E-marketing

1.0 Executive Summary

1.1 IntroductionI-tronic is a trading company that generally known as produces a smart and innovation vacuum cleaner known as Robo TAP. I-tronic is partnership business that venture by four partners who will contribute same amount of capital and will hold different task & responsibilities to manage this business.

The nature of this business is selected through experience especially for the housewives and office cleaner. It is basically a modern way to clean up mess and dirty places in a short time and it can save some cost of electrics and user energy.

Our future prospect of this business is our product can be used in many places such as shopping mall, boutiques and shop lots apart from houses and offices.

1.2 The ProductRobo TAP is a smart evolution of an automatic vacuum cleaner that is used to clear out the mess from a targeted area. Being an excellent domestic cleaning robot, Robo TAP can clean up messy spot as directed by the user.It features a special IPS system attached to the users shoes and acts based on the users movements. IPS is an indoor positioning system is a solution to locate objects or people inside a building using radio waves, magnetic fields, acoustic signals, or other sensory information collected by mobile devices. When the user taps his/her shoes, TAP recognizes the signal and moves towards the messy area to clean the same. Two or more taps will direct the robot to cancel the order. The mechanism is relatively simple and it is as entertaining as tap dancing.

1.3 Company Summary

I-tronic has been formed as a Malaysia registered Corporation. The company was incorporated on 1 January 2016. It is a new entity with four individuals as the majority shareholder. To start up this business, we need RM 900,000. RM 500,000 we get some loans and we invested RM 400,000 which is each of us invest RM 100,000 to date, to complete research and development and pre-production marketing of the product. The nature of this business is selected through experience especially for the housewives and office cleaner. It is basically a modern way to clean up mess and dirty places in a short time and it can save some cost of electrics and user energy. I-tronic head office is located at Jalan Persiaran Klang, 40400, Shah Alam, Selangor Darul Ehsan, Malaysia. For the moment, the head office has adequate office space to conduct its initial operations, however at some point in the future, management expects to outgrow this office space and will be relocating to the new operational facility at Damansara Utama.

1.4 Company Ownership

I-tronic has been established as a Partnership company. The shareholder is Miss Nur Faridah binti Saadi, Miss Nor Hanis binti Ramlee, Miss Nur Syahirah and Miss NorShaana it founder and also the financial manager. The company authorized share capital is RM 400,000 comprising 400,000 ordinary shares of RM 1.00 each. It had issued and fully paid up capital amounting RM 400,000.00 comprising 400,000 shares of RM 1.00 each. Currently there is no plan to include new shareholder to the existing arrangements.

1.5 Start-up Summary

The following summary table shows the projected start-up costs during the six months needed to get into production. It includes the supply of specific machinery and equipment needed for the production. The start-up costs are to be financed by the money raised through debt financing from a bank. The funds sought for opening the processing the vacuum at RM 3,411,940 with projected net profits, in the first year of over RM 508,060Management expects to begin production in approximately 6 months from funding as detailed in the Start-Up table below.Use of FundAmount (RM)

Cost of Development508,060

Working capital391,940

Total900,000

1.6 Fulfillment

I-tronic is required to comply with various rules and regulations among a number of local, state, and federal government agencies. As a Berhad (Limited) Company, it has to comply to Company Commission of Malaysia stipulated by the Company Act 1965. The Commission had issued commence of business (Form 23) to I-tronic on 3 April 2015. I-tronic is also required to maintain business and manufacturing license issued by MIDA. The company is required to comply with additional environmental protection laws by Department of Environment, Malaysia. I-tronic will subscribe to Employment Act 1955 for matter pertaining to employment of personnel, Immigration Act if I-tronic decides to employ foreigners, EPF Act 1951 and SOCSO. At the State level, Kuala Lumpur will have it own local authority codes and it industrial planning code for setting a plant in the State.At the Management level, I-tronic accounting policy follows generally accepted accounting principles. The financials records are turned over to the CPA on a quarterly basis. I-tronic will uses USB for its accounting software; Accounting is system based on the accrual method. The fiscal year is based on year-end. Financial reporting methods include monthly, quarterly, and annual statements. An annual audit is to be performed by the firm's CPA firm in January before the Inland Revenue Board of Malaysia Annual Return in May. I-tronic carries insurance for business liability, automobile and addition group medical coverage for its staff. Additional insurance programs such as key-man coverage will most likely be implemented in second quarter of 2015. Management has no knowledge of pending lawsuits or threat of legal action directed at either the company or its officers.

2.0 Value PropositionA value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.Creating a value proposition is a part of business strategy. Kaplan and Norton say "Strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation."Developing a value proposition is based on a review and analysis of the benefits, costs and value that an organization can deliver to its customers, prospective customers, and other constituent groups within and outside the organization.2.1 Our Business Value Proposition Robo TAP is an advanced, feature-rich and user-friendly vacuum cleaning robot that is specifically designed for users busy for cleaning your home or workplace. The new Robo TAP Cleaner a smart evolution of an automatic vacuum cleaner that is used to clear out the mess from a targeted area. Being an excellent domestic cleaning robot, Robo TAP can clean up messy spot as directed by the user.It features a special IPS system attached to the users shoes and acts based on the users movements. When the user taps his/her shoes, TAP recognizes the signal and moves towards the messy area to clean the same. Two or more taps will direct the robot to cancel the order. The mechanism is relatively simple and it is as entertaining as tap dancing. As one of 8 Electrolux Design Lab finalists, Robo TAP Cleaner proves to be an excellent alternative to traditional vacuum cleaner.Robo TAP vacuum prices offered are reasonable, which is only RM1000 for per unit. Everyone can afford to buy it.

3.0 Customer Segment3.1Reaching our customer segmentTo build an effective business model, a company must identify which customers it tries to serve. Various set of customers can be segmented based on the different needs and attributes to ensure appropriate implementation of corporate strategy meets the characteristics of selected group of clients. The different types of customer segments include:

3.1.1)Have needs that justify a distinct offeringThe automated process revolution in business process and communications is being extended to robots. Robots are automating cleaning systems, giving a chance to run the vacuum every day and keep the home cleaner while at the same time leaving more time for leisure activities. Recent robotics related innovations mean demand for robots is from a broader part of the potential customer base. Use of robots for cleaning is becoming more accepted. Products are becoming more diverse. With the technical improvements in sensors, visualization, and in the fields of robotic hobby, recreation, and warfare, robots are becoming less expensive and more adaptive to the cleaning task.

3.2 Types of customer segments3.2.1)Niche Market - Customer segmentation based on specialized needs and characteristics of its clients. We focus for housewife and cleaner offices.

4.0ChannelValue propositions are delivered to customers through the communications, distribution and sales channels. Theres two types channel that I-tronic have which is direct and indirect channel. I-tronics channel considers the distribution channels that cover the way the online business. Where our company have a relationship with wholesaler and retailers to involved in order to reach segment customers. For direct distribution channel our company using a website to let people know our product and also to facilitate the customer make a purchase directly. Our website provides a blank space for customers to provide feedback. we also use facebook page to advertise our products so that more people recognize the this as our products, its because now facebook is the most popular social networking site. It also allows users to find out the quality and function of the vacuum innovation we produce.While indirect channel to provide additional sources of market share and revenue that normally are not attainable with direct sales force. Through this channel I-tronic Company have a relationship with wholesaler and retailer such as Lazada.com, GoShop.com, Kawanku sdn bhd and others. We will supply our product to wholesaler to facilitate the customer find out our product because there are more commonly known by the public.

5.0Customer RelationshipCustomer Relationships are the relationships that our company wishes to establish with the Customer Segments. Our company use the most important ways of building Customer Relationships are through Customer Service, by building Trust and Credibility, and by letting customers evaluate the Value Propositions through Ratings and Reviews and also feedback. Various forms of customer relationships include: 5.1) Our Company provide full disclosure about our product when interacting with a client either online or face to face. 5.2) Our Company has post-transaction elements such as refer to the after-sale services and include warranty repair capabilities, complain resolution and product returns. Every purchase of our product will give warranty one year to gain the trust of the customer.5.3) Our Company provide the customer feedback and also review and rating remind of testimonials. Testimonials are positive customer comments and evaluations that are specifically will be picked and placed on I-Tronics website. This is because ratings are simple systems that give customers the opportunity to rate a Value Proposition on a predefined scale. Besides, Customer can give feedback on the website or facebook page to improve our product quality.5.4) We also build networks as many as we can such as we provide email support, if customers have a question they contact the online business by email to get an answer. We also provide telephone support. It is the support form that establishes the strongest Customer Relationships because customers get to talk, directly, with a real person.

6.0 Key Partners

Robo-TAP need the suppliers and partners to help this product have in marketplace. There is no useful if Robo-TAP cannot successful to run the business cause of this product is easily to customers do their works. There are a lot of aspects to focus on the business such as motivations. Motivations is really important to beginning a new product in market cause of is not easily to make the customer satisfaction with our product. For a company I-Tronic need to more motivation in world business.

6.1 Types of Partners

6.1.1) Strategic alliances between non competitors

A strategic alliances is an agreement for cooperation among two or more independent firms to work together toward common objectives. In this relationship the partners to purse a set of agreed upon goals or to meet a critical business need while remaining independent organizations, partners may provide the strategic alliances for Robo-TAP with resources such as products, distribution channels, project funding, capital equipment, knowledge or intellectual property. This can collaboration which aims for a synergy where each partner of I-Tronic hopes that the benefits from the alliance will be greater than those from individual efforts.

6.1.2) Co-opetition: strategic alliances between competitors

Collaboration is a strategic alliances typically between two firms with the goal of providing mutual benefit for each firm. Collaborating with competitors of Robo-TAP which are Panasonic, SONY is like a double-edged sword. Sharing between firms is a smart strategy as long as the relationship is give and take and is one that will benefit both parties without compromising each of the firm's competitive position in the industry.

6.1.3) Joint ventures to develop new businesses

A joint venture involves two or more businesses pooling the resources and expertise to achieve a particular goal. The reasons of I-Tronic forming a joint venture include business expansion, development of new products or moving into a new markets. Robo-TAP may have strong potential for growth and may have innovative ideas and products. However, a joint venture could give more resources, greater capacity, increased technical expertise and also access to established markets and distribution channels. I-Tronic decide to create joint venture that should set out the terms and conditions in a written agreement. This will help prevent any misunderstandings once the joint venture is up and running.

6.1.4) Buyer-supplier relationship to assure reliable supples

Robo-TAP will get as many as benefits that can accrue when partnering initiatives are established with suppliers. Suppliers can be an important source of information on ways in which both small and large businesses can improve performance and productivity. I-Tronic need suppliers involve in this business which can help buyers compete in the marketplace with improve of products through contributing to product design, technology, or ideas for purchasing Robo-TAP. In most such instances, suppliers help buyers by pointing out ways in which designs can be improved or more desirable materials can be used. In addition to providing design recommendations that results in improved products, suppliers are often sources of suggestions but allow buyers to hold consistent tolerances in production.

7.0 Key Activities

There are main key activities I-Tronic do for run the business. It included how Robo-TAP get the initiative in marketplace. Therefore, I-Tronic see much benefits from this product to customer which demand by customer given.

7.1 Types

7.1.1) Production

I-Tronic making the products by using the manufacturing which we have own manufacturer to produce the materials of Robo-TAP Cleaner. This company rent the factory to easy the processing production. It also systematic based on how the progressing machine cleaner.

7.1.2) Problem Solving

The problem solving for Robo-TAP are to make easily for cleaning house. We also do a delivery to customers as soon as possible and we actively seek to get feedback from our customers which if have any complain or anything else we know from the feedback customers. I-Tronic also have the warranty do a repair if customers have any problems with our products.

7.1.3) Platform

I-Tronic using the platform internet which can easily to communicate or keep in touch with customers. However, a lot of information customers will get from this platform not only go to our outlet but also can find us in internet.

7.1.4) Network

We are using facebook which we created the facebook page that the customers know our product. In facebook we put the advertising, promotion, images that easily customers get more knowledge from us. In addition, same goes with websites which we do the website for customer can also find us more, we also put everything that how or steps to using our products.

8.0 Key Resources

There are many resources I-Tronic get to run the business. It also included how to create the assets needed to make a business going smoothly. We focused this product to the officer cleaner and housewife.

8.1 Types

8.1.1) Physical

Physical assets such as factory or rent office to manufacturing building. We also have a vehicles to delivery our product to customer. In processing the Robo-TAP we have own machine to produce the materials.

8.1.2) Intellectual

Under intellectual resources I-Tronic have own brand and patent which we created our own design to people knows our product.

8.1.3) Human

All enterprise need human resources, for I-Tronic the human resources are each of members which the partner in the business.

8.1.4) Financial

Capital for I-Tronic is RM900,000 which apply loan RM500,000. The balance RM400,000 contribute from each members which RM1,000 each person.

8.1.5) Ownership-Owned, Leased, Licensed and Acquired from Key Partner

Each of member the I-Tronic company is a owned the organization.

9.0 Revenue StreamRevenue Streams is under the finances part of the business model canvas. Revenue Streams is the way a company makes income from each customer segment. Our revenue streams come from many different sources due to our various customer segments. Our revenue streams are:

9.1) Advertising - We use social media advertising on Facebook, and also website advertisement.

9.2) Traditional Sales of Products and Services - This Revenue Stream is based on good old-fashioned commerce: selling a product whether it is physical or digital to the Customer Segments at a higher price than the total costs of acquiring and delivering it and thereby making a profit. It generates revenue by selling and delivering its products to its customers.

10.0 Cost StructureThe amount of company need to produce the Robo-TAP included all materials during processing.

10.1 Classes Business Structure

Cost Driven- I-Tronic using the the cost to import the product from other country such as Air Asia. Value Driven- It created to know the benefits that the customer will get from our products which Robo-TAP help people doing the works.

10.2 Characteristics of Cost Structures

10.2.1) Fixed CostsInternet Connection (Unifi/Maxis), Website Management, TNB, Syabas, Office/Factory Rental, Marketing/Advertising/Promotions, Fee/Royalty Paid to Principle Loan, Salary. SOCSO and EPF.

10.2.2) Variable Costs Cost Per Unit and Contingencies(% of Revenue).

10.2.3) Economic of Scale

Economies of scale arise because of the inverse relationship between the quantity produced and per-unit fixed costs for example the greater the quantity of good produced, the lower the per-unit fixed costs because these costs are shared over a larger number of goods.

10.2.4) Economic of Scope

Economies of scope focusing the cost advantages that the result I-Tronic provide a products rather than specializing in the production or delivery of a single product. It also exist if I-Tronic can produce a given level of output of each product line more cheaply than a combination of separate firms.

11.0ConclusionThe company's management is confident that the Robo TAP can achieve its aggressive sales forecasts, generating total sales of approximately RM 3,411,940 in years 2016. In addition, Robo TAP management has carefully considered its market, potential customer base, and its ability to grow its sales average to capture 10% of the vacuum cleaner industry.Robo TAP has the potential to become a highly regarded resource in local, regional, national, and international markets. Due to the company's aggressive marketing strategy, establishment of the company as a "unique" entity in its industry, careful development of its products coupled with strategic partnerships with some of the industry's retail elektronic outlets, and the company's profitable revenue model, Robo TAP has the potential to provide lucrative returns to potential investors

12.0DisclaimerThis e Marketing Plan was prepared by the Group 5. The financial projections that appear in this e Marketing Plan are estimated revenues, expenses, and cash flow, which are based on research and the assumptions discussed throughout this e Marketing Plan. They represent the best of management's knowledge and belief and also are based on actual operations. I-Tronic expected revenues, expenses, and cash flow for the projected periods are subject to the Company's ability to develop sales and production levels at the price and costs estimated by management. Accordingly, these projections reflect management's estimates as of May 2015, and its expected course of action if such sales and production levels are attained at the price and costs anticipated. These projected financial statements are for the purpose of providing updated information to existing and new investors. These projected financial statements should not be considered to be a presentation to forecast future results. Accordingly, these projections may not be useful for other purposes. The assumptions disclosed herein are those that management believes are significant to the projections. Furthermore, even if the sales and production levels as well as the projected price and costs are attained, there will usually be differences between projected and actual results because events and circumstances frequently do not occur as expected, and those differences may be material.

13.0Appendices13.1Referenceshttps://canvanizer.com/canvashttp://hanisramlee.wix.com/itronichttps://www.facebook.com/pages/I-Tronic

13.2Other Important supporting document

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