E-Commerce -Marketing Your E-Commerce -Marketing Your Business to the Government Business to the Government and Corporations and Corporations Presented to: Presented to: Candler County Industrial Development Candler County Industrial Development Authority Authority EC Arthur L. Brown Arthur L. Brown 770-732-9392 770-732-9392 [email protected][email protected]
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E-Commerce -Marketing Your Business to the Government and Corporations Presented to:
E-Commerce -Marketing Your Business to the Government and Corporations Presented to: Candler County Industrial Development Authority. EC. Arthur L. Brown 770-732-9392 [email protected]. LeScot’s Mission. - PowerPoint PPT Presentation
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E-Commerce -Marketing Your E-Commerce -Marketing Your Business to the Government and Business to the Government and
CorporationsCorporationsPresented to:Presented to:
Candler County Industrial Development AuthorityCandler County Industrial Development Authority
“To cost effectively build profitable organizations through a solid foundation of business, marketing and economic development expertise.”
LeScot’s Mission
LeScot Enterprise Services
Marketing Development
Training, Seminar and Other Communication
Services
ECEC
Business Management and Technical Assistance Services
Economic Development
The electronic exchange of business/technical information using Electronic Data Interchange (EDI), Email, Electronic Funds Transfer (EFT) and other similar technologies.
Electronic Commerce Defined (EC)
Business ClimateBusiness ClimateBusiness ClimateBusiness Climate
CHANGE
NowNowNowNow
ForeverForeverForeverForever
Why/Uses for E-Business?
In order to sell goods and services Time-saving business communications To easily share necessary information with other staff
members/businesses
Why/Uses for E-Business? (cont’)
To purchase required goods and services
Create data once and use it many times To reduce costs of traditional
operations
Why/Uses for E-Business?(cont’)
To be electronically linked to the rest of the business community (world-wide)
Economic Forces Driving
Electronic Commerce
Cost of Labor
Telecommunications Costs
Computing Costs
Research Your Market to Find Answers To:
Who are my customers Where are they located What does/will make them by
my product/services What is my optimum selling
price What should my
advertising/promotional message consist of
How do I get to them
Market Research Methods Primary Research
Provide online surveys, questionnaires, online focus groups
Study your traffic logs Example:
http://www.zoomerang.com/login/index.zgi
http://www.surveymonkey.com/
http://info.zoomerang.com/
Start by Defining Your Business Classification North American Industrial Classification (NAICS)
Code - http://www.census.gov/epcd/naics02/ Standard Industrial Classification (SIC) Code -
http://www.census.gov/epcd/naics02/ Federal Supply Classification (FSC) Code
-http://www.softshare.com/tables/pscs/ National Institute of Government Purchasing (NIGP) -
http://www.nigp.org/ Commercial and Governmental Entity (CAGE) Code -
http://www.dlis.dla.mil/cageserv.asp Data Universal Numbering System (DUNS) Number -
http://www.dnb.com/US/
NAICS Codes of Attendees Janitorial/Custodial Services 561720 Emergency Medical Transportation 621910 Caterer 722320 Contractor (Single Family Contractor) 236115 Florist 453110 Home Improvement 236118 Apartment Rental 531110
Market Research Methods (cont’) Secondary Research Sources
Company Data Industry Sources/Associations Governmental Agencies Universities/Libraries Search Engines Trade Journals Investment Industry Analysis Internet Analysis
http://www.census.gov/epcd/cbp/view/cbpview.html
http://www.bea.gov/
Procurement Personnel Need to Know (Public Sector)
Small and Disadvantaged Utilization Specialists (SADBUS
Small Business Liaison Officer Users Contracting Officer Competition Advocate
Program Manager http://www.osdbu.gov/Member_List.htm
http://www.dodscrc.org/links.htm
Procurement Personnel Need to Know (Private Sector)
Buyers Purchasing/Procurement Supply Chain Managers Supplier Diversity Program Manager
Who’s the Competition Who are your competitors Where are they located What are their
strengths/weaknesses How does my product/service
compare
Marketing Strategy Development A marketing strategy is a target
market and a related marketing mix A target market is a similar group
(market segment) of customers to whom you wish to appeal
A marketing mix consists of a group of controllable variables (product, place, promotion, price) which are put together to satisfy a target market
Target Market Profile Parameters Demographic
Geographic Cultural and ethnic groups Economic Power Industry Type
Army Single Face to Industry - https://acquisition.army.mil/asfi/
Projections Agency Procurement Forecasts -
http://hqlnc.doe.gov/support/SmallBusUtil.nsf
www.fpds.gov
Purchases of NAICS 453110 for FY 07
http://www.fedbizopps.gov/
http://ssl.doas.state.ga.us/PRSapp/PR_index.jsp
http://www.sba.gov/GC/cmr/gasubs.html
Contracting Preference Programs Small Business SBA 8(a) Program Small Disadvantaged Business Woman Owned Firms Veteran Owned Veteran Owned Service Disabled GSA Schedule HUBZone Certified
Controllable Variables-4Ps Product Promotion Place Price
Product/Service Strategy What the customer gets to satisfy a
need Most time spent in this area
perfecting Giveaway for site visitors (not
everything) Product/Service often misunderstood
phenomenon
Promotion Strategy (Advertising) Most applicable to e-commerce