E shuttle (final presentation)

“Combining convenient, reliable

transportation with sustainable ideas for

the future”

What are we about?

Transportation

-convenient

-reliable

-cheap

-no stress

-readily available

-travel together

-ride as a passenger

Sustainability-limit greenhouse gas

emissions

-reduce the number of cars

on the road

-reduce parking spots

needed

-create less waste

-contribute to the solution

not the problem

Where and how can we apply this?

Market Opportunity

Greater Toronto Area

-traffic congestion is at

an all time high

-lack of parking spots

downtown

-stressful driving

-inconvenient public

transportation

-businesses unable to

provide adequate

parking

Business Park Expansions-no room for businesses

downtown

-relocating to outer

business parks

-lack of public

transportation to this area

“At E-Shuttle we strive to provide

convenient sustainable

transportation services for your

business employees.”

Our team

James Roth (Project Manager)

Breanne O’Grady (Communications)

Dave Carscadden (Finance)

Yilun (Tommy) Na(R&D/Technology)

Wen(Claire) Tian(Marketing)

Service Description

Technology

Market Comparison

Market Place

Customers and Competitors

Marketing Strategies

Operation

Strategy

Scope

Contract/Business Case

Development Plan

Financials

Factors Contributing to Success

Overview

Service Description

Contractual shuttle service

Provides a convenient

transportation for daily commutes,

travel to special events, meetings

etc.

Reduces congestion and parking

in busy downtown Toronto

Service Description

Allows employees an added perk

to working for a company

Specialized and customizable

pickup routes

Professional drivers

Electric Van ( Peugeot eBoxer )

Fully electricity powered

Average range of 160km, with the top

speed of 112 km/h

Three phase charging in 7-9 hours , level

2

Cost: $74,000

Aim to zero emissions of vehicles

Marketing Comparison

Personal vehicles

Public transportation

Other shuttle companies

Compare the electricity cost and gasoline cost

Charging electric vehicle in one month will be 100 dollars cheaper than refueling traditional vehicle with gasoline. (CPS Energy, 2013)

Shuttle service

SWOT Analysis

Marketplace

Strengths:

-low operating costs (no gas to pay for)

-no direct competition

-multiple benefits for client

-environmentally friendly stigma

Weaknesses:

-new technology used at this scale

-limited range on vehicles

-limited charging infrastructure

Opportunities:

-large scale of application

-technological improvements

-partnership with EV charging stations

Threats:

-no barriers to entry

-many indirect competitors

-limited interest from companies

S.W.O.T

Target customers: Large corporations in greater

Toronto area

Business parks

Green incentive, green lifestyle

Judge their environmental practices as

inadequate

Improve their Corporate Social Responsibility

Report

With abundant money

Customers and competitors

Target Market -define

Service -describe

Advertising-communicate

Logo

Green Seal Certification

US-based, non-profit environmental labelling

organization

Conferences

Green events

Live Green Toronto

Social Media Channels

Facebook, Twitter

Marketing Strategies

Outsourcing of services to major industrial

companies in Toronto.

Strategy is comprised of three areas:

Provide a quality transportation service,

Increase sustainability awareness, and contribute to companies green initiative; and,

Reduce travel and wait time for all parties.

Operation

Operations Strategy All operations will be based on projects.

Constant communication between: 1) E-Shuttle and drivers

2) E-Shuttle and contracted companies

Range of sites, routes and scheduling will be

dependent upon contracted company.

Create standards for entire operation and

service.

Bids, awards and contracts

All communication

Routes

Operation Scope

Main hire is drivers:

• 1 full-time driver per car, 1

part-time driver per 2 vehicles

• Main form of expenses; as

company expands new

drivers will need to be hired

and trained.

Inter-office operations will focus on marketing, and

project management of contracts.

• Market for new customers and for the re-signing of

current companies.

• Project management will include all communication

between customer and drivers, creation of routes

and schedules.

Contract and Business Case

Standard contract for all companies:

E-Shuttle Fees

Customer Fees

Insurance

Compliance

Scope of work

Party Responsibilities

Short Term (Conservative)

Long Term (Aggressive)

Development

# of Year 1 Year 2 Year 3 Year 4 Year 5

Shuttles 5 8 11 14 17

Drivers 7 11 15 19 23

Clients 1 1-2 2 3 4

# of Year 6 Year 7 Year 8 Year 9 Year 10

Shuttles 25 35 45 60 75

Drivers 32 45 58 78 98

Clients 5 7 9 12 15

Year 1 – 5 Shuttle Vans

Yearly Revenue $385,000

Yearly Expenses

Vehicles $74,604

Maintenance $18,000

Marketing $3,000

Salaries $180,000

Charging Expenses $4,500

Income Taxes $20,978

Total Yearly Expenses $301,082

Net Income $83,918

Financials Year 1

Year 6 – 25 Shuttle Vans

Yearly Revenue $1,840,000

Yearly Expenses

Vehicles $298,452

Maintenance $90,000

Marketing $3,000

Salaries $855,000

Charging Expenses $22,500

Income Taxes $114,208

Total Yearly Expenses $1,383,160

Net Income $456,840

Financials Year 6

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

$1,600,000

1 2 3 4 5 6 7 8 9 10

Profit Per Year

Profit

Financials

Factors to Success

Much lower operation costs compared to

the competition

Ontario Government EV Car grant helping

with purchase of vans

Expansion of downtown core to outer city

business parks

Green status that is attached to hiring E-

Shuttle

Thank you!