Personalization & Relevance as main success factors of curated shopping Linh Nguyen, Kisura
Evolution in ecommerce
Customer is King
Focus on products
Rise of eCommerce • Digitalization of
products • Creation of price/ info
transparency
User-centric eCommerce • Analysis of user profile
& behavior • Increased service
orientation
Curated shopping • Customers with
personal needs in focus • Personal customer care
& service
Curated shopping is the next evolution in
eCommerce with the potential to
sustainably shape the whole online
shopping industry.
2003 - 2007
2007 - 2011
since 2011
Service & Guidance missing onlineGerman female fashion Industry worth over EUR
30bn
73%27%
Online Offline
….if shopping is all about CONVENIENCE
today?
Lack of Service & guidance
missing online
Mission
Kisura‘s mission is to provide customers with
access to relevant products through guided
inspiration online.
Innovative concept
Register online and create fashion profile
Collect valuable customer data
We choose the outfits at our customers’ convenience
High loyalty through personal customer
service
Discover individual looks at
home
Above-average shopping basket
Customer happiness to confirm successAverage shopping basket in
EUR
Zalando ASOS Kisura
120
80
62 >50% Customer
retention rate
Orders per customer p.a.
2014 2015
4,97
2,77+80%
Result in maximized customer lifetime value
Thank you for your attention!
E: [email protected] W: https://kisura.de