W NEW YORK- TIMES SQUARE Megan DeSousa Dewan Ahmed Gabriela Piatek Michelle Park Anthony Varnas Miranda Steinberg
W NEW YORK- TIMES SQUARE
Megan DeSousaDewan AhmedGabriela PiatekMichelle ParkAnthony VarnasMiranda Steinberg
SWOT
BRAINSTORMING
RESULTS
Finding THE WOW-SPOT
SWOT
W BRANDLOW
PERCEIVED VALUE
CREATIVE PACKAGES
LOWER RATE SUITES
S W
O T
RE EVALUATING
occupancy x room rate x 365
Revenue: $200,000- $225,000
COMPETITIVE SET ANALYSISHOTEL PRICE Square Feet
W NEW YORK- TIMES SQUARE
$2,391 1200
MARRIOTT MARQUIS $1,338 997
PARAMOUNT HOTEL $1,510 950
WESTIN NY TIMES SQUARE
$4,500 1800
SOFITEL NEW YORK $1,721 1200
*Dates Used: 7/20/15, 7/29/15, 8/19/15
WEDDING PACKAGE
PRIVATE TASTING CHEF
BLISS SPA
HELICOPTER NIGHT OUT
BRAINSTORMING
MUSEUM TICKETS
E-JAM• ATTRACTING AND REACHING
THE TARGET AUDIENCEOBSTACLES
• 2 BOOKINGS PER MONTH OPPORTUNITY
• $50,000-$75,000REVENUE
bookings x $2,300
STUDIO 7• UNPROFESSIONAL MEETING SPACE• ONLY FIT FOR CONFERENCE AND
RECEPTION SETUPOBSTACLES
• 1 BOOKING PER MONTH OPPORTUNITY
• $15,000-$20,000 PER YEARREVENUE
EXTREME SAMPLING• FINDING THE CORRECT
CLIENTS• DETERMINIG A PRICE POINT
OBSTACLES
• 1 BOOKING PER 2 MONTHSOPPORTUNITY
• $10,000-$15,000 PER YEARREVENUE
bookings x rental rate x 365
E-VIP• TIMING• AGREEMENT WITH THE BAROBSTACLES
• 2 BOOKINGS PER MONTHCOST & REVENUE
• $55,000-65,000 PER YEAR REVENUE
bookings x $2,600
E-DDITION• GETTING EVERYONE THROUGHOUT THE
HOTEL ON THE SAME PAGE • OVERCOMING THE SIMILARITIES OF THE
WOW VERSES EXTREME WOWOBSTACLES
• 2 BOOKINGS A MONTHOPPORTUNITY
• $65,000-$80,000REVENUE
bookings x $2,900
THANK YOU