E commerce industry analysis

e-commerce

Presented by:-

Subrat SarkarSaurabh Sharma

ICBM-SBEHyderabad

Introduction

E-COMMERCE • It is commonly known as “Electronic Marketing ”

• It consists of buying and selling goods and services over an electronic system such as internet .

• E commerce is the process of purchasing , selling &

exchanging good and services over computer network or internet through which transactions or terms of sale are performed electronically.

1970s=Electronic Fund Transfer (EFT) used by banking industry to exchange account information over secured network1980s=Electronic Data Interchange(EDI) used by company or business to transfer data from one business to another 1990s=the World Wide Web(WWW) internet provide easy to use technology for information publishing and Dissemination Cheaper to do business

History of e-commerce

Types of e-commerce

1.Business to business(B2B)2.Business to consumer(B2C)3.Business to employee(B2E)4.Consumer to consumer(C2C)5.Business to government(B2G)6.Government to consumer(G2C)7.Mobile commerce

Market size of e-commerce

India  has an internet user base of about 250.2 million as of June 2014 and the growth rate is 20% per year

Numbers of buyers in India

Top E- commerce in India

Backward and forward integration

Porter’s Five Forces

Key success factors for E-Commerce

Branding A brand is a belief and the most powerful thing. The reason

why you decide to pay higher price without any problem.

USP USP stands for Unique Selling Proposition.  How do you

differentiate your business from others? What are the product differentiators?

Store Experience A good store experience is a must have

for Ecommerce success. If your cart or design sucks, nothing is going to help to convert better.

Key success factors for E-Commerce

Customer Retention A business is never going to be a success without the army

of Loyal Customers. Customer retention is helpful to get more sales and to build your brand. A loyal customer not only buys from you but he also spreads the good words in his network.

Multi-Channel Marketing There are opportunities lying everywhere in Internet. Some

businesses are making millions from Facebook. Some businesses are killing their competition with Search Engine Marketing.

The mantra is to spread your reach everywhere. It’s not that hard with Internet.

RISKS AND UNCERTAINITY Search engine optimization risk

Google changes its search engine algorithms and your website traffic drops by 50 percent overnight.

Hosting risk

Your website hosting company suffers a series of failures and your stores are offline for hours.

Price competition risk

Your largest competitor drops prices by 30 percent and your sales suffer.

RISKS AND UNCERTAINITY Shipping risk : A container load of products from an

overseas supplier is stuck in customs because of a change in policy or an error in the shipping manifest — you have little inventory to sell.

Marketplace risk :You sell products on Amazon that it does not carry but it suddenly sources the products itself, at a much lower price.

Supplier risk : Your top-selling product line is suddenly pulled from the market and you are faced with a huge loss of revenue.

Future of e Commerce in India India's e-commerce market, which stood at $2.5 billion

in 2009, reached $8.5 billion in 2012 and rose 88 per cent to touch $16 billion in 2013. The survey estimates the country's e-commerce market to reach $56 billion by 2023, driven by rising online retail.

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