E-commerce Berlin Expo 2017 - How can retailers fight price pressure?

HOW CAN RETAILERS FIGHT PRICE PRESSURE?

Anthony Ng Monica, CEO of Swogo

Customers expect the lowest prices

We’re living in a market so competitive, we’re being squeezed on price.

We are living in a market so competitive, we are forced to

fight on price

“Your margin is my opportunity”

If you have bigger lungs than your competitor, all things being equal, force them to

compete in a contest where oxygen is the crucial

limiter”

$1500

$150

Our margins are thinner than ever.

Price Perception

Higher Margin Products

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