E-communication: social media to engage stakeholders Jason Borgen – Santa Cruz COE Lisa Gonzales, Ed.D. – Santa Clara COE Devin Vodicka, Ed.D. – Vista USD http://bit.ly/ csbaecommunication
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E-communication: social media to engage stakeholders
Jason Borgen – Santa Cruz COE
Lisa Gonzales, Ed.D. – Santa Clara COE
Devin Vodicka, Ed.D. – Vista USD
http://bit.ly/csbaecommunication
OUtcomes
• Explore uses for web 2.0 tools and social media to communicate and collaborate
• Learn about new tools to enhance your productivity and further your technology skills
What is social media?
Wikipedia
50 Definitions
Devin’s Definition: Content that can be pushed, pulled, liked, shared, fed, rated, or discussed
Why use it?
Half of all adults use social network sites
Facebook statistics
Social Media and Education
Tool for learning?
Communication with staff, families, and community
Professional Growth
What to post?
Suggested topics:
Post a variety of topics
Test scores, field trips
Any positive event – celebrate the little things
Opportunities to improve student learning
Calendar reminders
Celebrations
Helpful resources
Decisions and details
District Web Sites
Twitter website integration
Facebook.com/ticaladmin
YouTube
Blogs
BLOGS
Dropbox
Doodle
RecommendationsStart small
Keep number of people involved to a minimum when you begin
Be clear about intent; we decided to amplify our mission, vision, and values
Commit to stay active—do not let your content become out-of-date
Use photos and visuals
Connect with others to build your audience
Celebrate the little things
Develop and leverage your own voice (ie control the message)
Use tools such as socialoomph or hootsuite to simplify process
Be willing to learn!
RULES OF THUMB
Protect student information
Never publish full student names
We must have signed parental permission forms to post student photos, and do not post name with photo
Never share confidential or privileged information about students or personnel
(e.g., grades, attendance records, or other pupil/personnel record information)
Board Policies
Next StepsImplement new Board Policies and Admin Regs
Continue to explore opportunities to improve student learning through social media
Continue to leverage social media as communication tool
School Site Pages
PTA/Foundations
Connect with others to build extended learning community
On[The]Line
BYOD http://bit.ly/Tt1Czm
http://bit.ly/Tt1Czm
Social mediA handbook
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