E-BOOKS THE NEW BUSINESS OF WRITING FOR E-READING By: Jack Hayward
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E-BOOKSTHE NEW BUSINESS OF
WRITING FOR E-READING
By: Jack Hayward
The E-Book Industry
U.S. E-Book industry revenues were $7.59 Billion in 2016; growing at 50% annually since
they were $270 million in 2008
Source: Statista, PwC
The E-Book Revolution
E-book revenues are growing at the
expense of print…
Source: PwC
...however, E-book revenue growth has completely offset declines in the print segment
E-BOOKS NOW REPRESENT
¼ OF WORLDWIDE BOOK
SALES
Source: Statista
¾ E-BOOKS ARE PURCHASED
FROM AMAZON.COM
Source: Author Earnings
Kindle owners buy four times more books than they did before they owned the devices
“Media use begets media use”
– SEM
Source: FILM 240 Lecture
THE BENEFITS OF E-BOOKS
E-Books save paper, making them more
eco-friendly
Web-connected e-readers allow users to download new content instantly
One e-reader can hold hundreds of
books, making reading material
more portable
E-books can be interactive and
feature audio, video and web links
Source: SuccessConsciousness.com
THE COSTS OF E-BOOKS
Source: News-Medical.net
E-Readers are susceptible to being
hacked
Source: Panda Security
Studies show that young kids
recall less content from e-books
Source: FILM 240 Lecture
Source: NYBooks, ProQuest
Publishers Are
Watching You
What are you reading?
How long are you reading it for?
How far are you getting in the book?
1
2
3
Source: NYBooks, ProQuest
Kobo revealed that the British are
most likely to finish a romance novel (62%),followed by crime and thrillers (61%),
and fantasy (60%)
Source: NYBooks
Kobo will be sharing its data insights with publishers, hoping to help them write content that more effectively engages readers
Source: NYBooks
How Will This
Affect Writers?
Will authors be incentivized to write books that are read to
the end?
Will certain genres be preferred?
Will books be written shorter?
Source: NYBooks
Amazon is beginning to
pay authors per page read
Source: The Atlantic
This system will reward
cliffhangers and
mysteries – anything that
keeps the reader hooked
Source: The Atlantic
This begs the question:
Is this a system that
writers can game?
Source: The Atlantic
"The thing about a book is that it can be eccentric, it can be the length it needs to be, and that is something the reader shouldn't have anything to do with.
We're not going to shorten 'War and Peace' because someone didn't finish it."
Source: ProQuest
Source: The Atlantic
The rise of data available to publishers will drive content that is more targeted to attracting readers and maintaining their attention, but the question remains:
Will this come at the cost of literary creativity?
Works CitedAlter, Alexandra. "Your E-Book Is Reading You." Wall Street Journal 29 June
2012.Author Earnings. "Apple, B&N, Kobo, and Google: a look at the rest of the
ebook market." Author Earnings 28 February 2017.Cashin-Garbutt, April. "Does looking at a computer damage your eyes?" News-
Medical.net 28 June 2012.Hoffelder, Nate. "Now That They Exceed Print Sales, eBooks Sales Will
Continue to Grow Slowly." The Digital Reader 9 June 2016.Matrix, Sidneyeve. "Module 3 Lecture 1." FILM 240. Kingston, January 2017.Panda Security. "Did you know your eReader can be hacked?" 23 December
2016.Prose, Francine. "They're Watching You Read." The New York Review of Books 13
January 2015.PwC. "Turning the Page: The Future of eBooks." 2010.Sasson, Remez. "The Benefits and Advantages of eBooks." Success Consciousness
n.d.Statista. E-book sales as a percentage of total book sales worldwide in 2013 and
2018. 28 February 2017.—. "Revenue from e-book sales in the United States from 2008 to 2018 (in billion
U.S. dollars)." 28 February 2017. Statista. Wayner, Peter. "What If Authors Were Paid Every Time Someone Turned a
Page?" The Atlantic 20 June 2015.
Image Citations1) Canva2) Pixabay3) Pixabay4) Canva5) Wikimedia Commons6) Canva7) Canva8) Canva9) Canva10) Unsplash11) Flikr12) Pexels13) Unsplash14) Wikimedia Commons15) Wikimedia Commons16) Flickr17) Pixabay18) Wikimedia Commons19) Wikimedia Commons20) Pexels21) Wikimedia Commons22) Pexels23) Pexels
Note: All images labeled for reuse with modification
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