Assignment on E Marketing: Webpage Analysis (Based on the official website’s study of Bangladesh Railway) www.railway.gov.bd Prepared For Mahmud Ullah, Associate Professor Department of Marketing University of Dhaka Prepared by Wajahat Noor Roll: 159 , Section: A Department of Marketing, Batch: 16 th University of Dhaka
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Assignmenton
E Marketing:Webpage Analysis
(Based on the official website’s study of BangladeshRailway)
www.railway.gov.bd
Prepared For
Mahmud Ullah, Associate Professor
Department of Marketing
University of Dhaka
Prepared by
Wajahat Noor
Roll: 159 , Section: A
Department of Marketing, Batch: 16th
University of Dhaka
Date of Submission: April 9, 2015
ContentsIntroduction.........................................................3
Technology Profile...................................................3Design & Functions...................................................5
Primary Data Collection..............................................6Usage Rate of Bangladesh Railway’s official webpage..................7
Webpage Speed Insights...............................................7Lacking of the site..................................................7
Suggestions for improving the site...................................7Conclusion...........................................................8
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IntroductionThe assignment focuses on revealing factors about the officialwebsite of Bangladesh Railway <railway.gov.bd>. The history,technology, current situation and user appeal has been shown inthis assignment. At the end there are discussions andrecommendations for improvement scope of the website.
Technology ProfileThe technical design of the website- Bangladesh Railway, People’sRepublic of Bangladesh consists of Frameworks, Web Server, e-mailservices, Javascript libraries, Audio-Video media etc. For myresearch purpose I have used BuiltWith software to know thetechnology stack of the website railway.gov.bd. This software helpsto figure out the mail service provider of a domain, theadvertising partners, the tracking widgets that are installed ona website and whether the site is using any CDN or not.
Web Server: Bangladesh Railway’s official web page railway.gov.bduses a web server named APACHE. Apache has been the most popularweb server on the Internet since April 1996.
Web Accelerator: Bangladesh Railway’s official web pagerailway.gov.bd uses a web accelerator named Varnish. Varnish is a
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fast web accelerator. The website uses Varnish as the reverseproxy caching server as well.
Email Services: Bangladesh Railway’s official web pagerailway.gov.bd uses web-based email, calendar, and documents forteams. Now known as Google Apps for Work.
Mobile: Viewport Meta is used for mobile network optimizationof railway.gov.bd. This page uses the viewport meta tag which meansthe content may be optimized for mobile content.
Frameworks: The site uses PHP as the basic language framework.PHP is a widely-used general-purpose scripting language that isespecially suited for Web development and can be embedded intoHTML.
JavaScript Libraries: Bangladesh Railway’s official websiteincludes usage of the following JavaScript libraries:
jQuery : JQuery is a fast, concise, JavaScript Library thatsimplifies how railway.gov.bd. traverse HTML documents, handleevents, perform animations, and add Ajax interactions torailway.gov.bd. jQuery is designed to change the way thatrailway.gov.bd write JavaScript.
jQuery 1.11.1 jQuery NoConflict : Return control of railway.gov.bd. back to
the other libraries. vTicker : A jQuery plug-in that adds scrolling vertical
tickers to railway.gov.bd..
Audio/Video Media: Bangladesh Railway’s official web pagerailway.gov.bd uses JW Player as the audio-video media.
Content Delivery Network:
AJAX Libraries API : The AJAX Libraries API is a contentdistribution network and loading architecture for BangladeshRailway’s official website.
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jQuery CDN : The JQery Amazon S3 Content Delivery Network forrailway.gov.bd.
Document Information:
HTML5 DocType : The DOCTYPE is a required preamble for HTML5websites.
Conditional Comments : The website uses conditional commentsthat are supported by Microsoft Internet Explorer. Theyallow web developers to show or hide HTML code based on theversion of the viewer's browser.
Cascading Style Sheets : Cascading Style Sheets (CSS) is astylesheet language used to describe the presentation of adocument written in a markup language. Its most commonapplication is to style web pages written in HTML.
Javascript : JavaScript is a scripting language most oftenused for client-side web development. Its proper name isECMAScript, though "JavaScript" is much more commonly used.The website uses JavaScript.
Encoding: UTF-8 is the preferred encoding for government webpages like railway.gov.bd. UTF-8 (8-bit UCS/Unicode TransformationFormat) is used in the website as a variable-length characterencoding for Unicode.
Server Information: Debian- a free operating system is used asthe primary server of the website.
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Design & Functions
A screenshot of the homepage of the website is given below as thevisual of design & functions of the webpage:
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The design is pretty basic and user friendly. Home page consists of 8 buttons.
Button 1: First page
Button 2: About railway
Button 3: Timetable of Trains
Button 4: Ticket price
Button 5: Tender notice
Button 6: Projects
Button 7: Government observation officials
Button 8: News & others.
Each button has several sub buttons. The sub-buttons hold links for the users for navigating to desired options. On the right side of the page there are links such as e-service, important news, monitoring system etc. On the down left corner there are links for moving towards other related web pages. Users can use the website:
To know about Bangladesh railway services Study the history of South Asian railways To book tickets To know the location of the central office and
other sub divisional offices of Bangladesh railway services
To know about railway routes all over the country
To know about availability of tickets. To gain information on time schedule of trains To gain access of train information display
system etc.
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Primary Data CollectionAs primary data, I have collected information on various topicsabout the official website of Bangladesh Railway. The primarydata are shown in the following table:
Position in world sites rating 267,354Popularity: 1,117 visitors per dayIP Address: 114.130.5.16IP Location: Bangladesh, Dhaka,IP Reverse DNS (Host): 16-5-130-114.mango.com.bdTop Level Host Usage: 70 sites use railway.gov.bd as
IP Reverse DNSOwner CIDR: 114.130.5.0/24IP Blacklist Check: Not Listed in BlacklistWebsites on this IP Now: railway.gov.bd, dip.gov.bd ,
pmo.gov.bd forms.gov.bd,dpe.gov.bd, moa.gov.bd,badc.gov.bd.
Last upgraded 24th October ,2014
Usage Rate of Bangladesh Railway’s official webpageUsage rate of the site can be measured by the number of dailyvisitors. The site has an average of 817 daily visitors. Thismeans that at least 1,117 visitors click on the website each day.railway.gov.bd holds the rank 267,354 among all the websites onInternet.
Web page Speed Insights Bangladesh Railway’s official webpage takes 27.2 seconds to load1266kB of data over 40 requests.
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Lacking of the siteBangladesh Railway’s official website uses legible font sizes.The text on the webpage is legible. Not only that the webpagespecifies a viewport matching the device's size, which allows itto render properly on all devices. These features make thewebsite quite impressive from the user’s viewpoint. However, somelacking of the website are as follows:
Ignores plug-ins: The webpage does not allow the useof plug-ins. This prevents content. from beingusable on many platforms.
Browser caching cannot be leveraged. Server response time is 27.2 seconds. This should be
reduced. CSS cannot be minified. JavaScript is not minified. HTML is not minified.
Suggestions for improving the site Optimize images. Eliminate render-blocking JavaScript and CSS in
above-the-fold content Leverage browser caching Reduce server response time Minify CSS Minify JavaScript Minify HTML Size content to viewport
ConclusionSo, in conclusion it can be said that the official website forBangladesh railways is doing well. It is a simple and userfriendly website and unlike other government websites it is
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interactive. Ticket booking and online complaining sections makeit an interactive service providing website. However, there arescopes for improvement. Optimization of images, quick response towebsite’s customer care service are some areas to work on. The e-based government services have a long way to go in Bangladesh.So, websites like this need to be taken seriously by authorityfor a digitized Bangladesh.
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