E-Commerce Setting Up An Online Store Part 2

Capital Region

E-Commerce Part 2

Presented by Threesides Marketing

Housekeeping

RDA Southern Inland

Region

Our MissionTo provide energised leadership, share innovative solutions, broker positive relationships and deliver valued projects to the region. 

Regional Priorities•Regional Development Planning•Education, Employment & Investment•Transport – Infrastructure & Services•Regional Food•Digital Economy Transition•Living & Working Sustainably

Key Initiatives•South East Region of Renewable Energy Excellence•Regional Sponsored Migration Scheme•Southern NSW Harvest Association•Capital Region Digital Enterprise Program 

How We Can Help You•Access to government programs•Advice and training•Sourcing skilled labour•Grants - support and data•Networks and contacts

Find out More

Richard EversonProject OfficerMob. 0427 27 27 [email protected] www.rdasi.org.au

www.threesides.com.au

www.Facebook.com/threesides

www.Twitter.com/threesides

www.slideshare.net/threesides

We help these businesses with their online marketing:

Old Bus Depot MarketsNational Parks NSW

Retail 360Lantern Apartments Thredbo

Sportsmans WarehouseDDCS family Lawyers

RGT TrainingTrev’s café Dickson

(and more…)

Your name, business, and the one thing

that motivated

you to come today?

Learning outcomes

Compare popular e-commerce management systems and payment gateways

Identify the steps, tools and security considerations needed to start selling online.

Overview1. Ecommerce Content management

systems

2. Inventory – photos, descriptions and content

3. Shipping and fulfilment

4. Taking the money – Payment Gateways

5. Security and safety

6. Starting your digital marketing – adwords, email, social and landing pages

RECAP

NAB online retail report – July 2013

The DIY get

started question

s.

NAB online retail report – July 2013

The simple 5 P’s of e-commerce

THE E-COMMERCE EXPERIENCE

External sales engine

Merchant Account fees

Card Fees Gateway FeesReturns / follow up

The online experience

• E-commerce site (a shop) – a program to sell your product

• Inventory – product to be sold

• A online host – a server to host your online booking system

• Payment System – to enable payment of sales

• Analytics – reporting of sales

• Staff – a trained staff member to manage the system

Essential Tools in E-Commerce

Questions to ask• Who is responsible in maintaining the system

• Are you the leader of follower with your competitors

• Is there an ongoing fee or is it pay per sale

• Is there a commission for using the system

• Is the system easy to use for all staff

• Who is developing the system for future upgrades

• Does your system support multi channelling delivering product to multiple sites

NUTS + BOLTS

• Hosted or installed (custom developed)

• Scalable

• Plugins and extensions)

• Customisable design

• Ease of use (front and backend)

• Logical user experience

• Available development. support / communities

• Useful reporting

• Affordable

E-commerce management systems

CMS + EMS

+

What’s the best system for me?EMS

http://go.magento.com/

• Custom E-commerce system

• Largest Extension market place available

• Bought by ebay in 2011

• Large development community

• Supports most shipping and payment gateways

• 3 versions – community, GO, enterprise

Magento / Magento Go

GST and Selling Overseas Generally, if GST applies to a transaction in the offline (physical)

world then GST will also apply to a transaction for the same item online.

If however the purchaser of the goods or services is from outside Australia, then GST is not applicable. Nor is GST applicable if an overseas organisation sells goods or services with a value of less than A$1000 to an Australian customer.

If a foreign organisation is doing business from within Australia, then GST (and all other regulatory and taxation) obligations apply.

Know your GST obligations – For more information visit: http://www.ato.gov.au/Business/GST/

• High quality original images

• Specific product details and variables

• Size, colour, length, type, gender, age, price, brand

• Hand written descriptions

• Customer feedback and reviews

• Video content

Inventory – photos, descriptions and content

Product Photography kit

Manual Shipping

• E-Shipping

• Shipping aggregator

• Couriers

• Same day shipping

Shipping options

Hundreds of providers

Payment Gateways

eway

www.eway.com.au

eway costs

Paypal fees

What you need:

1. A payment gateway provider

2. A SSL certificate for your site

3. A unique IP address on the hosting server

4. A online / credit card merchant account with a bank

What your bank will want:

5. See the site

6. Terms and Conditions of Sale

7. Refund Policy

8. Privacy Policy

Payment Gateways

SSL certificate - $10 > $800/year

Security and safety

SSL certificate

Security and safety

www.cheapssls.com www.eway.com.au/cheap-ssl

Start your Marketing

• High quality original images

• Specific product details and variables

• Size, colour, length, type, gender, age, price, brand

• Hand written descriptions

• Customer feedback and reviews

• Video content

Inventory – photos, descriptions and content

Product Photography kit

1.Email List

2.Google Adwords

3.Search SEO

The big 3

Next steps:

• Do your homework• Develop an Email list • Consider Google AdWords to

increase your profile online• Choose a payment provider• Review your shipping • Start your Marketing

Workshops and ConsultationsWorkshops

•Series of 17 workshop topics over the next 12 months

•Free sessions – subsidised by federal government – in Queanbeyan and across the region

Digital Consultations

•4 hour digital business consultations

•Develop and digital business plan

•Identify 3 get started now actions

•Help you start in the right digital direction

Workshop feedback

https://forms.communications.gov.au/enterprisegroupfeedback

Verification word: training

Stay in touchWebsite:

www.crde.com.au

Call the office:

62970933

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