E-Bee Study Results

Total Population: 394 Awareness PerceptionAttitude towards the Deposit SchemeResults

Ebee Study

Awareness

77%

23%

Have you heard about the E-bee campaign?

YES NO

77% have heard about the E-bee campaign

87% are aware of the Deposit Scheme

87%

13%

New Deposit Scheme?

YES NO

96% are aware of the BYOB Scheme

96%

4%

BYOB Scheme?

YES NO

98% are aware of the CLAYGO Scheme

98%

2%

Claygo Scheme?

YES NO

Effectiveness of Promotions:

1st : Posters

2nd : Email Blast

3rd : Facebook

4th : Stickers 5th : Friends 6th : Shirts

Shirt

s

Sticke

rsPins

Face

book

Blue

Babb

le

Ebla

sts

Apro

ns

Post

ers

Prof

esso

rs

Frie

nds

0

50

100

150

200

250

300

106134

91

137

30

223

45

275

27

114

How did you learn about it?

Series1

63% thinks the promotion time was sufficient, while 37% think it was not.

37%

63%

Was the promotion time sufficient?

YES NO

Perception

Based on the findings, with BYOB, CLAYGO, Deposit Scheme scoring 281, 288, and 336 respectively, the students have more or less an idea that the E-bee is a campaign that promotes BYOB, CLAYGO, and the deposit scheme

050

100150200250300350400

36

336

34 13

111

288

136

281

What is E-bee all about?

Series1

Of those who perceived what Ebee is all about correctly, a relevant number believe that the E-bee campaign is primarily the Deposit Scheme, next Claygo, finally the BYOB.

37%

32%

31%

Perception

Deposit Scheme ClaygoBYOB

The New Deposit Scheme

Attitude

Inefficient

Efficient1 2 3 4

53.066

The deposit system/process

In a scale of 5, the efficiency of the deposit system/process is 61%

Expensive

Inexpensive1 2 3 4

52.50

Cost of the Deposits

In a scale of 5, the cost of the Deposits scores 50%.

Unnecessary

Necessary1 2 3 4

53.03

Necessity

In a scale of 5, the Necessity scores 61%.

Unnecessary

Necessary1 2 3 4

52.84

Acceptability

In a scale of 5, acceptability of the Deposit scheme scores 57%

Results

95% practices CLAYGO.

89%

11%

Do you clean as you go?

YES NO

91% follows the deposit scheme.

90%

10%

Do you return plates/utensils to the deposit

station?YES NO

85% do no bring their own baunan.

20%

80%

Do you bring your own baunan?

YES NO

19%

81%

Freshmen

Yes No

17%

83%

Sophomores

Yes No

24%

76%

Juniors

Yes No

45%55%

Seniors

Yes No

Summary of Findings

77% have heard of the Ebee campaign Posters, Email Blasts, and facebook are the most effective promotional

methods The students have more or less an idea that the Ebee is a campaign that

promotes BYOB, CLAYGO, and the deposit scheme In a scale of 5, the efficiency of the deposit system/process is 61% In a scale of 5, the cost of the Deposits scores 50%. In a scale of 5, the Necessity scores 61%. In a scale of 5, acceptability of the Deposit scheme scores 57% 63% thinks the promotion time was sufficient, while 37% think it was not. 87% are aware of the Deposit Scheme 96% are aware of the BYOB Scheme 98% are aware of the CLAYGO Scheme 80% do no bring their own baunan. 89% practices CLAYGO. 90% follows the deposit scheme.