INVESTMENT STRATEGISTS for SUCCESSFUL ADVISORS INVESTMENT STRATEGISTS for SUCCESSFUL ADVISORS VISION. EXPERIENCE. DEDICATION to our CLIENTS STRATEGY DESCRIPTIONS & PERFORMANCE PROFILES December 2009
Jan 18, 2015
INVESTMENT STRATEGISTS for SUCCESSFUL ADVISORS
INVESTMENT STRATEGISTS forSUCCESSFUL ADVISORS
VISION. EXPERIENCE. DEDICATION to our CLIENTS
STRATEGY DESCRIPTIONS
&PERFORMANCE PROFILES
December 2009
INVESTMENT STRATEGISTS for SUCCESSFUL ADVISORS1
OVERVIEW OF FIRM:
Founded in 1998, Emerald Asset Advisors, LLC is a Registered Investment Advisor and investmentmanagement firm based in Weston, FL. We take a refreshing and insightful approach to portfolio strategy -one that differs from what most investors experience in other asset allocation programs. Our AssetAllocation models have been created to meet the needs of investors and advisors who want an alternativeto traditional portfolio mixes of long-only stock and bond funds. Our goal since inception was to providea set of practical low correlation strategies for any portfolio, large or small.
All of our strategies have specific risk-control measures within them, in addition to the general riskreduction achieved by a diversified portfolio. We employ a flexible and adaptive investment approach,and our firm’s style and accomplishments have been highlighted in many national media outlets includingBloomberg, The Wall Street Transcript, Investment News, Registered Rep andWealth Manager Magazine. We havepresented our expertise and views at various industry conferences, and our Chief Investment Officer hasbeen recognized as one of Worth Magazine's "Top 100 US Wealth Advisors" from 2005 – 2007 and one ofWorth Magazine’s “Top 250 US Wealth Advisors” in 2008. Our firm is driven to be one of the industry’sspecialists in the design and management of alternative allocation portfolios, but using only selectivetraditional, SEC-Registered vehicles (mutual funds and ETFs) with full transparency and dailyliquidity.
• Top manager talent• Flexible investment styles• Alpha generators
EMERALD SMA’S
USING NO-LOAD MUTUAL
FUNDS
• No lock-up period • Daily liquidity• Full transparency • SEC-registered • Cost effective vehicles
• Absolute return focus• Low market correlation• Low relative volatility• Tax aware
HEDGED INVESTMENT
STRATEGIES/STYLES
INVESTMENT STRATEGISTS for SUCCESSFUL ADVISORS
GENERAL DESCRIPTION OF METHODOLOGY: Emerald’s three portfolios are created out of
the firm’s three core investment disciplines, as follows:
HYBRID DISCIPLINE (HY): Hybrid’s objective is to achieve real, absolute returns (i.e., positive net ofinflation) over any three-year period, regardless of market conditions, and without resorting to the use ofhigh-quality bond funds (which, despite their reputation as conservative investments, can produce largelosses in periods of rising interest rates and inflation). Our Hybrid holdings typically come from the 10sub-sectors/styles we have defined in the alternative mutual fund universe through our own research(such as equity long-short, market-neutral, arbitrage, high-yield and bond hedge). As a result, Hybridinvesting is similar to the approach employed by low volatility hedge fund-of-funds managers butwithout all the unfavorable characteristics of hedge funds or the limited partnership structure (e.g., –lock-up periods; illiquidity; lack of transparency; excessive leverage; high fees; high investmentminimums and tax inefficiency).
CONCENTRATED EQUITY DISCIPLINE (CE): Concentrated Equity seeks to generate investment “alpha”(excess return versus stock market benchmarks) through the purchase of a carefully selected group ofequity mutual funds, whose managers each confine their portfolios to a very limited number of holdings(typically under 30 stocks) and generate those returns using distinctly different methods. Thecombination of these funds seeks to combat the tendency for traditional “style-box” equity approaches(investing by growth vs. value, large cap vs. small cap) that often produce mediocre or negative levels ofalpha over longer periods of time. We may also buy dedicated short funds as a portfolio hedge inperceived periods of high market risk.
GLOBAL CYCLE DISCIPLINE (CY): Global Cycle is a true long-term approach to growing capital. Itinvolves the research and identification of global investment themes that are in the midst of a long,positive business cycle (e.g., alternative energy, potable water, India equity, China equity, etc). Some ofthese themes may take place, in our opinion, over many years, even decades. Others may start andfinish in periods as short as three years. This is a long-term strategy, and often involves investing inareas of the markets that exhibit high short-term volatility in their returns. Patience is required to besuccessful. We may also buy dedicated short funds as a portfolio hedge in perceived periods of highmarket risk or as a way to capture alpha in a certain sector that we feel may be in decline.
The three disciplines can be pursued individually or blended together in various allocationsto provide an extensive set of complementary low correlation strategies, each managed withdistinct risk/return characteristics and objectives. The portfolio team at Emerald applies anextensive and rigorous combination of top-down, bottom-up, fundamental, quantitative andtechnical analysis to construct the desired mix of funds for each portfolio. For moreinformation, please visit www.EmeraldAssetAdvisors.com and/or www.EASfunds.com.
2
INVESTMENT STRATEGISTS for SUCCESSFUL ADVISORS
From inception, Emerald has focused on constructing portfolios using
styles that go well beyond traditional “style box” strategies.
Discontent with flaws of
“conventional” portfolio
construction
Began using low correlation
strategies via hedged mutual
funds
Developed diversified
absolute return portfolios
Created dedicated Hybrid Strategy
1998 1999 2000 - 2002 2002
Expanded spectrum to alpha-generating equity
managers
Created dedicated Concentrated
Equity Strategy
Expanded spectrum to global theme-based funds
Created dedicated Global Cycle
Strategy
2003 2004 2004 - 2005 2005
3
THE GENESIS OF THE EMERALD
ALLOCATION STRATEGIES
INVESTMENT STRATEGISTS for SUCCESSFUL ADVISORS
EMERALD’S ALTERNATIVE APPROACH HAS GENERATED NOTEWORTHY ATTENTION
Publication: November 2006
Cover Story: Registered Rep, February 2007 Cover Story: Wealth Manager, March 2008
4
INVESTMENT STRATEGISTS for SUCCESSFUL ADVISORS
EMERALD’s Multi-Dimensional PortfolioConstruction Process
Theme
Investments
Weightings
Trade
Top-down Macroeconomic Assessment
Fundamental analysis of critical factors that drive markets and prices
Bottom-up Analysis
Identify the investment vehicles that best express the themes
Quantitative Analysis
Analyze all key metrics (trading turnover; expenses; risk stats and tax implications)
Technical Analysis
Determine entry / exit points through charting analysis
5
INVESTMENT STRATEGISTS for SUCCESSFUL ADVISORS
As an asset allocation strategist, we employ a flexible and adaptive investment
approach to portfolio management.
Emerald’s BULL MARKET FORECASTER is a compilation of what we believe to
be our investment committee’s best macro thinking. The investment themes
below and their ranking reflect our view of the relative risk-reward potential on
world-wide investment themes over a 3-year period.
The selection of these themes is the genesis of our portfolio construction
process. We follow with how these themes are applied across our three distinct
investment strategies, the EMERALD ALLOCATION STRATEGIES.
Bull Market Forecaster1st Quarter 2010
The above illustration is not a complete analysis and should not be considered investment advice. The positioning of the investment themes and
styles highlighted above reflect the Advisor’s outlook as of 12/31/09 and may change at any time. Projections are not guaranteed and may vary
significantly. Any statements nonfactual in nature constitute current opinions, which are subject to change.
EXCELLENT GOOD FAIR POOR
Contrarian
Value Equity
Convertible
Arbitrage
Environmental
Equities
Equity L/S
Frontier
Markets
Global
Infrastructure
Hedged Equity
Merger
Arbitrage
Natural Gas
Bank Loan
FundsGlobal REITs
Brazil Equity
“Busted”
Convertibles
China
Convertible
Securities
Dedicated
Short Treasury
Emerging
Pharma Stocks
Equity-Income
(Dividends)
Equity Market-
Neutral
Financial
Stocks
Gold
High Yield
Bonds
Homebuilding
Stocks
India
Non-Japan
Asia Equity
ROI Growth
Equity
Small-Midcap
Stocks
Tactical Asset
Allocation
US REITs
Agricultural
Commodities
Large Cap
Relative Value
Emerging
Market Bonds
Energy Stocks
Europe Equity
Healthcare
Stocks
Japan Equity
Large Cap
Growth
Non-US Bonds
Oil
S&P 500 Index
Utility Stocks
“Vice” Equity
Balanced Funds
Dedicated Short
Equity
High-Quality
Bond Funds
US Dollar
US T-bills (90-
day)
6
INVESTMENT STRATEGISTS for SUCCESSFUL ADVISORS
Reward
Risk
- Environmental
Equities
- Frontier Markets
- Global Infrastructure
- Natural Gas
- Energy Stocks
- Healthcare Stocks
- Japan Equity
- Non-US Bonds
- Oil
- China- Emerging Pharma
Stocks- Global REITs- Gold- India
- Dedicated Short Equity
- US Dollar
GLOBAL CYCLE
- Contrarian Value Equity
- Europe Equity
- Large Cap Growth
- S&P 500 Index
- Equity-Income (Dividends)
- ROI Growth Equity
- Small-Midcap Stocks
- Dedicated Short Equity
CONCENTRATED EQUITY
- Convertible Arbitrage
- Equity L/S
- Hedged Equity
- Merger Arbitrage
- Convertible Securities
- Equity Market-Neutral
- High Yield Bonds
- Tactical Asset
Allocation
- Dedicated Short Equity
HYBRIDRisk/Reward Assessment:
EXCELLENT
GOOD
FAIR
POOR
Application of Themes
STRATEGY OVERVIEW
Conservative: 3-year horizon
• Absolute return focus
• Low net equity exposure
• Hedged strategies
STRATEGY OVERVIEW
Aggressive: 10-year horizon
• Global portfolio
• Primarily net long
• Opportunistic short positions
STRATEGY OVERVIEW
Moderate: 5-year horizon
• Concentrated equity
portfolios
• Long equity-biased
• Periodic hedge overlay
The above illustration is not a complete analysis and should not be considered investment advice. The positioning of the investment themes and
styles highlighted above reflect the Advisor’s outlook as of 12/31/09 and may change at any time. Projections are not guaranteed and may vary
significantly. Any statements nonfactual in nature constitute current opinions, which are subject to change.
7
INVESTMENT STRATEGISTS for SUCCESSFUL ADVISORS
Performance shown is for the period 10/1/2005 through 12/31/09 and is net of fees. The performance data shown for the EAS Composites
vs. the S&P 500 TR is not presented for point-by-point comparison purposes, but to demonstrate the overall return characteristics of the
Emerald Allocation Strategies when contrasted with more traditional familiar styles. The appropriate EAS composite benchmarks, statistical
comparisons and other important information are located on the attached full disclosure performance presentations for each EAS composite.
Past performance is not indicative of future results.
EAS Growth of $1,000 Chart
EAS NET RETURNS VS. THE S&P 500 TR(10/1/05 – 12/31/09)
8
Contact: Medon A. Michaelides
Phone: 954-385-9624 ext. 190
Fax: 954-385-6770
Email: [email protected]
Website: www.EmeraldAssetAdvisors.com
Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
2009 -1.1% -1.5% 1.6% 2.5% 3.8% -0.4% 3.0% 0.9% 2.3% 0.1% 2.2% 0.7% 14.8%
2008 -0.2% 1.7% -1.4% 0.7% 1.9% -0.4% -2.6% -1.6% -3.4% -4.7% -2.1% 1.4% -10.5%
2007 0.4% 0.9% 1.0% 0.8% 0.9% 0.7% 0.7% -0.9% 1.7% 0.9% -0.1% 0.8% 8.1%
2006 2.0% -0.8% 1.2% 1.9% -0.2% -0.1% 0.5% 0.0% -0.5% 1.2% 1.3% 0.3% 6.9%
2005 -0.6% 2.0% -0.4% -1.5% 0.9% 1.0% 1.7% 1.2% 1.6% -1.2% 0.3% 1.1% 6.2%
2004 0.9% 0.6% 0.5% -1.9% -0.2% 0.8% -0.8% 0.1% 1.4% 0.4% 1.8% 0.5% 4.1%
2003 -0.5% -0.4% 0.6% 3.1% 2.5% 0.8% 0.6% 1.4% 0.4% 2.2% 1.2% 1.0% 13.6%
2002 Gross of Fees 2.8% -1.0% 1.9%
Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year2009 -1.3% -1.5% 1.6% 2.3% 3.8% -0.4% 2.8% 0.9% 2.3% -0.1% 2.2% 0.7% 13.9%2008 -0.4% 1.7% -1.4% 0.5% 1.9% -0.4% -2.8% -1.6% -3.4% -4.8% -2.1% 1.4% -11.2%2007 0.2% 0.9% 1.0% 0.6% 0.9% 0.7% 0.5% -0.9% 1.7% 0.8% -0.1% 0.8% 7.4%2006 1.8% -0.8% 1.2% 1.8% -0.2% -0.1% 0.4% 0.0% -0.5% 1.0% 1.3% 0.3% 6.3%2005 -0.8% 2.0% -0.4% -1.6% 0.9% 1.0% 1.5% 1.2% 1.6% -1.3% 0.3% 1.1% 5.6%2004 0.7% 0.6% 0.5% -2.0% -0.2% 0.8% -1.0% 0.1% 1.4% 0.3% 1.8% 0.5% 3.5%2003 -0.7% -0.4% 0.6% 2.9% 2.5% 0.8% 0.5% 1.3% 0.4% 2.1% 1.2% 1.0% 12.8%2002 Net of Fees 2.8% -1.0% 1.9%
15.5% -14.8% 66.3% 3.8% -4.8% -15.5%
Annualized Return 1 Year 5 Years 7 YearsEAS Hybrid Strategy - Net 13.9% 4.1% 5.2%DJ Conservative US Rel Risk Port 11.0% 4.8% 5.8%Barclays Aggregate Bond Index 5.9% 5.0% 4.8%
Correlation to Benchmarks BM1 BM2 Annualized Alpha 0.9% 4.4%Beta 0.74 0.21R-squared 0.41 0.03
Benchmark 1 (BM1): Dow Jones - Conservative U.S. Relative Risk Portfolio Index Up Capture 76.1% 52.1%Benchmark 2 (BM2): Barclays Aggregate Bond Index Down Capture 68.0% -15.4%
*Supplemental Information to Full Disclosure Presentation
Best 12 MonthsWorst 12 MonthsPercent Profitable MonthsBest MonthWorst MonthMax Drawdown
Benchmark Information
Cumulative Return
Strategy Description
12 Month Rolling Return Strategy Statistics
*Risk/Return Scatterplot
Investment Time Horizon - 3 Years or More
5.3%
5.0%
Annualized ReturnStandard Deviation
The Emerald Allocation Strategies (EAS) are a series of asset allocation portfolios focused on achieving long-term investment results with low market correlation (i.e.,
they aim to generate returns which are largely independent of market forces). They offer a refreshing alternative to traditional stock-bond investment approaches.
EAS Hybrid is similar to the multi-manager approach used by market-neutral and opportunistic hedge fund-of-funds. However, by using mutual funds and other
traditional, highly-liquid investment vehicles that employ hedge fund-like strategies, we expect to deliver to the investor a similar experience as a conservative hedge
fund-of-funds in terms of absolute return, but absent many of the uncomfortable features of hedge funds or the limited partnership structure.
3%
4%
5%
6%
2% 3% 4% 5%An
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Annualized Standard Deviation
EAS Hybrid Strategy--Net
Dow Jones - Conservative U.S. Relative Risk Portfolio Index
Barclays Aggregate Bond Index
-15%
-5%
5%
15%
25%
An
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EAS Hybrid Strategy--Net
Dow Jones - Conservative U.S. Relative Risk Portfolio Index
Barclays Aggregate Bond Index
-20%
0%
20%
40%
60%
Cu
mu
lati
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Ret
urn
EAS Hybrid Strategy--Net
Dow Jones - Conservative U.S. Relative Risk Portfolio Index
Barclays Aggregate Bond Index
EAS HYBRID STRATEGY
CurrencyREITs
Long-Short
High YieldArbitrageConvertibles
Dedicated Short
Equity
Global Macro
Inverse Bond
Market-Neutral
PLEASE SEE IMPORTANT INFORMATION ON THE FOLLOWING PAGE9
EAS Hybrid Strategy
YearTotal Firm Assets Composite Assets Annual Performance Results
End (Millions)USD (million)AccountsComposite NetDJ Consv. AllocComp Dispersion
2006 242 14 24 6.2% 6.2% 0.4%
2005 212 17 43 5.6% 3.5% 1.4%
2004 190 18 55 3.4% 5.9% 1.5%
2003 180 19 55 12.8% 10.9% 4.3%
2002 119 <1 5 or Fewer
EMERALD ASSET ADVISORS, LLC HYBRID COMPOSITE
ANNUAL DISCLOSURE PRESENTATION
Disclosure
*Performance starts on November 1, 2002.
The Hybrid Composite contains all discretionary, fee paying, Hybrid accounts that invest primarily in Hybrid mutual funds with a minimum of at least three
Hybrid mutual funds and $35,000 minimum account value. Hybrid holdings typically come from the 11 sub-sectors/styles we have defined in the alternative
mutual fund universe through our own research (such as equity long-short, market-neutral, arbitrage, convertibles, high-yield and bond hedge). Accounts may
contain 10% or less non-Hybrid assets and may be included or excluded based on the potential of those assets to materially affect the ability to invest to the
mandate or the account performance. For comparison purposes the composite is measured against the Dow Jones US Conservative Allocation Index.
Emerald Asset Advisors, LLC has prepared and presented this report in compliance with the Global Investment Performance Standards (GIPS®).
Emerald Asset Advisors, LLC is a SEC Registered Investment Advisor providing wealth management services for high net worth individuals and institutions.
The firm maintains a complete list and description of composites which is available upon request.
Net of fee performance was calculated using actual management fees. Gross performance results do not reflect the deduction of investment advisory fees and
are calculated after the deduction of actual trading expenses. Your return will be reduced by the advisory fees and other expenses that may be incurred in the
management of your account. Net and gross of fees performance includes the reinvestment of all income including realized and unrealized gains and losses.
The management fee schedule is as follows: 1.25% for the first $2 Million; 1.00% for the next $3 Million and 0.75% for over $5 Million. Actual investment
advisory fees incurred by clients may vary.
Results are based on fully discretionary accounts under management, including those accounts no longer with the firm. The U.S. Dollar is the currency used to
express performance. The annual composite dispersion is an asset-weighted standard deviation calculated for the accounts in the composite the entire year.
Additional information regarding the policies for calculating and reporting returns is available upon request. Past performance is not indicative of future
results.
The Hybrid Composite was created April 1, 2006. Emerald Asset Advisors, LLC's compliance with the GIPS standards has been verified by Ashland Partners
from 1/01/2002 to 9/30/2008 and by Beacon Verification Services from 9/30/2008 to 9/30/09. In addition, a performance examination was conducted on the
Hybrid Composite for the period 10/31/2002 through 9/30/09. A copy of the verification report is available upon request.
Important information for Investors: The performance shown is for separate accounts managed by Emerald Asset Advisors, LLC using the Hybrid strategy. It
is important to note that Emerald may use securities such as ETF’s, mutual funds or other completion strategies within their separate accounts that are not
available through other programs. Therefore, the results obtained through Emerald’s separate account management program should not be viewed as
indicative of the results of the Hybrid Model Portfolio available through Adhesion, Eqis Capital, FTJ FundChoice, FOLIOfn, SummitAlliance, World Equity
Group, Next Financial or other broker/dealer platforms and TAMPS where our models are offered.
VISION. EXPERIENCE. DEDICATION to our CLIENTS 10
Total Firm
Year Assets USD Number of Composite Composite DJ US Composite
End (millions) (millions) Accounts Net Gross Cons. Alloc Dispersion
2009 274 52 86 13.9% 14.8% 11.0% 0.8%
2008 224 48 88 -11.2% -10.5% -1.9% 0.5%
2007 284 46 86 7.4% 8.1% 5.7% 0.4%
2006 242 15 26 6.3% 6.9% 6.2% 0.4%
2005 212 18 46 5.6% 6.2% 3.5% 1.3%
2004 190 18 56 3.5% 4.1% 5.9% 1.5%
2003 180 19 57 12.8% 13.6% 10.9% 4.3%
*2002 119 <1 Five or Fewer 1.9% 1.9% 2.2%
Composite Assets Performance Results
Contact: Medon A. Michaelides
Phone: 954-385-9624 ext. 190
Fax: 954-385-6770
Email: [email protected]
Website: www.EmeraldAssetAdvisors.com
Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
2009 -4.3% -9.4% 5.0% 10.2% 3.2% 1.2% 4.8% 2.9% 2.6% -1.7% 4.7% 3.8% 24.1%
2008 -2.5% 0.5% -2.8% 3.7% 2.7% -8.9% 0.3% 4.1% -4.5% -11.4% -10.7% 3.0% -24.9%
2007 1.6% -0.5% 1.7% 4.2% 6.1% -1.7% -2.1% 1.6% 4.1% 5.1% -6.0% -0.1% 14.2%
2006 4.5% -0.6% 3.1% 1.4% -1.0% 1.0% 0.4% 0.8% -0.4% 5.0% 1.9% -0.1% 16.9%
2005 -2.6% 4.3% 1.2% -0.6% 3.2% 2.1% 2.4% 2.5% -0.6% -1.3% 4.3% 1.4% 17.2%
2004 0.2% 0.1% 0.4% 2.2% 1.0% 1.3% 3.6% 4.6% 14.2%Gross of Fees
Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year2009 -4.5% -9.4% 5.0% 10.0% 3.2% 1.2% 4.5% 2.9% 2.6% -1.9% 4.7% 3.8% 22.7%2008 -2.8% 0.4% -2.8% 3.4% 2.7% -9.0% 0.0% 4.1% -4.5% -11.6% -10.7% 3.0% -25.9%2007 1.3% -0.5% 1.7% 3.9% 6.1% -1.7% -2.4% 1.6% 4.1% 4.8% -6.1% -0.1% 12.6%2006 4.2% -0.6% 3.1% 1.2% -1.1% 1.0% 0.0% 0.8% -0.4% 4.7% 1.8% -0.1% 15.3%2005 -2.9% 4.3% 1.2% -0.9% 3.2% 2.1% 2.0% 2.4% -0.6% -1.6% 4.3% 1.4% 15.5%2004 0.0% 0.1% 0.0% 2.2% 1.0% 0.9% 3.6% 4.6% 13.1%
Net of Fees
23.9% -34.3% 64.7% 10.0% -11.6% -39.8%
Annualized Return 1 Year 3 Years 5 YearsEAS Concentrated Equity - Net 22.7% 0.8% 6.4%Russell 3000 Index (DRI) 28.3% -5.4% 0.8%S&P 500 TR 26.5% -5.6% 0.4%
Correlation to Benchmarks BM1 BM2Annualized Alpha 5.7% 6.1%Beta 0.77 0.79R-squared 0.82 0.81
Benchmark 1 (BM1): Russell 3000 Index (DRI) Up Capture 91.0% 101.4%Benchmark 2 (BM2): S&P 500 TR Down Capture 78.7% 80.8%
Benchmark Information
*Risk/Return ScatterplotCumulative Return
Percent Profitable MonthsBest MonthWorst MonthMax Drawdown
*Supplemental Information to Full Disclosure Presentation
Investment Time Horizon - 5 Years or More
Annualized ReturnStandard Deviation Best 12 MonthsWorst 12 Months
Strategy Description
12 Month Rolling Return Strategy Statistics
13.5%7.9%
The Emerald Allocation Strategies (EAS) are a series of asset allocation portfolios focused on achieving long-term investment results with low market correlation
(i.e., they aim to generate returns which are largely independent of market forces). They offer a refreshing alternative to traditional stock-bond investment
approaches.
EAS Concentrated Equity pursues long-term growth of capital by selecting compelling equity managers who use a limited number of holdings (typically 30 or less),
compared to the average equity fund or managed account. We attempt to lower portfolio volatility by diversifying among a group of underlying managers, each
specializing in their own niche. We may also buy short-index securities as a hedge in perceived periods of high market risk.
Contrarian
Value
Sector Rotation
High ROE
GrowthMulti-Cap
Investing
Concentrated
Equity
Dedicated Short
EAS CONCENTRATED EQUITY STRATEGY
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
An
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EAS Concentrated Equity - Net Russell 3000 Index (DRI) S&P 500 TR
1%
2%
3%
4%
5%
6%
7%
8%
12% 13% 14% 15% 16%
An
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Annualized Standard DeviationEAS Concentrated Equity Strategy--NetRussell 3000 Index (DRI)S&P 500 TR
-40%
-20%
0%
20%
40%
60%
80%
100%
Cu
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EAS Concentrated Equity Strategy--NetRussell 3000 Index (DRI)S&P 500 TR
PLEASE SEE IMPORTANT INFORMATION ON THE FOLLOWING PAGE11
EAS Concentrated Equity Strategy
Disclosure
EMERALD ASSET ADVISORS, LLC
CONCENTRATED EQUITY COMPOSITE
ANNUAL DISCLOSURE PRESENTATION
*Performance starts on May 1, 2004.
The Concentrated Equity Composite contains all discretionary, fee paying, concentrated equity accounts that invest primarily in concentrated equity managers.
The accounts within this composite are managed by sub-advisors that are reviewed and chosen (hired/fired) by Emerald Asset Advisors, LLC ("Emerald") using a
concentrated equity strategy or by Emerald using a mix of concentrated equity mutual funds and ETFs. Sub-advisors have been used since inception of the
strategy to present date. We may also buy dedicated short funds as a portfolio hedge in perceived periods of high market risk. This strategy may contain both
domestic and foreign securities. For comparison purposes the composite is measured against the Russell 3000 Index. The Russell 3000 Index is comprised solely
of domestic securities while the Concentrated Equity Strategy may invest in both domestic and foreign securities.
Emerald Asset Advisors, LLC has prepared and presented this report in compliance with the Global Investment Performance Standards (GIPS®). Emerald is a
SEC Registered Investment Advisor providing wealth management services for high net worth individuals and institutions. The firm maintains a complete list
and description of composites, which is available upon request.
Results are based on fully discretionary accounts under management, including those accounts no longer with the firm. The U.S. Dollar is the currency used to
express performance.The annual composite dispersion is an asset-weighted standard deviation calculated for the accounts in the composite the entire year. The
$35,000 account minimum was removed on January 1, 2007. Additional information regarding the policies for calculating and reporting returns is available upon
request. Past performance is not indicative of future performance.
Net and gross of fees performance includes the reinvestment of all income including realized and unrealized gains and losses. Net of fee performance was
calculated using actual management fees. If sub-advisors are used to manage all or a portion of your account, you may be charged management fees by the sub-
advisor and by Emerald. Sub-advisor fees vary by advisor and are available in their respective ADV Part II and Schedule F which is available upon request.
The gross performance results shown do not reflect the deduction of investment advisory fees and are calculated after the deduction of actual trading expenses.
Your return will be reduced by the advisory fees and other expenses that may be incurred in the management of your account.
The management fee schedule is as follows: 1.25% for the first $2 Million; 1.00% for the next $3 Million and 0.75% for over $5 Million. Actual investment advisory
fees incurred by clients may vary.
The Concentrated Equity Composite was created April 1, 2006. Emerald Asset Advisors, LLC's compliance with the GIPS standards has been verified by Ashland
Partners from 1/01/2002 to 9/30/2008 and by Beacon Verification Services from 9/30/2008 to 9/30/2009. In addition, a performance examination was conducted on
the Concentrated Equity Composite for the period 4/30/04 through 9/30/09. A copy of the verification report is available upon request.
Important information for Investors: The performance results shown are for separate accounts managed by Emerald Asset Advisors, LLC using the
Concentrated Equity Strategy. It is important to note that Emerald may use securities such as ETF’s, mutual funds or other completion strategies within their
separate accounts that are not available through other programs. Therefore, the results obtained through Emerald’s separate account management program
should not be viewed as indicative of the results of the Concentrated Equity Model Portfolio available through Adhesion, Eqis Capital, FTJ FundChoice, FOLIOfn,
SummitAlliance, World Equity Group, Next Financial or other broker/dealer platforms and TAMPS where our models are offered.
VISION. EXPERIENCE. DEDICATION to our CLIENTS 12
Total
Firm Year Assets USD Number of Composite Composite Russell Composite End (millions) (millions) Accounts Net Gross 3000 Dispersion
2009 274 32 84 22.7% 24.1% 28.3% 11.1%
2008 224 33 106 -25.9% -24.9% -37.3% 7.9%
2007 284 50 129 12.6% 14.2% 5.1% 2.1%
2006 242 28 43 15.3% 16.9% 15.7% 2.4%
2005 212 13 24 15.5% 17.2% 6.1% 1.4%
*2004 190 4 8 13.1% 14.2% 11.8%
Composite Assets Performance Results
Contact: Medon A. Michaelides
Phone: 954-385-9624 ext. 190
Fax: 954-385-6770
Email: [email protected]
Website: www.EmeraldAssetAdvisors.com
Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
2009 -3.4% -3.7% 5.0% 8.2% 13.5% -1.1% 6.2% 0.5% 5.4% -0.8% 4.0% 1.3% 39.6%
2008 -2.3% -1.6% -2.4% 2.6% 0.7% -4.7% 0.3% -0.5% -6.3% -11.9% -2.7% 1.5% -24.8%
2007 1.5% -1.4% -0.2% 2.2% 2.9% 2.1% 1.5% -1.4% 5.4% 3.5% -1.9% -1.9% 12.7%
2006 7.9% 0.7% 1.3% 2.9% -1.0% -2.7% 1.2% 1.6% 1.9% 4.1% 1.4% 0.5% 21.3%
2005 -7.0% 3.9% 1.7% -1.7%
Gross of Fees
Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
2009 -3.6% -3.7% 5.0% 8.0% 13.5% -1.1% 6.0% 0.5% 5.4% -1.0% 4.0% 1.3% 38.5%2008 -2.4% -1.6% -2.4% 2.4% 0.7% -4.7% 0.2% -0.5% -6.3% -12.0% -2.7% 1.5% -25.3%2007 1.3% -1.4% -0.2% 2.0% 2.9% 2.1% 1.3% -1.4% 5.4% 3.4% -1.9% -1.9% 12.0%2006 7.9% 0.7% 1.3% 2.7% -1.0% -2.7% 1.0% 1.6% 1.9% 4.0% 1.4% 0.5% 20.6%2005 -7.0% 3.9% 1.7% -1.7%
Net of Fees
Annualized ReturnStandard Deviation Best 12 Months 38.8%Worst 12 Months -27.9%Percent Profitable Months 60.8%Best Month 13.5%Worst Month -12.0%Max Drawdown -33.3%
Annualized Return 1 Year 3 YearsEAS Global Cycle Strategy - Net 38.5% 5.0%MSCI The World Index - Net 30.0% -5.6%S&P 500 TR 26.5% -5.6%
Correlation to Benchmarks BM1 BM2Annualized Alpha 6.9% 7.8%Beta 0.66 0.69 R-squared 0.77 0.69
Benchmark 1 (BM1): MSCI The World Index - Net Up Capture 78.6% 85.9%
Benchmark 2 (BM2): S&P 500 TR Down Capture 68.7% 66.7%
*Supplemental Information to Full Disclosure Presentation
Benchmark Information
7.8%14.2%
Investment Time Horizon - 10 Years or More
Strategy Description
12 Month Rolling Return Strategy Statistics
Cumulative Return *Risk/Return Scatterplot
The Emerald Allocation Strategies (EAS) are a series of asset allocation portfolios focused on achieving long-term investment results with low market correlation
(i.e., they aim to generate returns which are largely independent of market forces). They offer a refreshing alternative to traditional stock-bond investment
approaches.
EAS Global Cycle seeks to capitalize on long-term trends identified by Emerald's research team. We believe that some of these themes will take place over many
years, even decades. This strategy often involves investing in areas of the markets that exhibit high short-term volatility. While the themes are expected to play out
over a long period, we do recognize that it may be helpful to increase or decrease our position in a particular theme over time. We may also buy short-index
securities as a hedge in perceived periods of high market risk.
-2%
0%
2%
4%
6%
8%
13% 14% 15% 16% 17% 18% 19%
An
ual
ized
Ret
urn
Annualized Standard Deviation
EAS Global Cycle Strategy--Net MSCI The World Index - Net
S&P 500 TR
-60%-50%-40%-30%-20%-10%
0%10%20%30%40%50%
An
nu
aliz
ed C
om
po
un
d R
etu
rn
EAS Global Cycle Strategy - Net MSCI The World Index - Net S&P 500 TR
-50%-40%-30%-20%-10%
0%10%20%30%40%50%
Cu
mu
lati
ve
Ret
urn
EAS Global Cycle Strategy--Net MSCI The World Index - Net S&P 500 TR
EAS GLOBAL CYCLE STRATEGY
India Equity
China Equity
Alternative
EnergyGlobal REITsFrontier
Markets
Global
Infrastructure
Dedicated
Short
PLEASE SEE IMPORTANT INFORMATION ON THE FOLLOWING PAGE13
EAS Global Cycle Strategy
EMERALD ASSET ADVISORS, LLC
Hybrid Composite
Annual Disclosure Presentation
YearTotal Firm Assets Composite Assets Annual Performance Results
End (Millions)USD (million)AccountsComposite NetDJ Consv. AllocComp Dispersion
2006 242 14 24 6.2% 6.2% 0.4%
2005 212 17 43 5.6% 3.5% 1.4%
2004 190 18 55 3.4% 5.9% 1.5%
2003 180 19 55 12.8% 10.9% 4.3%
2002 119 <1 5 or Fewer
Disclosure
EMERALD ASSET ADVISORS, LLC
GLOBAL CYCLE COMPOSITE
ANNUAL DISCLOSURE PRESENTATION
(1) Performance starts on October 1, 2005.
(2) N.A. - Information is not statistically meaningful due to an insufficient number of portoflios in the composite for the entire year.
The Global Cycle Composite contains all discretionary, fee paying, accounts that invest primarily in long term business trends or "cycles" with a minimum of
$50,000 account value. This strategy uses mutual funds, ETFs, stocks, options and other completion strategies. The composite may contain both domestic and
foreign securities. For comparison purposes the composite is measured against the MSCI World Free (net) Index.
Emerald Asset Advisors, LLC has prepared and presented this report in compliance with the Global Investment Performance Standards (GIPS®).
Emerald Asset Advisors, LLC (Emerald) is a SEC Registered Investment Advisor providing wealth management services for high net worth individuals and
institutions. The firm maintains a complete list and description of composites, which is available upon request.
Performance includes the reinvestment of all income including realized and unrealized gains and losses. Net of fee performance was calculated using actual
management fees. Gross performance results do not reflect the deduction of investment advisory fees and are calculated after deduction of actual trading expenses.
Your return will be reduced by the advisory fees and other expenses that may be incurred in the management of your account.
The management fee schedule is as follows: 1.25% for the first $2 Million; 1.00% for the next $3 Million and 0.75% for over $5 Million. Actual investment advisory
fees incurred by clients may vary.
Results are based on fully discretionary accounts under management, including those accounts no longer with the firm. Composite performance is presented net of
foreign withholdings taxes, where applicable. The U.S. Dollar is the currency used to express performance. The annual composite dispersion is an asset-weighted
standard deviation calculated for the accounts in the composite the entire year. Additional information regarding the policies for calculating and reporting returns
is available upon request. Past performance is not indicative of future performance.
The Global Cycle Composite was created April 1, 2006. Emerald Asset Advisors, LLC's compliance with the GIPS standards has been verified by Ashland Partners
from 1/1/2002 to 9/30/2008, and by Beacon Verification Services from 9/30/2008 to 9/30/09. In addition, a performance examination was conducted on the Global
Cycle Composite for the period 9/30/2005 through 9/30/09. A copy of the verification report is available upon request. (The "Global Cycle" Composite was formerly
known as the "Cycle" Composite).
Important information for Investors: The performance results shown are for separate accounts managed by Emerald Asset Advisors, LLC using the Global Cycle
Strategy. It is important to note that Emerald may use securities such as ETF’s, mutual funds or other completion strategies within their separate accounts that are
not available through other programs. Therefore, the results obtained through Emerald’s separate account management program should not be viewed as indicative
of the results of the Global Cycle Model Portfolio available through Adhesion, Eqis Capital, FTJ FundChoice, FOLIOfn, SummitAlliance, World Equity Group, Next
Financial or other broker/dealer platforms and TAMPS where our models are offered.
VISION. EXPERIENCE. DEDICATION to our CLIENTS 14
Total
Firm
Year Assets USD Number of Composite Composite MSCI Composite
End (millions) (millions) Accounts Net Gross World Index Dispersion⁽²⁾
2009 274 6 13 38.5% 39.6% 30.0% 3.0%
2008 224 3 12 -25.3% -24.8% -40.7% 0.3%
2007 284 4 14 12.0% 12.7% 9.0% N.A.
2006 242 1 Five or Fewer 20.6% 21.3% 20.1% N.A.
2005
⁽
¹
⁾
212 <1 Five or Fewer -1.7% -1.7% 2.7%
Composite Assets Performance Results
VISION. EXPERIENCE. DEDICATION to our CLIENTSVISION. EXPERIENCE. DEDICATION to our CLIENTS
2843 Executive Park Drive | Weston, FL 33331
-954-385-9624 |-www.EmeraldAssetAdvisors.com
INVESTMENT STRATEGISTS forSUCCESSFUL ADVISORS