E-commerce Online exchange of goods and services Includes the exchange of information 1.

E-commerce

Online exchange of goods and services

Includes the exchange of information

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e-CommerceB2C

B2B

B2E

C2C

G2C

G2B

G2G

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Capabilities of the Web

Global Information Dissemination

Integration

Mass customization

Interactive Communication

Collaboration

Transactional Support

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Business Strategies

Components of A Business Model

Revenue Model

Value Proposition

Competitive Environment

Marketing Strategy

Management Team

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Other Factors

What does the company do?

How does the company do it UNIQUELY?

In what ways does the company get paid for it?

What is the margin per unit sale?7

Revenue Models

Affiliate Marketing

Subscription based

Transaction Fees

Traditional Sales

Web Advertising

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Types of Nets

Intranet: Business-to-Employee

Training

Employee “Directory”

Application Integration

Online Entry of Data

Realtime access to Information

Collaboration9

Extranet: Business-to-Business

Business-to-Partners

Supply Chain Management

Information Timeliness and Accuracy

Technology Integration

Low Cost-High Value10

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Internet: Business-to-Consumers

Global Information Dissemination

Integration

Mass Customization

Niche Markets

Interactive Communication

Collaboration

Transactional Support

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Stages of B2C e-Commerce

The Long Tail

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Attracting and Retaining Customers

1. The Website should offer something unique.

2. The Website should be aesthetically pleasing.

3. The Website must be easy to use and fast.

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4. The Website must motivate people to visit, to stay and to return.

5. You must advertise your presence on the Web.

6. You should learn from your Website.

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Ways to Protect yourself Online

1. Use a secure browser

2. Check the site’s privacy policy

3. Read and understand the refund and shipping policies

4. Keep your personal information private18

5. Give payment information only to businesses you know and trust

6. Keep records of your online transactions and check your email

7. Review your monthly credit card and bank statements

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Mobile Computing

Purchasing

Financial Transactions

Reserving and/or Booking

Entertainment and Information

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Issues of Concern

Privacy and Security of Information: USA Patriot Act

Taxation

Net Neutrality

Censorship21

Patriot Act

View electronic messages

permission to view and save messages to and from a person

View online transactions

Permits roving surveillance

Banking regulations

new customer identification

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Taxation

Internet Tax Freedom Act of 1998

Use Taxes

Streamlined Sales Tax Project

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Net Neutrality

Data sent over the Internet should be routed and handled in a neutral manner, regardless of the content.

-Tim Wu,Professor at Columbia University

Alternative is to prioritize for particular applications: Should YouTube pay more for the Internet?

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Censorship

Government’s attempt to control Internet traffic

China, Iran

Australia, Turkey

Child Online Protection Act – only part of the population

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Web 2.0

Integration of interactive features into Web

information sharing

interoperability

user-centered design

collaboration

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Examples

hosted services

web applications

social-networking sites

video-sharing sites

wikis

blogs

mashups

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Pillars

Utilizing the web as a platform

Harnessing collective intelligence

Leveraging the data

Implementing innovative web capabilities

Use of widgets

Collaboration

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SLATESSearch: Finding information through keyword search.

Links: Connects information together into a meaningful information ecosystem using the model of the Web, and provides low-barrier social tools.

Authoring: The ability to create and update content leads to the collaborative work of many rather than just a few web authors. In wikis, users may extend, undo and redo each other's work. In blogs, posts and the comments of individuals build up over time.

Tags: Categorization of content by users adding "tags" - short, usually one-word descriptions = to facilitate searching, without dependence on pre-made categories. Collections of tags created by many users within a single system may be referred to as “folksonomies“ (i.e., folk taxonomies).

Extensions: Software that makes the Web an application platform as well as a document server.

Signals: The use of syndication technology such as RSS to notify users of content changes.

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Benefits

Reduced costs and risks

Tools are easy to use

Increased efficiency

No need to purchase software updates

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Costs

Loss of control of data and service quality

Little or no documentation

Little or no training

Security and compliance policies cannot be enforced

Increased possibility of exposure of data

Tools and features may be changed without notice

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Wikis

Website that allows people to post, add, edit, comment and access information

Cooperative work – anyone with access can contribute

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