Processing Dis-order, ADHD, Aspergers, or otherAutism Spectrum disorders. For moreinformation contact Jonica Chittum,mother of a child with Autism. Jonicacoordinates speakers and resource fairson a regular basis based on the needs ofthe group at the time.Email [email protected] or call 813-402-9442 (phone) or 727-534-8230 (cell).Like them on Facebook at www.face-book.com/HelpingHANDs.Trinity.

Relatives and family members im-pacted by Autism and Related Neuro-logical Disorders have an opportunityto meet with parents with similar issuesat the regular monthly meetings. Theprimary goal is to connect special needsfamilies by bringing the community to-gether to support, each other, gainmore knowledge, raise awareness, andpool resources to effectively help thechildren.

*Support Group for Individualswith Communications Deficits

Thursdays, Bi-weekly, 3-4 PM

––next meeting Jan. 23. Chatter-boxes support group meetings assist in-dividuals suffering fromCommunication Deficits (i.e., aphasia,apraxia, dysarthria, etc.) as a result of aCerebral Vascular Accident or otherneurological disorders. Chatterboxeswas originally established for outpa-tients who were discharged from tradi-tional speech therapy but still wished tohave an outlet to practice and interactwith others with the same problems.The group now welcomes anyone whomay have a Communication Deficitand is in need of support. Caregiversand spouses are encouraged to attend.For more information, please call 727-834-4445.

*Huntington’s Disease SupportGroup

Every 3rd Thurs, 6:30–8 PM––The Medical Center of Trinity has an-nounced that it holds a monthlysupport group for anyone whose life isaffected in any way by Huntington’sDisease. The next meeting will be heldon Jan. 16. Meetings will be facilitatedby Nina Qualters. For more informa-tion please call Nina Qualters at 727-236-3578 or via emailat: [email protected].

*American Cancer Society’s “LookGood…Feel Better Program”

Every 3rd Wednesday, 2 PM––Theprogram will be held at The AmericanCancer Society Resource Center atMedical Center of Trinity. The nextmeeting will be held on January 15.The “Look Good…Feel Better” pro-gram will be held at The AmericanCancer Society Resource Center atMedical Center of Trinity, located atMCT Medical Arts Building on cam-pus, 9332 SR 54, Suite 402. TheAmerican Cancer Society ResourceCenter will not only host “LookGood…Feel Better” but will provideeducational information as well as wigs,hats, turbans, and prostheses.

*Monthly Lymphedema SupportGroup

Every 3rd Thurs., 3 PM––(nextmeeting is Jan. 16)*Monthly MS Support Group

2nd Tues., Monthly, Noon–2 PM––(next meeting Jan. 14) Held in themain building, conference room A;Caregivers and family members are alsoinvited to attend. For more informa-tion and to RSVP call 727-372-1568.

Morton Plant Mease **SupportGroups Calendar

Phone Number for AllEvents (727) 953-6877 orvisit: www.BayCareEvents.org.**Breastfeeding

Sat., Jan. 25, 9 AM––MortonPlant Mease Outpatient Center at 2102Trinity Oaks Blvd. in Trinity; fee: $15

**Basics of Prepared ChildbirthSat., Jan. 11, 9 AM––Morton

Plant Mease Outpatient Center, 2102Trinity Oaks Blvd.; fee: $25

**Bariatric Support GroupEvery 4th Tues., Jan. 28, 5:30-6:30

PM––Held in Starkey Tower meetingrooms 2 & 3 at Morton Plant NorthBay Hospital, 6600 Madison St. in NewPort Richey

**CPAP / BI PAP ClinicEvery Mon., 1-3 PM––Morton

Plant North Bay Hospital, Medical ArtsBuilding, Sleep Disorders Center

**Ostomy Support GroupEvery 1st Tuesday, 1:30 PM––Mor-

ton Plant North Bay Hospital, ExtraDining Room next to Cafeteria.




By Katie Thomas

Finding outstanding care and anexcellent “pet-bedside manner” is im-portant when it comes to yourbeloved pets. Pet owners know thatfamily extends beyond people and wewould do anything to give our pets ahappy and healthy life full of vitality.Outstanding veterinarian Dr. SarahSchacht, of Tarpon Woods VeterinaryMedical Center, is knowledgeable,kind and has a real love for animals.The environment she has created atTarpon Woods Veterinary Center isbeautiful, comfortable and equippedwith the latest in state-of-the-art vet-erinary medical equipment.

Love is at the center of the veteri-nary care provided by “Dr. Sarah” andher exceptional team. Since openingthe center on Tarpon Woods Boule-vard in March 2010, Dr. Sarah haswon the hearts of her patients andtheir owners. She is more than just avet; she is a friend, as her patients’owners will tell you.

It is extremely hard tolose a pet, as Cheryl Daven-port well knows, and whenthe end of a pet’s life comes,you need someone who notonly provides excellent end-of-life care, but also is com-passionate. Cheryl is glad tohave a vet like Dr. Sarah, say-ing, “She has been the bestvet I have ever had. I lost twoof my dogs this year. Shetook great care of them andeven when she was on vaca-tion in North Carolina shecalled me to make certaineverything was okay. When mydog was sick, she called me at night tocheck on his status. I have just neverhad a vet treat me so well. He kind-ness and compassion is unbelievable.Every time I bring my pets in she actslike a best friend.”

Sally Hewitt says, “Tarpon WoodsVet has been wonderful. I wish Dr.Sarah was my doctor and I have toldher that many times. She is really per-

sonable and her staff is excellent. Ihave referred her to everyone who hasmoved into my neighborhood of Tar-pon Woods. Dr. Sarah always takes theextra step in her care. She actuallywent to my neighbor’s house whentheir cat had to be euthanized. Myneighbor asked to spend extra timewith the cat after it had passed andDr. Sarah left and gave her the timeshe needed and came back later to

pick up the cat. She and her staffare just wonderful.”

Jennifer Gustafson would neverconsider taking her furry family mem-bers anywhere else. Jennifer said,“From the get-go you can just see thatDr. Sarah and her staff have a true pas-sion for what they do. They really loveanimals. It is a fun and uplifting envi-ronment, yet Dr. Sarah and her staffexhibit the utmost professionalism. We

Tarpon Woods Veterinary Medical Center“Outstanding Veterinary Care for Your Loved Ones”

Dr. Sarah Schacht and her staff are loved and adored by both patients and their owners


have two labs and an orange tabby andwe’d never take our boys anywhereelse. In an emergency situation, shemet us at her office after-hours to seeone of our dogs when he was in a re-ally bad state needing surgery andstaples. Dr. Sarah really goes above-and-beyond in caring for her patients.”

With proper care, elderly pets canlive longer. Pat Hartlaub had two eld-erly cats under the care of Dr. Sarahand her staff. She said, “One of myolder cats was diabetic and I feel likeDr. Sarah gave her another year of lifeand she even came to my home whenthe time came. She is very compas-

sionate and con-siderate. I havetwo young catsnow that I takethere. You cantell she reallyloves animals andher staff has allbeen great too. Ithas been a verypositive experi-ence. I have feltlike my pets arein very good

hands. I’ve recom-mended Dr. Sarahto everybody I

know. In fact, I told my friend just re-cently, ‘You have got to meet Dr.Schacht!’”

Meet Dr. Sarah SchachtA native of Puerto Rico, Dr.

Schacht earned her Bachelor ofScience degree from the Universityof Puerto Rico before moving to theUnited States to attend The OhioState University College of Veteri-nary Medicine.

Dr. Sarah has always had a passionfor animals and makes sure that Tar-pon Woods Veterinary Medical Center

schedules their appointments so thateach pet gets the full attention neces-sary for treatment, allowing Dr. Sarahto spend the time needed with her pa-tients and owners. As a busy wife,mother, business owner and petowner, she truly understands how petssoften our lives. Dr. Sarah’s husbandalso is a veterinarian and the two livelocally with their daughter, twin boys,two cats and four Chihuahuas.

Veterinary Services Tarpon Woods Veterinary Med-

ical Center serves pet owners and theirpets in many different ways includingwellness exams, vaccinations, and flea,tick and parasite control, as well asmicro-chipping, bathing and more.They also are available to see exoticpets such as reptiles, birds, ferrets,rabbits, guinea pigs and other smallmammals by appointment.

The Clinic is fully equipped,which is especially important in criticalcases where time is of the essence.Tarpon Woods Medical Center offersfull radiograph (xray) capabilities,critical care monitoring equipment(EKG, pulse oxymetry, blood pressuremonitoring), equipment for advanceddental care and ICU equipment (IVfluids pump, circulating water blan-kets, oxygen therapy), and more.

Dr. Sarah also treats numerousmedical conditions such as diabetes,dermatology (skin and ear problems),thyroid disease, renal (kidney) prob-lems, obesity, and adrenal problems,to name a few. She performs advanceddental and surgical procedures so thatyour pet truly gets the best of carethroughout their life.

The office has two exam rooms.One is designed for feline patients andthe other one designed for the caninepatients. For hospitalized patients, Dr.Sarah also has an isolation ward withits own ventilation system where sick

animals can recover without spreadinggerms.

When your pet is threatened witha disease or injury that requires sur-gery, you can relax knowing that theyare in the capable, gentle hands of Dr.Sarah. Her surgical suite is equippedwith everything necessary to providemodern anesthesia and close monitor-ing during procedures, and the after-care provided is excellent. Surgicalservices include spays, neutering, de-clawing, lacerations and abscess treat-ment, tumor removal, orthopedicsurgery, abdominal surgery, ear/eyesurgery and reproductive surgeries.

Providing good, oral hygiene toyour pet can increase their lifespan andlongevity. Dental services at TarponWoods Veterinary Medical Center in-clude oral examinations, cleanings,polishing, fluoride treatments, dentalx-rays, oral surgery and advancedtooth extractions.

Whether your pet is due for aroutine check-up or in need of majorsurgery, Dr. Sarah’s capable hands aregentle and she has the knowledge toprovide the best care possible for yourfurry family members. The love anddedication that Dr. Schacht has for an-imals is the reason she became a vet-erinarian. “We want to be there forthe pet owner and their pets at alltimes, providing the best possiblecare,” says Dr. Schacht.

Tarpon Woods Veterinary Med-ical Center has everything in place togive your pet the best possible careand comfort.

Tarpon Woods Veterinary Med-ical Center is located at 800 TarponWoods Blvd., Suite F 3, in PalmHarbor (across the street from Wal-greens). Please call (727) 771-0400or visit TarponWoodsVet.com formore information.

For client emergencies, call(727) 742-4284, available 24/7.

Separate treatment rooms were designed and equipped to meet the specific needs of feline and canine patients




TRINITY DENTAL CARETRINITY DENTAL CARE

Dr. S. Shayes - Dr. A. Eskandari

1843 Health Care Drive, Building #1Trinity, FL 34655

(at the corner of Mitchell Blv &Little Rd, behind Walgreens)

www.trinitydentalcare.comEMERGENCIES

WELCOME!

The patient and any other person responsible for payment has a right to refuse to pay, cancel payment or be reimbursed for payment for another service, examination or treatment which is per-formed as a result of and within 72 hours of responding to the advertisement for the free, discounted or reduced fee, service, examination or treatment.

New patient only. Cannot be used with insurance.Coupon needs to be presented at time of service.

NEW PATIENT SPECIAL

#DN15013#DN15492

Exp. 02/28/2014. New patient only. Valid weekdays only.Coupon needs to be presented at time of service.

(727) 372-2001Toll Free: 1-888-tooth AK

We perform the following procedures:- Preventive Dentistry- Crowns, Bridges- Dentures, Partials, Repairs- Tooth Colored Fillings- Gum Treatment

- Root Canals- Teeth Whitening- Dentistry for Children

and Adolescence- Invisalign (the clear braces)- etc.

$39.99

Exam (D0140)

and X-Ray (D0272 or D0220)

EXP. 02/28/2014. WEEKDAYS ONLY.

• Nitrous Gas (Happy Gas)• Warm blankets, neck rolls and

head phones in everyroom• 12 Month Interest Free

Financing Available• Most Insurances Accepted• Evening & Sat. Appts. Available• Now Accepting Care Credit

ComplimentarySecond Opinion (D9310)

®

Evening & Sat.

Appts. Available

By Katie Thomas

One of the hidden gems in theNew Port Richey area is Massage ofTrinity / Lotus YOGA. It is tuckedaway in a serene little corner next tothe Zen Forrest on Rowan Road.Massage of Trinity focuses on healthin mind, body and spirit, providingthe local community with full Massageservices, Skin Care, Yoga, Acupunc-ture, Reiki, Tai Chi/Qi Gong, AdultCore Ballet and workshops that helpyou on your journey to wellbeing. Lo-cated on Rowan Road, Massage ofTrinity is tucked away in a serene envi-ronment; when you step through thefront doors, you will feel as if you haveentered a retreat. The wonderful staffis completely committed to caring forguests as individuals, with the beliefthat everyone is a unique miracle ofcreation. Massage of Trinity uses acombination of modalities to assistguests in the facilitation of healingwithin the body and accompanies youon your path to reaching all of your

wellness goals.Cecilia Martinez opened Massage

of Trinity in 2011 with a goal to givepeople a place to feel good and findpeace of mind. Ceci had a dream tocreate an opportunity to help others,while also keeping her family close.Originally from New Hampshire, Ceciand her family set a goal to all live inFlorida near each other. “I had a vi-sion and a beautiful plan to open acenter that all my children could be in-volved in and be together as family,”says Ceci. We have been in Florida forseven years now and I have been ableto watch my grandchildren growingup, while pursuing my passion as atherapist. This is a dream come true inthe making.”

Ceci attended the North EasternInstitute of Whole Health in Man-chester, NH, where she learned thehealing effects of Eastern Medicineand massage treatments. Massage ofTrinity focuses on taking care of thewhole self in an intimate, relaxing en-vironment. You will be swept away in

good feelings, vi-brations and posi-tive energy whilevisiting Massage ofTrinity. Ceci says,“Our center has avery Eastern andZen feel to it, butwe want people toknow that this is notabout any sort of re-ligion––our atmosphere is to help peo-ple relax, teach compassion throughour actions and remind people to con-nect with their higher consciousness.”

Massage of Trinity blends all typesof elements during massage in orderto assist you in feeling your best. “Wework according to each individual’sneeds, tailoring each massage to fittheir lifestyle,” says Ceci. “Our mas-sage therapists are very diversified intheir backgrounds and cultures, whichallows our guests to experience aunique blend of talents. I think wehave the best group of therapistswithin the vicinity. There are no egoshere and we truly are a family – con-

nected and unified with no competi-tion.”

The massage menu is extensiveand tailored to fit you as an individual.Each client’s experience at Massage ofTrinity is unique and adapted to his orher personality and lifestyle. Often,during a massage, the therapists willadd additional elements into treatmentat no extra cost, such as energy stones,cupping, aromatherapy and othermodalities.

The massage menu includes: ThaiMassage, Four-Hand Massage, Cou-ples Massage, Organic Spa Reflexol-ogy, Bamboo Deep Tissue Massage,Sports Massage, Hot Stone Therapy,

Massage of Trinity / Lotus YogaFocus on Your Health in Body, Mind and Spirit

Massage of Trinity/Lotus Yoga welcomes you!


Myofascia Release, Pre-Natal Massage,Therapeutic Massage/Neuromuscular,Reiki Energy, Healing Touch, RejuvSwedish Massage and Bhakti Massage.

Try a Thai Massage to open andtone the systems within your body.Thai massage is very similar to doingyoga on a table; the massage therapistwill stretch you and apply pressurewith gentle rocking and rhythmiccompressions and guided breathing togive you a full stretch massage. TheFour-Hand massage originates fromancient Ayurveda and involves twotherapists working in harmony. Cou-ples massages are the perfect gift toconnect with a loved one in your life,whether it is your significant other,friend or special family member. TheCouples Massage room, Harmony, isthe perfect atmosphere to relax andenjoy a full-body treatment that is in-tensely relaxing and rejuvenating. Oneof my favorite massage treatments isthe Hot Stone Massage; a relaxing andrestorative treatment that utilizeswarm river stones and hands to pene-trate deep into the muscle. The heatfrom the stones radiates throughoutspecific parts of the body to relievetension and stress trapped inside themuscles.

Ceci says, “While we provide aservice, we strive to empower guestson their personal path to healing.Massage should not be seen as a lux-ury but as an investment in their well-

ness. I am so grateful for my team ofwonderful massage therapists. Thankyou to Bill, Donna, Joyce, Cenia, Car-men, Judy and Christy for their excel-lence in commitment to Massage ofTrinity.”

Massage is an excellent alternativeto treat pain for many people. Insteadof opting towards pharmaceuticals,visit Massage of Trinity for your thera-peutic restorative session, whether fordeep muscle aches, sports strains orjust a moment to de-stress. You willfind that Massage of Trinity’s thera-pists’ attention to detail and excep-tional skill will benefit you in mind,body and spirit.

Yoga, Acupuncture & Skin CareToo!

Massage of Trinity has recently ex-panded in space and services, adding anadditional 992 square feet and now of-fering yoga with Lotus Yoga, as well asAcupuncture and a Full Skin Care Bar.With six RYT certified instructors inyoga and more than twenty 75-minuteclasses a week to choose from, theLotus Yoga center at Massage of Trinityhas classes for everyone. Whether youare in search of Power Yoga, HathaYoga, Tai Chi, Gentle Stretch Yoga orAdult Core Ballet, the Lotus Yoga cen-ter is intimate, friendly and tuned toproviding you with a relaxing atmos-phere to reconnect.

Ceci says, “We wanted to incorpo-

rate Yoga, Skin Care and Acupuncturein order to give our guests well-bal-anced options for their journey tohealth. Our classes are for all levels andall of our instructors have a lot of expe-rience in different forms of Yoga, TaiChi and Adult Core Ballet. Tai Chi isreally taking off – it is a very progressivetype of class because you build yourknowledge and strength with each classyou take. Our Adult Core Ballet fo-cuses on core strength because as adultsage, we lose our balance and flexibility.Each class is go at your own pace andwe never want you to do anything thatfeels uncomfortable. We coach you todo what you can, while receiving thefull benefits from each pose. We alsohold a weekly Metta Meditation guidedby Bhante Dhammawansha (BuddhistMonk) on Monday evenings.”

Ceci thanks all of her instructorsfor their cohesive goals in helping peo-ple find their balance. Try out GentleYoga with Jerri, Stretch Yoga withAlana, Hatha Yoga with Natalie, HathaFlow Yoga with Jeanine, RestorativeYoga with Audrey, Tai Chi with Steve,Power Yoga with Antonio or AdultCore Ballet with Florence. Lotus Yogawelcomes you to come find the classthat best suits you.

Yoga instructor and Reiki Master,Jerri, says, “We have all these greattherapists here. The yoga instructorsand massage therapists are all very di-versified. We all have a common goaland purpose here, which is educatingour guests in finding wholeness inhealth through balance, energy andconsciousness.”

The Acupuncture at the Massageof Trinity facility is very traditional andauthentic. Educated in China, Dr. YeeShing Lee works with guests to find al-ternative ways to heal them individuallyand even takes the extra step in prepar-ing herbs to continue treatment athome.

The Skin Care suite offers guestsnatural skin care treatments and fa-cials, professional makeup and botani-cal skin care lines, as well as waxingservices. Estheticians Ning and Kathywork one-on-one with guests to helpthem build a personalized skin careroutine. Beauty Therapy by Ning of-fers botanical products that have noartificial ingredients. Everything ismade in America and chosen based onyour skin type. At the Skin Care suite,you can receive an all-natural facial,purchase at home products for healthyhair and skin and find the perfect min-eral makeup for your skin.

The vibe at Massage of Trinityand Lotus Yoga is completely relaxing,serene and inviting offering an escapewhere you can find harmony and bal-ance within yourself.

New Name Contest: In light ofthe recent expansion, Ceci and herteam are looking for the perfect nameto represent the services of Lotus Yogaand Massage of Trinity. The team isworking on putting together a contestfor the community to enter their ideasfor names. If your idea for a new nameis picked, you can win a great massageand yoga package! Submit your ideato [email protected] be-fore February 7, 2014.

Massage of Trinity / LotusYoga Studio is located at 4152Rowan Road in New Port Richey.For more information, please call(727) 372-9800 or visit online atwww.massageoftrinity.vpweb.comfor a virtual tour, full menus, classtimes and upcoming seminars.Hours are Monday, Tuesday andFriday from 9 a.m. to 7 p.m.; from9 a.m. – 8 p.m. on Wednesday andThursday; and Saturday from 9a.m. to 4 p.m. Call ahead to reservea class space!

The Couples Massage Suite Lotus Yoga has a class right for you




Landon Outreach Foundation’s 2nd Annual Feeding the HungryA Happy Occasion for All!

Neighboring families and individ-uals in need gathered together toenjoy a delicious hot meal on Monday,December 16 outside of The GoodSamaritan Health Clinic, located at5334 Aspen Street in New PortRichey. It was a beautiful Florida win-tery day – sunny and just chillyenough for a lightweight jacket. Indi-vidual volunteers as well as volunteersfrom many local businesses and non-profits, including The Good SamaritanHealth Clinic, worked to make theFeeding the Hungry picnic a festive,holiday party. This special annualevent was possible due to the fundrais-ing efforts of the Landon OutreachFoundation, Inc., a 501(c)3 non-profit, and local supporting businessesincluding Landon Plastic Surgery andThe Spa Boutique, Grille 54, Christo’sFamily Restaurant and Pit Boss BBQ.

Santa was there spreading Christ-mas cheer and in addition to a nutri-tious, tasty hot meal and dessert, thosein need were given gift bags with blan-

kets, warm socks,toothbrushes andtoothpaste.

Many en-joyed the foodand the cama-raderie! Charlescame out for ahot meal andsaid, “I am hav-ing a wonderfultime at thisevent. It is a Godsend for everyone. Itseems to be helping a lot of people.We all need help and it is great to seesuch a wonderful, giving spirit.” Hisfriend Rick wanted to know, “Whomade this? It hit the spot!” And Pat,who had joined them, said of TheGood Samaritan Health Clinic, “Thisis a good place. They’ve been helpingpeople for a long time.”

Eleven-year-old Anecia and herbrother Trevion, nine, enjoyed the dayand Anecia even snuggled up to a life-sized, stuffed Frosty the Snowman for

a warm snuggle.Bruce and Cheryl Landon of the

Landon Outreach Foundation wouldlike to thank the many volunteers whocame out to help make this day specialfor as many as possible. Bruce andCheryl were assisted by their childrenAlex and Ben, as well as many of theirstaff. All of the volunteers enjoyed thechance to do something positive tohelp those in our community.

Terry Kohler of Visiting Angelswas one of those who wanted to help.Terry said, “New Port Richey is such agreat city and I am glad to be out vol-unteering and helping to care for

those in our city.”Beverly Harris truly enjoyed the

day of volunteering, said, “It is anawesome blessing that Dr. Landonand his staff were able to provide forso many people. This is what Christ-mas is about.”

Dr. Bruce Landon is hopeful thatthe Feeding the Hungry event willcontinue to reach even more people inthe future. He is happy that the 2013event reached more people that thefirst Feeding the Hungry held in2012. “This year we decided to hold itearlier in the day and take it out to an


area where there is a more immediateneed. The Good Samaritan HealthClinic was kind enough to let us set upon their property and even passed outfliers to local clinics to help us reach asmany in need as possible.”

Mother and daughter Loida andKimberly, 27, worked side-by-sidealong with Barbara and Carol at thesweets station. Kimberly said, “We’vewanted to help out locally here inNew Port Richey. This is a good causeand a good way to start the holidays.

People for Haiti founder Guigawas there with her daughter and is ex-

cited that Landon Outreach Founda-tion will be part of the next trip toHaiti. Guiga said, “All four of theLandons are going to be able to goand we are very excited to have themjoin us on our upcoming mission.”

The Event Factory’s photogra-pher Eydie Gonzalez said, “I’m happyto be here to capture the event!”

Lynn Hazard of Regional Net-working Group saw the day as a greatopportunity to meet like-minded peo-ple. Lynn said, “I have always volun-teered but this is the first time I’ve hadthe opportunity to volunteer to feed

the hungry. I enjoy talking to every-one; some I was able to encourage andsome I was even able to help with em-ployment opportunities.”

As the day wound down, nothingwent to waste. Cheryl Landonarranged to send food to the RapHouse, Catholic charities and a home-less shelter. Recent Landon OutreachFoundation events have raised fundsfor battered women’s shelters and the

Children’s Cancer Center, as well asproviding a holiday party for the chil-dren there. Feeding the Hungry was agreat way for the Landon OutreachFoundation to end its year. Please visitwww.LandonOutreach.com to findinformation on how you can volun-teer, donate or participate in excitingopportunities to give back in 2014.

Alex, Dr. Bruce, Cheryl & Ben




By Julie Kanehl

Introducing the brand new, first ofits kind, Zone Fitness Club, located at1252 Seven Springs Boulevard whereeveryone gets results. Why? I’ll cut tothe chase because I have a feeling thatyou think you’ve heard it all before.Guess what, this is different. This isawesome. This is science! This is a fit-ness club for everyone, whether you’venever worked out before, or you’vebeen an athlete your whole life. Soyou’re thinking, how can one fitnessclub claim to be for everyone and yetgive everyone unique results? That’sthe science of Zone Fitness. Then,what if I mentioned that there aren’tany contracts to sign? No long-termobligations? Okay, so you’d be inter-ested, right? What if I told you that thecost was only $15 per month? I’ll tellyou what I’m doing, I’m signing up!

I’m going to preface this story bysaying that for years I was one of thosepeople who wrote “LOSE WEIGHT”and “GET IN SHAPE” at the top ofmy New Year’s Resolution list. I talked

about it. I complained about it. I suf-fered. I had given up. I was nevergoing to be “cute” or “in shape”again. Those days were “over” for me.I’d hear myself saying, “If you see merunning, you better run too,” and I’dlaugh louder than anyone around meso that I wouldn’t show my embar-rassment. Then I’d say, “Oh, I’d workout, but my back, neck etc…” I evenhad a sign in my kitchen that said,“There’s a skinny girl inside me, but Ican usually shut her up with cookies!”

Then a very close friend saidsomething to me that really changedmy life. She said, “When you’re ready,you will. That’s it. You have to decideto make a change. It won’t beovernight, but it will happen if you de-cide to value yourself as much as youvalue everyone else.” She was right.

That was almost 50 pounds ago.Right now, I’m in better shape than Iwas when I got married. Was it easy?No. Was it instant? No. It took timeand dedication, and a little sacrifice,but I did it. Guess what? If I can do it,you can do it! And with a place like

Zone Fitness Club in your arsenal, youare literally guaranteed results. So, amI done? No way, you know what I’mgoing to do next? I’m joining ZoneFitness Club!

I’ll tell you why: It’s affordable,it’s convenient, and most importantly,it’s the first club of its kind to put meinto a personal zone of fitness. I’m nottalking about just chatting about mybody mass index with some sweatyguy in a tank top and filling out a sur-vey. I’m talking about a fitness clubthat offers the ability to monitor myheart rate, my fitness levels and toeven help me challenge myself withinmy zone, so that I’m not comparingmy workout with anyone else’s! Why?

Their zone is going to be completelydifferent from mine, and when I’m inmy zone, I know I’ll be seeing results,because it means that my body will beworking out at just the right amountfor my own goals. That means I won’tburn out, and I won’t give up! That’swhy they can guarantee results. Yourzone is for you and for you only, andthe club is designed to facilitate you atevery level. If you want to work inde-pendently-you’ve got it. If you lovethe motivation that a class gives you,you can do that! So you, yes - you,will lose weight, get in better shape,flatten that tummy, tone those armsand feel better inside and out whenyou join the new Zone Fitness Club.

This Year Get in the Zoneat Zone Fitness Club


The Details:The Zone Fitness Club has over

42 pieces of state-of-the-art cardioequipment, as well as free weights,TRX Training equipment, abdominalequipment, and the club functions alot like a cross-fit circuit. There’s reallysomething for everyone, and youdon’t have to live there to see results!

Zone Fitness Club is privatelyowned and operated, and staffed bypeople who are specifically trained infitness, so that everyone on the staffcan help you achieve your goals andoffer a level of service that is unparal-leled. Zone Fitness Club also offers“executive style” locker rooms, whichmeans, you can feel comfortable hit-ting the showers after your workoutand getting back to work, school, andlife!

The Science of the ZoneThe President and Founder of

Zone Fitness Clubs is Tim Forrest,who has 20 years of experience in thefitness industry, and who until recentlywas the VP of Sales and Operationsfor a company that ran 18 clubs in 7states. His experience has helped himto see where the fitness industry istrending and to custom-create a club

of his own that would blend thenewest workout technology with thecustomer service standard that he feelsmakes or breaks any workout facility.

He says, “Our mission is to makeit affordable and to make it easy soyou can get fit and you won’t quit.”He adds, “I wanted an affordablemembership, a motivating environ-ment and a way to connect to mymembers. The Zone Fitness Clubknocks down those walls of age,weight and gender, because everyoneis working at the right zone for theirbody.”

Forrest believes that when youput every member into their own per-sonal zone, it creates an enjoyable, lessintimidating environment. It takesaway that competitive environmentthat keeps people away from the gym.If you are not afraid of the gym, butfeel like you’ve been there, done that,you’re going to love this, because ithelps you to regain momentum andcapture exactly the kind of activity thatyour body needs to start makingprogress again. As you get more fit,your zone changes!

He says, “The reason why peoplestop losing weight when they exerciseis because they plateau. Our heart-rate

training will help you get over thathump.”

Here’s how it works: Memberspurchase a comfortable MYZONEPhysical Activity Belt that, when worn,monitors physical activity done both inand out of the club and stores that in-formation. Members can log in andsee their activity from anywhere, andcan participate in challenges based ontheir physical activity, measure resultsand achieve goals. This way, your fit-ness goals are completely your own,because the technology is a part of theworkout, giving you the chance tomonitor your heart’s rate and inten-sity. This makes your workout safe,and to be honest, it’s exciting to seeyour results. This is the science part!This heart-rate, training based fitnessprogram helps your body to worksmarter, instead of harder so youwon’t burn out, you’ll just burn fat!

Forrest explains, “When yourheart rate is in its zone for a period of12-20 minutes, your body will worklike a furnace, which means that evenwhen you are done working out, yourbody will still be burning fat.”

Let me be clear, you don’t haveto be out of your comfort zone to getinto the zone. Your workout will becompletely customized to you by acertified fitness trainer. Then, whenyou sign up for one of their Zone Fit-ness Classes, which are classes madeup 10-12 people, you’ll get the chanceto work out in a group setting whilestill meeting your own personal goals.This can be fun and motivating, butmost importantly, the classes help youget and stay in your zone.

Forrest is so sure that you’ll seeresults that it’s guaranteed. He says,“If you work out 3 times a week for amonth performing the ZONE Work-out and you don’t see results, I’ll re-fund you the whole cost for yoursessions for the month. I’m so confi-

dent that our program will changeyour body.”

Now is the science part required?No! If you’re just looking for a beauti-ful new club to join, where the equip-ment is brand-spanking new, themembership fees are incredibly afford-able and it’s run by experienced staff,then head on over! The MYZONEbelt is completely optional!

There’s More? Affordable? Check! Fun? Check!

No Contract? Check! Kid Zone?CHECK! If you’re a busy parent likeme, you’ll be so happy to learn thatZone Fitness Club offers a Kid Zonethat helps keep kids in their own cre-ativity zone while you’re getting inyour workout! You do not have tochoose between being fit and being agood parent! These kid-focused,hands-on activities will make your kidsactually want to go the Zone FitnessClub with you! When you compareclubs that offer childcare in the area,their monthly fees are nearly 3 timesmore expensive, and they don’t offerthe technology, the science, or theguarantee, so what are you waitingfor? Go check out the brand newZone Fitness Club and make this yearYOUR year. You can do it, Zone Fit-ness Club will show you how.

Zone Fitness Club is located inthe Chelsea Place Plaza at 1252Seven Springs Blvd. in New PortRichey, just minutes away fromTrinity, East Lake, Tarpon Springsand Odessa. Zone Fitness Club isopen Mon.–Thurs., 5 a.m.–11 p.m.;5 a.m.–10 p.m. on Fri.; 8 a.m.–8p.m. on Sat.; and from 8 a.m.–7p.m. on Sun. To join or for moreinformation, call (727) 375-ZONE(9633) or visit the website,www.zonefitnessclub.com. You canalso find them on Facebook!

Palm Harbor Dermatology Welcomes You to VisitTheir Northwest Tampa Cancer & Laser Institute

By Katie Thomas

Palm Harbor Dermatology, athriving medical practice with offices inPalm Harbor and Brandon has recentlyopened a 4,140 square foot building onSheldon Road in Westchase to betteraccommodate patients. Originally open-ing five years ago in Palm Harbor, sincethen Palm Harbor Dermatology has ex-perienced a wonderful response fromthe community. The quality and experi-ence of its doctors and staff has putPalm Harbor Dermatology in the fore-front of skin cancer surgery, cosmeticenhancements and complete skin care,and as a premier provider of Mohs Mi-crographic Surgery, skin care solutions,routine skin checks, specialized treat-ments and surgical procedures, PalmHarbor Dermatology is leading the wayfor the future of skincare!

Palm Harbor Dermatology’s physi-

cians are board-certified and fellowship-trained experts in the care and treat-ment of skin conditions, including skincancer. President of Palm Harbor Der-matology, Amy S. Ross, MD, is one ofonly nine-fellowship-trained Mohs sur-geons (and the only female of the nine)in the Tampa Bay area, according to theAmerican College of Mohs Surgeons.Dr. Ross’ outstanding attention to de-tail and passionate drive to deliver supe-rior service to all customers has enabledher to compose her practice with a phe-nomenal team of professionals, dedi-cated to enhancing the lives of eachindividual patient. Dr. Ross says, “Weadhere to our mission statement andplan to keep the same foundations andbeliefs we have built our practice on.Keeping our core values are importantduring our time of growth, we wantour patients to know that we are consis-tent and precise at each practice.”

The mission of PalmHarbor Dermatol-ogy:

1. The patient comesfirst and will be treatedjust as we wish to betreated when we are pa-tients.

2. Our patients receivethe right procedures,treatments and routineskin care, supported byscience and experience and only whentheir circumstances requires it.

3. The physicians and staff across mul-tiple sites of Palm Harbor Dermatologyare a team, joined together by commit-ment to our mission and values, as wellas the respect, integrity and concern wedemonstrate for each other.

4. Each of us is a steward of PalmHarbor Dermatology. No work is too

menial. What needs to be done is thetask of all Palm Harbor Dermatologyphysicians and staff alike.

5. We will never knowingly violate anethical, legal or regulatory proscription.

6. Palm Harbor Dermatology is alearning organization. Without con-tinuous learning by each physician andstaff, Palm Harbor Dermatology fallsbehind and fails in its mission,


7. Palm Harbor Dermatology is aplace to grow, personally and profession-ally. Take advantage of both. We are nobetter than the weakest link.

Palm Harbor Dermatology physi-cians are members of numerous organi-zations, including the American Societyfor Dermatologic Surgery, AmericanAcademy of Dermatology, AmericanBoard of Dermatology, American Col-lege of Mohs Surgery, and the Ameri-can Society of Dermatopathology.Both highly accredited and committedto excellence, Palm Harbor Dermatol-ogy is a one-stop shop for all your der-matological needs.

Palm Harbor Dermatology’sMohs Surgery

Mohs Micrographic Surgery is aspecialized procedure for the removal ofskin cancer. Named after FrederickMohs, this specialized surgery focuseson finding and removing the root ofthe cancer, while preserving as much ofthe surrounding normal tissue as possi-ble, offering less damage and fasterhealing. Mohs surgeons are specialistsin dermatology, pathology and recon-struction. In order to become a Fellowof the American College of Mohs Sur-gery, the most selective organization ofskin cancers surgeons, doctors must

complete at least a year of advanced fel-lowship training beyond their dermatol-ogy residency. Both the Palm Harborand Brandon locations have Mohs sur-gery centers and Westchase will beadding theirs in a few months.

Medical Skin Care Servicesand Cosmetics- Look and feelyour best, brightest self!

All three of Palm Harbor Derma-tology’s skin care centers offer dermato-logical needs for patients, including thetreatment of acne, psoriasis, hyper pig-mentation, eczema, rosacia and full skincancer screenings. In order to providethe best treatment and services, PalmHarbor Dermatology educates patientsin skin health and treatment options.You do have options and Palm HarborDermatology will talk you throughsteps in treating any skin conditions youmay have!

Along with treatments that workto clear your skin of marks, itchiness orunwanted blemishes, Palm Harbor Der-matology offers an extensive list of serv-ices to patients interested in cosmeticenhancements. Enhance your naturalbeauty and aesthetic look with the helpof their wonderful physicians, who willaddress your concerns and design a cus-tom plan, utilizing the latest in non-sur-gical procedures. From injectables to

hair removal and laser treatments, youwill enjoy the professional, world-classservices at Palm Harbor Dermatology.

The Retreat MedSpa at Palm Har-bor Dermatology offers patients per-sonalized treatment plans for thoselooking for more from their skin careproviders. Rejuvenating facials, micro-dermabrasion, massages and more areall offered in a tranquil environment –made to soothe your soul, while pam-pering your body. Immerse yourself incomplete relaxation at The Retreat andallow one of the wonderful estheticiansand therapists to customize a treatmentfor you with the finest ingredients toprotect your complexion’s naturalbeauty!

New Westchase Center!Dr. Ross and the Palm Harbor

Dermatology team are very excited tobe expanding into Westchase and invitethe community to come check out theservices provided. Dr. Ross and Dr.Careccia have made certain thatWestchase is in sync with the Brandonand Palm Harbor locations, so patientsnever have to worry about receiving adifferent type of service. Westchase willbe offering complete dermatologicalservices, as well as tattoo removal, Mi-radry for hyperhydrosis, medical derma-tology, cosmetic dermatology, surgical

dermatology and The Retreat spa! Dr. Ross plans on continuing her

work in each practice, as well as over-seeing the growth and expansion of thenew Westchase location. Dr. Ross says,“The whole idea is to provide a onestop shop for skin care. We take care ofall generations and ages.” Whether yourfour year old needs treatment for awart, your teen needs an acne solution,your father needs a skin cancer re-moved, or you are just looking for anopportunity to rejuvenate and freshenyour own, Palm Harbor Dermatologyoffers the best of all dermatology treat-ments.

Palm Harbor Dermatology has 3convenient locations to better serve you:

Westchase – 11601 Sheldon Road,(855) 743-4968Palm Harbor – 4197 WoodlandsParkway, (727) 786-3810Brandon – 621 Medical Care Drive,(813) 657-3330

Hours are Mon – Fri. 8 a.m. – 5p.m. for all locations (select earlierand later appointments are avail-able). Patients are seen by appoint-ment only. For more information orto book an appointment please call(855) 743-4968, (855) PHD4YOU,or visit their website atwww.PalmHarborDermatology.com.


By Katie Thomas

New custom cabinetry is an in-vestment in your home that can signif-icantly raise the value of your home,enhance the aesthetic appearance andshowcase your personal style. NSMCustom Woodworking, Inc. of Hud-son serves the Tampa Bay area withcustom cabinetry and woodwork de-signs fit to your lifestyle, taste andbudget. NSM Custom Woodworkingowner Nathan Marney is dedicated tocreating beautifully crafted, customwoodwork that is truly heirloom qual-ity.

Whether you are looking to installnew cabinets, or want a beautiful en-tertainment center, bar or vanity,NSM Custom Woodworking providesthe attention to detail necessary to ex-ceed your expectations in creating theperfect custom-made wooden master-pieces that will warm the heart of yourhome.

Nathan Marney is a skilled crafts-man. His passion and love for wood-work comes from the many years hespent growing up working alongside

his father, who also is a custom wood-worker. Originally from Boston,Nathan can remember sitting along-side his father in their garage, watch-ing him work his magic on a piece ofbeautiful wood.

“My dad has been a craftsman forforty years and he passed down histrade to me,” says Nathan. “Hetaught me everything he knew aboutwoodworking and I developed a pas-sion for it at a young age,” saysNathan. “My dad and I started work-

ing together in business when I wasseventeen and we were in business forten years together. I started my owncompany in 2007 with a small shopbut I have recently been able to ex-pand to a new location with over4,500 square feet. All of my previousbusiness has come from word ofmouth and satisfied customer refer-rals.”

When worked properly, the rightkind of wood can be crafted into abeautiful and functional feature item

in your home. The craftsmanship thatNSM brings to a project is what thediscerning homeowner is looking for.Rather than mass production, theNSM team focuses on carefully craft-ing each piece with highly attunedskill, attention to detail and artisticcraftsmanship. NSM’s philosophy isbased on quality, not quantity.

Nathan says, “It is not about howmany pieces you can make, but howwell you make each piece. We buildcustom cabinets with character that

NSM Custom Woodworking Offers The Finest in Craftsmanship


will last.” NSM focuses on quality, value,

choice and durability, using only thefinest quality wood, including maple.Each piece is lovingly handcrafted andwith Nathan’s high standards and fairpricing, the custom designed cabinetsfrom NSM will add value to yourhome. You even have the choice to

help design your custom cabi-nets with NSM so that youknow the finished project willbe exactly what you desire.

When you work withNSM, you don’t have to buymass-produced, off-the-shelfcabinetry, you truly get thepick of the crop with NSM.When you have a family,durability is important! Woodcabinets built by NSM arebuilt to last and withstand theroughhousing, bangs,scratches and dents that comealong with having a housefull.

“I am a family man. Myreputation and my name isimportant to me,” saysNathan. “I do everything Ido for my wife Wendy andour two daughters, Briannaand Jocelyn. When I am

working, my family is always in mymind and I want them to be proud ofme. I strive to keep a good reputationwith my customers and to build a rela-tionship with each individual client.”

NSM offers free estimates for po-tential clients. Nathan does everythinghe can to give clients exactly what they

want and works with them one-on-one to provide a personable experi-ence. “I’ve been in business for sixyears and I have been able to achievegrowth because of the referrals I havereceived from satisfied customers,”says Nathan. “I know it has been atough economy and I try to keep myprices fair and my overhead low. I’vebeen able to build my business in adown economy – taking a negativeand turning it into a positive.”

Nathan Marney is licensed and in-sured. He commits to a five-year war-ranty, but he says that the relationship

he builds with his clients is far morevaluable.

Nathan says, “This is my passion.I don’t look at this as a job or a career– it is a true love and I wake up everymorning excited for my day because Ienjoy what I do.”

NSM Custom Woodworking,Inc. is located at 8702 State Road52 in Hudson.

Please call (727) 514-1461 toschedule an appointment or formore information, and visit onlineat www.nsmcustomcabinets.com.




Scubanauts International - “Education through Exploration!”By Katie Thomas

Scubanauts International, a locallybased non-profit organization foryouth development strives to connectmiddle and high school aged studentsthrough collaborative marine researchexpeditions, exploration, scholasticachievement and wonder. Scubanautsacts as a leadership program and per-sonal development gateway for stu-dents interested in marine life andscience. Dedicated to enriching thelives of youth with education an explo-ration, Scubanauts and the youthwhom immerse themselves in the pro-gram have bright futures ahead!

Founded in 2001 by CaptainDavid Olson of Palm Harbor, Scuba-nauts utilizes informal science educa-tion through underwater diveexploration. Captain David wanted togive students a chance to become in-volved in a program that honed in ondiving skills, while building characterthrough research and marine develop-ment. Captain Olson’s quest started inteaching recently certified scuba stu-dents to use scuba as an outlet forlearning more about marine scienceand has now grown into a fabulouslyenriching way for parents to connect

with their children and work buddy-to-buddy in making a difference in ourcoastal waterways.

In the summer of 2001, Scuba-nauts were introduced to the Gulf-stream Natural Gas Systems by theFlorida Fish and Wildlife Research In-stitute, allowing the team to maketheir first big impact in our oceans.Scubanauts were able to spend theirfirst summer salvaging and relocatingcoral colonies, sponges and other bot-tom dwelling organisms that would beimpacted by underwater pipeline con-struction. Since 2001, Scubanauts havebeen granted funds to continue theireducational experience and tutelageworking with Gulfstream Natural GasSystems. The students plan the divesthemselves and work on collecting dataparameters, habitat surveys, fish countsand focus on underwater photographyand video skills.

Scubanauts scuba missions complywith the American Academy of Under-water Sciences to ensure safe dive prac-tice for all Scubanauts. TheScubanauts’ Diving Control Board iscomprised of graduate students, volun-teers and involved parents that are alldiving safety experts in order to ensuresafe and properly managed dives.

NASA awarded Scubanauts with a$341,000 federal grant in 2007 to fa-cilitate continued research, promotedirect interaction with scientists and es-tablish new chapters. Scubanauts cur-rently has four chapters located inTarpon Springs, St. Petersburg, KeyWest and most recently Tampa.Scubanauts International is working toincrease opportunities for young diversand avid science lovers by enlistingnew members, recruiting the best

mentors and establishing new chaptersnationwide and internationally.

Scubanaut teens (12-18) aretaught leadership skills, self-develop-ment and personal challenge withinthe program. Jim Cassick of Scuba-nauts says, “This is character buildingthrough marine science and scuba div-ing. We offer our kids hands-on experi-ence that they cannot get anywhereelse. Scubanauts really helps us stayconnected with our teens and gives us


a healthy outlet to surround them withpositive role models, adults and kidsalike.” Jim and his son Colin startedScubanauts in 2008 and have em-braced the family oriented programfull on. Jim says, “We become a teamand also family. Our vacations nowaren’t just for luxury, we have a mis-sion to take on challenges, set goalsand make an impact on our environ-ment and the lives of our kids.”

Recently, Scubanauts has pairedwith the Wounded Veterans Challenge(http://goo.gl/VFp8ly), in whichwounded combat soldiers that aremissing limbs work together withScubanauts to replant coral reefs andimprove their lives with therapeutic

outdoor challenges. Scubanauts usuallypartner with wounded veterans a cou-ple times a year; trips can include any-thing from diving to hiking in survivalchallenge situations.

The Foisey family from ScubanautInternational’s Tarpon Springs chapterare thrilled with the Scubanauts pro-gram. As a family, the Foisey’s experi-ence with Scubanauts has been unique,thrilling, educational and a great wayto create a lasting bond with memoriesthat last a lifetime. “We absolutely loveand thoroughly enjoy the Scubanautsprogram,” says Cyndi Foisey. “Wejoined with our three kids in 2011 andour youngest will be joining as soon asshe is able. Scubanauts International is

a great character building and net-working program for students whohave a passion for diving and even in-stills a love for learning in our kids’lives. We have gone to WashingtonD.C. twice with Scubanauts forC.H.O.W. (Capitol Hill Ocean Week),which gave the kids unique opportuni-ties to talk with professors and researchscientists, as well as meet with Senatorsand higher-ups involved with ocean re-search and marine education. We havegone to the Keys to develop coral reefsand it is amazing to give our kids anexperience that they wouldn’t neces-sarily have in other youth programs.The leadership skills they are buildingare priceless and we are really im-

pressed with all the teenagers involvedin the program. Scubanauts allows stu-dents and families to spend their timedoing something that they love, whilemaking a positive impact on the ma-rine environment. We love the Scuba-nauts program and all it has done forus as a family. My husband Paul and Iwant to enrich the lives of our kids andScubanaut’s has given us the right out-let that we all enjoy.”

The importance in helping yourchildren find positive role models andfriends is the key to success during theimpressionable middle school and highschool years. Scubanauts provides anoutlet for kids and parents to have fun,while learning and making a positivelong-lasting impact on the marine en-vironment. With guided learningthrough discovery; Scubanauts is ableto provide activities focusing on leader-ship, community service, social interac-tion, fitness, environmental science andcitizenship.

Scubanauts may be just theprogram for you to provide devel-opment building, character shapingand a fun outlet based in a learningenvironment! If you are interestedin joining Scubanauts visitwww.scubanautsintl.org or [email protected].


Over 40 new Golf, Social andSeasonal Golf Members have takenadvantage of Ace Golf’s new member-ship rates that went into effect onNovember 1. Once private Went-worth Golf Club and Crescent OaksCountry Club are now joined to-gether by local owner Ace Golf. Newrates are less than half what they werejust five years ago and offer an excitingarray of new benefits.

Ace Golf’s new rates drop in theslower “off-season” from May to Oc-tober so average year-round rates aremuch lower than other clubs. Thenew rates offer privileges at bothWentworth and Crescent Oaks GolfClubs and vary from $79-$154/month single to $114-194/month family.

The Ace Golf Membership offersunique benefits like walking privilegesnot offered at other courses, seasonalmemberships, complimentary rangeballs, golf privileges at sister club Peb-ble Creek Golf Club, and two freeguest passes every month to share theclubs with friends and business associ-ates.

For those that don’t play golf, So-cial Memberships offer an even greatervalue – free when a monthly minimumis spent in the two club’s restaurants— $39/month single and$59/month family. For the month ofJanuary, the social membership iscompletely free to new members.Contact Russ Shafer, Membership Di-rector, at (727) 942-4760 x21 toenjoy this free offer.

With over 150 Social Membersalone at Crescent Oaks Country Club,there are plenty of people to meet andthings to do. Following the Oktober-fest, Halloween, and Thanksgiving Dayevents, the club had the December 6Rock and Roll Christmas Show withmusic from Johnnie M and the annualMember Holiday Cocktail and DinnerParty December 13 with Kaleidoscopeperforming. Kids and Adults enjoyedthe Brunch with Santa Claus on De-cember 15 followed by a kids Build-Your-Own Ginger Bread House party.The New Year’s Eve Extravaganza fea-tured Fine Dining in the Grand OaksBallroom followed by entertainmentfrom the Lucky Stones Band.

Facilities andCourses at both Went-worth and CrescentOaks have undergonecomplete renovationover the last three years.Wentworth features newgreens and the MulligansIrish Pub opened justtwo years ago. Its Eng-lish-manor clubhouse offers elegantappointments and is a popular wed-ding location open to all. CrescentOaks also has new greens, a beautifulnew ballroom and event pavilion, anew exercise room and clay-court ten-nis facilities.

Wentworth and Crescent OaksGolf Clubs are conveniently located offof East Lake Road near KeystoneRoad. Crescent Oaks Country Club(crescentoaksgolf.com) is 1/2 milenorth of Keystone at 3300 CrescentOaks Boulevard in Tarpon Springs.The club opened in 1989 on 198 acresabutting the Brooker Creek Preserveand features a par-72 golf course, driv-ing range, with eight tennis courts (sixclay), large banquet center and a newfitness center. To make a tee time,

phone (727) 937-4653.Sister course, Wentworth Golf

Club (wentworthgolfclub.org), is atthe first light south of Keystone Road.The club opened in 1990 in the afflu-ent Wentworth subdivision amongstmillion dollar homes at 2990 Went-worth Way in Tarpon Springs. Itfeatures a par-71 golf course, drivingrange, Irish Pub and banquet center.To make a tee time, please phone(727) 942-4760.

For additional information orto ask about Ace Golf’s free Mem-ber for a Day offer, contact Mem-bership Director Russ Shafer at(727) 942-4760 x21. To receivemembership information by email,please email Russ Shafer [email protected]

New Memberships Take Off at Wentworth and Crescent Oaks



East Lake HighSchool (ELHS) has a newacademy to add to its offer-ings – the Academy ofBusiness Careers (ABC).East Lake High School stu-dents in the Academy gainaccess to a variety of courseofferings ranging from Dig-ital Design, Web Design, and Ac-counting to Entrepreneurship andOn-the-Job Training. Courses are in-tended to prepare students for theworkplace with skills that are high indemand by employers.

The academy meets the eligibil-ity requirements of the Florida De-

partment of Education Career andProfessional Education Act (CAPE).Students can enter as a freshman bytaking the prerequisite course, Intro-duction to Information Technology.This course is a gateway to the othercourses by teaching students aboutthe growing world of technology

and allowing them to achieve indus-try certifications in Microsoft Word,Excel and Power Point. As studentsprogress through the other courseson designated career tracks, they willhave additional opportunities to earnindustry certifications in programssuch as the Adobe Creative Suite andQuickBooks. These certificationsexams are now one of the require-ments for the new merit designationson students’ high school diploma.

In its initial year, 2012, the academytested over 200 students.

“The industry certifications arean excellent opportunity for studentsto get their foot in the door of a jobwhile they are still in high school.These exams are the same that pro-fessionals who have been workingin the field are taking,” said LynnFetters, business department chair atEast Lake High School. “We wantto provide employers a pool of

Academy of Business Careers at East Lake High School

East Lake High Schools’ Business Education Dept.Chairman and FBLA Advisor Lynn Fetters,Anthony Canalungo, Johnathan Grasso, andFBLA Advisor Diana Lewellen at the FBLANationals competion in Anaheim, CA, where

Canalungo and Grasso placed 4th in the nation.

ELHS Future Business Leaders of America members at the Fall Rally held at Innisbrook in Palm Harbor


2+/2/2 1662 htd sq ft. Once you enter into thishome you have vaulted ceilings, designer style lam-inate flooring in the living & dining rooms. The liv-ing room has a wood burning fireplace w/mantleand double pocket doors lead you into theden,home office or 3rd bedroom. Kitchen has cab-inet pantry and wonderful breakfast nook areaw/french doors to the enclosed lanai. The masterhas plenty of room for all your pieces and pocketdoor to the master bath w/dual sinks, large walk incloset and separate toilet area w/walk in shower.This home also offers a new roof just a year old.you can walk to the community pool & club houseand elementary school too! $164,900 $164,900

3/3/3 plus office/den- 2514 htd sq ftShows like a modelformal lv & dr rooms,kitchen overlooksfamily room, masterw/sitting area, twoguest bedroomsw/their own bath-rooms, extendedpaved lanai w/view ofthe pond. $359,000

2/2/2 plus office/den1903 htd sq ft. - Prideof ownership showsin this home! Soaringceilings in the large lv& dr rooms, den/of-fice w/laminate floor-ing for easy care,master w/two walk inclosets, guest bed-room w/walk in closetplus more $189,900

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qualified workers through these in-dustry certifications and provide ourstudents’ opportunities to jump starttheir careers.”

The academy also offers ex-tracurricular opportunities forstudents. FBLA (Future BusinessLeaders of America) is the largestbusiness student organization in theworld. This year, the East Lakechapter has 60 members. Studentsin the organization compete in avariety of over 65 different categoriesranging from Digital Design to Busi-ness Law to Sports Management.

Last year was the first year theEast Lake High School FBLA chap-ter had been active in nearly 20 years.Even so, the chapter took two ELHSjuniors, Anthony Canalungo andJohathan Grasso, all the way to thenational competition in Anaheim,CA to compete in the Banking andFinancial Systems. The studentsearned fourth place in the country.The ELHS chapter is looking for arepeat performance at this year’sFBLA competition along withadding a few more students to thatlist.


By Matt SelbyOur magazine has been promot-

ing shopping local long before it wasthe cool thing to do; before “SmallBusiness Saturday” – which AmericanExpress promotes like crazy for oneday per year. In fact, it's been everyday since 1994 when my dad TimSelby and his former brother in-lawGary purchased an 11-month-oldpublication, consisting mostly ofarticles about national news, on white-woven paper and turned it into theoriginal New Tampa NeighborhoodNews.

People learn enough about whatis going on in the Nation by turningon the TV. But what is going on inour hometown? Where do we find outabout that? Taking this into account,the theme of the magazine waschanged. Immediately tossing thecanned information out the window,Tim and Gary focused their attentionon what was going on in the localcommunity.

Twenty years later, Gary still hasthe New Tampa Neighborhood News, as

well as another in Wesley Chapel, andmy parents Tim and Doreen Selby,who have since parted ways with Gary,expanded Neighborhood News &Lifestyles into Trinity, East Lake,Odessa/Lutz/Land O' Lakes andWestchase, with four publicationsreaching over 70,000 mailboxesmonthly. In 2013, my wife Alexis andI expanded the Neighborhood Newsand Lifestyles into the Carrollwoodarea, extending the reach of theNeighborhood New & Lifestyles nameto another 14,000 homes and busi-nesses.

We hope you’ve enjoyed readingabout what is going on here in ourcommunity over the past year andhave had a chance to frequent thelocal businesses we help promote. Wereally want to thank all of you whohave supported small businesses in2013 and we hope you will continueto support them in 2014. It makes allthe difference in the world to thiscommunity. By shopping at small busi-nesses it keeps almost 75% of themoney right here in our own econ-

omy. If we want our neighborhoodsand surrounding Tampa Bay areas tothrive it’s our responsibility to supportour neighbors. The following are justa few of the comments some of thelocal business owners had about theirexperience with us this past year.

“We started running out of foodat 10 in the morning,” says Brucefrom Hattie's Cafe and Beanery.“We've never seen such a rush! We’vebeen in the Tampa Tribune and thatgot us a little bump, we had a 2 and1/2 minute spotlight on Fox News –that barely got us anything. In my 50years plus of being in this industry,I’ve never felt such a push from localadvertising in my life! People come inhere and tell me why they came in andthey say they came in because they sawus in “their” Neighborhood News mag-azine. They know it’s about theircommunity and they love it!”

“Everything about the magazine,I absolutely love! It actually broughtme around 200 new customers afterthe article came out!”__Angel fromNew Beijing restaurant.

Lea from Great Clips says, “Thispublication is so great for our commu-nity businesses and has certainly beenoutstanding for mine. I have adver-tised for the past several months in themagazine with great results. Alexis dida front-page article on my Great Clipssalon at Fletcher and Dale Mabry inthe November issue of the magazine.The feedback we received was amaz-ing! Friends, neighbors and customersget this magazine and mentioned it tome and to our staff as well. I wouldhighly recommend putting an ad inthe Neighborhood News & Lifestylesmagazine. These ads are reasonablypriced and provide great exposure foryour local business. And, Alexis andMatt are terrific to work with.”

Robert from Twinz Big CityHotdogs says, “Not only did we haveour best Thursday, Friday, Saturdayand Sunday ever since being open, butwe had our best days by at least 30%. Iadmit I was skeptical at first, but I ama true believer in what you guys cando now. By far the best thing we'veever done! We got to meet so many

Our Community, Our Home, Our Businesses


great people in this community thatcame in directly because of what youwrote about us and people weretelling us they would be back beforethey even tried the food. They were sosure they were going to love it basedoff what you wrote about us. Aftertasting the food, people were telling usit’s the best burger or the best hot dogor the best wings they have ever hadand they didn't even know we werehere! Thank you!”

Hearing these kind of success sto-ries gives me chills because I'm a smallbusiness owner too; we are not ownedby some huge corporate media con-

glomerate. My wife and I are localswho know this area – who love thisarea – and we know how much workgoes into making a business successful.You have to believe in what you aredoing; you have to live it and you haveto love it. People can tell which busi-nesses operate simply to make a buckand which truly have a passion forwhat they offer. The business ownerwho understands that it’s his or hername on the line and their reputationis all they have – that's who we striveto promote. The small business ownerthat just needs people to know hisstory to be successful!


deserves it and who might not do itfor herself,” said Marissa. Their luckywinner was Melissa Williams, motherof five young children. Her color wasdone by Kerry; Barry McGarva cut,styled and did her waxing. Jen appliedher makeup and Marissa did her nailsand took photos of her.

Along with community outreach,the salon also offers a Loyalty Club.They use computer tracking to countpoints, which client club membersearn with every purchase in the salon.The saved points can be used as dis-counts on future purchases. This isgood on all services and product.Membership is complimentary forthose who register. If you refer some-one to the salon you get a 20 percentoff coupon emailed to you. You canstack coupons so if you send them fivenew customers you can receive a freeservice – that is a 100 percent dis-count!

Staying up-to-date on new prod-ucts and keeping things fresh is impor-tant at Salon Solei. The salon recentlystarted using Essie Gel, which is simi-lar to Shellac, except it is a brand new

Essie product with a fresh set of col-ors. The brand uses LED rather than aUV light. UV light causes apprehen-sions of skin damage because of expo-sure, so LED can be a better optionfor concerned clients. Also, the LEDlight cures quicker. It has no harmfulrays and it takes a quarter of the timeto cure than Shellac does.

Salon Solei also now offers Red-ken’s new sulfate-free line of hairproducts called Color Extend Magnet-ics. The next generation hair colorcare technology utilizes Redken’s ex-clusive IPN and Charge-Attract Com-plex to deliver charged amino-ionsthat are attracted to the hair fiber tohelp seal in color. Color Extend Mag-netics products make sure hair color issecured with maximum vibrancy andalluring shine. The line includes sham-poo, conditioner and hair mask.

With the salon being a notable ac-count for Redken, the brand offersthem support with continuing educa-tion courses throughout the year. Thesalon staff recently went to a show inOrlando called Centricity. While theywere there, they had the opportunityto meet Sam Villa who Marissa de-scribes as a “big deal” in the hairworld. Sam Villa serves as Redken’s

Education Artistic Director and is theChairman of his own digital educationand styling tools company. The salonstaff has fun with these education op-portunities. At this particular eventthey participated in a contest wherethey all dressed as Redken productsand got chosen to go on stage for acostume contest. Being involved with

an industry leader such as Redken,“helps [us] stay current and trendy,”said Marissa.

Marissa has been a nail tech sinceshe attended nail school her first sum-mer home from college and fell in lovewith the business. She used her skillset to work her way through college,attending FSU and then graduating

“Salon Solei”Continued from page 1

Salon Solei is beautiful, upscale and staffed with talented professionals, pluscustomers love the affordability of services and the friendliness of the team


from USF with a degree in BusinessMarketing. One day, driving past anew shopping center being built, shecalled her dad and told him about thislocation she had found that would beperfect for a salon. Her dad, who al-ways had a dream of owning his ownbusiness but never took the leap fromhis full-time job, helped her start thesalon.

Marissa’s favorite part of her jobis getting to interact with all kinds ofpeople on a regular basis. Seated at hernail tech station towards the front ofthe salon, a smiling customer ap-proached her. Client Connie Breien isloving her new style! She laughed say-ing how someone told her that herhair looked great. Her response was,“What can you expect? It’s SalonSolei.” She held out a hand decoratedwith freshly painted red nails, im-pressed with the new Essie Gel.

“It’s nice to see people walk outfeeling good about themselves, feelingconfident,” said Marissa.

With 10 years behind her, Marissalooks forward to her future with SalonSolei. She is currently looking toexpand her growing team, and is eagerto continue providing locals with a“true guest experience.”

Salon Solei hours are Tuesday –Thursday, 9 a.m.–8 p.m. and from9 a.m.–5 p.m. on Friday and Satur-day. They are closed on Sunday andMonday. The salon offers bookingonline 24/7 and sends out text re-minders the day before appoint-ments. “Like” Salon Solei onFacebook.com/salonsoleipalmhar-bor for specials, new products, andsalon happenings. You also canfollow Salon Solei on Twitter andInstagram. Find more informationand the stylists’ bios online atwww.salonsolei.com.


you will definitely want to make roomfor their tiramisu!

Anthony’s has made a name foritself in the area with spectacular serv-ice, daily specials and of course, fantas-tic food! The charm and style ofAnthony’s transports you to LittleItaly and local patrons love the hospi-tality. Regular diner Harris says, “I eathere three times a week. The food ishomemade and I have never had a badmeal here. The proprietors are verynice people and always greet you witha warm welcome when you arrive.They go out of their way here to makesure your meal is right and if it isn’tperfect, they will graciously fix it foryou the way you like it. I live in Her-itage Springs and I have been comingto Anthony’s for the past six years.There are many Italian restaurants inthe area I could go to, but I chooseAnthony’s because it’s the absolutebest. From the food to the service,everything is genuine and authentic. Ieven bring my family from New Yorkand Boston to eat here and we havealways been welcome and enjoyedourselves.”

Ada and Tony DeFina are resi-dents of Seven Springs Country Club.The couple has been eating at An-thony’s for years and say, “The food isout of this world! We always love ourmeals and it is the perfect place tohave an intimate dinner with Sinatraplaying in the background. The spe-cials are fantastic and nothing is everoverpriced!” Ada and Tony recentlyvisited Anthony’s on a Tuesday nightfor the dinner special. You can’t beat it– two dinners for the price of one!Ada says, “I had the Chicken Sicilianoand it was excellent! Just like home-made!”

Anthony’s runs specials everyweek to help you save money andallow you the joy of savoring a deli-cious meal.

Monday’s Special: 16” CheesePizza for $8.75

Tuesday’s Special: 2 dinners forthe price of 1 *(pasta, eggplant orchicken dinners only)

Wednesday’s Special: 2 FREEglasses of wine or beer with the pur-chase of 2 dinner entrees

Thursday’s Special: Kids eat free*and have a unique balloon hat madeby “Tony the Balloon Guy” *(one freekid’s meal with the purchase of one

dinner entrée)Friday, Saturday

and Sunday: Dinnerfor 2––Pick 2 differentitems for $19.45.Choices include:lasagna, manicotti,stuffed shells, veal,eggplant, chickenparmigiana (choice ofpasta), and choice ofdessert

Anthony’s chefsErnie and Frank workin harmony to createthe full-flavored consis-tent dinners for diners.Ernie is originally fromBrooklyn, New York where he learnedthe craft of making the perfect NewYork style pizza. He has been workinghis magic with perfectly cooked, hand-tossed dough topped with the freshestingredients for over thirty years. Erniesays, “I love this place. We always havehappy customers. We strive to pleaseeveryone here.”

Ernie is known far and wide forhis delicious pizzas, the most notori-ous of which is the gargantuan 30-inch pizza. Owner Karla Barkdoll says,“We only offer the 30-inch pizza at

the restaurant, because we can’t findpizza boxes big enough for carryout!”If 30 inches is just too big for you, trythe 24-inch pizza, a popular favorite atAnthony’s. Try the thin crust pizza orthe Sicilian – they are both amazing.Dough is made fresh every morningand Anthony’s offers your traditionalfavorites including pepperoni, whitepizza, deluxe and veggie!

Frank is passionate about his workas a chef. He owned his own restau-rant and catering business for manyyears before joining the Anthony’s

“Anthony’s”Continued from page 1

Anthony’s signature 30-inch pizza is for dine-in onlybeacuse there isn’t a box big enough to hold it!


team. Frank serves up mouthwateringItalian dishes that are always beauti-fully presented. Recently I was able tosample Frank’s salmon specialty.Grilled plank salmon with a balsamicdemi glaze, served over freshly sautéedspinach – magnificent! I also tried thedelicious bruschetta with fresh slicedmozzarella cheese. I was blown awayby how a simple like bruschetta wasable to become a delectable melt-in-

your-mouth masterpiece when createdby Chef Frank.

Serving everything from pizzaand wings, to traditional Italian disheswith homemade sauces; Anthony’s is apeople-pleaser! Anthony’s offers takeout in addition to dine in options.And you just can’t beat Anthony’scatering menu for your next party.The catering menu features morethan 20 of their most popular meals

including main course entrees, pizza,wings, heroes, subs, a large array ofsides and dessert. With the SuperBowl just around the corner, you havegot to check out Anthony’s greatpizza and wing deal!

If you have lived in the area forany length of time, you probably havebeen to Anthony’s and will want to goback soon. And if you haven’t triedthis local favorite, what are you wait-ing for? Anthony’s is amazing!

Anthony’s Italian Restaurant islocated at 8809 Mitchell Blvd. inthe Mitchell Crossing plaza in Trin-ity and is open Mon. – Fri., 11 a.m.– 10 p.m. and from 12 p.m. – 10p.m. on Sat. & Sun. To make areservation, order take-out, deliv-ery, or for information on catering,call 727-372-1663. Find the fullmenu and delicious choices onlineat www.anthonysoftrinity.com.

Bruschetta with Mozzarella Caprese with Fresh Mozzarella

Spagetti and Meatballs Fillet of Sole

Chicken PiccataGrilled Plank Salmon




East Lake - Vol. 7, Issue 1 January 2014

Documents

redken salon

salon continuallylooks

salon soleivisitfor

salon whileshe

salon soleis newest

east lake oaks

cypress cove

eagle cove