E commerce & SocMed - iStrategy Atlanta

2011 iStrategy Atlanta

Michael Kogon @Mkogon @Definition6

Michael Kogon Definition 6 @mkogon

Christy Monaghan NutriSystem @ChristyMonaghan

Ryan Ostrom Sears @MySears

David Cottage HP UK @HPUK

Stacey Santo Rue La La @RueLaLa

Bridget O’Brien Vistaprint @BridgetMOBrien

Social DJ!

Ashley Reed Social Media DJ

@AshleyHReed

How is your company leveraging Social Media to drive E-commerce? Which properties are you embracing the most? Facebook? Twitter? YouTube?

Stacey Santo @RueLaLa @RueLaLa_help

Bridget O’Brien @BridgetMOBrien @Vistaprint

Christine Monaghan @ChristyMonaghan @Nutrisystem

Ryan Ostrom @Craftsmanclub @MySears

David Cottage @HPUK @HPBizAnswers @HPNewsUK

What was the first "social networking" site?

Image by http://aliandre.deviantart.com/

Classmates.com (1995) SixDegrees.com (1997) AsianAvenue.com (1997) BlackPlanet.com (2001) Friendster.com (2002) MySpace (2003)

How does social media play into the overall marketing mix for your brand? Do you still leverage “traditional” media or are you focused on “digital/social” to market your products?

Is social a discreet effort or is it part of your digital marketing team? Or customer service team?

Who has the most followers on Twitter?

Lady Gaga- 13M

Britney Spears - 8M

Barack Obama - 8M

Kim Kardashian - 7M

What are top 5 future social media trends?

How important of a role does content play as part of your marketing efforts?

How has mobile taken over your life over the last 18 months?

What crop grows fastest in FarmVille?

Raspberries - 2 hours Blackberries – 4 hours Strawberries – 4 hours Blueberries – 4 hours Ghost Chili - 6 hours Tomatoes - 8 hours

…….Artichokes??!!

• 10% of Americans have created a virtual farm. • 1% of the world’s population play FarmVille at

least once per month.

What new measurements matter? How do you know what to measure?

E-commerce & Social Media: It’s All in the Brand

What kinds of programs have you seen the most success with?

How do you position your brand differently using social media now versus a year ago?

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