School of Business & EconomicsSpring 2013
Supply Chain Management (MKT 4308)Section: B
Term PaperonE-Commerce Plan for transpostockbd.com
Submitted to:Mimnun SultanaSenior LecturerSchool of Business
& EconomicsUnited International University
Submitted by:(Group Submission)Nurul Huda Kauser Ashik (111 102
003)Arunima Ghosh Peya (111 102 048)Bandhu Kanika Sarker (111 101
195)Md. Salauddin (111 102 039)
Date of Submission: 30/04/2013
Term Paper On
E-commerce Name: Transpostockbd.com
2Letter of Transmittal30 / 04 / 2013ToMimnun SultanaSenior
LecturerSchool of BusinessUnited International University
Subject: Submission of term paper on transpostockbd.com
Dear Mam,We are pleased to present our group work which is a
term paper on new electronic business plan which we decide
transpostockbd.com, prescribed by you in your course Supply Chain
Management. We have gone through internet, other sources for the
relevant information and apply our course learning to accomplish
the assigned topic. We will be happy if you take our cordial thanks
for giving us the opportunities to increase our knowledge and ideas
by giving this task.
We had followed all the instructions given by you. Despite of
our great caution, there may have some shortcomings. We would be
grateful if you consider those from excusable point.
Sincerely Yours,Nurul Huda Kauser Ashik (111 102 003)Kazi Oasek
Bin Khorshed (111 102 048)
AcknowledgementWe are heartily thankful to our almighty God to
give us the ability to finish this project work completely and
timely. We also give our gratitude to our course teacher, Mimnun
Sultana, whose encouragement; guidance and support, from the
initial to the final level enable us to develop this assignment
entirely.Finally, we offer our regards and blessings to all of
those who supported us in any respect during the completion of the
project.
Executive Summarytranspostockbd.com is a web based new business
idea. This site only sale all types of RMG product on the web in
Bangladesh. Its purpose is to make an easiest path between the
garments stock manufacturer with the rural retailer, wholesaler and
customer through the internet. The site will provide a broad range
of RMG products to its customers and corporate clients. The website
contains the photo of the different fashionable dress items and the
advertisement of different renowned fashion houses, so that
customer, retailer and wholesaler make a right choice and keeps
order according to his/her choice.The study of this team work
refers to the facts that are related with establishment of this
business and its profitability. The site named transpostockbd.com
divides its customers and services mainly three parts- customized
products, stock goods and tee for transaction. We are the group
four members work together to create a complete E-Business plan
which will be profitable in practical establishment. Here we
discussed the overall business idea, its organizational Organogram,
business need, value chain, revenue model and we also attached the
website sample of our desire business. It is an informative
collection of data through individual reader can easily understand
the concept of the business, its marketing strategy and its present
market need in the competitive business sector of Bangladesh.
Table of Content
1.Introduction:72.Objective:83.Mission:84.Vision:85.Description
of the Business:96.Organogram of Transpostockbd.com:137.Business
Model:148.Business need:169.What is our product?1610.Activities of
each department in stocklot1811.Marketing and selling strategy of
transpostockbd.com:1812.Product strategy:2013.Services:2114.Brand
name:2215.Pricing Strategy:2416.Distribution
strategy:2617.Marketing and Communication strategy:2718.Research
and Development2819.Primary activities of
transpostockbd.com:3020.Secondary activities:3221.Revenue
Model:3222.SWOT ANALYSIS:3323.SIVA Analysis:3524.Conclusion36
IntroductionTranspostockbd.com is the only website which sells
all types of RMG product on the web in Bangladesh. The business
pattern of transpostockbd.com is both business to business (B2B)
and business to customer (B2C) pattern through the internet. Its
purpose is to make an easiest path between the garments stock
manufacturer with the rural retailer, wholesaler and customer
through the internet. The website contains the photo of the
different fashionable dress items, so that customer, retailer and
wholesaler make a right choice and keeps order according to his/her
choice. Price of the goods is fixed. Our primary task is to make a
good contact with the stock items producers and providing necessary
information to them about the retailers demand. Our target is to
keep a link between the retailer and stock seller. This website
contains all the detail information about the fabrics quality,
product size, color, quantity, price etc. we will ensure that
whatever the items we will provide that must be quality product and
fresh product. Retailer can easily contact with us through the
email or our contact no. For the first time conversation they have
to open an id in our website and provide the necessary documents
including trade license and national ID card. Further transaction
they have to ensure that the payment of the product will be paid
throughout the bank or Bkash. We will cordially appreciate their
suggestions about the product and related consumer demand. We will
prior to provide the best service to our customers. After the first
time transaction they get the permission to give order on internet
with a letter of credit from a local bank. Then based on their
demand we will deliver the product through the courier service.
Transpostockbd.com have different policy to deal with its customer
including-discount offer, free shipping cost, membership program
and some other value added service. But in order to get that, every
customer has to achieve the purchase target. The discussion is
started from the very next page and the readers are cordially
welcomed and requested to go to the next page and started to read
our main topics and special thanked for the reader to read the
Introductory pages before reading the main part of the assignment.
Now, the readers are requested to start the journey of reading from
the very next page by turning the existing page over:ObjectiveOur
objectives are to conduct transparent business operation by using
an easier accessible technology based market mechanism within the
legal & social framework with aims to attain the mission
reflected by our vision.MissionOur Mission is to produce and
provide quality & innovative garments product for people,
maintain stringently ethical standard in business operation also
ensuring benefit to the customer, retailer, whole seller and the
society at large by proper utilization of internet.
VisionWe view business as a means to the supplying RMG material
through an easiest communication channel of internet and social
wellbeing of the small business people, RMG users and the society
at large, leading to accretion of wealth through financial and
moral gains as a part of the process of the human civilization.
Description of the BusinessTranspostockbd.com is the only
website which sells all types of RMG product on the web in
Bangladesh. The business pattern of transpostockbd.com is both
business to business (B2B) and business to customer (B2C)
categories through the internet. Its purpose is to make an easiest
path between the garments stock manufacturer with the rural
retailer, wholesaler and customer through the internet. The website
contains the photo of the different fashionable dress items and the
advertisement of different renowned fashion houses, so that
customer, retailer and wholesaler make a right choice and keeps
order according to his/her choice. Transpostockbd.com will sell
different types of stock items, customized goods according to
customer order and different branded products. The products of
transpostockbd.com are including- Mens wear, Ladies wear, Boys,
Girls, Childrens, Skirts and Pants. Trousers, Shorts, Jackets,
Fleece Jackets, Pajamas, Night Wears, Duster. Denim Trousers,
Children Wear, Cargo Pant, Denim Pant & Shirt,T-shirt, PQ Polo
shirt, pull over, jeans pant, twill pant, all kinds of sweater.
Infants Wear, Woven Tops etc. Transpostockbd.com will follow two
revenue model including web catalog revenue model and fee for
transaction revenue model. Transpostockbd.com will sell its stock
goods and customized product through web catalog revenue model.
This website contains all the detail information about the fabrics
quality, product size, color, quantity, price etc. we will ensure
that whatever the items we will provide that must be quality
product and fresh product. Price of the goods is fixed. Under the
fee for transaction revenue model, transpostockbd.com will sell
different branded goods through their website. For the selling of
each branded item, transpostockbd.com will charge some fee against
each transaction. For each transaction Transpostockbd.com will
charge 15% commission of the selling price of each product from the
sellers those whom products will be sold through this site.
Transpostockbd.com will produce different occasional dress items
based on customer order under its web catalog revenue
model.Retailer can easily contact with us through the email, 12
hours online chatting service or in our contact no. For the first
time transaction retailer have to open an id in our website and
provide the necessary documents including trade license and
national ID card. But customer can directly go for purchase by
giving their address and contact number. Generally the price of
each items are fixed for the customers but we also provide our
customer auction facility and discount offer in special occasion or
for purchasing huge quantity. Payment of the product will be paid
throughout the bank, Bkash or through the local L/C.
Transpostockbd.com have different policy to deal with its customer
including-discount offer, free shipping cost, membership program
and some other value added service. But in order to get that, every
customer has to achieve the purchase target.Customer has the
opportunity to get the membership of transpostockbd.com by giving
some fees which will help them to get some extra benefit from the
stocklot.com. We will prior to provide the best service to our
customers.As transpostockbd.com is a customer centric website, so
transpostockbd.com cordially appreciate its customer suggestions in
its blogging pages. Transpostockbd.com doesnt have any direct
competitor. Ekoni.com, ajkerdeal.com, Bangladeshibrand.com and Mon
nakhshi is the partial competitor of transpostockbd.com. There are
five department including- Finance and Administration, Supply Chain
department, Sales & Marketing, information and technology, and
R&D which are responsible to do all the activities to run
transpostockbd.com.Transpostockbd.com divides its activities in two
parts including primary and secondary activities. Primary
activities are includes- Identify Customers, Determining customer
demand and choice, Product Purchase, Customized Products, Product
Design, Post on the web site, Advertise & Sell, Deliver, After
sales Service etc.Secondary activities of transpostockbd.com are
included- Financing and administrative work, Development of IT,
Controlling supply chain etc. Task of each dept. are specifically
mentioned to avoid any unexpected organizational conflict or
channel conflict.Transpostockbd.com make its marketing strategy by
using 4ps of marketing including- product, price, place or
distribution and promotional strategy. Product strategies are
included Product variety, Product Quality, Product design, Product
category, Product Features, Return facilities, Services, Brand
name, Brand values, Packaging and Product Positioning. Product
positioning are considering some factors including strategy against
a Competitor, thinking Away from a Competitor, customer expected
Benefits, Product Attributes, Usage Occasions and Users etc.Pricing
strategy of transpostockbd.com are included price listing,
discounting system, membership program and payment method.
Distribution strategies of transpostockbd.com are included
distribution channel, location and transportation
strategy.Promotional activities of transpostockbd.com are included
direct marketing, advertising and sales promotional activities.
Direct marketing approaches of transpostockbd.com are included
One-to-one approaches, Appeal to specific interests, Niche
marketing and Geo-targeting. Transpostockbd.com provides its
advertisement in mostly accessed online websites like-
e-prothomalo, Bd news24.com, Union Information and Service Center,
face book. As a part of sales promotion, Transpostockbd.com goes to
different universities and talks to students about its product and
services and collects their opinion for improving quality. If
possible then try to influence the teachers to speak about our
website in the class.The financial analysis provides the idea that
transpostockbd.com will be able to generate profit from the 10th
month after starting its business. Research and development is one
of the priority sectors of transpostockbd.com. It expenses 2% of
sales for research and development each year after it achieves its
breakeven point that refers the year from which the business will
able to generate profit. Every department of the organization must
work with the R&D. So. It represents a strong commitment of the
organization to provide quality goods and service for the customer.
Why transpostockbd.com will be considered as a pioneer in this
business?Some features are there which will make us different from
the other business firms. They are: To begin a new era in RMG
business To save transactional cost To save the time of giving
order To reduce the retailers suffering To reduce the function of
middlemen, like- adding extra value To reduce the customer
suffering of paying more Addressing a customer centric product
strategy Accumulating all customer needs in a small placeAs
transpostockbd.com desire to attach with many renowned fashion
houses through its website under fee for transaction revenue model,
there is obviously some logic behind this collaboration from ad
providers perspective, which are given below:
Why reputed fashion house sell product through
transpostockbd.com? Their retail shop is not available in the whole
country. Every organization has a special attraction to generate
profit. So, there sales volume can be increased through selling on
our website. It can be a free marketing option for them. They can
easily achieve economy of scale. They will able to increase the
customers share of walletOrgan gram of Transpostockbd.comThe organ
gram of our firm will show at the very next page where you can the
business consist 5 departments. Each of the four partners will
handle individual department and the R&D department will be
handled by all the business partners. The CEO of the business
organization will be decided through voting among these 4
partners.
CEOFinanceSupply ChainSales & MarketingI.T. Dept.Research
& DevelopmentBusiness ModelTranspostockbd.com will play the
role of middleman between retailer from outside of Dhaka city and
the manufacturer. It will also sell its product to individual
customers. The diagram of both traditional business structure and
our proposed E-Business structure help to clearly understand the
difference. We show our business model in the very next page:
Fig: Traditional business structure
knit stock Manufacturer
Stock Dealer
Stock Market
E-Commerce site
Stock Whole Sale
Retailer
ConsumerFig: Our proposed E-business modelThrough this value
chain, transpostockbd.com will enable to eliminate the function of
many cost adding intermediaries, which largely helps the customer,
small retailers and the wholesaler.Business need:Bangladesh has a
huge population. Cloth is one of the basic needs of these people.
Usually people purchase cloths from the retail stores. Our concern
is whole seller, retailer and the direct customer. Retailers and
small wholesaler usually purchase the stock of cloths from the
stock dealer of the city, Dhaka or from other remote places which
added a large amount of transaction cost for the retailer and whole
seller. Sometimes there are many middle men behind this cost. As we
know more middlemen means more cost addition which indirectly
affect the consumers pricing.
What is our product?Transpostockbd.com collects the different
brand product from the product manufacturers, well-known brand and
different designers for our catalog revenue model. We also produce
product based on customer demand. For example- many organizations
develop different dress item as a souvenir item. We also produce
these items according to customer demand. We gather advertisement
of renowned brand and influence them to sell their product through
us.
Products nameMens wearFleece Jackets
Ladies wearPajamas
Boys wearNight Wears
Girls wearDuster
Childrens wearDenim Trousers
Skirts and PantsChildren Wear
TrousersCargo Pant
ShortsDenim Pant & Shirt
PQ Polo shirtT-shirt
Pull over Jeans pant
Twill pantInfants Wear
All kinds of sweaterDifferent branded products
Activities of each department in transpostockbd.com
Marketing and selling strategy of transpostockbd.comMarketing
strategy is a process that can allow an organization to concentrate
its resources on the optimal opportunities with the goals of
increasing sales and achieving a sustainable competitive advantage.
Marketing strategies includes all basic and long-term activities in
the field of marketing that deal with the analysis of the strategic
initial situation of a company and the formulation, evaluation and
selection of market-oriented strategies and therefore contribute to
the goals of the company and its marketing objectives.
Transpostockbd.com follow a marketing mix which consists of 4Ps
(product, price, place and promotion) of marketing. Marketing
strategy of transpostockbd.com is given below:Product
strategyProduct varietyTranspostockbd.com will provide variety of
RMG product to the customer including Mens wear, Fleece Jackets,
Ladies wear, Pajamas, Boys wear, Night Wears, Girls wear, Duster,
Skirts and Pants, Denim Trousers and Childrens wear etc. Product
Quality:This website contains all the detail information about the
fabrics quality, product size, color, quantity, price etc. we will
ensure that whatever the items we will provide that must be quality
product and fresh product.Product designWhen transpostockbd.com
going to produce customized product then it will provide best
designed goods to customer. Stocklot.com will purchase best
designed stock from the stock goods producers. As stocklot.com
always updates their goods according to the information of its
R&D department so its product will maintain best designed
standard product. Product categoryTranspostockbd.com categories its
product based on different customer types including men, women,
children etc. each of these category have several category based on
customer lifecycles.
Product FeaturesCustomer will found different features in order
to choosing their expected dress items from its website. When
customer opens the picture of a product they automatically get
different features related with that item.Return facilitiesCustomer
can return the products if he/she found any defect on delivered
products without any expenses.Services:Transpostockbd.com also
sells the product of different brands through their website. So
customers who are keenly interested to purchase branded goods, they
can easily purchase through the website. Customer can place the
order of customized product. Stocklot.com. will produce customized
product when they get order from the customer. This scenario will
more applicable for the order of souvenirs items. Our value added
service: 12 hours online customer care (direct chatting). After
sales services including- Refund policy. Defect coverage. Customer
feedback. Special offer for retailer and wholesaler.
Brand name:To be successful brand name, transpostockbd.com
considers the two major characteristic of choosing brand name
including-Distinctive: The market is filled with over-worked names
and over-used symbols.A unique and distinctive symbol is not only
easy to remember but also a distinguishing feature. Stoclot.com.bd
is easily distinct able among different websites. Suggestive: A
well-chosen name or symbol should be suggestive of quality, or
maybe associated with superiority or a great personality. The name
VIP Classic for customer is suggestiveof a superior quality for a
distinct class of people.Brand valuesTranspostockbd.com always work
to build a strong brand value including value for money,
multi-lingual, multi-platform, quality, stable, reliable,
well-established, friendly, familiar user interface and highly
community based brand image.PackagingTranspostockbd.com provides
products to the customer by: Packaging Bags Packaging Boxes Plastic
Bags Paper Boxes Gift Bags etc.Product PositioningProduct
positioning is a crucial ingredient in the buying process and
should never be left to chance. Its our opportunity to influence
the markets perception towards our products. We will focus on
continuous advertisement to the customer about our website which
includes the information of our product, services and facilities.
This continuous input of information will help to influence the
consumer buying behavior. With or without our input, customers will
position our productprobably based on information from our
competitors, which will not flatter us.Clear, concise, meaningful
product positioning also helps us to compete with the relentless
advertising and marketing noise of rivals offering at the
marketplace. Think about our product in terms of each one and see
how they fit: Against a Competitor: Positioning our product
directly against a competitors typically requires a specific
product superiority claim. A memorable example is
Transpostockbd.com provides the better quality rather than our
competitors. We will position our product at the customer mind as a
cost cutting quality products. That means we will compete with the
competitors through our quality and cost leadership skill. Away
from a Competitor: Positioning our self as the opposite of our
competitor can help us to get attention in a market dominated by
some other product with the help of different characteristic of our
Product. For example- we will produce customized product based on
customer demand. Benefits: Our marketing strategy will focus on the
customer benefit rather than product centric marketing strategy. We
will spend a huge amount of money for research and development, so
that, our product can easily meet with the customer choice, taste,
interest and preferences. Our customer centric strategy will help
us to build a strong position in the market. Product Attributes:
This website contains all the detail information about the fabrics
quality, product size, color, quantity, price etc. so customer can
easily purchase his expected goods. Usage Occasions: we will
provide occasional products to our customer. Our concern is to
prove ourselves as a best occasional product containing website in
the customer mind. Users: Focusing on the unique characteristics of
users, stocklot.com will provide different fashionable and
attractive wear goods. These products will easily meet with the
choice of those customers who want to wear different kinds of
products containing different taste.Pricing Strategy:In order to
determine the pricing strategy, transpostockbd.com considers
different issues which are described below:Price list: the retail
price of each items are attached with the product picture in the
website. For the retailers and whole seller transpostockbd.com
follow different price strategy based on quantity of the order.
Here list of retail price of some products are given.
Product NamePrice on an AverageProduct NamePrice on an
Average
Mens wear800Fleece Jackets2000
Ladies wear1000Pajamas200
Boys wear600Night Wears700
Girls wear700Duster100
Childrens wear500Denim Trousers500
Skirts and Pants500Children Wear500
Trousers200Cargo Pant700
Shorts200Denim Pant & Shirt800
PQ Polo shirt400T-shirt300
pull over300Jeans pant1200
twill pant400Infants Wear500
Jackets1500Woven Tops400
All kinds of sweater400Different branded products1000
Transpostockbd.com sets the price of each good based on customer
purchasing capability.Discounts: transpostockbd.com keeps discount
facility for each of its customer including direct customer,
retailer and whole seller. In order to get the discount offering,
they must need to reach the purchase limit.Membership:
transpostockbd.com provides membership opportunity for its
customer. Member of the websites will enjoy some extra benefits
from the organization. This membership will get by giving some
fees.Payment method: The payment of the product will be paid
throughout the bank or Bkash. For the first time transaction they
get the permission to give order on internet with a letter of
credit from a local bank.Distribution strategyThere are some
factors that transpostockbd.com will consider determining its
marketing strategy which is given below:Channel: transpostockbd.com
delivers its good towards the customer through the courier service.
Here, customer can keep suggestions about their easiest way to get
the product. Location: Based on location, transpostockbd.com will
find the most using distribution way to deliver the
product.Transport: For large scale of sell, transpostockbd.com will
provide the personal transportation facilities to deliver the
products. Marketing and Communication strategy1. Direct marketingIn
direct marketing, we will focus on the following marketing
approaches to give message to the customer.One-to-one approaches:
At first, Transpostockbd.com appealing a one-to-one approach,
marketers target a user browsing the Internet alone and so that the
marketers' messages reach the user personally. This approach is
used in search marketing, for which the advertisements are based on
search engine keywords entered by the users. This approach usually
works under the pay per click (PPC) method.Appeal to specific
interests: When we are appealing to specific interests, marketers
place an emphasis on appealing to a specific behavior or interest,
rather than reaching out to a broadly defined demographic. These
marketers typically segment their markets according to age group,
gender, geography, and other general factors.Niche marketing: When
we are appealing niche marketing, clusters of consumers (the niche)
are identified in order to more economically and efficiently target
them. Similarly, niche internet marketing attempts to create a more
direct advertising message for those who are seen as most likely to
buy the product being advertised (see Target audience and
Conversion rate).. The online advertising message (or product web
site) can then be similarly tailor-made to target that assumed
motivation In combination with search engine optimization, the
niche internet marketer can attempt to increase the likelihood that
their product's advertisement (or site) will be seen by customers
in the relevant niche.Geo-targeting:In Internet marketing, When we
are appealing geo targeting is the methods of determining the geo-
location of a website visitor with geo location software, and
delivering different content to that visitor based on his or her
location, such as latitude and longitude, country, region or state,
city, metro code or zip code, organization, Internet Protocol (IP)
address, ISP, and other criteria.2. Sales promotionAs a part of
sales promotion, Transpostockbd.com goes to different universities
and talk to students about its product and services. If possible
then try to influence the teachers to speak about our website in
the class.3. AdvertisingTranspostockbd.com provides its
advertisement in mostly accessed online websites like-
e-prothomalo, Bd news24.com, face book. It will also provide its
advertisement in Union Information and Service Center.Research and
Development:Research is defined as the systematic and objective
process of gathering, recording, and analyzing data for aid in
making decision and development (Zikmund, 2005). Every organization
is related to research & development. The organization becomes
backdated which is not related to update their product. Especially
to do business in RMG sector, its very much necessary to be updated
with customer choice, needs and wants. Research and development is
one of the priority sectors of transpostockbd.com. It expenses 2%
of sales for research and development. Every department of the
organization must work with the R&D. So. It represents a strong
commitment of the organization to provide quality goods and service
for the customer.
Value chain of transpostockbd.com
Fig: Value Chain Model of our firmPrimary activities of
transpostockbd.com Identify Customers: As the part of primary
activities, R&D dept. of transpostockbd.com will find the new
customers and new ways to serve existing customers including-
retailer and wholesaler of the rural area and the potential
customers like- young generation of the city. Determining customer
demand and choice: Research and Development department of
transpostockbd.com will give the information to supply chain
department about the customer needs, wants, taste, and preferences
to purchase the quality products for the customer to cope with the
customer demand. Product Purchase: As a part of primary activities,
the supply chain department ofStocklot.com will purchase their
product from the knit stock Manufacturer through product selection,
product quality, product features, negotiating long term supply
contracts. They always try to monitor their purchasing product time
to time. Customized Products: For the production of customized
products, transpostockbd.com will purchase raw materials and
transform these materials into finished products through designing,
fabricating, assembling, finishing, testing, and packaging. Product
Design: Transpostockbd.com going to produce customized product then
it will provide best designed goods to customer. Stocklot.com will
purchase best designed stock from the stock goods producers. As
stocklot.com always updates their goods according to the
information of its R&D department so its product will maintain
best designed standard product. Post on the web site:
Transpostockbd.com will post their product on the website with
detail information including- product category, related product
design, product pricing, sales distribution channels and method of
product monitoring etc to sell. Advertise & Sell: As a part of
primary activities, Transpostockbd.com will give its advertisement
in mostly accessed online websites like- e-prothomalo, Bd
news24.com, facebook etc. If any good meet the customer choice,
then he/she can easily purchase it through adding that product in
product cart. Deliver: Transpostockbd.com will deliver the product
through the courier service. Transpostockbd.com delivers its good
towards the customer through the courier service. Here, customer
can keep suggestions about their easiest way to get the product.
For large scale of sell, transpostockbd.com will provide the
personal transportation facilities to deliver the products. After
sales Service: Primary activities that promote a continuing
relationship with a customer. After sales services of
transpostockbd.com are including- Refund policy. Defect coverage.
Customer feedback. Testing, maintaining and fulfilling
warranties.Secondary activities:Finance and administration: As a
part of secondary activities, the finance and administration will
do all financial activities including managing fund, allocating
resources and keep a proper record of monetary
transactions.Development of IT: IT dept of transpostockbd.com will
post all updated information on the website to generate sales. This
dept will also do the maintenance activities of the website. This
dept also supports other departmental activities.Controlling supply
chain: As transpostockbd.com are committed to provide quality goods
to its customer at cheapest rate So supply chain dept of
stocklot.com will strictly control the organizations value chain to
meet the customer need through quality and cost leadership.Revenue
ModelTranspostockbd.com has categorized its customers into two
dimensions. The firm has basically two category of revenue model
one is the traditional revenue model which we calculate with the
help of financial analysis and the another one is fee-for-
transaction revenue model. Here we calculate fee-for-transaction
revenue combined with the stock goods revenue analysis. We consider
that 10% of our stock good sales revenue will come from fee-for
transaction.From the tables given the following page as a
attachment we find that the business will able to earn profit from
the 10th month after starting activities and business transaction;
as the total cumulative profit table is indicating that business
achieve its breakeven before 10th months. From this financial
analysis it can consider that investing in this business will
profitable for its owners as they can earn profit in a very short
time period.SWOT ANALYSISSWOT analysis refers the acronym is short
for strengths, weakness, opportunities and threat of a business.
The SWOT analysis of transpostockbd.com will help to develop the
business activities and create business strategy that will help the
business to become a strong competitor in its industry.Strength The
business promise to its customer to deliver their product on time
at their door at a lower cost. Due to cost leadership, quality
leadership and less competitor in market the firm has strong
position in the market. Because of bad transportation system most
of the retailers and customers who are far from Dhaka city would
like to get their desire product at their hand on time and
transpostockbd.com will help them to accomplish their wish and all
the products that are available in this site are based on customer
demand so it can said that the business have a strong sense of
purpose and culture to support the purpose. As the business totally
financed by its owner so it can be consider as strength of the
business that the business does not have any serious liability.
Weakness Advertisement budget is limited. Creating awareness and
trust among the customer is bit difficult at very beginning period
as the number of internet surfers are very few in Bangladesh
context.Opportunity In some extent the business can enjoy the
facilities of monopoly market as we dont have any direct competitor
in existing market. Our entire competitors sold variety of products
but the specialty of transpostockbd.com is that it will only deal
with RMG products. The number of internet user is increasing day by
day in Bangladesh, moreover the technological development for
example- Teletalk introduce 3G few month ago; can consider as the
part of new opportunities for this business.
Threats Trust issue can be considering as a big threat at the
very beginning period of the business. Building up strong
relationship with retailers is a great challenge for the
business.As Bangladesh doesnt have yet any specific rules and
regulation for electronic business, in future Govt. of Bangladesh
can impose new rules and regulation in this field which can play
both the role of opportunity and treat for the business.SIVA
AnalysisTranspostockbd.com fulfills all the conditions of most
popular customer centric business measurer SIVA analysis. SIVA
stands for- S=Solution (How I solve my problem?) I=Information
(Where can I learn about it?) V=Value (What is my total sacrifice
to get this solution?) A=Access (Where can I find it?)So,
transpostockbd.com from the perspective of SIVA analysis: Customer
solution: transpostockbd.com provides goods based on customer
demand. Customer can easily evaluate a large scale of collection
and choice most attractive one. It reduces the hazard of paying
extra money, reduce transaction cost, reduce physical hazard of
shopping and help to best utilization of time. Information:
customer get the detail information about the product features,
quality and payment system through the website. They can get the
customized product through transpostockbd.com. Value: All of these
facilities customer get without paying a small price. As
transpostockbd.com eliminates the cost adding intermediaries from
the supply chain so its very much easier for them to provide
quality goods at a minimum price. Access: By following an easiest
purchase path, customer can get their product at home through
transpostockbd.com. so product accessibility of transpostockbd.com
is very high by breaking the geographical
barriers.ConclusionDespite all the economic challenges from the
above discussion and analysis it can consider that investing is
this business will not be a losing project for its owners. As the
market is still not too much constructed, the business will get the
first moving advantage which will introduce a new era to our RMG
sector. The objective of this business is geared towards the
changing needs of its customers. The focus of the business lies on
the large customer or retailers who will like to purchase huge
quantity of products. It is the aim and intension of the business
to accelerate the growth and development through ensuring quality
products in lower price and based on customer demand.