Top Banner

of 23

early intervention pdf

Apr 13, 2017

ReportDownload

Documents

  • Research Purpose and Objectives

    Secondary Data Research

    Qualitative Research Design and Methodology

    Quantitative Research Design and Methodology

    Analysis Recommendations

    AGENDA

  • NRMH Youth ServicesTransitional ServicesEarly Intervention Services

    37 Referrals from 10000 projected population Intention to increase referrals through

    marketing Market research required

    BACKGROUND

  • Failure to meet an Objective 37 referrals from a

    projection of 10000 Situation analysis

    necessary to assess sources

    Decisions Alternatives Distribution Medium (e.g.,

    Print, Online, Affiliations) Promotional Design (e.g.,

    Colours, Images, Messages) Distribution Locations

    (e.g., Brock, Social Media)

    Information gap between current and desired research

    PROBLEM AND DECISION ALTERNATIVES

  • RESEARCH OBJECTIVES

    Levels of Awareness

    Promotion Design

    Promotion Distribution

    Mediums

    Existing Attitudes

    InformationGap

    Desired Information

    State

  • Online Promotions Level of connection Use of social media Use of search

    engines

    Education Secondary Postsecondary

    Workplaces Employment rate Incentives

    Limitations Incompatible

    Reporting Units

    SECONDARY RESEARCH

  • Question Design Education and

    Opinions

    Promotional Preferences

    Promotional Distribution

    Participant Selection Target Market

    Brock University

    A N Myer Secondary

    QUALITATIVE METHOD

  • First Focus Group Results Education restricted to

    Brock

    Search engine and Brock Student Services

    Want positive messages

    Suggest social media

    Second Focus Group Results Education restricted to

    Myer

    Search engines and guidance counsellor

    Want positive messages

    Suggest print and professional website

    QUALITATIVE RESEARCH

  • SurveyMonkey Free

    Ease of use

    Real-time data

    Limited Questions

    Limited Formatting

    Participants 31 respondents

    Ages 15 to 26

    13 females and 18 males

    QUANTITATIVE METHOD

  • RESEARCH RESULTS

    The average participant was a female of ages 19 to 21

  • RESEARCH RESULTS

    The majority of respondents had no knowledge of general mental health service or NRMH 54.97 and 58.80 percent

    projected

  • RESEARCH RESULTS

    The majority of respondents were unconditionally comfortable discussing mental health, and perceived a negative stigma 47.68 percent projected,

    66.74percent projected

  • RESEARCH RESULTS

    The majority of respondents learned of MHS over indirect channels, and associated bright green, bright orange, black, and white with mental health 47.68 percent projected,

    66.74percent projected

  • SurveyMonkey $30 month

    Ease of use

    Real-time data

    1000 participants

    Unlimited Questions

    Analysis Brock volunteers

    Projectable Data

    PROMOTION DISTRIBUTION

  • Qualitative Results Search Optimization

    Professional Webpage

    Social Media

    Print Media

    Partnerships

    Quantitative Results Word of Mouth

    Print Media

    PROMOTION DISTRIBUTION

  • PROMOTIONAL DESIGN