E-commerce Berlin Expo - Yoav Kutner - OroCRM

Hallo!

The Oro Team

Yoav KutnerCEO

Jary CarterCRO

Dima SorokaCTO

Michael BessolovVP, Engineering

Motti DaninoVP, Operations

Roy RubinAdvisor

About Oro

The Vision

Open Source

Flexibility

Customizability Ecosystem

Total Cost

Of Ownership

Open Source

Oro’s Technology Principles

• Extensibility

• Flexibility

• Maintainability

• Performance

• Security

• Deployment

Oro’s Technology Stack

• OroPlatform, OroCommerce and OroCRM

• PHP, MySQL, PostgreSQL

• Symfony2

• Backbone

• Elasticsearch

• OroCloud

• Docker

• Kubernetes

Fun facts

• Lines of code: 400 000+

• Cups of coffee: 200 000+

• Number commits: 80 000+

• Contributors: 150+

OroPlatform Features

• User and permission management

• Global search

• Entity management

• Report and workflow engine

• Navigation

• System configuration

• UI/UX controls

• More…

• Web API with jsonapi support

• Field level ACL

• User level configuration

• Performance optimizations

• Workflow and automated processes management

OroPlatform Roadmap

Applications Built on OroPlatform

Create a Better Customer Experience

“Worldwide CRM Market

size grew 13.3% from

$20.4B in 2013 and will grow

to $36.5B in 2017”

(Gartner May 22 2015)

18.40%

12.10%

9.10%

6.20%

3.80%

50.40%

SalesForce SAP Oracle MS Dynamics IBM Other

CRM Market Share

OroCRM Fits the SMB Needs

SalesForce

SAP/Oracle

SugarCRM

Zoho

InfusionSoft

OroCRM

Flexibility

Total Cost of Ownership

Multi-Channel

360 Degree View of The Customer

Marketing

Workflows

• Sales team management

• BI reporting and dashboards

• Social Integration

• Integration with leading ecommerce

platforms

OroCRM Roadmap

OroCRM Downloads

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

42186 42217 42248 42278 42309 42339 42370 42401 42430

Active OroCRM Installs

0

10,000

20,000

30,000

40,000

50,000

60,000

Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16

The Oro Community

OroCRM Pricing Model

OroCRM Customers

What is B2B Commerce?

• Business to business (B To B) is a type of commerce transaction that

exists between businesses, such as those involving a manufacturer and

wholesaler, or a wholesaler and a retailer.

– investopedia.com

• Business to Business Electronic-Commerce one business selling to

another business via the Web.

– PC Magazine

5.5

12

0

2

4

6

8

10

12

14

2012 2020Source Frost & Sullivan

Global B2B Online Gross Sales Volume (Trillions)

“U.S. combined spend on Commerce and Order Management

platforms will grow at an annual compound growth rate of

10% in the next 4 years from $1.4B in 2014 to $2.1B in 2019.”

– The Forrester Wave

B2B e-Commerce Use Cases

• Self served model.

• Buyer Sales Person interaction

• Market place

B2B Commerce Gaps

Hybris/Intershop

Magento

Oracle/ATGIBM/WebSphere

NetSuite

OroCommerce

Cloud Craze

Total Cost of Ownership

Flexibility

“Demandware, Digital River, MarketLive and Elastic Path do

not have the capabilities to support complex B2B needs. They

were all included though in the B2C wave report.”

– The Forrester Wave

Why OroCommerce?

• Corporate Accounts

• Multiple Websites

• Personalized Catalogs

• Multiple Price Lists

• Configure-to-Quote and Quote-to-Order Workflows

• Quick Order Form

• Store Frontend Optimized for B2B Buying Experience

• B2C-style branded frontend and experience

• Mobile Optimized Buyer and Sales Representative Experience

Beta 1 is Now Available

Corporate Accounts

Personalized Catalogs

Multiple Price Lists

Quick Order Form

Store Frontend Optimized for B2B Buying Experience

Configure-to-Quote and Quote-to-Order Workflows

Configure-to-Quote and Quote-to-Order Workflows

OroCommerce Roadmap

• Fully personalized customer experience

• Built-in flexible content management

• Contract pricing

• Configurable payment term levels

• Sales Rep view and tool bar

• Mobile Optimized with Buyer and Sales

Representative Experience

• Reports, dashboards and data insights

• websites/Multiple Websites (inc.

catalog-only websites)

• Multi-business / multi-brand

Announcements

• OroCloud

• OroCommerce GA release

• Pricing Model

• Oro B2B event

Danke schön!