© Google Inc. 2016. All rights reserved. How Google Analytics 360 will shape the future of digital analytics & data driven marketing Stanisław Magierski Sales Manager, Google Analytics 360 Suite
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© Google Inc. 2016. All rights reserved.
How Google Analytics 360 will shape the future of digital analytics & data driven marketing
Stanisław Magierski Sales Manager, Google Analytics 360 Suite
© Google Inc. 2016. All rights reserved.
per day
At bus stop, listen to new music playlist 8:30am
Buy new tote to take to Glastonbury11:15am
Browse festival styles on YouTube7:15pm
On bus, check email for sales this weekend5:29pm
At lunch, play Scrabble while waiting in line1:33pm
Use flashlight app to find dropped earring11:09pm
Use maps to get directions to Creole food truck 1:13pm
At work, book Glastonbury tickets11:36am
Wake up and read news online6:50am
On the bus, read articles about Glastonbury8:42am
150xFragmented user behaviors
© Google Inc. 2016. All rights reserved.
Understand the customer journey
Deliver engaging experiences
Set actions Review results & optimize plans
What used to be simple
Believe there are silos in the organisation that prevent access
to insights
57%
think marketing measurement tools are difficult to use
60%
believe their data sources are
not well integrated.
84%
compete mostly on the basis of customer
experience in 2016.
89%
High insatisfaction, high stakes
Forrester
© Google Inc. 2016. All rights reserved.
Technology should do the hard work
© Google Inc. 2016. All rights reserved.
Introducing the Google Analytics 360 Suite
The Google Analytics 360 Suite offers a powerful and integrated analytics solution for today’s biggest enterprises. Measure and improve the impact of
your marketing across every screen, channel and moment in today’s customer journey. It’s easy to use, makes data accessible for everyone,
and helps you discover and use the “ahas” you need to win.
© Google Inc. 2016. All rights reserved.
Tag Manager 360 - Data Collection
Data Studio 360 Data Analysis and Visualization
Analytics 360Customer Insights
Attribution 360Marketing
Measurement
Optimize 360Site Testing and Personalization
Audience Center 360
Audience Management
The Google Analytics 360 Suite
© Google Inc. 2016. All rights reserved.
Third-Party Platforms
Tag Manager 360 - Data Collection
Data Studio 360 Data Analysis and Visualization
Analytics 360Customer Insights
Attribution 360Cross-Channel Measurement
Optimize 360Site Testing and Personalization
Audience Center 360
Audience Management
© Google Inc. 2016. All rights reserved.
Live Product DEMO
© Google Inc. 2016. All rights reserved.
Introducing “Your Trip”
Lots of systems, data in silos1
Teams working in isolation2
Not actionable or user friendly3
© Google Inc. 2016. All rights reserved.
Create a segment of luxury travellers
Test best onsite content to show luxury travellers
Analyse which marketing is driving
luxury sales
Create new luxury traveller audiences
Create reports to be able to view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360
© Google Inc. 2016. All rights reserved.
Create a segment of luxury travellers
Test best onsite content to show luxury travellers
Analyse which marketing is driving
luxury sales
Create new luxury traveller audiences
Create reports to be able to view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360
© Google Inc. 2016. All rights reserved.
Create a segment of luxury travellers
Test best onsite content to show luxury travellers
Analyse which marketing is driving
luxury sales
Create new luxury traveller audiences
Create reports to be able to view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360
© Google Inc. 2016. All rights reserved.
Create a segment of luxury travellers
Test best onsite content to show luxury travellers
Analyse which marketing is driving
luxury sales
Create new luxury traveller audiences
Create reports to be able to view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360
© Google Inc. 2016. All rights reserved.
Create a segment of luxury travellers
Test best onsite content to show luxury travellers
Analyse which marketing is driving
luxury sales
Create new luxury traveller audiences
Create reports to be able to view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360
© Google Inc. 2016. All rights reserved.
© Google Inc. 2016. All rights reserved.
Create a segment of luxury travellers
Test best onsite content to show luxury travellers
Analyse which marketing is driving
luxury sales
Create new luxury traveller audiences
Create reports to be able to view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360
© Google Inc. 2016. All rights reserved.
“Your Trip” Case Study
Data seamlessly connected1
Collaboration between teams2
Actionable data driving ROI3
© Google Inc. 2016. All rights reserved.
Questions?
© Google Inc. 2016. All rights reserved.
Create a segment of users
Use a segment to evaluate the best content
Analyse your marketing
Use a segment to determine the best pool of users
Create reports to be able to view and share your results
Tag Manager 360
Your Trip + GA360 Suite
Analytics 360
Optimize 360
Audience Center 360
Attribution 360
Data Studio 360
© Google Inc. 2016. All rights reserved.
Thank you!
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