ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20 e-box Work shop
Mar 27, 2015
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
e-box Work shop
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
InfoPanels
e-box
Internet
Local weather forecast OnsalaSunny until 14. 00, rain expected later
[weather] [tv] [mail] [music] [home]
Wireless
e-boxMailWeatherPicturesMusicHomeTVAlarmShoppingCalendar
Low cost LCD, simple, low bandwidth
High end color LCDwith Touch Screen
ProviderOperator
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
InfoPanels We need clients to show the information related
to the services Low cost wireless LCD panel High end color panel with family pictures
Carousel with information High priority info:
Alarms, weather changes, Location: Kitchen, living room, bed room
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Why Do I Want to Have it? No need to carry a device in the house Unobtrusive Personalized information
when I need it where I need it
Control panel for bundles Cost per display
LCD: ~ $150, Color LCD: ~ $250
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Operator Personalized information
Local weather with warnings for rain, storm Caller ID with name instead of number Mailbox (you have mail) SMS ...
Advertising (limited) Conduit for providers
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
ERICSSON Selling Hardware
Displays e-box
Frameworks for services and management
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Storage Unit Provide maximum storage >30 Gb (Optional) Interfaces to
PC (documents, mail) Audio/Video Recording Printers, Scanners, Digital camera's
Provide backup over the net Data management software
Allow bundles to access relevant data
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Storage 3pp services Intelligent Electronic Program Guide
Time shifting Always records for you the latest news
Indexing, sorting, associating and searching Forget-me-not Find relevant associations in the background
Subscriptions Top 10, new editions of favorite pop stars
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Why User
Reliable fast huge storage 3-party services can work with interesting data
Operator Paid services like backup, subscriptions
ERICSSON Equipment Infrastructure
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Inter[net]com
e-box
Internet
Wireless
Inter[net]com
e-box Wireless
Inter[net]comOperator
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Inter[net]com Ease of use
Point to Point, No setup Works like any other intercom, but world wide Baby watch Voice mail Family intercom
Talk to your mother with 1 press of the button Extend with home automation control
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Why Operator, paid services
Directory service Multi party setup Voice mail Integration with IP telephony
ERICSSON Equipment, Infrastructure Directory software
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Wireless speakers
e-boxWireless Internet
Operator OperatorProvidersKitchen
Living room
Bed room
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Wireless speakers e-box should control n-pairs of wireless speakers
bed room, living room, kitchen Music from Internet or storage
Internet radio, Napster, www.mp3.com Messages: 'You have mail' No more audio equipment Certificate in sealed component
Encrypted digital in, analog out
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Why Operator
Provide encrypted music at lower cost because it cannot be digitally copied
Cool service ERICSSON
Equipment Infrastructure Patent?
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Deployment models Controlled
Well known ERICSSON Reference model Customer lock in needed Central management
Open Current PC model Services loaded from anywhere
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Controlled Deployment Advantages
Defined reliability Ease of use and mind for customer Immediate scaling Payment model
Disadvantages Central management is bottleneck for innovation Very difficult market start because too many chicken-egg
problems
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Open model Advantages
Easier to have real innovation No customer lock in, more customer choice Could start yesterday
Disadvantages Incompatibilities between services User needs to be more technical savy Slower scaling (diversification) Advertising no good payment model in the long run
ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20
Provocations Openness will succeed because before
manufacturers, providers and operators have their act together, this model is already in place
The closed model will win because the open model will be so messy that customers want the reliability of the telephone system
The internet is completely unlike the telephony system. Lack of lock in makes operators like today infeasible in the long run.