E-Commerce Technical Aspects Tzahi Fridman [email protected].

E-Commerce Technical AspectsTzahi [email protected]

About Me

Over two decades in the Hi-Tech industry

Technical & Engineering positions

Always HANDS ON

Experienced technical entrepreneur

Current position: CTO & Co-Founder at Evolero

Let’s Talk About …

Know your neighborhood

Common vs. Unique

Who’s in our team?

Solutions overview

Some user stories …

System parts / features

Data persistency (DB)

Back end

Front end

Back-office / Administration tools (upload products etc.)

Reports – given, custom

Emails – receipts, notifications, newsletters etc.

Backups

Hosting

Shared (GoDaddy) Performance …

SaaS (Shopify, Etsy, ebay, Amazon) Customizations …

My servers (location is important) Physical Cloud

Common vs. Unique

CMS platforms – WordPress, Joomla, Drupal, Magento Self installed OR SaaS Given modules Designs Developers – usually for the latest version

Unique Custom modules for existing platforms Scratch development

Be AWARE from …

“We have our own platform that does …”

“I can develop it in a week …”

Too cheap solutions from young people

Agencies (over rated, their common practices) – check carefully what you get

Common vs. Unique

Common Same behaviors, funnels, flows Usually same designs & blocks Can develop custom modules but its hard to fully

customize

Unique Your own flows (do you need it?) Your special UI – better experience If done right, better performance

Example – using Drupal views Scaling cheaper

Who’s in our team?

Architect

Designer

SEO / Marketing

Developer/s – custom modules, front-end, back-end

IT / Maintenance

Architect

Analyze your needs

Which technologies / solutions are best for MY needs

Help me find a developer / agency

Define maintenance procedures

Take me hand-in-hand along the procedure

Cost effective in medium/large projects

Designer

“Make it nice”

Experience in mobile & web

A (common) designer is NOT a UX/UI expert!

YOU should give the flows, hierarchies etc.

Use real content when reviewing

SEO / Marketing

Be aware of amateurs

SEO requirements are part of the website structure

Analysis & changes may need code change, especially in product pages etc.

BE AWARE – recent cool front-end technologies are NOT SEO friendly!

Developers – what is this?

Web development – low barrier Many cheap web developers (mainly PHP) No large scale experience

Usually using their best known technology

If not well defined, you may not get exactlywhat you expected

Developers – what to look for?

Experienced in more than one technology

Available for long time ahead for maintenance

Using common practices & technologies

Can support previous releases / versions

Front-end / back-end

IT / Maintenance

Keep your system monitored and running

Backups procedures

Expansion options

SLA – downtime is money!

Usually freelancers

Solutions Recap

SaaS

Etsy Shopify Amazon …

Pay attention How much can I customize? What if I want to move? Exports? Customer base?

WordPress

WordPress

Almost everything ready Themes Plugins for almost everything Very common platform (for developers as well), PHP

based Installations options (shared servers, dedicated

hosting etc.)

Other CMS / Platforms

Mostly out-of-the-box

Existing themes / easy customizations

Modules / Plugins

BEWARE of older versions maintenance – hard to find programmers/agencies

Custom Developments

MVC Frameworks Ruby on Rails (Ruby) Django (Phyton) PHP frameworks

Front-End frameworks (Javascript based) AngularJS Ember

Mobile Native (iOS, Android) PhoneGap , Ionic

Tzahi [email protected]

Thank You!