Early Childhood Colorado Partnership Lunch & Learn Webinar: Statewide Social Emotional & Mental Health Campaigns Presenters: Ann Bruce, Colorado Project LAUNCH Young Child Wellness Expert Rachel Hubbard, Colorado Project LAUNCH Young Child Wellness Coordinator Phuonglan Nguyen, Young Child Wellness Specialist, Colorado Department of Public Health & Environment Early Childhood Colorado Partnership @ecpartnership
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Early Childhood Colorado
PartnershipLunch & Learn Webinar: Statewide Social Emotional & Mental Health
Campaigns
Presenters:
Ann Bruce, Colorado Project LAUNCH Young Child Wellness Expert
Rachel Hubbard, Colorado Project LAUNCH Young Child Wellness Coordinator
Phuonglan Nguyen, Young Child Wellness Specialist, Colorado Department of Public Health & Environment
Early Childhood
Colorado
Partnership
@ecpartnership
2
1
Desired Outcomes
Participants consider ways they can utilize
and integrate these resources and materials
into their work
Partners gain an understanding of statewide
communications efforts to enhance social
emotional and mental health for children and
caregivers.
3
Participants identify alignment in
communications efforts through the Shared
Message Bank.
We all play a role in supporting children and
families to thrive in Colorado!
• Partners across our state are working together to speak from a collective
voice to address early adversity and promote resilience for Colorado
children, families, and communities.
• In 2015, the Early Childhood Colorado Partnership (ECCP) convened
more than 25 stakeholders along with FrameWorks
Institute and GroundFloor Media to develop Colorado’s Early Childhood
Shared Message Bank.
• The Shared Message Bank was completed in 2016, and partners are
integrating messages into their work with and on behalf of Colorado
children and families.
• Consider how the Shared Message Bank can contribute to shifting social
norms toward positive social change for family and child well-being in
• Increase engagement with Colorado Project LAUNCH program partners,
stakeholders and supporters
• Build and cultivate relationships with new stakeholders and partners
• Broaden awareness of the importance of promoting positive social-emotional
development in early childhood and reduce the reluctance to ask for help
• Collaborate and align with other communications initiatives related to early
childhood to reduce the “noise”
Key Audiences for the Communications Campaign
Colorado Project LAUNCH program partners & stakeholders
Early child care and learning providers
Family Friend and Neighbor Care providers
Home visitors
Educators (pre-K-grade 3)
Health care providers and other professionals working with families of young
children.
State and Local Collaboration in Project LAUNCH
Communications Efforts
State
• Recipient/Manager of SAMHSA funds
• Communications committee membership
• CDHS clearance/approval
• Alignment/coordination with other statewide efforts
• Marketing w/in state units & departments
• OEC website
• Training video
• Supporting expansion statewide
ECPAC
• Hired SE2, managed contract
• Initiated & led local efforts
• Formed & led communications committee
• Coordination of all meetings/activities
• Toolkit development
• RMECC kick-off presentation
• Presentations to ECC’s
• Local communications training
• Webinar development & training
• Training video
Provider Communications Toolkit
Brochure/one pager for early childhood professionals – Overview of various early
childhood topics
– Supporting healthy development in the program
– Community Resources for
support
Brochure/Materials for parents/families
– Importance of the type of development or issue at hand
– How to support healthy development at home
– Community Resource
Parent materials include brochures for ages:– 0-8, 9-18, 19-36 months
– 3-5, 5-8 years
How can professionals use the toolkit?
The communications toolkit will help you:• Have more effective conversations with parents and
providers about these sometimes difficult conversations
• Support development in your program• Learn about community resources to help children
and families who are struggling
Communications Materials
Printed Materials • Build awareness and promote
the wellness of children and families
• Delivered by trusted messengers
• Material/information used as a conversation starter with families in a variety of settings (Dr.’s office, at home with a Home Visitor, in a child care center, and parenting class)
Social Media • Build awareness and
promote the wellness of children and families
• Capture audiences through Facebook and Twitter
• Messages intended be liked, shared, re posted, re tweeted
You, too, can get these tools!
• Reach out to your local Early Childhood Council
• Become a trusted messenger
through receiving the toolkit
training
• Support and build public awareness and will around the importance of healthy social emotional development and mental health
● Maternal Depression Can Undermine the Development of Young Children: Working
Paper No. 8. 2009. Center on the Developing Child at Harvard University.http://developingchild.harvard.edu/wp-content/uploads/2009/05/Maternal-Depression-Can-Undermine-