Michael Gray www.wolf-howl.com [email protected] Tips For Making More Money With Social Media Earning Big Bucks With Social Media Traffic Las Vegas Pubcon November 2008
Nov 18, 2014
Michael Gray
Tips For Making More Money With Social Media
Earning Big Bucks With Social Media Traffic
Las Vegas PubconNovember 2008
Michael Gray
Monetizing Social Media Traffic
• Monetizing social media traffic is harder to monetize than most types of traffic
• Only try to monetize it after you have really solid grasp of how social media works
Michael Gray
Don’t Break Da’ Rules
• Understand the written and unwritten rules of the community you are in
• Know the communities tolerance for sales promotions
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Create a Knowledge Resource
• Create valuable content that is helpful and solves a problem
• Offer free solutions(directly or through links)
• Up-sell to premium products or services
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Use Social Media to Promote Reviews
• Compare similar products from different vendors
• Works best with new or leading edge products
• Keep reviews honest• Be in-depth but avoid
TLDR posts
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Use Social Media to Build Membership
• Use blogs, twitter, email to create a group of loyal followers
• Feed them information with the occasional sales pitches
• Examples Seth Godin Tribes, David Allen GTD
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What Works and What Doesn’t
• Information resources
• Reviews
• Problem solving
• Deals
• Time sensitive offers
• Direct product links
• Hard sell
• Mass goods that aren’t unique
• No informational value add
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ViralConversations.com
• Help companies with physical products put them in the hands of bloggers willing to do reviews
• Help bloggers get cool products to review
Michael Gray