E4 Dallas 2014: What is Color Brightness

A Critical Metric for Projector Buyers

otherwise known as Color Light Output

Image quality varies

greatly among

projectors with the same

or similar specifications

All projectors are NOT

created equal

1-Chip DLPTM

Red

3 Chip RGB

Green

Blue

3LCD ENGINE

1-Chip DLP™ Technology

Projection Lens

Lamp

Single DMD

Color Wheel

Optics

Since only one color is

created at a time, much of

the light energy is wasted as

it reflects off the color wheel.

Only one color is displayed at a

time.

The images rotate quickly so the

brain perceives full color

Projection Lens

Lamp

Single DMD

Optics

Color Wheel

To offset the loss of light, DLP makers use a white segment

to boost lumens.

However, this reduces Color performance.

1-Chip DLP™ Technology

Many Different Color Wheels

1300 Lumens

300w Lamp

1300 Lumens

220w Lamp

2000 Lumens

200w Lamp

3000 Lumens

220w Lamp

2600 Lumens

250w Lamp

Actual photographs of images produced by two competing projectors set to the brightest mode. Price, resolution and White Brightness are similar for both projectors. Images and testing conducted in light controlled laboratory.

If you’re not seeing a

Color Brightness Spec

You’re only getting half

the story.

Why the dramatic

difference?

A key reason is Color

Brightness

Over 500 Projector

Buyers were asked about

image quality, projector

selection and Color.

Consumer Research showsshoppers are in the dark…

Is this really an Issue? YES

Survey Results:

Brightness is #1 Factor

97%

92%

78%

57%

Brightne

ss

Resolutio

n

Contrast

Ratio

Source: 2012 TFC3LCD-Custom Projector Image Quality Study

Fact: Manufacturers offer higher brightness specs for better prices year over year

Consumers are trained. Buy as many lumens as the budget can afford.

Brighter is better.

0

500

1000

1500

2000

2500

3000

3500

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Avg Projector Lumens - US

Survey Results:

Color is King

AGREE - Color is an important aspect of Image Quality

99%of Projected Content is COLOR

86%AGREE brightness of color should be included in manufacturer specs

83%

of shoppers incorrectly think that lumens tells them the brightness of color

79%It doesn’t. Traditional Brightness metric only measures WHITE

Although COLOR is critical….

Imagine buying a car….

Without knowing the City AND HWY MPG

• Current Specs give no info on COLOR

• “Brightness” only measures White Brightness

• Buying based on just White brightness is like only looking at the Highway mileage

Projector buyers don’t realize they aren’t getting what they pay for.

A new spec is likely to change their minds

Worldwide Color Spec New display industry standard

An expert panel conducted extensive scientific analysis of projectors

and revealed a major differences in color brightness performance.

Such a big difference that color brightness (color light output) is now

measured and listed separately.

The spec standardizes the way to measure Color Light Output

Applies to all projectors (that accept an RGB input signal)

Reveals true brightness of colorful images…not just a white test pattern

Gives consumers important and not previously available information to

make an informed decision.

International Display

Metrology Standard

(IDMS)

Published June, 2012 IDMS

version 1.03

Covers the 3 Leading Display

Standards Organizations

1. Society for Information

Display (SID)

2. Visual Electronics

Standards Association

(VESA)

3. International Consortium

Display Metrology (ICDM)

White Brightness

(lumens, white

light output)2700 2700 2700 2700

Color Brightness

(color light

output)690 740 720 2700

Similar White Brightness can have vastly different and lower Color Brightness levelsMost people don’t know that.

ViewSonic PJD5223 DLP

Projector - 2700 Lumens

InFocus IN112 DLP

Projector - 2700 LumensBenQ MX511 DLP

Projector - 2700 Lumens

Epson 96W 3LCD

Projector - 2700 Lumens

Here’s the missing data buyers don’t get from the DLP brands above:

Source: Model listings from Amazon.com as of 11/28/12. All Color Light Output measurements available at www.colorlightoutput.com

Lumens

Acer White Color

H6500 2100 720

BenQ

LW61ST 2000 550

MP780

ST 2500 600

MS510 2700 730

MS513 2700 700

MS612S

T 2500 710

MW516 2800 670

MX503 2700 830

MX511 2700 700

W7000 2000 1500

Casio

XJ-130 2000 540

XJ-140 2500 1440

XJ-240 2500 1290

XJM245 2500 1160

Dell

1409X 2500 820

S300wi 2200 480

S500wi 3200 840

Lumens

InFocus White Color

IN102 2500 740

IN112 2700 640

IN114 2700 660

IN2102 2500 760

IN2104 2500 650

IN2112 3000 750

IN2114 3000 760

IN2116 3000 730

IN3102 3000 840

IN3104 3500 1010

IN3914 2700 730

Mitsubishi

HC1500 1600 720

HC7800D 1500 1090

HD4000U 2000 690

XD250U 2700 1050

XD460U 2600 850

XD490U 3000 780

XD500U 2200 640

Lumens

Panasonic White Color

PT-D5600U 5000 3050

Sharp

XR-41X 2600 660

PG-F212X 2300 860

XR-30X 2300 740

XR-32X 2500 750

Smart

UX60 2000 730

ViewSonic

PJD5123 2700 730

PJD5133 2700 700

PJD5223 2700 690

PJD5523w 2700 620

PJD6220 2300 640

PJD6531w 3000 940

Vivitek

D832MX 3200 780

D940VX 4300 930

D940VX 4300 930

Lumens

NEC White Color

NP110 2200 640

NP200 2100 480

NP61 3000 700

V260 2600 620

V260X 2600 640

Optoma

ES522 2800 660

EX525ST 2500 650

EX530 2600 570

EX532 2800 650

HD20 1700 1020

HD23 2500 680

HD33 1800 890

HD65 1600 650

PRO160S 3000 810

PRO260X 3000 770

TS526 2800 710

TX536 2800 670

TX542 2800 680Few projectors have BOTH high Color Brightness and high White Brightness.

Compare for yourself www.colorlightoutput.comWhite Brightness obtained through Projector Central, as specified by the manufacturers. These manufacturers do not provide Color Brightness (Color LightOutput) data. Color Brightness was determined in compliance with IDMS 15.4 by 3rd party laboratory testing of a single unit of each model.

Fact: Widespread. Color Brightness may be as little at ¼ of the Lumens stated

Look for TWO brightness specs

Summary

All Epson Projectors have High Color Brightness

3LCD projectors have HIGH Color Brightness

3LCD Engines have no color wheel

3LCD engines don’t force a tradeoff between white and color brightness

All Epson projectors list both White Brightness & Color Brightness specs

Epson projectors have 3x brighter colors1 than leading competitors

1. Compared to leading 1-chip DLP projectors based on NPD data, July 2011 through June 2012. Color Brightness (Color

Light Output) measured in accordance with IDMS 15.4. Color Brightness will vary depending on usage conditions.

For more information: www.colorlightoutput.com

Thank you