Andrew Soave April 2011 Take Control of your Financial Future
E trade presentation
Jun 29, 2015
Online strategy for E*Trade is presented by Andrew Soave.
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Andrew SoaveApril 2011
Take Control of your Financial Future
People Have Different Investing Goals
E*TRADE Provides Options
Online Strategy will Personalize E*TRADE for the Consumer
Fits
Utilizing Blogs to Lead Potential
Investors to the Right Accounts.
To identify the investing needs of users.
Then providing them with the right options.
SEO
Digital PR that Speaks to Investors as Individuals.
Budget
• SEO Analyst• Web Designer • Online Ad Traffic
Monitor• Account
Manager
• Creative Director• 4 Interns• Research• Ad Placement
3 Month Cost of Online Strategy = $455,200.00
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