Bill Corbin, Founder - Enfront.com Sales Follow-Up for Relationships and Revenue Welcome!
Earn new prospects convert existing prospects with multi touch marketing
May 11, 2015
The Sales Growth Hub welcomes Bill Corbin, Founder and CEO of Enfront Micro-Marketing, where he will show how to effectively execute multi-touch marketing.
We’re operating in a “noisy” marketplace. People are bombarded; not returning phone calls or answering emails. How can we break through the “noise barrier” to develop active prospects?
After a formal sales presentation, during the decision cycle, prospects are bombarded again… competitive pitches, on-the-job distraction, and life in general. Memory of our value is under attack. How do we maintain the contact that can convert at-risk prospects into paying customers?
In both cases, the answer may include multi-touch marketing. This webinar will discuss the concept of multi-touch marketing, will share ideas for effective execution, and will discuss pitfalls to avoid.
We’re operating in a “noisy” marketplace. People are bombarded; not returning phone calls or answering emails. How can we break through the “noise barrier” to develop active prospects?
After a formal sales presentation, during the decision cycle, prospects are bombarded again… competitive pitches, on-the-job distraction, and life in general. Memory of our value is under attack. How do we maintain the contact that can convert at-risk prospects into paying customers?
In both cases, the answer may include multi-touch marketing. This webinar will discuss the concept of multi-touch marketing, will share ideas for effective execution, and will discuss pitfalls to avoid.
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Transcript
Bill Corbin, Founder - Enfront.com
Sales Follow-Up for
Relationships
and Revenue
Welcome!
Innovative Use of Emerging Technology
Bill
Corbin
UnifiedNeighbors
Bill
Corbin
UnifiedNeighbors
Bill
Corbin
Profound Capability Vs. Mass Marketing
Person-to-Person Communication
With the Individuals and Small Groups
Important to Success
Micro-Marketing is...
Person-to-Person Communication
With the Individuals and Small Groups
Important to Success
for...
Relationship Building and Revenue Building
Micro-Marketing is...
Online, On-Demand
Content Integrated
Contact Data Actionable
System that has evolved
Great Hammer! What’s Our Nail?
Incredible Marketplace e-NOISE
Fighting a New Reality
Some experts say 5… or 7… or 11
Incredible Noise
Multiple Touches for
Relationship Traction
No Wonder Follow-Up Doesn’t Happen
Increased Touch Requirement
A Rock Solid Starting Point
A Classic Individual JourneyIdeal for Micro-Marketing
Blitz
Move the Needle!
Two Kinds of Multi-Touch Campaigns
Drip
Memory of Value
Goal is an Active Prospect, Not Another Connection
Follow-Up w/ Newly Met Such as LinkedIn
Two Metaphors, Both Bad
Follow-Up w/ Newly Met Such as LinkedIn
Two Metaphors, Both Bad
Follow-Up w/ Newly Met Such as Linked In
This Plus
Other
Touches
Best Touch is
YOU
Not “Didja decide yet?” or even handwritten notes
Delaying Prospect: Low Hanging Fruit
Technique:
Vary
Campaign
Intensity by
Value of
Recipient
Especially
Networking,
Events
A Lead: 8 Touch / B: 5 Touch / C: 3 Touch
Technique:
Be Ready with
Next
Campaign!
Live Example, KEY IS RESEARCH
CRITICAL:
Convenient Infrastructure
CRITICAL:
Convenient Infrastructure
Bill Corbin, Founder - Enfront.com
Sales Follow-Up for
Relationships
and Revenue
Welcome!
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