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I- NEZ: Egyptian word for CURE
presented by:Darshan Patil
Karron Singh
Ravi Tagade
Fahim KhanShilpesh Pawar
Anish Kamable
Zarna Solanki
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Pollution has got a stylish enemy
Brand
logo andtagline
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Activated Carbon
Copper Iridium alloy
Precious metal lining.
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A combination which attractspolluted air.
Silver orGold or
Platinum
Copper
Iridium
The combination of thegiven alloys attracts the
heavy air or liquid andsends it to the activated
carbon to filter it.
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The water is purified.
Let it be
there for 3
mins.
Put the
pendant orearrings in
the 1 ltr of
water.
Activated
carbon has
high microporosity
It attracts the
impurities
from water
and air.
Destroys all
possible
germs and
microbes.
Make it pure
and clean.
Purification of water through
Inez pendant.
How the activated carbon works.
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Silver Iridium Pendant
@
Rs. 12,500.00
Gold Iridium Pendant
@
Rs. 37,800.00
Platinum Iridium Pendant
@
Rs. 52,300.00
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Silver Iridium Earrings
@
Rs. 18,500.00
Gold Iridium Earrings
@
Rs. 43,800.00
Platinum Iridium Earrings
@
Rs. 58,300.00
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I-NEZ launch marketing budget
Particulars Public relation firm
Press release development
Website development
Online creative development
Google Adwords development
Creative advertising
Television advertising
Advertising placements
Radio advertising
Advertisement placement
TOTAL
Amount 7,50,00,000
5,00,00,000
1,50,00,000 1,25,00,000
5,00,00,000
12,50,00,000
2,50,00,000
1,50,00,000
5,50,00,000
42,25,00,000
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Geographic Segmentation:
Mumbai
Ankleshwar
vapi
Kolkata
Delhi Banglore
Chennai
Ahmedabad
Chandigarh Hyderabad
Jaipur
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Reasoning for Targeted Market
Market target would be the metro Politian cities like Mumbai DelhiChennai Kolkata
Reason for such market would be the population growth and leadingdestruction of the natural resources such as trees etc. for the constructionbuildings to be used for shelter is one of the reasons we have choosed dismarket and also because growth population means growing water n airpollution..
Also the rural and places near and in the industries manufacturing like gas
manufacturing, and dealing with reactive pollutants reason for this marketis that it is the most prone area for pollution in the air as well aswater.these pendants can b used for both preventing air as well as waterpollution n even purify it and make the place safe for humans there.
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Marketing strategy
Tie-ups with manufacturers of machineries
Tele marketing Via: TVC Sky shop
Multi level selling Messages, advertisement via: facebook,
twitter etc..
Place classified ads in free newspapers(conventional and on line
Network marketing
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I-NEZ Acceptance
The most important reason for the acceptance for theproduct would be the global warming.
The next reason would be the product is very handy nbesides its advantages it is even designed as per the ongoing trends regarding fashion
As every one wants to live life to the maximum disproduct could be the best way to go ahead with as itcan b the a good step for prevention of pollution notonly for our life but also for the people around us.
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Stakeholders Benefit
Increase in net wealth in the hand of share
holders
Higher returns on investment
Market recognition
Tax benefits
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Thank You