Educa&on and Advocacy Track: Using Data to Drive Down Prescrip&on Drug Abuse Presenters: • Lisa BullardCawthorne, Public Health Madison & Dane County, WI • Ellen TaylorPowell, Parent AddicBon Network, Safe CommuniBes of MadisonDane County, WI • Stefan Heeke, SumAll.org Moderator: Regina M. LaBelle, White House Office of NaBonal Drug Control Policy
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Educa&on and Advocacy Track: Using Data to Drive Down Prescrip&on Drug Abuse
Presenters: • Lisa Bullard-‐Cawthorne, Public Health Madison & Dane County, WI • Ellen Taylor-‐Powell, Parent AddicBon Network, Safe CommuniBes of
Madison-‐Dane County, WI • Stefan Heeke, SumAll.org
Moderator: Regina M. LaBelle, White House Office of NaBonal Drug Control Policy
Disclosures
• Lisa Bullard-‐Cawthorne has disclosed no relevant, real or apparent personal or professional financial relaBonships.
• Ellen Taylor-‐Powell has disclosed no relevant, real or apparent personal or professional financial relaBonships.
• Stefan Heeke has disclosed no relevant, real or apparent personal or professional financial relaBonships.
Learning ObjecBves
1. Demonstrate how “big data” can help address the issue prescripBon drug abuse more effecBvely.
2. IdenBfy types of data that can be used to idenBfy a problem, further invesBgate an issue and programming, and generate community interest.
3. Explain a mulB-‐faceted approach to address prescripBon drug poisoning (overdose and death) and abuse.
4. IdenBfy strategies that bring together mulBdisciplinary community partners and build local municipal support to address the prescripBon drug overdose epidemic.
Using data to drive down prescription drug abuse
Lisa Bullard-‐Cawthorne, MS, MPH Public Health Madison & Dane County, WI
Ellen Taylor-‐Powell, Ph.D. Parent AddicBon Network,
Safe CommuniBes of Madison-‐Dane County, WI
National Rx Drug Abuse Summit Atlanta, GA April 22-23, 2014
Lisa Bullard-Cawthorne, MS, MPH Ellen Taylor-Powell, Ph.D.
PRESCRIPTION DRUG ABUSE RISK DETECTION WITH BIG DATA
Clinton Founda&on’s Health Maaers In&a&ve Vision
• To improve the health and well-being of all people no matter where they live, work or play. #
• We know that better health is contagious – people, #communities and organizations have solutions to share and #we are the platform for elevating their collective successes.#
Clinton Founda&on’s Health Maaers Ini&a&ve: What We Do
• Build strategic partnerships that will help facilitate the development and scaling of health promoBng soluBons.
• Work across sectors to develop and implement coordinated, systemic approaches to creaBng healthier communiBes.
• Leverage technology and digital innovaBon to help advance health and wellness at the naBonal and community levels by disseminaBng evidence-‐based individual, systems, and investment strategies.
Leveraging the Power of Data for Social Innova&on
• Solve specific data-‐related problems with partners, measure impact, share soluBons
• Explore scalable, data-‐driven social innovaBon opportuniBes with partners
Example: Family Homelessness Preven&on Data & Social InnovaBon
Over 2,000 4 year Degree Gran&ng Ins&tu&ons….
1/2 of these college students: • Will be asked to trade or give away their medica&on • Will have been offered the opportunity to misuse prescrip&on drugs
Our Personal Data Footprint...
... can also be used for Public Health.
TransacBon Pa^erns
Social Network Analysis
Search Trends
Social Media Trends
Health Status
Why is Data valuable for Public Health?
• More Granular, Real-‐Time InformaBon • IntervenBon (Micro) TargeBng
• Resource AllocaBon • Visualize Public Health Issue • Storytelling • Enable Scalable SoluBons
Examples for Data-‐Driven Risk Detec&on
Doctor Shopping
Demand for Drugs Search for Emergency Treatment Search for Professional Help
Culture of Drug Abuse Risky Behaviors Emergency Alerts