Earthos International Business presentation

earthos The Vegetarians’ Paradise

earthos Executive Summary

Keys to Success

Vision Statement

Mission Statement

Objectives

Characteristics of Veg. concept

Goodies on offer at Earthos

Earthos’ Scope

Need for Earthos

SWOT Analysis

Marketing Strategy

Sales Strategy

Executive Summary

earthos is a premium eating establishment, with a keen focus on

vegetarian aspirants and offering vegetarian delicacies from across the globe.

earthos is targeted towards healthy and nutritious way of providing

vegetarian fast food and multi-national cuisine on the platter.

Distinctive menu with a differentiating strategy to provide excellent culinary

choices for global patrons.

The key to success for our company is, in-depth market research, an innovative

theme-based concept; an excellent approach to selling and a strategic location

with marketing at its very best.

Executive Summary

To overcome food Industry’s high competition, periodic over-capacity, low

margins and low entry & exit barriers, our company is planning meticulously for

earthos with a will to draw tourists as well as multi-national residents in

vicinity.

Planning to provide class products at competitive and premium pricing, thereby

providing credibility to its clients.

Keys to Success Authenticity is our benchmark; with an ideation to connect with the customer to provide him with original flavours.

Innovation is our key, how creative we can be with vegetarian cuisine is our sole focus.

Combining world’s best cuisines into one.

Healthy, nature-fresh raw produce is our offering.

Enhanced and targeted approach towards pricing, pitching, customer-centric approach and promotions.

Capturing world’s best chefs to provide best and authentic mouth-watering recipes for our menu.

A theme-based creation, with class interiors.

Mission Statement

earthos will be the most sought after, upscale theme-

based concept in combination with fast food & global

multi cuisine; thriving on focusing and targeting

vegetarian & vegan food-lovers across the Globe,

providing them with authentic mouth-watering recipes.

Objectives

earthos will strive to achieve the following goals –

Be one of the world’s top vegetarian restaurants, making its presence

felt across the globe

Authenticity is our sole aim and to serve with original flavours

Cash flow self-sufficiency by the end of first year

Providing an income for founder – owner with income growth and

expansion possibilities

Characteristics of class Vegetarian concept

Health Benefits Open for one

and all

Taste-bud appetisers

Global Perspective

Authentic Taste

Commands Premium

Price

Goodies on offer at ‘earthos’

Valued Customer

earthos - premium line of

authentic menu list

Top of the

Line Decor

Theme - Based

Creation

Delicacies on platter

Authentic Chefs

Original homeland

taste

earthos – passion delivered

with a smile

earthos Scope

• Lucrative for Investors

• Brand imaging for premise owners

Customer is Ready & Willing

• More and more global food-lovers visit UAE.

• And they are willing to pay for premium products.

• Authentic recipes

• Happy Clients

• Developing Relations

• Enhancing customer base

earthos

Needs for earthos

Originality and authenticity

Need for differentiation

Increasing need Demand from consumers

SWOT Analysis

• Right place configuration – failure to attract footfalls.

•Competition moving in vicinity.

•Best of global clientele

•Presence of many theme-based creations with specific menu offerings

• Effective Social Media usage – FB users in UAE = 50% of population

•Sedentary lifestyle & general health conditions.

• Increasing awareness towards healthy lifestyle.

• Veg as main theme can buff off non -veg aspirants.

• Insufficient exposure to similar start up

• Multi-Cuisine recipes

• Exotic dining experience

• Smart take away model

• Express delivery model

• Ample Project Management experience.

• Processes well understood.

• In-depth market research

• Passion to excel.

Strengths Weaknesses

Threats Opportunities

Marketing Strategy

Focus on Market trends

Market needs

Market Growth

Main competition

Promotional strategy

Positioning Statement

Pricing Strategy

Effective usage of Social Media – FB, Twitter, SMS, Radio, Internet,

SEO etc.

Sales Strategy

Forecasting sales

Specifications on dining and takeaway sales

Pitching in the right menu for the right customer

Bench-marking return policy, i.e. no debates with customers

Defining target market

Determine out reach

Deliver and build

Monitor

Smiling and customer-friendly hosts & hostesses

Earthos says……. Thank you for your

attention!