e – Branding

e – BRANDING

By :

Rachna Panda

What is e-Branding ?

“e-branding” refers to the sum total of a company`s values, competencies,

attitudes, vision, mission, personality and appearance that is projected to the

audience online

Pu

rpos

e of

e-B

rand

ing

1. To create a direct relationship between Customer and brand

owners (via internet) and engage the Customer

2. Helps in better Brand recall which eventually results in better sales &

Brand loyalty

Pu

rpos

e of

e-B

rand

ing

3.To strengthen

Pu

rpos

e of

e-B

rand

ing

4. To deliver

Purp

ose

of e

-Bra

ndin

g

Benefits of e-Branding• Easy to survive among competitors

• Helps to build familiarity and loyalty from consumers• Convenient to gain reputation amongst customers• e-Brand becomes the digital asset for a company

• Easy to expand customer relationship• Allows penetrating deep into the unsought market segments

• Helps to be a part of the grand global internet community of the 21st century

• Helps personalize the brand offerings to customers better than traditional methods of branding

EXA

MPLES

THANK YOU