E valuation

1.IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

2.HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

3.WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

4.HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?

THE CD For the CD I used four simple images taken with a CANON D700 (one of a hat ,headphones ,

Graffiti from a wall in central London and a CD that I own) I imported them into Photoshop. After adding all images into the disc image I set the layer property to “Screen” to give the illusion that the three images were actually on the disc. Also a bit of colour correction such as the “Curves” adjustment and the “Hue and Saturation” properties. It is important that the theme of the Cap and the headphones is kept to build a sense of familiarity and consistency throughout all the ancillary tasks and the music video.

After the main images were dealt with, I added the artists’ name and the name of the album on the upper half Of the CD using the “Text” tool, using this CD image as a structure. I lowered the “opacity” of the text to make it blend in

INLAYThe inlay needed to be simple while still representing youth in a positive manner. For this I used a colourful eye catching background with virtually no negative signs to show a positive representation of “happy” youth and stray away from the constant demonization of them in the media and even by other youth artists (Most young Hip Hop/ Rap artists adhere to the typical stereotypes in their music, strengthening the representation of “vile” youth due to the lack of colour)

I added an image that would soon be on the magazine poster for continuity. However, both shots would be different. First I used a graffiti image for the background and added the “Cutout” effect in the “Filters” tab and increased all the sliders to their maximum. Then in a separate file, I used the “text” tool to create the word “Power” (to empower youth), put the cutout background on top and set the blending mode to “Screen”. Finally I brought that element into the main publication, duplicated it, changed the “overlay” to white and place it just above the main text. Then the main image. I enlarged the main image to create a medium shot as this type of shot was more fit for purpose. I then added the “Cutout” and “Colour Pencil” filters to it.

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BACKIt was important to have either the cap or headphones in the image because one couldn’t be forgotten for the element of consistency. The back need to be a complete colour contrast to the saturated front cover the imply the idea that there are two sides to young people, The front being the typical “Grey” demonized version of youth and the back which is colourful, fun and vivid. The font is also consistent throughout all the texts.

I added the song names and name of the artist using the “text” tool and faded the artist’s name as it was too intruding on the overall product. For the barcode, I downloaded an extra font called “Barcode” from www.dafont.com which gives out free copyright free fonts if they’re not used to make profit. The image of the cap had the background cut out using the “Pen” tool to eliminate the green background but keep the surface. I then flipped the image and lowered the “Opacity” to give the illusion of the cap of a reflective surface. I then used some colour correction (boosted the saturation levels in the “Hue And Saturation” tab in the colour correction menu and darkened the image with the “curves” adjustment to boost the contrast with the other colours. Finally I added some brush images using the “Brush” tool of leafs, stars and grass to keep the consistency (also the image of the record logo which I took from my old Usb as it was an image I made in GCSE ICT)

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FRONTThe front cover was the basis for all the other ancillary texts. Everything in the others needed to include some front the front cover to bring a sense of familiarity and genuine continuity that make people feel more enticed to buy. The mostly saturated front cover is supposed to contrast with the back giving a “genuine” representation of young people through a colourless front cover, however the hat and headphones are in colour to exemplify a “signal of hope” and that stereotypes are one dimensional and every young person is different.

The paint type effect is a variant of the “Brush” tool I used set to the colour black. I then put the image of the cap and headphones under the brush layer and boosted their saturation levels in the “Hue and Saturation” adjustment. I then added a “Curves” adjustment boosting the “Blue” colour channel in the “RGB” drop down menu. To finish off the main element, I set the brush layer to “Screen” to give the illusion of the two other images being painted on the cover. I then added the album name and artist name on the bottom right of the canvas and rotated them slightly (I took the name of the font as this would be a consistent font throughout all the ancillary texts which was “TW Cen MT Condensed Extra Bold”) For the album title to stand out more, I changed the colour to white and added a black “Stroke” in the layer properties and set the thickness to 3. Finally I chose some other variants of the “Brush” tool like the grass, stars and leafs and put them around the canvas and then added a “Bevel” to the entire canvas to create the spine.

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MAGAZINE ADVERTI chose not to use my initial poster as the saturated colours weren’t very attractive to my target audience (Given to 10 people) So the theme needed to be changed drastically. I then decided to take a photo of some graffiti near central London to exemplify the View of creative young people making outstanding pieces of art that represent them.

Initial Poster

To start off with, I placed the model in a position on the canvas and resized it. I then added the image of the CD cover to the right of the canvas to let the audience know that this is an advertisement for an album. I then added some text at the top right using the “Text” tool to add some information about the album title and artist name. I also added text at the bottom of the canvas including information such as, release date, other singles included and the record website. I added the graffiti background behind the image of the model and boosted the saturation level using the “Hue And Saturation” tool. I then added a slight “Tint” effect to make the image of the model blend with the background. Finally, I used the “Brush” tool to create the grass and stars around the image to keep some consistency with the other ancillary texts (the main model is also wearing a pair of headphones) Finally for the grass above the release date information, I added a 5 colour “Gradient Map” to match the colours of the graffiti background.

MUSIC VIDEO

SHARING TECHNOLOGIES USED

Used to easily order all the information and present them online. This is the easiest tool for this and allows users to use a variety of sources to post media products such as embedding videos, power point docs or importing Photoshop documents. Also very intuitive to use.

Used to communicate with people for the music video (such as gathering them and updating them on the dates of shooting

Used to upload power point presentations to the web to then embed them into the blog. Fast and easy and allows flexible options for changing the documents.

Used to upload the music video and initial vox pops. A mainstream video sharing site that works very well and also allows the embedding option

Half of the Audience feedback for the third Question of evaluation as this wasThe fastest way to gather feedbackFrom a variety of sources quickly

First half of the audienceFeedback for the thirdQuestion as it is an efficientWay to get feedback without Writing anything down

SOFTWARE USEDUsed to stabilize track motion and green screen (using key light 1.2) Also adding specific transitions and effects to video.

Ordering Clips in cohesive order.Adobe is the market leader for Creating special types of media soI felt this was appropriate for Ordering clips rather than Sony Vegas

Editing software with Advanced lip syncing Capabilities (greaterUse for the waveform Audio)

Creating ancillary textsSuch as front cover or poster.Top end industry software.

Adobe After effects cs5.5

Adobe premier pro cs5.5

Adobe Photoshop cs5.1

Sony Vegas Pro 12