E Tourism2008

Rene Looper

Dutch “Marks and Spencer”

Cluny Bank Hotel, Forres

TuMinds Ltd. And 4TM-services Ltd.

GreaterSpeyside.com

and owner of “virtual B&B”

Audience participation....

My e-commerce journey...

•Web site development

•Search engine optimisation

•E-marketing

•Site statistics

I'm always quiet in January and so was the B&B down the road, but......

Cluny Bank Hotel, Forres

Web site live since April 1999, hotel opened October 1999

•Online brochure

•Shop window

•Full access to web site

•Competition research Excellent competition! (lack of knowledge/no need)

• Internet is a great resource to borrow ideas from others!

•First 3 years business generated from internet averaged 80%

•14,000 visitors per year visiting 60,000 pages

•Use of 30 different email addresses

•Web counter, online booking facility, quick reply to email

•Attended workshop on “how to get more out of your web site”

•Important info on visitor behaviour

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Pages Visitors for the last 34 weeks

Page views

Visitors

This table shows the most viewed pages.Most popular pages

1 Home 12378 33%

2 Accommodation 6436 17%

3 Prices 5433 14%

4 Breaks 3305 9%

5 Location 2794 7%

6 News 2369 6%

7 Links 1845 5%

8 Hosts 1338 4%

9 Surroundings 1292 3%

10 Jobs 513 1%

37703 100%

This table shows how long a visit to your website takes.Duration per visit

< 5 s. 3753 39%5 s. - 15 s. 694 7%15 s. - 1 min. 2020 21%1 - 2 min. 835 9%2 - 5 min. 1227 13%5 - 10 min. 686 7%10 - 15 min. 132 1%15 - 30 min. 251 3%> 30 min. 20 0%

9618 100%

These tables show the pages where visitors enter and exit the website.

Entry page Exit page1 Home 6099 70% 1 Home 3893 45%

2 Links 626 7% 2 Prices 1041 12%

3 Breaks 475 5% 3 Breaks 785 9%

4 Accommodation 435 5% 4 Accommodation 766 9%

5 Prices 310 4% 5 Links 733 8%

6 Location 287 3% 6 Location 583 7%

7 News 153 2% 7 News 326 4%

8 Surroundings 117 1% 8 Surroundings 225 3%

9 Hosts 95 1% 9 Hosts 201 2%

10 Jobs 70 1% 10 Jobs 114 1%8667 100% 8667 100%

This table shows the number of page views per visit.Page views per visit

1 3575 37%2 1559 16%3 1225 13%4 560 6%5 610 6%6 350 4%7 355 4%8 247 3%9 236 2%

10 159 2%11 143 1%12 114 1%13 91 1%14 68 1%15 61 1%16 41 0%17 37 0%18 34 0%19 24 0%20 16 0%21 15 0%22 14 0%23 12 0%24 9 0%25 5 0%

9560

This table shows the number of page views per country of origin of the visitor.

1 United Kingdom 24845 72%2 Netherlands, The 3122 9%3 United States 2763 8%4 Canada 613 2%5 Germany 541 2%6 Belgium 318 1%7 Sweden 312 1%8 Australia 287 1%9 France 262 1%

10 Switzerland 217 1%11 Norway 213 1%12 Italy 179 1% UK 72%13 Spain 163 0% Europe 15%14 Ireland 141 0% North & South America 10%15 Austria 134 0% Scandinavia 2%16 Poland 128 0% Australia/ New Zealand 1%17 Denmark 106 0% Asia 0%18 Japan 102 0% Africa 0%19 India 51 0% 100%20 Finland 46 0%21 Sudan 38 0%22 Russia 35 0%23 Lithuania 33 0%24 Greece 32 0%25 South Africa 31 0%

34712 100%

This table shows the number of visitors that have used a search engine to find your website.Search engines

1 www.google.co.uk 1523 61%2 www.google.com 383 15%3 search.msn.co.uk 176 7%4 aolsearch.aol.co.uk 130 5%5 uk.search.yahoo.com 112 4%6 www.google.nl 77 3%7 search.yahoo.com 28 1%8 search.ntlworld.com 24 1%9 search.msn.com 23 1%

10 www.google.ca 17 1%2493 100%

Add url

This table shows the full search terms used by visitors that have reached your website via a search engine.Search terms

1 cluny bank hotel 4062 hotels 2323 cluny bank hotel forres 1014 Cluny Bank Hotel 935 cluny bank 706 www.clunybankhotel.co.uk 537 hotel forres 468 hotel 389 bank hotel 32

10 forres scotland 2911 hotels forres 2612 hogmanay breaks 2613 cluny hotel forres 2314 clunybankhotel 2215 Cluny Bank Hotel Forres 2216 CLUNY BANK HOTEL 1717 cluny 1618 hotels kinloss 1619 findhorn hotel 1620 hotels forres scotland 1621 hogmanay hotel breaks 1522 forres 1423 cluny bank forres 1324 kinloss 1225 cluny bank hotel scotland 12

Other 1292

Clunie ?

Clooney ?

This table shows the websites which contain links that visitors used to enter your website.Websites

1 www.google.co.uk 7162 www.clunybankhotel.co.uk 5643 www.forresweb.net 2804 cgi.ebay.co.uk 2135 www.scotland-hotels.com 1796 www.findhornbay.info 1557 www.google.com 1388 www.forres-net.co.uk 1199 search.msn.co.uk 94

10 www.nltraveller.nl 7611 www.maltwhiskytrail.com 7312 aolsearch.aol.co.uk 7013 www.chefsinscotland.co.uk 6314 uk.search.yahoo.com 5215 www.undiscoveredscotland.co.uk 4716 www.4hotels.co.uk 3317 www.prikpagina.nl 3118 www.google.nl 3019 www.kinloss-raf.co.uk 3020 search.visitscotland.com 2421 www.golf-grampian.com 2122 uk.my.yahoo.com 1923 www.smoothhound.co.uk 1824 www.smiledesign.co.uk 1825 search.msn.com 16

Other 345Total 3424

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£175£75

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Google makes it simple!

A few straight forward Google tips:

Google analytics

Google adwords

Google maps

Google alerts

Add url to Google and others

Now on to the internet...

Lots more to tell....

Contact details:

Rene [email protected]

www.TuMinds.comwww.4TM-services.com

Programs available:

Google analytics

Google adwords

Google alerts

Stat counter

Ned stat

etc.....

Thank you....