Eas Presentation May 2015 Tema

7/18/2019 Eas Presentation May 2015 Tema

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1) OVERALL VIEW of ENTESECTOR in ISTANBUL

2) TEMA WORLD PROJECT O



OVERALL VIEW of ENTERTAINMENTSECTOR

• Domestic Inte!n"tion"• L"test Rese"!c% Det"i#s

• Sco&e

• C"tc%ment A!e"s

• P"!tici&"nt Demo'!"



Domestic Inte!n"tion"# M"!$et

• With current market size of 12.5 million people, the qualied av

resident market is signicant.• Current market size does not include 2.5 million people ho ca

leisure activities such as theme parks.

• With continued groth is resident market, an estimated numbemillion people b$ 2%1& is pro'ected.

• (he domestic tourist market is estimated at 12 million b$ 2%1&

"% percent of the market is visiting friends or relatives.• While international tourist market is pro'ected at 1%) million b$

ma'orit$ of tourists are interested in visiting the cultural attract*stanbul. (herefore not considered as huge potential theme pa



Rese"!c% ( Sco&e

B!"n A*"!eness

Ente!t"inment

+",its

T%eme P"!$ E-&e!iences

.B

Potenti"#

Conce&t/"#

E0"#/"tions

P!ice Sensiti0itPoVi

C"

The research has been planned toexamine and have a deeper look to

the potential customers preferencesof Tema World. Main objectivesdisccused are as following;



Rese"!c% C"tc%ment A!e"s



Rese"!c% P"!tici&"nt Demo'!"&%ics

WHO ?Istanbul Residents Age group of 15-55People under the segmentation ofB and C

Computer based fa

disussions!ae to fae !ous An a#erage of $5 m per sur#e% has beeahie#ed&

WE

'uropean (ideA!n"0/t$4 Esen/!tA0c5#"! E6&

B"7c5#"! ."ti%B"%8e#ie0#e!9":iosm"n&";"B"$5!$4 96n'4!enB"!"m&";"<"75t%"neBe;i$t";<686$8e$meceBe#i$6:6 S"!5e!Beo7#/ =i;#iB66$8e$mece S/#t"n'":iEsen#e! >etin,/!n/

Anatolian(ide

At";e%i!

Be$o:?e$me$4<"5$4<"!t"#M"#te&eS"nc"$te&eS/#t"n,e#i@m!"nie@s$6"!




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1,#



Rese"!c% .inin's

• B!"n A*"!ness• Ente!t"inment +",its• Visit"tion .!e/enc• Len't% of St"• Pe! C"&it" S&enin'• Dinin' +",its



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(op of ind 7arness 0p

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42. (heme 9arks (op of ind 7arness: ;0ingle 7nser<4/. =ther (heme 9arks $ou can recall: ;ultiple 7nser<



.!e/enc of Visit"tion

1 15

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In *%"t .!e/enc1 o 1o/ 0isit T%eA0e!"'e 1GH 0isits Kmont% WK$is

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%-1 hours 1-2 hours 2-# hours #-" hours

5&

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An"to#i"n SiH m

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Len't% of St"

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+o* m/c% o 1o/ s&en in t%em

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2 ,1 m e a l s @ e e k

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A0e!"'eS&en TL)



S/mm"!

T+EMED ENTERTAINMENT +ABITS O. RESIDENTS

+requenc$ of Aisitation 1,# v

7verage(ime 0pent 2 ho

9er Capita 0pending @ 7ttractionsonl$

9er Capita 0pending @ +ood B4everages



PROJECTOVERVIEW

• LOCATION

• MACROKMICRO PLANS

• AERIAL VIEW

• MASTER PLAN

• BIRDQS EE VIEW



Loc"tion



M"c!o P#"n



Ae!i"# Vie* L"n Use ./nctions

• 87> 0(7(A>=93(

• (D978E

• 8(7*> 0*(

• *F-G0 C=8C*7>0*(

• GC7(*=37>+7C*>*(*0@0CD==>

• / D=(>0

• 8C87(*=37>+7C*>*(*0

(ema World ill be located to the north of the pro'ect gain higher visibilit$ and brand aareness from the m



M"ste! P#"n (ema World aster 9la

e!ort of orldl$ knon

design companiesH )a Assoiates and )ora

=verall plan and the in

being designed b$ Ior

previous theme park e

and international benceJpectations, time spe

value anal$sis and add

requirements.



Bi!Qs Ee Vie*



T%"n$

Eas Presentation May 2015 Tema

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