This is a companion presentation to the full Planning, Marketing and Assessment document for the East High Word Cafe learning commons project.
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1. East High Schools Word! Caf: An Outcome-Based Approach
Prepared by Julianne Marron Wise Syracuse University April 28,
2011
2. Agenda Traditional vs. Outcome-Based Approach Strategic
Perspective (Where are we going?) Goals Intermediate Outcomes
Long-Term Outcomes Tactical Plan Highlights (How do we get there?)
Project Plan Marketing Plan Assessment Plan Questions? 2
3. Traditional Outputs vs.Outcome-Based Approach Traditional
Library Service Focus on outputs of the service that impact the
library How will our new caf service impact library usage? Pro
Relatively easy to measure Con Library-centric rather than
user-centric Outcome-Based Service Focus on outcomes of the service
that meet user and stakeholder needs How will our new caf service
ultimately benefit the user and the stakeholder? Pro Results driven
from user perspective will become powerful advocacy tools for the
service and the library Con Proactive approach requires more
upfront analysis and planning to ensure user and stakeholder needs
are at the center of the project 3
4. Strategic Perspective: Goals Goal 1: Foster a welcoming
library environment Goal 2: Improve students literacy and
citizenship skills Goal 3: Positively impact the schools culture
4
5. Strategic Perspective:Intermediate Outcomes Priority 1:
After six months of implementation, 20% more students perceive the
caf as a welcoming place (safe, comfortable environment to relax,
socialize and study) than did pre-implementation. Priority 2: After
six months of implementation, 20% of regular (2 times/week) library
patrons enlarge social circle by developing four to six new school
connections through the caf. Priority 3: One year
post-implementation, 20% more correct responses to Word! Caf Daily
Discount Question are tallied when compared to responses tallied
one quarter post-implementation. 5
6. Strategic Perspective:Long-Term Outcomes Priority 4: After
two years of implementation, library truancy rate decreases by 50%.
Priority 5: After two years of implementation, library security
call rate for incidents in the library decreases by 50%. 6
7. Strategic Perspective:Mission Statement (p. 7) serve as the
hub of intellectual activity at the school (Apponequet Regional
High School) 7
8. Tactical Plan Highlights:Project Risks (pp. 12-13) Risk Risk
Trigger Risk Mitigation Student truancy Teacher Involve Security
increases as complaints about in rules/policies students go to the
truancy logged development. library caf with school media Assess
library instead of class specialists; patrons randomly observation
to determine if they are truant. Frequent student Student Involve
Students checks to complaints about in rules/policies determine
truancy truancy checks development. status adversely logged with
Seek input impacts school media specifically on welcoming
specialists. how to alleviate environment for truancy problem.
students 8
9. Tactical Plan Highlights:Project Risks (pp. 12-13) Risk Risk
Trigger Risk Mitigation Increased Incidents Involve Security
freedom and requiring security in space design usage results in in
the library and rules/policies increased need increase by 5%
development. for security over the course of Assess rate of
assistance in the a month necessary library security involvement
monthly. Word! Caf Schedule slips by Actively manage construction
10%. construction experiences schedule. delays rendering Develop
space unusable contingency plan for extended for space period.
constraints. 9
10. Tactical Plan Highlights:Project Risks (pp. 12-13) Risk
Risk Trigger Risk Mitigation Students are Users complain to
Check-in with unable to afford school media coffee workers to
beverages specialists about determine if they prices. Users have
heard complain to complaints about student coffee pricing. Survey
workers about students to prices. determine appropriate pricing.
10
11. Tactical Plan Highlights:Project Risks (pp. 12-13) Risk
Risk Trigger Risk Mitigation Users experience Nurse contacts
Involve nurse, health problems staff with dietician in menu due to
increased concerns. design. Consider consumption of also offering
sugary, healthy, non- caffeinated drinks caffeinated beverages.
11
12. Tactical Plan Highlights: Budget Items (pp. 16-18)Start-Up
Costs Maintenance Project management Increased staffing costs User
needs survey Supplies Design plans Goods Builder selection Ongoing
marketing Resources Repair and replacement Collection development
Marketing launch 12
13. Tactical Plan Highlights:Action Plan (pp. 18-21)Planning
Executing Determine budget Construction Obtain funding Resource
acquisition Create library Conduct training on advisory board
equipment, policies, rules Verify user needs Test Run Develop
policies Launch Design space Plan with builders 13
14. Tactical Plan Highlights:SWOT Analysis (p. 22) Strengths
Weaknesses creates excitement/interest need features with broader
another learning environment appeal new reason to go to library
physical space too confining to offers space for collaborative
support design plan learning ongoing maintenance significant Rules
of Conduct buy-in untested introduction of food and drink may
result in dirty library Opportunities Threats expansion of new
services loss of maintenance funding aligned with caf
vandalism/misuse (entertainment) traditional library users clubs or
teams could use space negatively impacted could expand into other
areas of floor plan if well-received 14
15. Tactical Plan Highlights: Marketing Messaging (pp.
29-30)Collaborate @your library Your opinion matters @your library
15
16. Tactical Plan Highlights:Marketing Tools (pp. 30-32) Word!
Caf Daily Discount Question Website optimized for mobile services
Active Twitter account Morning announcements Press release to
school newspaper Market space to faculty committees/departments for
after hours meetings 16
17. Tactical Plan Highlights:Assessment Plan Outcome 1 (3840)
Outcome: After six months of implementation, 20% more students
perceive the caf as a welcoming place (safe, comfortable
environment to relax, socialize and study) than did
pre-implementation. Assessment: Conduct surveys of randomly
selected school community members pre- and post-implementation.
17
18. Tactical Plan Highlights:Assessment Plan Outcome 2 (4042)
Outcome: After six months, 20 % of regular (2 times/week) library
patrons enlarge social circle by developing four to six new school
connections through the caf. Assessment: Conduct surveys of library
users post-implementation. Conduct focus groups to identify how to
foster further connection-building. 18
19. Tactical Plan Highlights:Assessment Plan Outcome 3 (4244)
Outcome: At one year post-implementation, 20% more positive
responses to Word! Caf Daily Discount Question are tallied when
compared to responses tallied one quarter post- implementation.
Assessment: Caf staff tally correct and incorrect responses to
questions. Increases in both are good outcomes. 19
20. Tactical Plan Highlights:Assessment Plan Outcome 4 (4446)
Outcome: After two years of implementation, library truancy rate
decreases by 50%. Assessment: Track library usage monthly pre- and
post-implementation. Tally number of students written up in the
library for truancy each month pre- and post-implementation.
Determine rate by dividing monthly tally by monthly usage. 20
21. Tactical Plan Highlights:Assessment Plan Outcome 5 (4648)
Outcome: After two years of implementation, library security call
rate for incidents in the library decreases by 50%. Assessment:
Track library usage monthly pre- and post-implementation. Tally
number of library security calls each month pre- and post-
implementation. Determine rate by dividing tally by usage. 21