E or M Commerce

8/3/2019 E or M Commerce

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E/M Commerce A

Business PerspectiveBy

Jose Medellin, Ronnie Wright andSammie Young


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E/M Commerce

Palowireless company activities include:

Provision of professional services to ourcorporate and government clients.

Operation of the WWW.JSR.com web site.

Publishing and sales of market research forthe wireless marketplace.

Publication of newsletters on , WAP,WLANs and other topics.


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E/M Commerce

Palowireless core leadership team include:

Ronnie Wright Senior Consultant, SouthCounty, Orange county, Baja California

Sammy Young Senior Consultant, LA

metropolitan, Riverside,

Open Position Senior Consultant, El Centro,Las Vegas, Phoenix

Jose Medellin Senior Consultant, San Diego,Imperial Valley


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E/M Commerce


Our Services

Our Senior Consultants have over 46 yearsof industry experience.

This wealth of experience gives our consultantsan understanding of both the technical andbusiness aspects of your project.


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E/M Commerce

Technical Services

We have a highly skilled and experiencedteam of technical consultants operating inareas such as:

Location-Enabled BusinessCellular location based services, GPS, mobile commerce,...

Product DevelopmentCorporate, embedded, wireless and mobile systems.

Complete range of Wireless services.

WAP, i-mode, Windows, Macintosh, ect


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E/M CommerceTechnical Services

We have a highly skilled and experiencedteam of technical consultants operating inareas such as: (cont.)

Wired and Wireless Web DevelopmentC, C++, Java, SQL, HTML, WML, XML, cHTML, ASP,JSP...What do we know about the wireless web? See ourTestimonials page to find out.

Training and SupportIf you're new to wireless technologies we can help kick-start your team with training. We can also provide extratechnical support at critical times.


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E/M CommerceMarketing Services

With our web site, newsletters and extensivenetwork of contents around the world, we canassist with:

Marketing of your products and servicesWith our web site, newsletters and extensive network ofcontacts around the nation, we can assist with every facetof the marketing process.

Market researchOur experienced market researchers have spent manyyears covering technical marketplaces and developingmarket reports. Additionally through our partnership withNUBranch we have access to a library of thousands ofreports from over 300 publishers.


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E/M Commerce

Marketing Services

With our web site, newsletters and extensivenetwork of contents around the world, we can

assist with: (cont.)

Feasibility studiesAnalysis for planned products or services.

DocumentationManuals, training and product information.


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E/M Commerce

Management Services

Operational Management

Key staff on leave? Need some help during abusy period?Our experienced professionals can fill the gap.

Project Management

Our experienced professionals can guide your

project from start to finish.

If it's wireless, we've got it covered!See our Contact page to request more information.


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E/M Commerce


Our Services

Our Senior Consultants have over 46 yearsof industry experience.

This wealth of experience gives our consultantsan understanding of both the technical andbusiness aspects of your project.


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E/M Commerce

Dot-com businesses may be falling bythe wayside, but the percentage ofcommerce happening via the Webcontinues to grow. Meanwhile, hundreds

of millions of cellular subscribersworldwide are gaining access to newwireless data choices, including Web-enabled cell phones, handheldcomputers and PDAs. Combine thesetwo facts, and you get an industry withan unbelievable potential called mobilecommerce, or m-commerce


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E/M Commerce

A prime example of this type ofcommerce are depicted in the AOL andTime Warner merger which join an

online industry with a more traditionalcompany such as Time Warner


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E/M Commerce

Estimated $21 Billion mobile commercein 2004 (International Data Corp.)

40% of B2B (Business to Business) E-Commerce will occur over wirelessconnections


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E/M Commerce

Companies that have potential to growbut are afraid to leave their legacyassets and choosing simplicity over

innovation, this will only bring certaindeath to a company

The saying goes the hardest thing forpeople to do is change.


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Architecture and Protocols

Increasingly, major software vendors are addingcapabilities to their Web and database platforms

to support mobile formats.


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Architecture and Protocols

Watch also for the role that Internet portals will play. Examplesof that are America Online, InfoSpace, MSN and Yahoo areramping up more and more everyday on their mobile emphasis

and already command intense customer loyalty.


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Security: A Pain in the ASP

Security

Protocols employed above the transportlayer, such as SSL and WTLS (WirelessTLS), provide most of the protection

Some wireless networks, such as CDPD(Cellular Digital Packet Data) and GPRS

(General Packet Radio Service), encryptthe data stream below the network layer.


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Security

Protocols employed above the transportlayer, such as SSL and WTLS (WirelessTLS), provide most of the protection

Some wireless networks, such as CDPD(Cellular Digital Packet Data) and GPRS

(General Packet Radio Service), encryptthe data stream below the network layer.


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Security

User authentication - users can enterpasswords when prompted. SIM (subscriberidentity module) cards now used in GSM(Global System for Mobile Communications)

cellular networks and planned for othernetworks.

The bottom line is, ample mechanisms areavailable to secure m-commerce applications,but you must carefully design suchmechanisms into your application, and youmust understand your partners' security

operations.


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Settlement and Payments

As applications mature and the variety ofmobile-commerce transactions broadenssettlement systems will have to change.Simply put, we need generally available,

secure electronic-wallet and electronic-cashmechanisms.

To make purchases using many of today's

Web-based commerce applications,customers must enter their credit-cardinformation -- clearly an unwieldy approachwith a mobile device and one that raises

security concerns.


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If the credit card is already on file with amerchant, all the user has to do isauthenticate himself or herself. But users don'twant to have to register their credit cards with

numerous merchants.

Electronic-wallet or E-cash


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Cash Money


Popular for banks to take on this responsibilitybecause they are already financially orientedwith a customers account information on fileand is simply allowing them to manipulate

their accounts -- letting them buy or sellstocks, for example, or transfer funds fromone account to another.

The challenge is to allow a user to easilypurchase goods or services from anymerchant or institution in a secure and cost-effective manner.


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Cash Money


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Cash Money


Internet economics demands a reduction inthe number of middlemen involved. Today'spayment systems -- credit card companies, forinstance -- involve a number of intermediaries

and will not scale to high volumes of smallertransactions. This is where companies such asECash will play a role. ECash's paymentarchitecture lets banks offer electronic-cash

services to customers, who can then spendthat cash with participating merchants.


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Conclusion

Wireless Commerce

No longer must a customer be tied to alandline to buy stocks or change an airlinereservation. Cell phones, PDAs and deviceswe haven't yet imagined are getting unwired

for commerce. But getting a piece of this growing market is

elusive. Obstacles include multiple platforms,lack of payment systems, sketchy security and

the need for specialized infrastructure. Meanwhile, interactive pagers and handheld

devices are on the grow and will continue tobe the next wave of conducting mobile

business transactions.


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Conclusion

Wireless Commerce

No longer must a customer be tied to alandline to buy stocks or change an airlinereservation. Cell phones, PDAs and deviceswe haven't yet imagined are getting unwired

for commerce. But getting a piece of this growing market is

elusive. Obstacles include multiple platforms,lack of payment systems, sketchy security and

the need for specialized infrastructure. Meanwhile, interactive pagers and handheld

devices are on the grow and will continue tobe the next wave of conducting mobile

business transactions

E or M Commerce

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